RESOURCE CENTER VIDS
MODULE 1 - EPISODE #1
“Welcome to the Academy Empowerment Through Real Estate”
00;00;00;05 - 00;00;35;23
PATRICK PHARRIS, INTERVIEWER
I am Patrick Pharris, and I have the pleasure today to introduce you, to the Academy,
but most importantly to James Prendemano. Here we are. Here we are. Man, what a
vision you have. What is it in your words? What is the academy?
JAMES PRENDAMANO
The academy is a reverse engineered, 30 years of experience project that pulls
together all of the elements from real estate dealmaking, from the macro and micro.
00;00;35;25 - 00;01;12;01
JAMES PRENDAMANO
It's big, big, big theme as we move along. But. But starts with the foundational stuff.
The things that I didn't learn until much later in life. And that's what I mean by reverse
engineered. We start with the mindset stuff, and all of the things that I've learned
really make a huge impact. Those are the first several, components to what is a
massive, massive academy that will teach you everything you need to know and deal
making, from buying your first home to being a part of $100 million shopping center
deal and everything in between.
00;01;12;04 - 00;01;37;00
PATRICK PHARRIS, INTERVIEWER
But there's a big differentiation, right? There are lots of real estate shows and things
that you can do on the internet and everywhere else. How do we how do we differ?
JAMES PRENDAMANO
This is an empowerment tool. It's not an instructional tool so much. While you will get
the instruction and you will learn all of the things that you're you would ever need in a
real estate career.
00;01;37;02 - 00;02;01;11
JAMES PRENDAMANO
The intention is to empower people of all walks of life to take control of their life at
whatever point they're at, and give them for free. All of the things I've learned over the
last 30 years and empower them as people change.
PATRICK PHARRIS, INTERVIEWER
James, there's a lot of get rich real estate schemes on the internet. How do we
differentiate from that?
00;02;01;13 - 00;02;32;18
JAMES PRENDAMANO
So there's get rich schemes and there are good courses. The biggest disruptor is we're
not charging. Right. This is free, will always be free. And there will be additional
content that will be free forever. That that's at our core mission is to get the
information to people who need it the most, where there's no barriers. Beyond that, a
lot of the courses focus on transaction types or just specific market segments.
00;02;32;21 - 00;02;59;20
JAMES PRENDAMANO
As you've come to know, I have a very holistic approach to real estate and there are so
many different components. Before you ever get to dealmaking that you need to cover.
I feel you need to cover. It worked for me and it really provides a solid foundation. And
if you go in the chronological order, each segment, you're yes, you are picking up a
different discipline, but you're building on a base, a really strong foundation.
00;02;59;23 - 00;03;28;07
JAMES PRENDAMANO
So this is from A to Z. Everything you can imagine in real estate. Just about we've
done, you know, from the 500 square foot drop of dry cleaner to the big leases with
Nike and Nordstrom, manufacturing deals, hospitality deals, land deals. And, you know,
there's so many different facets, but it's a really comprehensive, thorough academy
that covers all the bases in a foundational building way.
00;03;28;12 - 00;03;57;06
JAMES PRENDAMANO
It's an empowering tool is really what it is.
PATRICK PHARRIS, INTERVIEWER
So we're going to empower people through foundational building. And you said that
you want to bring this to people who need it most. Yeah. Who is the academy for?
JAMES PRENDAMANO
So it's for everybody but for me and my why? It is imperative that we stop talking
about the problems that need to be fixed and just start giving the solutions.
00;03;57;06 - 00;04;16;06
JAMES PRENDAMANO
And I feel like this is a real solution, that by making it free and making it accessible and
putting it in the order that we have. Anybody can learn these things. It's a lot of work.
Don't get me wrong. But if you're willing to put the work in, this can unlock people of
all different walks of life in all different ways.
00;04;16;07 - 00;04;42;13
JAMES PRENDAMANO
The ultimate goal is for this to be in some way, part of an educational program or
educational programs in general, where we're teaching kids that aren't necessarily
programed for today's school system, things that will excite them and energize them
and open their eyes to infinite possibility. Like, we're all so much bigger than what
we're told. And this is where that starts.
00;04;42;13 - 00;05;18;28
JAMES PRENDAMANO
And then it brings you through all of the detail and deal making. So you mentioned
kids. We mentioned all aspects of real estate. So we have people who are, agents,
brokers, buyers, investors, developers, so it really is for everyone.
MODULE 1 - EPISODE #4
“The Resource Center is the Power Engine”
00:04 – 00:12
PATRICK PHARRIS, INTERVIEWER
You must have a even more grand vision for the academy. What is it? Who
does it help?
00:12 – 2:01
JAMES PRENDAMANO
It helps everyone. Most studies will say that your personality is fairly well
formed at 35. I want to get to kids in a in a in a massive scale, long before
that personality set is in place. From experience, I could tell you once it is in
place, it is very difficult to study these things and roll it back.
It is a hard, long, difficult road. So the idea is to get this out to the masses
so that as they're forming that personality set, they're understanding.
Again, there's so much bigger than the regimented school system that
they're in and the process that they're in where many of us feel
disconnected. Disenfranchized. It doesn't excite us. Our brains don't think
that way.
And there isn't an alternative, and there should be, right? It shouldn't just be
a recite from memory, certain metrics system. Yeah. You know, I feel like
we're at a place in the world where almost everyone I talk to feels there's
more feel that there has to be something else, but they're not quite sure
how they get there. What I'm simply doing is sharing how I got there and
what worked for me, and condensing it all down where you have all the
materials you need.
Talk about core values. Talk about manifesting, talk about vision board.
Okay. What does that mean? Well, in the resource center, there's exercises
that will take you through it so that you can find your way. You can build out
your core values. You can learn how to do proper declarations. You can learn
how to manifest. You can learn how to build a vision board.
None of that has anything to do with real estate, but it does.
02:01 – 02:31
PATRICK PHARRIS, INTERVIEWER
So in addition to these videos, 80 plus over many videos we're going to do,
there is a resource center. Yeah. And the resource center, you and I were
talking just before we started recording here is gosh, it could be its own
internet of information about all things real estate and self development. But again, this is not a self-help course in the in the bold sense of self-help.
Right?
02:31 – 03:07
JAMES PRENDAMANO
The resource center was my way of where we talk about things topically,
but I know the work that I had to put in on those topics, and I know I didn't
even know what many of those topics meant. Right. You have a
conversation, you take a course, someone talks about something, you don't
understand it.
Maybe at best you'll look up a keyword. I'm giving you the resources to be
able to do that work. That's the idea of the resource center being on the real
estate side or on the empowerment side. You have to do the work, but the
rewards are significant.
03:07 – 03:19
PATRICK PHARRIS, INTERVIEWER
So as somebody goes through and they're watching these videos and
watching you talk, because I won't be here for the whole course, there will
be little icons that pop up on the video that says Resource Center.
03:20 – 03:44
JAMES PRENDAMANO
Yes, it's the how to for whatever we're talking about in that moment. And on
the real estate side, you know, it's the long page turns of an Loi or page
turns of a lease and the things to look out for that take a lot of time and I
can certainly understand people not wanting to sit through hours of page
turns, but again, they are critical if you want to get to that dealmaker level.
03:45 – 04:01
PATRICK PHARRIS, INTERVIEWER
We've mentioned the resource center a couple of times. We were talking
just before we turned the cameras on about all of the information that's in
the resource center, and it is massive. What is this beast?
04:01 – 05:44
JAMES PRENDAMANO
It is the detail. How do you find your way? Here's an exercise. How do you
write your daily goal sheets? Here's an exercise.
What is manifesting? How do you properly manifest? Here's an exercise. It
boils all that stuff down. It's the work you need to do to really unlock the
potential on the real estate side. And you referenced earlier issues with
courses. What is a retail LOI? Okay, we can talk about a retail Loi in the general terms. It's a document that sets the terms and conditions of a deal
that will be incorporated into a lease.
Here's a great way that you know you can structure this thing with address
square footage, rent, CAM, all of the different metrics. That's usually what
you get 99.9% of the time. That's what you get out of. Of course, in the
resource center, I walk you through my LOI that I've built over 30 years. I
explain why I've put the clauses in that I've put in from a dealmaker
perspective and an owner's perspective, and I really show you what a
dealmaker Loi looks like and how powerful that is for your clients.
When you can really level, set and get into the weeds on issues that I know
come up downstream when we get to legal, we want to solve those issues
up front. Agents, owners, people in general typically want to not deal with
the uncomfortable stuff upfront, and that just makes problems in real estate
down the road. This is the resource center.
This is the deeper exercises that really define or give context to a particular
topic.
05:44 – 06:00
PATRICK PHARRIS INTERVIEWER
So this, you say, gives you context to the regular topic or to the topic, and it
gives you worksheets and information. So while you may have watched this
video three times or these videos three times, the backup information is
there.
06:01 – 06:23
JAMES PRENDAMANO
The backup information is there in the work that you really need to do to
unlock your levels. Are there. Without the resource center? If you’re not
willing to undertake that, there’s there’s value, but it is significantly
diminished. You have to do that work.
MODULE 1 - EPISODE #2
“The Power of Discovering Your Why”
00:03 – 00:14
PATRICK PHARRIS, INTERVIEWER
You said the word find my why. And no matter what level it is everybody has
to find a way. How do you define a why?
00:15 – 01:28
JAMES PRENDAMANO
So that's a long discussion. But what we try to do here is when we cover
these topics provide people with the materials they need to do the work all
in one place. So finding your why is critical, right? On bookclub earlier today
we were talking about, the Dispenza book and I have some young kids on
book club.
I have some senior agents on book club. And the one of the gentleman was
talking about, well, you get up and you go to work and you do what you
have to do because that's that's what you have to do. And that's, you know,
you worked so hard for 30 years. That's why you are where you are today.
And I was trying to explain to him, when you find your why, there's a
difference between getting up every day and doing the things you need to
do, because that's what you have to do. And you can't stop me from doing
what I'm doing now. Big difference. I found the why. I found what drives me.
I found the passion.
And instead of getting up and grinding, it's. You couldn't keep me from the
work that I'm doing now because I have to do it. That's my why.
01:28 – 01:31
PATRICK PHARRIS, INTERVIEWER
But it's you having you. It's not somebody telling you you have to do it.
01:32 – 2:42
JAMES PRENDAMANO
Yeah, well, it depends on who you are and what your role is in life. Many
times people are in positions where people are telling them what they have
to do, and they get up every day and they do it and they don't know why.
So many people are in different phases of life where they get up every day
and they do the things they need to do because they're told, because they
have to put food on the table, because they have to pay their rent or
whatever the reasons are, and they don't know why they're doing it. And
the foundation of this, hopefully, is going to give people the understanding
that you're so much bigger than that and there's unlimited potential in everyone, and all we do is tell everybody all the reasons you can't and all
the reasons that the world is set against you, and all the things in society
that keep you from being what you want to be. And it's just not true for me.
So I share my reverse engineered pathway of how I got there. And we start
with those fundamentals. Finding your why, core values, manifesting vision
boards, daily goals, declarations. That's the base. And once you have that
base, it is limitless. Really. It's limitless.
2:43 – 2:51
PATRICK PHARRIS, INTERVIEWER
So the limitless part comes from you understanding who you are. Your why
JAMES PRENDAMANO
Yeah.
MODULE 1 - EPISODE #5
“Why The Academy is Free, Forever”
00:04 – 00:05
PATRICK PHARRIS, INTERVIEWER
Why do it for free?
00:05 – 01:02
JAMES PRENDAMANO
I have been blessed to be able to build a career in what I do, and for me, my
why, in this growing sense of urgency is about these gifts again, are not
mine. They were given to me and they absolutely have to be shared.
Everybody should have access to this. We have to stop talking about
leveling, playing fields and empowering and doing good and actually do it.
That's why this has to be done and has to be free. Most people have access
to the internet and by putting it on a free platform, most people will have
access to this unfettered forever.
01:03 – 01:34
PATRICK PHARRIS, INTERVIEWER
Before you and I sat down and got involved in doing this together, I watched
a bunch of videos on YouTube and every social channel on the website you
could think of about people who wanted to put together real estate courses.
And it's, here's my jet, here's my Maybach, here's my $50,000 rose gold
Rolex and. This is not about the money for you.
01:35 – 02:45
JAMES PRENDAMANO
No, this is the opposite. You'll never see any videos of me in that lifestyle.
And for some people, that's fine. That's not my why. As an empath, you feel
everything and it can be interpersonal. It can be through video.
We had a discussion about something I had seen, on another interview we
were doing a comedian talking about, yeah, a situation. And in that moment
I felt what every father would feel that didn't have the resources to provide
something for their kids. And it's overwhelming. And if we can solve for
things like that, I don't need to monetize this.
I again, I make my money in dealmaking. That's not what this is about. This
is about giving it away for free. And if you're looking for flash and that's just
not me. You know, we talked a lot about being authentic. I have to be
authentic. I don't know how to be any way other than who I am. And that changes and has evolved, hopefully for the better. But this is who I am and
this is my way and I have to do it.
02:46 – 02:58
PATRICK PHARRIS, INTERVIEWER
James, do you think this need to do what you're doing with the Academy
came in part from a challenge childhood.
02:59 – 05:40
JAMES PRENDAMANO
No, not not the need to get this out. I think for sure. You know, Forged in fire
can break you or it can harden you. And I think the grit, tenacity, oddly
enough, the discipline is a byproduct of that. But. I don't think it has
anything to do with why I need to get this out and the level and scale at
which I feel this compulsion to get this out.
The system is is broken, and we keep repeating the system. And we we all
talk about not we all, but many of us, you know, business leaders and
electeds and people of prominence and communities talk about doing
better and fixing things. But we're not really doing much better, and we're
not really fixing many things. You know, I was talking to, a group of kids, 16,
17-year-old young men, and I was quizzing them, thinking, of course, about
this is a backdrop about what they're learning in school.
And I'm thinking they're understanding and studying AI and quantum
computing, and they're evolving curriculum for what tomorrow is and space
travel now. And these are kids that, you know, are private school kids. So,
you would think that the curriculum would be at a different level. And when
I started talking about especially the first components of what we've put
together, the mindset stuff, the manifesting and the vision boards and the
core values and the why, you know, like they were leaned in and engaged
and one of them is now interning for me over the summer because he was
inspired by the conversation.
How are we still teaching the same things that we taught when I was a kid?
Right? Like there's a whole other universe of curriculum that I not, I think I
know is critical that we start to share. And I think by doing this, hopefully
other people in their respective fields will follow suit. And then you can start
to build a really robust curriculum outside of the the norm and kind of core
things that you need because they are important, but they're not important
for everyone.
There's a whole world of kids those things don't land for. They don't
resonate for. Then you take the kids that have greater challenges right?
And that's what it's about.
05:41- 06:21
That's so great. It's so, Endearing. It's meaningful. It is, it's touching, but in
a much bigger way. And you and I were talking about how important this is,
not just for you to help other people, but there's a next stage. And you and I
are both really heart-feeling dads. Right? But for your kids to think more of
you and what you've done and what you're doing is a big deal.
06:21 – 07:23
JAMES PRENDAMANO
Yeah, it's. In real estate and the egos that go along with it. Yeah, there's
names on buildings and names on streets and that's just not me. It's never
going to be me. But there is a bigger legacy that I wanted to leave for the
kids. And as I thought about imparting this knowledge to the kids, which of
course is important to me, it's just another advantage that.
If I do just that, I'm part of the system, right? Yeah. If I open it for everyone,
that's the legacy. And. That's what it's about, doing something better. Not
for my legacy, but it is legacy. And I don't want to fall into the same system
that I've learned. I don't really like. So this is my way of bucking the trend.
07:24 – 07:31
PATRICK PHARRIS, INTERVIEWER
And it's motivational, as you said, for others and other in their respective
fields, to do the same.
MODULE 1 - EPISODE #3
“What You’ll Learn & How It’s Different”
00:04 – 00:19
PATRICK PHARRIS, INTERVIEWER
So this is really deep stuff that we're talking about. Let's take a little step
back and talk about what people who are watching us right now should
expect to learn from the Academy. I know it's a lot.
00:19 – 1:27
JAMES PRENDAMANO
It is a lot. But again, it starts with they should they should learn that they
are infinitely more than what they've been told and what they currently
believe.
There is a whole universe of possibility out there that you can access. It's
not easy. It's a lot of work. And we go in great detail throughout the
Academy, pointing to a resource center and different places where what I
tried to do was consolidate all the dealmaking experience, all of the
personal work that I've done, and give the resources in one place where
people can be empowered and they can work on themselves, then work on
a potential career and do it with some level of mastery, and do it with
confidence and with excellence.
But again, it's not limited to real estate. Like once you get through the first
several episodes, that can be applied anywhere and then you can build on it
from there.
01:28 – 01:58
PATRICK PHARRIS, INTERVIEWER
This isn't a real estate course. You're not going to watch this video and go
and pass your real estate agent's license test. That's not what this is. This is
bigger than that.
What what key lessons key learnings do you hope people walk away from
after watching all of these episodes and accessing the resource center,
which we'll talk about in just a second.
01:59 – 03:42
JAMES PRENDAMANO
If I apply the discipline needed not just in thought, but also in action, my
thoughts create the emotion. Emotion triggers the action. So I hope it first
just mobilizes people to understand we are so much greater than what we
believe. Beyond that, then we get into all of the disciplines about home buying and
selling, home brokering, commercial leasing, commercial sales, all types of
investment, sales, manufacturing, land deals. I mean, you name it, it it gets
heavy into not what do I need to know to take the test? What do I need to
know to win? Right. Like most of the problems I've seen with the courses
and I've looked at many, many, many of them is it gives you the basic kind
of metrics that people look at.
We go deep applying all of the things that we've talked about,
understanding how to get behind what's being said and what is being
presented and where you win from a legal perspective. And again, I'm not
an attorney, but you have to know all of those things. You don't have to. I
felt I had to know. I had to understand the appraisal process.
I had to understand the home improvement process. I had to understand
the expediting process. I had to understand the finance. I had to understand
all of it. And when you pull, that's the holistic piece together and you pull all
of that together, you win. Like I call it winning between the lines, right? The
words can say one thing, but it's the detail in between that really matters.
And how to take those documents then and have them incorporated with
your counsel into legal documents. There is so much to negotiating, so
much.
03:42 – 03:55
PATRICK PHARRIS, INTERVIEWER
But it's not just you winning, it's the person who's on the other side of the
table who's also winning.
JAMES PRENDAMANO
That is my win. My win is I've solved the problem. Not that I've conducted
the transaction.
03:56 – 4:13
PATRICK PHARRIS, INTERVIEWER
If you were meeting somebody for the first time, who's taking this course
and you say, look, man, if there was anything I could get you to walk away
from with this course, it would be this.
4:14 – 5:35
JAMES PRENDAMANO
Oddly enough, it's not the real estate piece. It's the people piece. It's
learning about yourself and understanding the possibilities that are in front
of you, no matter what walk of life you're in. That's more important to me than the real estate piece, because the real
estate piece has become second nature. And it was my vehicle to do things
to get to this level where we can share this, to empower people for a much
bigger reason beyond real estate. But the realities of our world is you have
to be able to go out and earn a living.
I want people to be able to be in control of their finances. I want people to
be able to be in control of their personal lives, and this unlocks those
pieces. Then the dealmaking stuff is the fun stuff for me. I just love to make.
Yeah, but that's for me. You know, it's a very low bar of entry to get into real
estate.
So that was important. And I felt if we can give all this information away for
free, we're removing another set of obstacles for for those people who
aren't born with some of the things that many of us are that don't have
access to capital, that don't have the ability to take these courses, and this
is where we start.
But again from here, it goes to education, and from there it goes to politics,
it goes everywhere.
MODULE 1 - EPISODE #6
“James Prendamano … His Real Qualifications”
00:03 – 00:19
PATRICK PHARRIS, INTERVIEWER
One of the things I think people ask or want to know is I'm taking a course
from some guy I've never heard of. Why you? What qualifications do you
have to to take people through the school?
00:19 – 00:27
JAMES PRENDAMANO
Well, on the real estate side, I've got pretty good qualifications.
We've we've had our level of success.
00:27 – 00:49
PATRICK PHARRIS, INTERVIEWER
Well, let's talk about level of success first. You've got more than 1,500 deals
done. You've got an aggregate value of, of deals worth over $1 billion.
That's pretty monumental. That's on the deal side. What's the other side
you were going to talk about.
00:49 – 03:00
JAMES PRENDAMANO
I've been in all the different shoes. So there's the deal maker side. Then
there's the ownership side. So you know I'm incredibly uncomfortable
talking about myself. I know yours. So that's why I ask question. I try to stay
away from it. But if you do a little homework we have a significant portfolio.
I've been blessed again to be a partner in, in many, many deals from the
real estate side.
When we get to that piece, I don't care what level you are operating at in
real estate, if you're new or if you run a hedge fund in five minutes, you'll
know this guy is a source. So that should cover the credibility on the real
estate side. On the personal side and the empowerment side, the growth
side.
Everyone doesn't know me, so they don't know my background. And we've
touched on how I got here, but it was not I wasn't born into this. This is this
was a process and a difficult process for me. It was my raw, authentic
sharing of my experiences and what worked for me and for those who do
know me. Or if you do some homework, you'll know I was as hard- nosed
and set in my ways in my 30s and really, up until 40 as you could be in this
business. None of this existed for me. And while I had success at that level over the
last ten years, we can't even explain the growth. Share it doesn't mean it's
going to work for everyone else. I say that a million times because I'm super
conscious of it, because I'm not an expert in those areas, but I feel like
people need to be able to relate to something and not being in a jet and not
driving your Maybach, and not all of those other things that are not real.
Hopefully people can relate and there can be some shared experiences, and
they can understand it worked for me.
Hopefully it works for you.
James' Social Media Posts:
Date Posted: July 14, 2025
Caption:
Your clients aren't just buying or leasing space—they're investing in a location's potential. That's why we dig deeper than square footage and rent rates.
Want to pitch a fitness concept? We'll pull data on fitness spending within 1, 5, and 10-mile radii. Looking at retail? We analyze consumer behavior patterns and purchasing power in the area.
The right data tells the complete story of WHY this location works for your client's business goals. When you can present compelling market insights alongside the physical space, you're not just an agent—you're a strategic partner.
Every data point we uncover becomes ammunition for your pitch. Because informed decisions lead to successful deals. 📊
#CommercialRealEstate #CRE #RealEstateAgent #property #shoppingcenter
Transcript:
I want to convey storytelling. That's what everything is about. Here Are you telling the best story? If they're a shark tenant, crap and it's a shark tenant, they're not just living in outward center. They're living in multiple centers. So I'm going to them with those data points about what's spent in that market. I'm leading with the positive. I'm narrowing down the places where we can have objections. I'm closing with positive. I know those tips and tricks, and I'm trying to teach that deal maker without me teaching, give them those stats, you know, and again, depending on my read on that agent, I may say, I'm sure you guys know this already. That's why you picked our center. But here are some, some of the stats. And for fitness, for any category, there's a bazillion metrics that you can pull from. What is the spend per household, what is the spend per capita. What is the global spend for this year? What is it forecasted that next year is the market set to grow or contract? You pull those breadcrumbs right and you feed it right to them. So when they talk to their tenant and they're dealing with objections like, hey, we picked this center because blah, blah, blah, blah, blah, but they make it their own. Who cares? A great tactic in closing, these things always tell the best story. Always close that gap.
Social Media (IG) Link:
James' Social Media Posts:
Date Posted: July 11, 2025
Caption:
Thirty years ago, I thought I knew everything. I cut corners, avoided the hard conversations, and tried to close deals the "easy" way. That arrogance nearly destroyed me.
But that failure taught me the most valuable lesson of my career: Honesty isn't just the right thing to do—it's the only sustainable way to build lasting success.
Every deal since then, I've led with complete transparency. No hidden agendas. No sugar-coating problems. Just honest conversations about what's real.
Yes, I've lost deals because of my honesty. But I've built something far more valuable—trust that's generated over $1 billion in transactions and relationships that last three decades.
Your reputation is your most valuable asset. Guard it with radical honesty, learn from every mistake, and watch how differently people respond to you.
The market rewards authenticity. Always.
What's the biggest lesson a mistake taught you? Share it below 👇
Transcript:
People get so caught up in I want to make this deal, so maybe I won't focus on this, or maybe I'll admit that most of the stuff comes to the surface anyway. So what's the point? What's the benefit? Do the things that treat people in a deal the way you would want to be treated if it was your capital on the other side of the deal. And doesn't mean we don't make mistakes. I could write 100 books on the mistakes that I've made and will continue to make, but if they're made from a place of sincerity and you really were doing your best to solve their problem on both sides, can't ask for more than the best. And if we're given our best and we're being honest about it in our approach, can't ask for more than that.
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James' Social Media Posts:
Date Posted: July 10, 2025
Caption:
A successful commercial deal isn't just about closing – it's about creating a thriving ecosystem that makes your client say "THIS was the best decision I ever made."
The secret? Strategic tenant curation. Not just filling spaces but building a community that works in harmony.
The winning formula: 𝗧𝗵𝗲 𝗛𝗮𝗹𝗼 𝗘𝗳𝗳𝗲𝗰𝘁
When you nail the tenant roster, magic happens. Foot traffic increases, businesses flourish, and your client's investment becomes a goldmine.
That's when they call you back. That's when they refer you to everyone they know. That's when they trust you with their next big move.
Because you didn't just find them a property ... you delivered their vision to life.
We'll cover this and more in The Academy, which is 𝗖𝗢𝗠𝗜𝗡𝗚 𝗦𝗢𝗢𝗡.
Transcript:
You want to build the best center you can build in the tenant process. You don't want two tenants offering the same exact services, because then they're cannibalizing each other. Dollar Stores are famous for this. Dollar Stores, at one point, carried a certain product line. They didn't have refrigerated goods, they didn't have Western Union, they didn't have food, they didn't have a lot of different product lines. Didn't have cards, Hallmark Cards, greeting cards, didn't have any of that. And as their business model changed in centers, they would send letters saying, Hey, you lease to a hallmark we carry greeting cards. It's a violation of lease. This is real stuff, right? So the way I manage this is, I tell them, give me your direct competitors names, and if they really are direct competitors, I will give you a few names that we cannot lease to now, you're really shrinking the pool right now, it's just these specific people, these fitness centers. Some of them incorporate tanning beds. Some of them have incorporated now cold plunges and saunas, it very quickly starts to then look like a spa. Well, hold on a minute. Now I can't lease to a spa because you have a tanning bed, or you have a cold plunge, or you have whatever. You know, the next thing is, in health and fitness, you carry a vitamin line, so I can't do a vitamin store. I want names now I'm narrowing it down to specific names that I will not lease to. And what happens over time is names change, tenants fall out, and then you really get to a place where there's gotta be trust on both sides. You're there five or six years, a new brand emerges. It has a different name than something that you identified in the lease. But I know it's a direct competitor. I'm just not going to lease to them. One, because I'm not an asshole. Two, because I understand I want a good halo effect.
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James' Social Media Posts:
Date Posted: July 9, 2025
Caption:
Success isn't just about knowing the "right" strategies. It's about who you become in the process.
And I'm ready to lay it all out there—the failures, the sleepless nights, the moments when I wanted to quit, and the breakthroughs that changed not just my business, but my entire life.
Every life moment has taught me something. Every setback made me stronger. Every victory was built on lessons that can't be found in any textbook.
Before I the strategies that helped me be successful, I want you to know the person behind them. Because when you understand the journey, the strategies become more than just tactics—they become transformative.
Your breakthrough isn't just about what you learn. It's about who you're willing to become.
Are you ready to discover both?
Drop a 🔥 if you're committed to not just learning real estate but transforming your life through it.
#realestate #education #mindset
Transcript:
Before my professional career, things went off the rails. When I started to have a little bit of freedom, I just went buck wild. I was not disciplined, not focused, and it led to my mother, at one point, going enough, no more. You're out, you know, go live with your father down in Florida and let him deal with this. At that point, I had enrolled in two different colleges, or three different colleges. Didn't go to any of them, and when I went down to Dallas, down to dad, it was pretty simple, go out, get a job. You want to go to school, get a job. You want a car, get a job. You want to go to date, get a job. Otherwise, don't talk to me. No, I got a job, and I started to understand, oh, like, party's over and it's time for me to get serious. So mom is very much on the sales and emotional IQ side of things. Dad was hard nose, you know, a good manager, but not an entrepreneur. You know, very, very, very structured in his approach, and he knew what he knew, and he really didn't care to know anything else. And he was in his comfort zone, and he was good at it. So it was a complete paradigm shift for me, and that's when I started to understand and feel good about myself, because I was doing things on my own, and it was sink or swim. I chose to swim.
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James' Social Media Posts:
Date Posted: July 8, 2025
Caption:
In this business, we walk a fine line every single day. Yes, we deal with emotions – buying and selling homes is one of life's biggest decisions, filled with dreams, fears, and everything in between. We honor those feelings because they're REAL and they matter.
But here's what separates the pros from the rest: We don't let emotions drive the bus. We acknowledge them, we empathize, we guide with compassion – but we never let them cloud our judgment or derail the deal.
Your client doesn't need another person bringing them problems. They need a SOLUTION FINDER. They need someone who can stay calm in the storm, think clearly under pressure, and navigate the chaos with confidence.
That's what we do. That's who we are. PROBLEM SOLVERS.
Ready to master this balance? The Academy is coming soon, and we're going to dive deep into everything that makes a legendary agent. The mindset, the skills, the strategies that turn obstacles into opportunities.
Your clients deserve your best. Let's make sure you're ready to deliver it.
Transcript:
It's a personal thing on the residential side, which is where I started, and where I think everyone should start if they want to pursue this, even if they want to get into commercial. Eventually, it's a very personal, emotional, stressful thing, and it was agony being an empath, seeing these obstacles come up and people are packing like people have said their goodbyes to a house where kids were raised and weddings occurred, and all these things have happened. And, you know, often you'd get the answer, you know, I'm the realtor, which I understand, right? But I wasn't going to be that realtor. I was going to be I'm a problem solver. That's what we are at our core. Sure, we're problem solvers. And if you can solve problems and you can set you win. And that's what I wanted to do. I wanted to solve people's problems.
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James' Social Media Posts:
Date Posted: July 7, 2025
Caption:
After 30+ years in real estate and helping facilitate over $1 billion in transactions, I keep getting asked the same question: "How do I actually succeed in this business?"
Here's the truth: What I'm about to teach you isn't something they'll ever show you in a classroom. These are real-world strategies forged in the trenches, learned through countless deals, failures, and breakthroughs.
The education system teaches theory. I'm going to teach you reality.
So, I'm building something different. A real estate academy that's completely free—no upsells, no hidden costs, just the strategies that actually separate the top 1% from everyone else.
I want to share this with people who are serious about building something meaningful in real estate. People who understand that true success comes from wisdom you can't get from a textbook.
Maybe one day we'll change how real estate is taught everywhere. But right now, I'm starting with you.
More details coming soon. Drop a 🔥 if you want to be first to know when it launches
Transcript:
Wow. That's what I hope they say, wow. Like this is helping me at home. Everything's a negotiation in life. It truly is. Every discussion you have is in one form or another negotiation. These are the things that you can apply if you're a 16 year old kid or if you're a 60 year old deal maker and everywhere in between. I hope they come away with Wow. This helped me in some way.
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James' Social Media Posts:
Date Posted: June 10, 2025
Caption:
Eyes, Ears, & Instinct. Data sources have a way of confirming the bias of where they are coming from #realestate #data #investing #realestatemarket #realtors #investors #business
Transcript:
What you're feeling on the ground, what you're discussing in your peer groups, what you're seeing in volume, lead count calls all the things that we follow doesn't always align with data. Data Sources have a way of confirming the bias of where they're coming from. It's just human nature. And I talk a lot in the academy about you have to check your politics. You have to check your beliefs at the door when you're evaluating a market or a deal, I'm getting alerts about recession, recession, recession. We're headed to recession. But that's not what we're feeling. We're seeing the opposite on the ground, mortgage applications are up 6.2% the highest they've been in the last, I think, two years. And Rocket Mortgage acquired Redfin and the largest loan servicing company in America. Now, if you're a company whose bread and butter is writing mortgages, do you acquire Redfin and the largest servicing company in America if you're heading into a recession, these are the moves that the players make as you're headed into a bull market, not a bear market. So ideas and instincts, dots, dashes, lines.
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James' Social Media Posts:
Date Posted: May 15, 2025
Caption:
@elonmusk once said he learned about rockets from YouTube. So why can’t you learn real estate the same way? Knowledge isn’t locked in classrooms anymore—it’s wherever you’re willing to look. I’m sharing everything I’ve learned, everything that’s helped me build success—no gatekeeping, no price tag. Just real tools, for real people, chasing real freedom.
Stay Tuned for more. ✅
#elonmusk #education #realestate
Transcript:
And I don't profess to be a life coach. I'm not a life coach. I'm none of those things. I just want to share the resources that have helped me. And then there are many resources everybody can go to to learn these things. Must talks about in an interview years ago that really stuck with me. They were asking him about rockets when he first got into that space, and where did you learn about this stuff? His answer was, YouTube.
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James' Social Media Posts:
Date Posted: May 15, 2025
Caption:
Never be ashamed to acknowledge the gifts you’ve been given—especially the ones that set you apart. My gift is vision. I see the dots before anyone else notices them. Then I connect those dots into dashes, and the dashes into lines—until suddenly, there’s a clear path forward where others only saw scattered pieces.
That’s what real estate is to me. It’s not just land, buildings, or square footage—it’s possibility. It’s being able to see what could be long before it exists. With an intentional mindset and a disciplined workflow, those tiny details turn into big opportunities.
This isn’t guesswork—it’s purpose. Vision is a responsibility. And I’m here to walk in it.
We’ll discuss this further in the upcoming Real Estate Academy, which will be FREE for all to access, learn and grow.
Stay tuned & follow for updates ✅
Transcript:
Vision was one of my gifts. I say dots to dashes, dashes to lines all the time, and without understanding the context, people are like, What? What are you talking about? I see these little elements, and if you see enough of them, they connect, and then enough dashes connect, and then you can see the trajectory of things again, looking back, understanding vision, there are a number of moments in life that define who you are, some good, many not so good, and in the moment, it's difficult to understand when those things are happening.
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James' Social Media Posts:
Date Posted: May 12, 2025
Caption:
People often ask why I’m so passionate about launching a real estate academy—and why I’ve decided to make it completely free. The answer is simple: it’s about the next generation.
Our youth deserve to know they’re not confined to the 9-to-5 mindset. Every person has the potential to become something greater—but that spark has to be lit early. By giving this academy away for free, I’m removing the barriers and giving everyone access to tools that can change their future.
I’m not saying real estate is the only path to success—but it is one powerful way to build financial security and freedom. It’s time we start teaching our kids what’s possible, so they can dream bigger, think smarter, and step confidently into the life they deserve.
Stay tuned for more details.
#realestateinvesting #commercialrealestate #realestate #wealthbuilding #personaldevelopment #education
Transcript:
Patrick Pharris:
Wow. This is a big vision. This is a super big vision of the academy. The purpose of the academy is to do what?
James Prendamano:
To take three decades of deal making experience and share what has worked for me. The broader vision is to have components of this enter into the curriculum for kids.
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James' Social Media Posts:
Date Posted: May 8, 2025
Caption:
The moment you discover what truly drives you is the moment your purpose becomes unstoppable.
More on this coming soon. Follow for updates ✅
#realestate #businessdevelopment #selfgrowth #wealthbuilding
Transcript:
Is it that drives you inside? What is it that gives you that just burning desire to achieve the next level and in real estate? If it's not money, and it's okay, if it's money, for a lot of people, that works and they find a great balance in it, but for me, I didn't know what it was. I just knew it was there and through coaching and therapy and all the things we've talked about, all these different programs, a ton of reading, I started to identify what these things were.
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James' Social Media Posts:
Date Posted: May 2, 2025
Caption:
If interest rates were cut why didn't the mortgage rates go down? #interestrates #mortgages #realestate #realestatesales #realestateinvesting #investing #realtors #agents
Transcript:
Three quarters after the events start, interest rates were cut in October, and everyone's like, Why didn't rates go down? Well, because the rate Fed is the benchmark, but the 10 year treasury is where mortgage rates are pulled from. That's the what the banks are lending to each other from. As that starts to come down, because there's more people investing in 10 year treasuries, the government says supply and demand. Hear me talk about this all the time. And when there's more and more people that want to buy the product, which is the 10 year treasury, if you're the government, you can lower that rate because you have high demand. Conversely, when other markets, like stock market, are ripping people move away from treasuries, and they go into different commodities and alternate investments. So as more and more people now are looking to buy that 10 year treasury, it's backed by the government. It's pretty good rate, and you're locked in, the government could say, oh, okay, if I'm, you know, offering 4.2 maybe we'll drop it to 4.1 and four and then 3.9 and 3.8 and then that, the man starts to wean. And you know, that's the game that you play, but that's exactly what's playing out. It's remarkable. It's two to three quarters. Always, after the actual events happen, you start seeing the impact in real estate because it takes time for it to translate to the market.
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James' Social Media Posts:
Date Posted: April 14, 2025
Caption:
82-87% of buyers are waiting for rates to drop to enter the market. I stopped trying to get sellers aligned with my goals a long time ago. I have to solve their problems in order to build a referral business. @j_prendamano
#realestate #referrals #interestrates #realestatemarket #solvingproblems #buyers #sellers #realtors #agents
Transcript:
82 to 87% are waiting for rates to drop before they enter the market. I stopped trying to get sellers aligned with my goals a long time ago. I have to solve their problem. So let me start with that. If you go in and you're trying to advance your agenda, you may make a deal, but that's not how you build referral base that we built here. You have to solve for their problems, you have to get to the bottom of what the prompt is to sell, what their next step is. Are they buying? Are they relocating? What does that look like? Once you really have that backstory and you understand what they're trying to solve for, then you can present them with the facts as you see them.
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James' Social Media Posts:
Date Posted: March 21, 2025
Caption: My vision is to create a world where real estate education is freely accessible through the James Prendamano Real Estate Academy, empowering individuals to achieve financial independence, and where financial literacy is a core part of every child’s education, breaking the cycle of poverty and fostering a generation of financially savvy individuals
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#realestate #realestateeducation #commercialrealestate #realestateacademy #realestateexpert #selfgrowth #realestatetips #wealthbuilding
Transcript:
Hey folks, I know it's been a minute since we've connected on social, but I wanted to share some exciting news. We are in production on the James prendamano Academy. This is a culmination of 30 years of working in the business. It is completely free. This has been my life's work, and I wanted to, I think, in the context of today business ethics and taking care of others. It's important. This is the time to release it. So we've got a great production team. We're going to cover everything from laying the basics and foundation of finding your why, creating declarations, manifestation. And it will take that foundation, then we build on it all of the different systems that I've used over the years, from basic residential to advanced, from basic commercial to advanced tactics and everything in between. Again, this will be 100% free. It's part of my way of giving back. We're in production and super excited to share this with you.
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James' Social Media Posts:
Date Posted: November 7, 2024
Caption:
Election Day may be behind us, but the work is just beginning. 📊 Headlines may scream one thing, but smart investing goes beyond the noise. Stay informed, rely on data, and keep your instincts sharp. With inflation on the horizon, this is an ideal moment to explore real estate opportunities that hedge against it. 🏠📈 Let’s navigate this next chapter with focus and strategy!
#RealEstateInvesting #StayInformed #SmartInvesting
Transcript:
Election Day is coming on. We know where we're headed for the next several years. We have an understanding on policy. And some of the headlines I read today are, Trump wins election, when will interest rates be 8% for Christ's sakes, folks don't, don't decision based on headlines super important that we read, and we stay up to date, and we use the the data points that are relevant as we build out our investment thesis, but the headlines are so scary and so intentionally written to misguide the market, it's utterly frightening again, eyes, ears and instincts. This is a great time to get into real estate. Acid inflation of biblical proportions is coming. It's getting the game.
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James' Social Media Posts:
Date Posted: November 5, 2024
Caption:
Election Day has arrived, and it’s time to make your voice count! With all the anticipation and energy in the air, remember this: elections do impact our markets and policies. Voting today means being part of shaping the future we all share. Trust your instincts, do your research, and let your voice resonate. Let’s get out there and make it happen.
#ElectionDay #Vote
Transcript:
Election days. Finally, here a lot of trepidation in the market. Everybody wants to kind of put this behind us. Folks, make sure you get out and vote today. I've heard some people saying how elections really don't have an impact on the market, that that is absolute nonsense. There is direct correlation between the elections and policy and the markets. Real Estate in particular, obviously, this is a super important election again. Let your eyes and ears tell you, and your instincts how you should be voting here. Try and block out all the crazy noise, but let's make sure we all get out and vote today. Really important election, and it absolutely will have impacts in the market as we move forward. Let's go get it, baby.
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James' Social Media Posts:
Date Posted: November 4, 2024
Caption:
Election Day is almost here! Just like in real estate, where I trust my instincts and let my eyes and ears guide key decisions, voting is a personal journey. Take a moment to silence the noise, trust what you see, hear, and feel—and make it your own. Let’s all get out and vote!
#ElectionDay #TrustYourInstincts #YourVoteMatters #realestate
Transcript:
So it's almost Election Day, and I was thinking this morning about a book Blink that we just read in Book Club by Malcolm Gladwell. Essentially, it's the Power of Thinking without thinking. And I had a had to make a video that talks about, you know, my holistic kind of approach in real estate, where I let my eyes, my ears and my instincts really drive the final decision. Yes, there's a time for deep dives into stats and reports, but there's also a time where you have to trust what your eyes and ears are telling you, what your instincts are telling you. And I think the same applies for voting. Most important thing is that, of course, we all get out and vote, and I hope everyone just takes the time to kind of silence, the noise, lots of misinformation out there. What are your eyes, your ears and your instincts telling you, and that's your reality. Nobody can tell you what that is, that's yours and yours alone and make your decisions from there. But let's make sure we get out vote, folks and trust your instincts.
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James' Social Media Posts:
Date Posted: October 21, 2024
Caption:
Stop Chasing Headlines, Start Building Wealth 🏡
Pending home sales jumped 2% after the Fed’s rate cut—but don’t get caught up in the noise! Interest rates never react in a straight line, and with inventory still at historic lows, the time to act is now.
This could be one of the best opportunities in years—don’t wait on the sidelines. Get in the game and secure your future.
#RealEstateOpportunity #MarketUpdate #BuildWealth #InvestSmart #GetInTheGame #HomeBuying #RealEstateInvesting #InterestRates
Transcript:
Good morning, folks. So reading an article this morning on bigger pockets pending home sales jumped 2% driven by the Federal Reserve's initial rate cut. We've said it over and over, you can't buy on headlines. There's a lot of talking heads out there saying maybe this is just going to be one rate cut. And the interest rates are not responding. They are responding. They're responding the same way they always respond. It's never a straight line reaction or a straight drop. You're seeing inventory levels still historically low. Once again, folks don't buy headlines and get in the game this. This is probably the greatest opportunity you're going to see in quite some time. You.
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James' Social Media Posts:
Date Posted: October 10, 2024
Caption:
We told you so...
States like New York, California, and New Jersey have become nearly uninvestable. Sky-high taxes, unpredictable policies, and regulatory roadblocks are driving businesses away in droves.
We’ve been sounding the alarm for a while now, and it’s hard to see it changing anytime soon. Even with good intentions behind some of these laws, the implementation is causing a massive exodus.
It’s not about giving up, but finding smart, strategic moves that actually work in today’s climate. 📈
#BusinessStrategy #InvestmentInsights #EconomicShift
Transcript:
An interview of Shark Tank Kevin O'Leary around 4th quarter of October 2024 where he says:
Here's the one thing that nobody saw coming, and this is the competition of states. I don't put companies here in New York anymore, or in Massachusetts or in New Jersey or in California, those states are uninvestable. The policy here is insane. The taxes are too high,
James Prendamano podcast video from 2021 where he predicts it:
the regulatory threats and the legislative threats. We've been banging this drum for a long time now, telling everyone that there's no sign of it stopping. It's very difficult to apply logic to what's happening here. I understand the intention of some of the legislation, and I agree in the intention, but in the implementation, it is just an absolute, utter mass exodus out of New York. You know, we have one in particular who's a business partner and friend and a client. There's six or $7 million in exchange and opportunity zone, money sitting in an account, and we just can't rationalize pulling another trigger here.
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James' Social Media Posts:
Date Posted: October 7, 2024
Caption:
As interest rates start to come down, new opportunities are opening up—but it won’t be a straight line. 📉 Commercial real estate is seeing increased interest, especially in retail. With capital becoming more accessible, small businesses will drive new activity and fill those spaces. Now’s the time to get in the game before cap rates drop and returns tighten. Seize the moment and make your move.
#RealEstateOpportunities #InvestSmart #CommercialRealEstate #MarketTrends #EconomicGrowth #GetInTheGame #SmartInvesting
Transcript:
Uh, so as interest rates are coming down, and this won't be a straight line thing, right, this will up and down, up and down, up and down over the next couple of years. There's a lot of opportunities that you should be ahead of before we get to what will ultimately be where they level off commercial real estate. Right now, we're seeing a huge uptick in our views on shopping centers in particular, but this applies to most of the asset classes. If you have an opportunity to get into any type of retail deals in particular, capital starts to open up for small businesses as these rates come down, and that spurs new economic activity and new opportunities to fill those spaces. But you're going to see cap rates come down precipitously. You won't be able to take your money and dump it in the bank, you know, for those short term deals at 5% anymore, and you're going to need to start reinvesting back into that space, and that's going to bring cap rates down, which, of course, brings prices up. Let's get in the game. You.
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James' Social Media Posts:
Date Posted: October 2, 2024
Caption:
Housing affordability is a hot topic right now. 🏡 Everyone is discussing different ways to address it, but the truth is, real estate prices are set to rise. The key is to take action now and get in the game before the market shifts further. Don’t wait—opportunities are out there!
#RealEstateMarket #HousingAffordability #InvestSmart #MarketTrends #OpportunityKnocks #FinancialGrowth #RealEstateJourney
Transcript:
Well, folks, you've been hearing me say it now for I don't even know how long, if you don't trust me, listen to the vice presidential debate. Once again it came up one of the main topics, housing affordability. How is each side going to fix it? And here's the skinny, these things absolutely have impacts in real estate, in spite of what some of the talking heads say, direct impacts, one side wants to pump money into the economy to help offset some of the costs, the other side wants to focus on interest rates and cost of material, fuel, etc. Neither will bring the physical or the actual cost down. They'll make it more affordable through creative programs and by payment. But real estate prices are going to go through the roof. If you're not in the game, get in the game. Rates are coming down. Let's go, baby. Yeah.
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James' Social Media Posts:
Date Posted: October 1, 2024
Caption:
Closing out the last few deals before the market takes off. With interest rates climbing and low inventory, now’s the time to think outside the box. Options can help you secure today’s prices without a big upfront commitment. Stay ahead and don’t miss out!
#RealEstateInvesting #MarketTrends #PropertyDeals #InvestmentStrategy #RealEstateTips #FinancialPlanning #MarketWatch #PropertyInvestment #RealEstateOpportunities #StayAhead #InvestorMindset #DealMaking #InvestmentIdeas #BusinessStrategy
Transcript:
So we're headed back out again, trying to get the last few deals in under the wire before we think the market really starts to turn and prices go through the roof. You've heard me talk about interest rates and low inventory and where we think this thing is headed if you don't have the ability to lock up deals in the traditional sense, folks have asked me, What are the alternatives? Options is a great way to do that, especially in these emerging markets. You can essentially take an option, lock in the price today, pre, pre rate, drop pricing, and have the option for three months, six months, sometimes a year, for very, very, very little risk money. So if you don't have the capital lined up to fully execute on the deal today, and you don't want to miss out, an option is a great way to do that. Good luck, folks.
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James' Social Media Posts:
Date Posted: September 25, 2024
Caption:
Success in real estate comes down to one thing: strong negotiation. After decades in the business, we’ve mastered the art of making deals happen. It’s not just about taking orders—it’s about fighting for the best outcomes. Whether it’s a small transaction or a multimillion-dollar deal, having the right expertise on your side makes all the difference. Trust those who live and breathe negotiation. #DealMakers #MasterNegotiators #RealEstateSuccess #SmartSelling #WinningStrategies #ExperienceMatters #RealEstateExperts #NegotiationSkills #TopAgents #MarketLeaders #InvestmentOpportunities #RealEstateInvesting #PropertyDeals #RealEstateJourney
Transcript:
Where deal makers. We're professional deal makers. We're not order takers, and we've been doing this for decades. This is all we do. We eat, sleep and drink. Negotiation. These agents that are going in and can't even negotiate for their own fee, you think they're gonna go fight for your price. They can't fight for themselves. They're gonna go fight for you. So do you want a guy at 1% who's gonna let you get steamrolled, or do you want someone who actually has read 20 books on negotiating, who's negotiated everything from 500 square foot drop off dry cleaners, $200 million deals and everything in between, right your home probably the most expensive asset you'll ever sell.
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James' Social Media Posts:
Date Posted: September 18, 2024
Caption:
Change is happening, and the market is shifting fast. 🔄 Agents are pulling away from platforms like Zillow, and the co-broking game is tightening. Listings at minimal commission rates are making it hard to co-broke, while others are holding back entirely. The right approach lies somewhere in between. Adapt, stay ahead, and find the balance that works for you—because the old way of doing things is fading fast.
#RealEstateShift #AdaptToWin #MarketChanges #RealEstateStrategy #StayAhead #SmartInvesting #EvolvingMarket
Transcript:
Bedlam out there right now. People are panicking. Agents are still paying for Zillow, but that's dropping off. I'm getting calls from Zillow constantly now to sign up because they're realizing, as they're calling other agents to cobroke. Agents are not cobroking and they're not cobroking One because they're being idiots, and they're listing things at one and 2% there's nothing too cobroke. You couldn't co broke that, and the other reason is because they're being obstinate, right? So somewhere in between is the right answer. But we're gonna see 50, 60% of these days I talked about all this day one, they're all gonna be gone.
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James' Social Media Posts:
Date Posted: September 16, 2024
Caption:
Your home is likely your biggest asset—don’t leave it to chance. 🏡 A dedicated seller’s agent works for you, negotiates on your behalf, and helps you get the best deal possible. Pre Real is here to help you every step of the way.
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#HomeSelling #RealEstateSuccess #ExpertGuidance #MaximizeYourSale #ProfessionalRepresentation #RealEstateAgent #PropertySelling #RealEstateInvesting #SellSmart #HomeSellingTips #TopAgent #PropertyExpert #MarketTrends #HouseGoals
Transcript:
If you're gonna sell your home, which is likely your most expensive asset, you should consider having a professional represent you. Right? That's the arrogant way of saying it. It's your most inexpensive asset. For 80% 90% of the people that are gonna sell you're not gonna hire a professional. And would you go place in order to buy silver on your own? No, you would go through a third party app, or you'd go through a broker or, like, it's just people do what you said. A lot of times they call their cousin because they could drop it in MLS. They never sell it themselves. They have other agents negotiating, and they're not negotiating for the seller. This lawsuit changed that my office, we're just gonna be seller's agents. We're not doing that dual agency. We work for the seller. We fight for you. We negotiate for you. We get you the best deal possible.
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James' Social Media Posts:
Date Posted: September 12, 2024
Caption:
In today’s market, relying solely on listings platforms like MLS or Zillow just won’t cut it. 🏡 We recognized this shift a decade ago and pivoted towards building a strong digital presence. By speaking directly to the consumer, we’ve taken control of our leads and success—no more depending on third-party platforms. If you want to thrive in real estate, it’s time to own your own space. #DigitalRealEstate #TakeControl #DirectToConsumer #RealEstateStrategy #MarketShift #LeadGeneration #StayAhead #RealEstateMarketing #FutureOfRealEstate #OnlinePresence #RealEstateSuccess #GrowYourBusiness
Transcript:
We don't take listings, especially today, right? You can't take listings and dump them on MLS or dump them on Zillow with all of the rule changes. This is why we shifted 10 years ago and started focusing on a digital presence, so that we can speak direct to the consumer and not have to rely on Zillow realtor MLS to drive leads for us, right? We control our own ether.
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James' Social Media Posts:
Date Posted: September 10, 2024
Caption:
“People hearts are here. We hear over and over and over, Elephant Butte, god, we’ve been going there for 20 years, 30 years, 10 years, people love it! And all we’re doing now is providing a pathway to capture their minds and provide quality experiences…” - @j_prendamano
There are so many great things happening here at Turtleback Mountain Resort & with phase 1 of our amenities underway, this place truly is #NewMexico’s Premier Residential #Golf Community.
#golfcourse #realestate #golflife #amenities
Transcript: People's hearts are here. We hear over and over and over, Elephant Butte, God. We've been going there for 20 years, 30 years, 10 years. People love it, and all we're doing now is providing a pathway to capture their minds and providing quality experiences that hopefully we can all be proud of. It's been an amazing journey with amazing staff, and none of this happens without every one of you.
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James' Social Media Posts:
Date Posted: September 9, 2024
Caption:
Real estate isn't just about selling for top dollar—it's about understanding the personal stories behind each sale. 🏡 Whether it's a job change, a family loss, or retirement, every client has unique needs and timelines. Agents who truly listen can tailor the process to solve problems, not just close deals. Remember, it’s not just a transaction; it’s a journey we guide with care and understanding.
#RealEstateWithHeart #ClientFirst #ListenAndLearn #PersonalizedService #HomeSellingJourney #RealEstateLife #CustomerCare #SellWithPurpose #RealEstateCommunity #HelpingOthers
Transcript:
Not everybody who sells. Don't sell just for top dollar. They have other motivations, the death in the family, they have to relocate. They lost their job, they got a job, they're retiring. And a lot of times, agents go in, like with these pre packaged CMAs, and it's, this is what I could do, and this is what's on the market, and this is what we can get. And the people might be like, Hey, I don't need to be out of here for a year, or I need to be out in 30 days. And if you don't listen, you don't know how to tailor the process. It's a very personal thing, and our job is to listen and solve their problem, right? That's what we are. We're problem solvers.
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James' Social Media Posts:
Date Posted: September 6, 2024
Caption:
Mortgage originations are up, rates are dropping, and low inventory is driving a seller’s market. Prices are set to rise, so if you’re thinking of buying, now’s the time to act. The housing market is positioned for strong growth in the coming years.
#RealEstateInvesting #HousingMarket #BuyNow #SellersMarket #WealthBuilding #HomeBuying #InvestmentOpportunities #MarketTrends #RealEstateTips #PropertyInvesting #FinancialFreedom
Transcript:
Good morning. Everyone reading a newsletter the mortgage line newsletter yesterday and it had reported mortgage originations are up 23% second quarter over first quarter. As more mortgages are being originated, because rates are dropping and we have very, very low inventory levels, it's going to create a seller's market, and in that seller's market, prices are going to increase. So as I've been saying, if you can get in the market now, and you can buy now, this is the time, because we're going to see a really great run in housing here over the next several years. Let's get in the game, folks.
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James' Social Media Posts:
Date Posted: September 5, 2024
Caption:
Turtle Back Mountain Resort was the gem we couldn’t pass up. Our team worked hard to transform it into the community’s new epicenter—renovating the golf course, refreshing the clubhouse, and elevating the entire experience. It’s been an amazing journey, and we’re excited to see this vision come to life!
#TurtleBackMountain #GolfResort #CommunityEpicenter #LuxuryLiving #ResortLife #InvestmentOpportunity #LuxuryTravel #GolfLife #DreamDestination #TravelGoals #ResortStyle #LuxuryLifestyle
Transcript:
We're really thrilled to find the county and make the investments here, but this was the gem, you know, Turtleback. We felt there needed to be an epicenter, you know, of gravity for the community, so we came in and renovated a good portion of the golf course, replaced all the bunkers, oversea projects, did a tremendous amount of work here. Amazing team, by the way, completely renovated the clubhouse. The Pro Shop catering. Brought in a chef from el canto, and it's been amazing. Really, has been magnificent.
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MODULE 1 - EPISODE #7
“Tough Love, Grit, and Growth”
00;00;00;00 - 00;00;28;02
PATRICK PHARRIS, INTERVIEWER
When you were a kid, your mom was a real estate broker. In commercial and in land. And it was the early mid 80s, early 80s which wasn't an easy time for a woman to be in real estate in, in New York. Right.
JAMES PRENDAMANO
No.
PATRICK PHARRIS, INTERVIEWER
And so she had to drive hard and she's driving herself hard all day.
00;00;28;05 - 00;00;54;05
PATRICK PHARRIS
But she drove you hard, too.
JAMES PRENDAMANO
She did. Mom was. And I think again, when you look with a little bit of hindsight's always 20, 20, right? You understand? A little bit more. But she was a single mom for a long period of time, and she had to put the earned on, and and she was in an industry which, again, context I didn't understand was a male dominated industry.
00;00;54;08 - 00;01;18;19
JAMES PRENDAMANO
And she was a trailblazer. You know, and I think she had the same difficulties I had for decades. When do you turn the switch off? Right. It's very difficult to do that, to go from intense negotiations and clawing and fighting for every inch to dad to husband to friend. Especially when you're trying to build a big book and you have.
00;01;18;22 - 00;01;37;16
JAMES PRENDAMANO
You're always on. Right. I chose to always be on. Sure. You don't have to take that path. I chose to go that path because it's where I found value. It's where I found my sense of worth was between the lines and what I could accomplish. No matter what the task was, I always approached it. As, you know, there's no way if it's going to happen.
00;01;37;18 - 00;02;00;03
Unknown
And I didn't understand I was manifesting then. I just took every assignment as a personal challenge. And I was going to make it work. So for mom, a lot of these things were not broadly discussed. Right? Today we have videos and podcasts and Ted talks and all these wonderful resources and candidly, a more friendly environment to even discuss this stuff.
00;02;00;05 - 00;02;23;09
JAMES PRENDAMANO
She didn't have that. So, mom brought it home and still brings it home to this day. She's tough as nails. And, you know, there's a lot of great things that have come, come of that, but a lot of things that are tough as you growing up to understand.
PATRICK PHARRIS, INTERVIEWER
So at some point now you're a little bit older, but you're not hitting your full potential.
00;02;23;10 - 00;02;46;08
PATRICK PHARRIS
You're not you're not even come close to your stride. You had some stumbling blocks like everybody does. Oh, yeah. How did that happen?
JAMES PRENDAMANO
So before my professional career, things went off the rails. Right. You know, as a teenager. And there are things, again, that happened as a kid, and and I'd need a lot of time and a few bottles of scotch to unpack that.
00;02;46;09 - 00;03;13;19
JAMES PRENDAMANO
But there are things that happen. And again, your subconscious is at work and you're blocking these things off. But when I started to have a little bit of freedom, I just went buckwild. You know, I was not disciplined, not focused. And it led to my mother at one point going rough. No more. You're out. You know, go live with your father down in Florida and let him deal with this.
00;03;13;21 - 00;03;33;05
JAMES PRENDAMANO
At that point, I had attended and enrolled in two different colleges at three different colleges. Didn't go to any of them. And when I went down to dad, it was pretty simple and awkward, but simple. Not, you know, much of a relationship over the years again. He left when I was very young, went to Jersey, then to Long Island and to Florida.
00;03;33;05 - 00;03;55;15
JAMES PRENDAMANO
So each step creates space physically and emotionally. And for him it was like, yeah, you know, you want to go out, get a job, you want to go to school, get a job, you want a car, get a job. You want to go on a day, get a job like otherwise. Don't talk to me. So I got a job and I started to understand.
00;03;55;17 - 00;04;22;10
JAMES PRENDAMANO
Oh, like, party's over and it's time for me to get serious. So mom is is very much on the the sales and emotional IQ side of things. Dad was hard-nosed. You know, a good manager, but not an entrepreneur. You know very, very, very structured in his approach. And he knew what he knew and he really didn't care to know anything else.
00;04;22;12 - 00;04;42;25
JAMES PRENDAMANO
And he was in his comfort zone and he was good at it. So, it was a complete paradigm shift for me. And that's when I started to, for the first time, understand and feel good about myself because I was doing things on my own. And it was sink or swim. I chose to swim. And what did you want?
00;04;43;01 - 00;05;03;22
JAMES PRENDAMANO
What job? I guess that that you got put you in to the point where you go, wow, I'm starting to believe in myself in it.
JAMES PRENDAMANO
So, it was a children's play center. They're everywhere now, right? And they have the parties and whatnot. And it was just a job in the beginning. But I started to take interest in the way the business worked.
00;05;03;22 - 00;05;27;19
JAMES PRENDAMANO
And what are these different things? Costs and building models and business plans and how to be more cost efficient and where we can do advertising. And I again, I didn't understand that was falling into a niche, but it worked for me and we had great success. From there I went to Walgreens and I was working in the stockroom, you know, stocking shelves and doing the grunt work.
00;05;27;21 - 00;05;56;01
JAMES PENDAMANO
And in a very short period of time, maybe a year, year and a half. I was promoted to the managerial role when I was a kid still, but I was overseeing 50, 60 people, many of them, my seniors. And I really fell in love with their discipline and structure. But I also there was a part of me that was like, there's other things I know I can do, and you really can't color outside the lines.
00;05;56;05 - 00;06;21;07
JAMES PRENDAMANO
And they're right. So those were really great stepping-stones for me to understand how to manage people and how to listen. And it started to give me a good sense of, I could do this. So then I enrolled in college down in Florida. Marketing and Management Associates degree 4.0. Loved every minute. It made sense to me.
MODULE 1 - EPISODE 8
Purpose Over Everything
00;00;04;00 - 00;00;24;07
JAMES PRENDAMANO
For the first time, I was learning things that I could apply in the real world. Like, I couldn't wait to go from the classroom, back to the office or the district office and talk about these things. But again, it's the confines of all right. Good idea, kid, but we've got a structure here which made sense. And feel good about it.
00;00;24;10 - 00;00;44;27
JAMES PRENDAMANO
You know. Then things clicked. And part of the reason I want to put this academy together is to give those kids. I remember feeling so disconnected and so angry and so out of place in school. If I would have learned some of these things at that age, I think it would have clicked for me much, much earlier and made a lot of difference.
00;00;44;29 - 00;01;11;07
PATRICK PHARRIS
But you weren't ready? No. Then I was eight. And as you grow up, you assimilate knowledge from your mom and your dad. You can see both of their influences coming in. And at some point, you develop the foundation of the man or the woman, the person or whatever you're going to become. And then the vision turns on, and I'm going to use your term.
00;01;11;10 - 00;01;41;26
PATRICK PHARRIS, INTERVIEWER
You begin to find your. Why? Yeah. Can you explain? You and I have talked about this a little bit, but can you explain what ones why is
JAMES PRENDAMANO
So. I think the sad part is most people never get their. Most people never get to their. Why? They get up, they go to work, they have families, but they never have real purpose.
00;01;41;28 - 00;02;07;18
JAMES PRENDAMANO
That I can't even explain the feeling. But you know, when I was in my younger years of dealmaking and I was the best in my peer group by a mile, but there was a whole nother world out there pulling me. Right? And that creates a little bit of conflict. But there's a greater purpose, and I've never been motivated by money.
00;02;07;20 - 00;02;35;27
JAMES PRENDAMANO
You know, we've been again, very blessed. We've had a lot of success. I drive a pickup truck. You've seen me on and off camera. Yeah. I am what I am, and I'm, I'm comfortable with it. But that's part of this process is. What is it that drives you inside? What is it that gives you that just burning desire to achieve the next level and in real estate, if it's not money and it's okay if it's money, right.
00;02;35;29 - 00;02;59;16
JAMES PRENDAMANO
For a lot of people that works and they find a great balance in it. But for me, I didn't know what it was. I just knew it was there. And through coaching and therapy and all the things we've talked about, all these different programs, a ton of reading, I started to identify what these things were. So for me, it started with what is my gift?
00;02;59;16 - 00;03;21;27
JAMES PRENDAMANO
And another great coach that gave us these assessments, which we have in the resource center. And it's like, it's a it's a test that tricks you into not being able to trick the test. Right. It's a psychological evaluation. And at the end of it, it tells you where you are in strategic decisioning, where you are as an entrepreneur, where all these different categories.
00;03;21;27 - 00;03;50;18
JAMES PRENDAMANO
Right. And once you you have a professional, give that back to you, things really start to make sense. Like to see vision, strategic decisioning, entrepreneurial ship, rock star, natural appreciation which I didn't even know what it was. Zero. Right. I'm a disruptor. If something's not the way I think it needs to be, break it and go. For most people, that gets to a point of distrust.
00;03;50;20 - 00;04;13;22
JAMES PRENDAMANO
They're like, why is this guy changing system after system? Goal after goal. And you have to have a why? I had to have a way to continue to drive me. And as, as I got older and my, my son started to come of age, the moment for me, for sure, was we do a lot of charity work.
00;04;13;25 - 00;04;30;10
JAMES PRENDAMANO
And during the holidays, I wanted to make sure the kids were exposed to it at the young age. And, one of the things we do is season of giving. We bring gifts for for kids that are less fortunate. And I wanted my son to see where we go home every night is not where everybody goes home, right?
00;04;30;13 - 00;04;54;15
JAMES PRENDAMANO
The things that we have are not things that everybody has. And, here we go. I know it's tough. As I was explaining these things to him, he looked at me and he said, daddy, you should run for president because you can fix this.
00;04;54;18 - 00;05;24;28
JAMES PRENDAMANO
Good. Take a breath of good. Oh, so that's a moment. You know where you go. I can fix this. Not by running to president, but I need to figure a way to impart this knowledge that I'm accumulating along the way to other people that don't have access to the networks initially. Don't the system? The good old boys network was really set up where you're in the club or you weren't in the club.
00;05;25;00 - 00;05;47;04
JAMES PRENDAMANO
And when I was younger, that was very much alive and well. But that's changed a lot, right? You know, there are people that you can access anyone today. Really? You can access anyone. So when I started to couple that with the dealmaking and thinking about, okay, I want to impart this to my kids, but that's not fair, right?
00;05;47;05 - 00;06;09;25
JAMES PRENDAMANO
Like, why should they have that advantage on top of the other advantages? You know, the 100-yard dash thing, we're not all running a hundred-yard dash. Some people are running a 300-yard dash, some people are running a 30-yard dash. And that's a good way to level the playing field, right? If you if we could teach some of these things and I don't profess to be a life coach, I'm not a life coach.
00;06;09;26 - 00;06;29;09
JAMES PRENDAMANO
I'm none of those things. I just want to share the resources that have helped me. And then there are many resources everybody can go to to learn these things. Musk talks about in an interview years ago that really stuck with me. They were asking him about rockets when he first got into that space. And where did you learn about this stuff?
00;06;29;12 - 00;06;58;12
JAMES PRENDAMANO
His answer was YouTube. Really, really. This isn't rocket science. It's not. There's a lot of fundamentals and foundational work you must do first to find your why, understand your gift. Lean into it, but anyone can do this. So for me, I think the first moment where this pulling that I felt that I didn't understand made sense was that moment with my son in the car.
00;06;58;15 - 00;07;31;27
PATRICK PHARRIS, INTERVIEWER
Finding one's why is more than just saying I want to be a real estate developer, because I want to be rich. It's deep, right? And I know, I mean, I've come to know you. I know that you are an empath. And for most people, do you think that why comes from the, emotional, physical, spiritual sort of context, or does it come from someplace else?
00;07;31;29 - 00;08;01;12
JAMES PRENDAMANO
So those who figure it out, I think it comes from an emotional, spiritual world context. It's scary. Yeah. It's hard to pull those layers back and figure out why I want to be a successful dealmaker and be rich. Why? Why what? What's underneath that?
PATRICK PHARRIS, INTERVIEWER
And did you, when you found it, did you know why?
JAMES PRENDAMANO
Yes.
PATRICK PHARRIS, INTERVIEWER
All right. I'm going to ask you why, but I'm gonna ask you something else first.
00;08;01;14 - 00;08;28;26
PATRICK PHARRIS, INTERVIEWER
Okay. There is a moment in your life now. You're in Florida. You're with your dad, and your mom comes down. And there's some serious discussion that happens. And that discussion leads to the future of your life. Yep. What was that discussion?
JAMES PRENDAMANO
So at this point I had graduated and I was offered a new position in the district in Texas with Walgreens.
00;08;28;29 - 00;08;52;20
JAMES PRENDAMANO
Incredible opportunity and again, really well-run company. I have to say it just for me, there was that pull and you were how old?
JAMES PRENDAMANO
22
PATRICK PHARRIS, INTERVIEWER
You didn't even know yourself at this point. And this opportunity comes up.
JAMES PRENDAMANO
Yeah. No, I just was a hard worker. And I had some vision, but I didn't understand it and I just knew certain things were right.
00;08;52;22 - 00;09;11;16
Unknown
And again, when you can't color outside of a corporate line, then it feels wrong. So, I was going to open up insurance shops. My dad had a premium finance company he was a partner in, and that was going to be my pad.
MODULE 1 – EPISODE 9
“Entrepreneurship Begins with a Promise”
00;00;00;00 - 00;00;41;16
JAMES PRENDAMANO
Give me the freedom to be an entrepreneur and do things a little differently. And mom came down and, with my stepdad, and made the case of, hey, you know, you belong back up north. Mom needs help, and, she's got a great opportunity with the company. You know, come do your thing. And and before long, it'll be her time to pass the baton and, you know, every logical data point in my life in that moment, said no.
00;00;41;16 - 00;01;03;12
JAMES PRENDAMANO
Like I'm living in Florida. You know, the beach and the life and everything else was happening, and I was getting things going. I really couldn't tell you why I did it, but inside of a week, I was back up north. I was gone.
PATRICK PHARRIS, INTERVIEWER
But wasn't there a bit of a promise made by your mom? Yep. What was that promise?
00;01;03;13 - 00;01;41;23
JAMES PRENDAMANO
You know, come take over the reins. And, she wasn't certainly wasn't ready to retire at that point. But, you know, it's what you would think the progression would be just as time moves on, you know, you'll take over more of the operations and the company and, you know, do what you want to do with it. So that was certainly, alluring, but again, the data points said, no. I don't know if it was an honor thy mother thing or what it was, but there was something pulling me that said,
00;01;41;26 - 00;02;03;14
JAMES PRENDAMANO
This is nice, but it's not you. It's not what you really want.
PATRICK PHARRIS, INTEVIEWER
There was a point where you came up and you changed things, and you automated things, and the team started to really embrace James. This kid. Yeah, but a kid with vision who didn't even know he had vision yet. Yeah. And they they lifted you up?
00;02;03;19 - 00;02;30;07
JAMES PRENDAMANO
Yeah. It was a process. I mean, I had great real estate background. Didn't understand. I did, but I did. Mom's old school, you know, it was book cards. Go. You know, she wasn't, a teacher. Just didn't have that skill set or desire. So I learn by trial and error. And when you learn by trial and error, you learn quick.
00;02;30;10 - 00;03;00;21
JAMES PRENDAMANO
And that's what we did. So, I mean, it was a of over many, many years where I started to understand and cultivate skill sets and identify where things could be improved in a deal and in the company. Company grew by, I couldn't even tell you how many x 1020 x 30 x. I mean, it grew. We started to take on much bigger institutional clients.
00;03;00;23 - 00;03;21;12
JAMES PRENDAMANO
It was quite a run and it was a fun run. But I again, I was always just head down. Next thing, how do we tackle it? And that was my approach. And I, as I was learning and doing deals, I didn't want obstacles anymore. Right. I learned in real estate, contrary to what people think. It's not easy.
00;03;21;15 - 00;03;44;25
JAMES PRENDAMANO
Like if you have the right deal maker, a lot of things can and will go wrong in the process. So in those first formative years, we had issues with building department, for example, in New York. That's a challenge to navigate. I got licensed as an Expediter not to expedite, but I wanted to know when we had those issues, what the right answers were and how to fix things.
00;03;44;28 - 00;04;06;26
JAMES PRENDAMANO
I became a loan officer not to write mortgages because, again, finance, I wanted to understand qualifying ratios, how things were underwritten and how the process worked. I became licensed as a home improvement contractor. Again, a lot of the homes need work. You get bids, you get estimates. Deals die there. I wanted to know any place a deal could die.
00;04;06;28 - 00;04;29;25
JAMES PRENDAMANO
How can I preserve the deal for my client? So I just started to study all of these different things, and, it made me really, really well-rounded. You know, even back then, you'd be challenged to stump me in in a deal, like, not find a path forward. Sometimes I zig zag back and forth, and it took some coaching to learn.
00;04;29;25 - 00;04;49;15
JAMES PRENDAMANO
Hey, if there's a pretty straight line you can take, you're right. But head down, running through walls. You were not going to break deals up. It's a personal thing on the residential side, which is where I started and where I think everyone should start if they want to pursue this, even if they want to get into commercial eventually.
00;04;49;17 - 00;05;15;20
JAMES PRENDAMANO
It's a very personal, emotional, stressful thing. And it was agony. Being an empath, seeing these obstacles come up and people are packing like people have said their goodbyes to a house where kids were raised and weddings occurred, and all these things have happened. And, you know, often you'd get the answer. You know, I'm the realtor, which I understand, right.
00;05;15;20 - 00;05;40;23
JAMES PRENDAMANO
But I wasn't going to be that realtor. I was going to be I'm a problem solver. That's what we are at our core. Sure, we're problem solvers. And if you can solve problems and you can tell a great story about any asset you want, and that's what I wanted to do. I wanted to solve people's problems.
PATRICK PHARRIS, INTERVIEWER
All of these key learnings and understanding that you're a problem solver and working 12, 15, 20 hours a day, whatever it is.
00;05;40;25 - 00;06;14;00
PATRICK PAHRRIS
That was the calm before the storm. That amount of work was had to just been physically and mentally challenging. But the storm came. Yep. What was the storm?
JAMES PRENDAMANO
So it was challenging just to double back. But that's where I found my value. So it became the only thing which is dangerous. Yeah. Your values from within. Your value doesn't come from any deal or success or failure.
00;06;14;02 - 00;06;39;15
JAMES PRENDAMANO
But the storm came as the business grew. And again, we're dealing with institutional clients, big names. I've done deals with just about every bank Nike, Nordstrom, you name it, Goldman. I've done deals with all of them. And when you're building a team and you're building a company, that's a responsibility, right? And it started to weigh on me that mom was still in control of the company.
00;06;39;15 - 00;07;06;27
JAMES PRENDAMANO
And you know, God forbid something happened. There was no business continuity plans. Yeah. And I'm just learning about business continuity at this point. I'm just starting to understand again through instinct. Because I was so shut off from coaching, I was so shut off from mentorship. It was just doing deals and growing in a really small silo. Right. But then you start thinking things that keep you up at night.
00;07;07;02 - 00;07;33;06
JAMES PRENDAMANO
Right? But we talked about that used to keep me up at night. What happens if something happens to mom, right? Bank accounts and probate and all the things that can occur. And I was starting to get a good handle on the vision of what I wanted the company to be. So mom, to her credit, was an old school, hard core dealmaker and still is.
00;07;33;08 - 00;07;57;19
JAMES PRENDAMANO
The internet really started to disrupt the industry. We saw way, way, way in the beginning, and it became clear to me that we needed to master marketing and dealmaking. And the right way to do that is to have marketers, market and dealmakers make deals right. The more seasoned agents that were around before me had their way of connecting.
00;07;57;19 - 00;08;21;08
JAMES PRENDAMANO
Very personal. You know, they would make their follow up calls on occasion. They would do their lunches. They didn't want to know about this new digital world. And the new kids I saw coming in were all about digital and not about relationships, not about problem solving. And I went, there's an opportunity here. You know, I grew up with none of that technology.
00;08;21;11 - 00;08;48;15
JAMES PRENDAMANO
When I started, there was none of that technology. We used to get the book right and get a thumb through hundreds of pages to find the listings. So we learned the old way to do it, and communicate and connect. And when you bridge that and you have some elements of both, it was like, okay, like you can simplify real estate and create an environment where people can do what they love and not do the things they don't love.
00;08;48;15 - 00;09;11;08
JAMES PRENDAMANO
Right. Prado's principal and, 80, 20 there, there was a real need opportunity there. But to do that, it required scale and debt and risk. And, you know, mom was at a point where she built her baby. Right. And I didn't understand that either. Yeah. In the moment, you know, but it was her baby and she was going to see her baby throw.
00;09;11;08 - 00;09;35;22
JAMES PRENDAMANO
And that handoff never occurred, of the business. And it got to the point where this calling that I have knowing there's something else not knowing if it was a brokerage or investments or whatever it was going to be. But I, through instincts, knew the next steps I needed to take. Just came to a boiling point, you know, of, hey, if you're not ready to do this, I'm gone.
00;09;35;25 - 00;10;06;07
JAMES PRENDAMANO
And she said, see you. And that was it.
PATRICK PHARRIS, INTERVIEWER
So you got to a point, mom. You promised this would happen and it didn't. And so now you have to cross this barrier. And maybe from your mom's eyes, I don't know, it was a challenge of almost, disrespect. Sure. Which had have been brutal. Yeah. Right. So here you are.
00;10;06;07 - 00;10;29;27
PATRICK PHARRIS, INTERVIEWER
And you go. Okay. I'm, I'm kind of getting the vision here, but what I want to do. And so moms had to get out of here and you left. But something really interesting happened right after. I mean, with you going out the door, what happened to the rest of the company?
JAMES PRENDAMANO
Yeah. So, most of the team, the overwhelming majority of the team came with me.
MODULE 2 – EPISODE 1
The Power of Why…Transforming Mindset into Mastery
Time: 00:00:04:00 - 00:00:09:40:16
Focus: This episode focuses on breaking free from self-imposed burdens, uncovering your deeper why, and building the mindset foundation necessary to unlock personal growth and lasting success in both life and business.
00:00:04:00 - 00:00:12:02
PATRICK PHARRIS, INTERVIEWER
I think everybody has, or I hope anyway, that everyone has those moments of what the hell am I doing?
00:00:12:05 - 00:00:33:28
PATRICK PHARRIS
What do you think?
JAMES PRENDAMANO
You to grow. You have to have the moment. You have to acknowledge the moment to start. But then you have to lean into the moment. And that's tough. It's a lot of work. A lot of work. Like, you know, people go through their whole lives doing things and they're not quite sure why they're doing them.
00:00:34:00 - 00:00:58:05
JAMES PRENDAMANO
Be it generationally people or in it or, you know, they're picking up what they know and doing the best they can, and they're not aware of this whole other mindset piece, which is why it was so important for me to cover the non-real estate metrics. First, because I was that person who had the broken foundation. You could stack every system in the world on it.
00:00:58:08 - 00:01:28:18
JAMES PRENDAMANO
You're only as good as your foundation. Yeah. So I want to start with the foundational stuff. And once your mindset is right, it really does change everything.
PATRICK PHARRIS, INTERVIEWER
That's a great point. What does it take to get your mind set right?
JAMES PRENDAMANO
I think that's a very personal thing. I can share what it was for me. So.
00:01:28:20 - 00:02:01:12
JAMES PRENDAMANO
It was like every day I had a back pack and I would pick up a rock every day and put it in my backpack. You feel it getting heavier, but you're also getting stronger. You can go a little further. You can climb a little higher, but every day you're adding another pound and another pound and another pound. And it it just got to a point for me where.
00:02:01:14 - 00:02:24:15
JAMES PRENDAMANO
Enough things had happened in a sequence that I realized, well, how about I just don't pick up the backpack today? How about I just go in and I lean into the things that I'm learning, and I don't take this thousand-pound bag strapping on my back because for me, again, I want to be careful. For everybody, it's different.
00:02:24:15 - 00:02:44:05
JAMES PRENDAMANO
But for me, it became a badge of honor. It was I can pick this backpack up, I can add another rock, and I will keep going. And it just becomes your identity. Like it was my identity. I was the guy that was going to get the assignments done, was going to make the investments work. I was going to get through it.
00:02:44:07 - 00:03:11:21
JAMES PRENDAMANO
And that served me well, because again, that's where my value came from. But once I realized you have to pick the backpack up, idiot, and put it on your back every day, just not picking it up. Literal weight lifted off your shoulders that you hear about. It was like, oh, I don't have to be that person just because I've been that person.
00:03:11:24 - 00:03:49:07
JAMES PRENDAMANO
Just because I was told I was that person, just because other people perceived me as that person. I didn't have to be that person anymore. And when that weight comes off, man, your career skyrockets, your home life skyrockets.
PATRICK PHARRIS, INTERVIEWER
Did you have an moment for the back of the backpack? Moment?
JAMES PRENDAMANO
I wouldn't say it was a specific moment, but it was a once you get to that point of peeling back the layers and unpacking, you know, some things from my childhood that no kid should, should endure.
00:03:49:09 - 00:04:19:29
JAMES PRENDAMANO
You. You make that part of your identity. But when you learn every event, even that event is neutral. It truly is neutral. And you can apply to it anything that you want in meaning and the meaning I applied up until, you know, all of the work I had done on myself was, I will never be in a position where I'm not in control again.
00:04:20:01 - 00:04:46:07
JAMES PRENDAMANO
I will never, ever, ever allow myself to be at anyone's will. I it just wasn't going to happen. And it manifested powerlifting like I was a giant. It was my entire persona. Yeah. And I didn't even realize the connections as real as they were. I didn't connect the dots. As good as I am in connecting the dots on the real estate side.
00:04:46:10 - 00:05:05:22
JAMES PRENDAMANO
Those were specks, if anything. It's just this is who I was, and this is who I was going to be. And, you know, I liked it. It was that badge of honor. It was like, all right, you want to strap more on my back? Go ahead. I got broad shoulders. Let's go. Yeah. Then you see again the team home.
00:05:05:24 - 00:05:27:03
JAMES PRENDAMANO
Those impacts, and you go on. Now. This is. This is the opposite of who I really am. It's literally the opposite. And you get to a point where you've done enough work and read enough books, and you've listened to enough podcasts and inspirational stuff to go. I don't need to pick this up anymore. And it just it's not overnight.
00:05:27:04 - 00:05:57:00
JAMES PRENDAMANO
It's a long process, but it feels like it's a light switch where you go, oh, I'm not all the things I've been told. I'm not all the things I've put on myself. I'm not, I’m me and I can be me. Yeah, and it's amazing stuff, man.
PATRICK PHARRIS, INTERVIEWER
We've touched base on why and vision. It would appear to me that the why comes first and the vision comes out of that.
00:05:57:00 - 00:06:37:04
JAMES PRENDAMANO
Yep.
PATRICK PHARRIS
How would you describe your what? Not your. But your why to somebody else?
JAMES PRENDAMANO
I would describe it as a feeling of doing better, for myself personally. And I'm big into sports and inspirational stuff, and, Michael Jordan has talked about this. Kobe has talked about this. If I could just be a little bit better tomorrow than I was today.
00:06:37:09 - 00:07:08:20
JAMES PRENDAMANO
Okay, but why? Right. And for me, it's because I'm such an empath and something I ignored forever. Like emotion. Outwardly did not exist in my life at all unless it was an aggressive emotion. I feel things, and I like. I can't watch certain commercials or movies. Right? Get tears like brutal. Brutal. Yeah. And it's like how the.
00:07:08:20 - 00:07:29:04
JAMES PRENDAMANO
How do you feel these things? But as you pick up in it, in society, it's like we can do better. And that's my why. Like we have to do better. We have to do better. We have to lift people up. It's it's not enough to talk about it and say the right things and write the check. You know, during the season of giving or whatever it is.
00:07:29:06 - 00:07:54:20
JAMES PRENDAMANO
There's more that I know I'm capable of. And again, for me personally, faith has had a big a big part in it. I've leaned heavily into my faith over the last several years, and I know I can do better. I know that these gifts are not mine and like my greatest fear is is dying and going to heaven and being like, oh man, I kicked this thing's ass,
00:07:54:22 - 00:08:10:08
JAMES PRENDAMANO
I did good. And you know, I took these gifts and I did this, and I did that. And it's like, those weren't your gifts. I gave you those gifts. And what did you do with them? And that for me.
00:08:10:11 - 00:08:30:05
JAMES PRENDAMANO
So that's my why I, I've it's a compulsion at this point to want to lift people up and show them a different way. My way is not the right way. It was the right way for me.
PATRICK PHARRIS, INTERVIEWER
So if we think about that for a second.
00:08:30:08 - 00:09:08:12
PATRICK PHARRIS, INTERVIEWER
Again, it's it's the very deep why. And one would hope that everyone would be able to realize what their why is. So then out of that why hopefully comes to your own vision, your your vision quest. You're right. And it doesn't matter how much money you make. It's, it's what you do with the gifts that you have to ultimately become a better person.
00:09:08:14 - 00:09:40:16
PATRICK PHARRIS, INTERVIEWER
And, and become a better professional, become a better family member. I mean, these are all super powerful things that are the foundation to what ultimately, because we're talking about business and real estate, to ultimately become a terrific business person.
MODULE 2 –EPISODE 2
Redefining Business Ethics…Leading with Empathy and Action
Time: 00:09:08:14 - 00:18:11:21
Focus: In this episode, James Prendamano redefines business ethics as more than just legal compliance or deal-making—it’s about lifting people up and making a positive impact on communities. Through personal stories and lessons from Turtleback Mountain Golf Resort, he shares how true ethical leadership comes from empathy, transparency, and doing better every day.
00:09:08:14 - 00:09:40:16
All right. First question I'm going to ask you the two questions now. The first one is, is there a such thing as business ethics?
00:09:40:19 - 00:09:46:13
JAMES PRENDAMANO
Oh, sure.
PATRICK PHARRIS, INTERVIEWER
What does it mean?
00:09:46:15 - 00:10:14:24
JAMES PRENDAMANO
I can tell you what it means for me. Yeah. Yeah. You know, I'll give you an example. We're at the facility. Sure. Right. Having people in the community talk about their belief. Right. Thoughts and thoughts don't translate to actions directly. They create emotion and the emotion or those beliefs of what? Trigger actions. Watching the community come together.
00:10:14:25 - 00:10:39:15
JAMES PRENDAMANO
Watching the staff. Here is 60 people working right now. Right. I'm going to go a little off, but no. It's okay. Okay. There was a time in my life where when I had big meetings here with elected officials or it wouldn't be here because this was pre-dating it. But in any venture I've been and I've been in many of them over the years, and you set up a big meeting and you are really methodical about it.
00:10:39:15 - 00:11:10:11
JAMES PRENDAMANO
And someone on staff or someone somewhere in that either does something that's a, you believe a poor reflection on you. And you go into attack mode right after the event. How could this be. I. For me business ethics occur in all of those little interactions with people lifting everybody up. Right. Trying to have a better experience in the macro.
00:11:10:13 - 00:11:42:01
JAMES PRENDAMANO
I mean, we can go way, deep way on, on business ethics. And we're at a point in the world where social media and AI and supercomputing and all these things that are happening are making it where more and more is exposed, more and more is in the spotlight. And it's so important to check your bias, check your political belief in your assessing of what's happening.
00:11:42:01 - 00:12:12:09
JAMES PRENDAMANO
And I just think we're at that right moment where we got to do better, because if we don't, we're headed into a technological revolution. And if we're not doing better now, I think we're in like end of society trouble, like we've got to do better. So on the macro, I can never see myself being, you know, that cut throat killer business person.
00:12:12:12 - 00:12:38:07
JAMES PRENDAMANO
I know how to execute and I know how to pull those pieces together. But I don't have a drive or a desire to be the biggest or the best or that's all abated. Now I just want to do better. Like us. Making the investments where we are now was a really conscious effort. With me and my partner of we can Invest and we could do things anywhere we wanted to do something meaningful, impactful.
00:12:38:09 - 00:13:03:13
JAMES PRENDAMANO
It's important that I convey to people, like, every five years I've found, I've looked back and at 30 I was like, oh, I got this. And 35 was like, oof! Now 40 was like, okay, I've settled in. And then at 45, I was like, no, now I'm 50 and I'm looking back. So there's no final answer. I think it's part of you evolving.
00:13:03:16 - 00:13:26:06
JAMES PRENDAMANO
And for me, business ethics ties directly into that. You know, us evolving as people. And the empath thing plays a huge role for me, feeling everything around me. It's become really important for me to make sure that what we're doing has a bigger purpose. It's helping. It's lifting people up. We could have invested in a lot of places.
00:13:26:08 - 00:14:00:04
JAMES PRENDAMANO
We chose here because…
PATRICK PHARRIS, INTEREVIEWER
Here being New Mexico...
JAMES PRENDAMANO
…for this particular project, the Turtle Black Mountain Golf Resort, there was an opportunity to impact lives like, you know, macro, micro, site. Right? So I traveled all around the country. We have land in many, many different states, but we watch and I people watch where I go, right? Like I can sit at a shopping center for two hours and tell you every single thing you need to know about operations, sales, culture, same thing in a community.
00:14:00:07 - 00:14:30:11
JAMES PRENDAMANO
And we found that there was a yearning for something bigger. People were looking for hope. People were looking for opportunity. But as I was, when you're in a system for so long and you feel forgotten and you feel overlooked, you manifest it, and I'll never forget. We sat in one of the diners and as I just watched, I went, they need help.
00:14:30:14 - 00:15:01:22
JAMES PRENDAMANO
Like they're amazing people. They were some of the most friendly, gracious people I've ever met. But they needed some hope. They needed to look to someone or something and go. At first, don't believe. But the strategy we cultivated here was the opposite of most placemaking and big endeavors. It wasn't press releases day one, it was. We did a year and a half of acquisitions and nobody knew who we were, and we just started renovating houses.
00:15:01:24 - 00:15:24:24
JAMES PRENDAMANO
Nobody knew who we were. We renovated some of the hotels and shopping centers and then people started to go home. We rebuilt the golf course before we said anything. We wanted to show everybody we're real. We're here. We're not carpetbaggers. And the only way to do that is action. We needed to show them we're doing the right thing before we even talked about what the vision was.
00:15:24:27 - 00:15:52:16
JAMES PRENDAMANO
So on a day to day basis, those opportunities are everywhere, right? To lift people up and to give them a little bit of hope. Sure. A brief example, having a big event and, you know, you approach it in the past through this maniacal, it's going to be perfect and it's going to run exactly according to script. And actually, before a big event with the New Mexico Open, I had sent a note to the team saying, enjoy the day, like things are going to happen.
00:15:52:18 - 00:16:14:07
JAMES PRENDAMANO
It's going to be what it's going to be. Take about. Right? Because none of this happens without all of you. Enjoy it. In the past, that never would have happened with me, because I was so concerned that it got in the way of all the joy. Right? So, we had an event. It wasn't this one, but big business meeting prominent people right out of the gate.
00:16:14:07 - 00:16:32:26
JAMES PRENDAMANO
They spilled the drink on one of the people at the dinner, and the server looked at me, horrified. They knew it was a big event and I excuse myself. I went and I grabbed. I was like, dude, shake it off. It happens, right? Like, this is reality. Trust me, it's not the first time someone saw a spilled drink.
00:16:32:29 - 00:16:49:22
JAMES PRENDAMANO
Like, don't go home and beat yourself up over it, because I'm not going to think about it again. So let it go. It's good. And you could see the weight lift off this kid. Absolutely. You know, he was excited to be a part of this turnaround story. And it was like, oh my gosh I fumbled this. It's life man.
00:16:49:22 - 00:17:18:00
JAMES PRENDAMANO
It happened. So for me business ethics is about lifting people up. Especially today. The age of transparency. What really is transparent? What's not. We've got to do better. We have to do better every day if we could do a little bit better. Jordan, Kobe, all the greats talk about that stuff. If we can improve ourselves a little bit every day and set that example and lift people up, that's what business ethics means to me.
00:17:18:03 - 00:17:45:14
JAMES PRENDAMANO
Now, there's a bigger corporate piece to that. Sure. And probably why I'll never swim in those waters. It's just not for me. I understand you have a fiduciary to the bottom line and publicly traded companies and all those things. But I think business ethics is critically important issues that are going on. We're setting the world on a different course, and we better be damn sure it's the right one. Did I answer the question?
00:17:45:16 - 00:18:11:21
PATRICK PHARRIS, INTERVIEWER
I think you nailed it. I mean, I really do, because I think everybody thinks about business ethics as did I. Did I do that deal ethically? Forget everybody else. Did I break the law? Did I break a common code? And you look at it, you, James, at it differently. Am I lifting people up? Am I being a better person?
MODULE 2 – EPISODE 3
Manifesting Success…How Vision Shapes Life and Business
Time: 00:18:20:21- 00:31:01:14
Focus: In this episode, James Prendamano reveals how his vision evolved from chasing deals in New York to creating a purpose-driven mission in New Mexico—lifting communities, teaching life-changing principles, and inspiring future generations. Through mindset shifts, daily declarations, and belief in oneself, he shares how true vision fuels success and long-lasting impact.
00:18:20:21 - 00:18:42:10
So now we talk about we've talked about building foundation. Yeah. We've talked about our why. Why am I doing this. We've talked about ethics. And now we need to talk about vision because you have a grand vision, at least one that I believe that I see at least parts of it.
00:18:42:10 - 00:19:28:13
PATRICK PHARRIS, INTERVIEWER
Right. And so you've gone from New York. We can continue to attraction transactions and make tons of money. Right. But then you have this vision, this epiphany that says, I need to lift people up and give them hope. And I can do that through what I know about business, about real estate. And so you found this place, Elephant Butte, New Mexico, and you found properties and you found, this resort Turtle Back Mountain Golf and Resort, and you're creating jobs and you're building homes and you're doing all these great things that had to come from not just, hey, let's go buy a whole bunch of land and develop it in New Mexico.
00:19:28:13 - 00:19:57:07
PATRICK PHARRIS, INTERVIEWER.
It had to come from something else. Yeah. What was that vision or what is that vision?
JAMES PRENDAMANO
So. Part of the vision is what prompts the action. And we saw that legislatively and just from a personal experience, it wasn't as fun anymore back east to do deals. And that becomes more and more important as you get older. I think.
00:19:57:08 - 00:20:23:19
JAMES PRENDAMANO
Sure. So the vision was in the business piece to deploy the things I've learned over all of these years, approach it with this new me that I've been working on for years, and impact people's lives. Give them hope, give them an opportunity for something better.
PATRICK PHARRIS, INTERVIEWER
Beyond that, which is, an amazing thing to learn. And take it from a guy who's gone to the school of hard knocks.
00:20:23:19 - 00:20:44:19
PATRICK PHARRIS, INTERVIEWER
Right? Is is to say that leads to something bigger. Yeah. Which is youth. We just don't want people to think that this is. Or do you want people to think that this is something for kids?
00:20:44 – 00:20:44
No, it's not the ultimate vision. Is to start young right. This the things that we teach in the academy can change lives up and down the spectrum.
00:20:56:19 - 00:21:21:23
JAMES PRENDAMANO
I mean you could have nothing to even do with real estate. That's why I was adamant about this piece first. I was the broken foundation with all the systems and I was effective in that small world. But I was miserable. I was making everybody else around me miserable. And what kind of legacy is that? Yeah, right. You know, that's not something that I'm particularly proud of even at this point.
00:21:21:26 - 00:21:47:08
JAMES PRENDAMANO
So the idea is to impart, really, if you're a first time homebuyer or if you are a major REIT investing in shopping center packages. I teach the systems of what's worked for me and how to execute. I very much pull in this holistic approach that I have the macro micro and site, and that vision is part of what fed all of this.
00:21:47:10 - 00:22:24:19
JAMES PRENDAMANO
But ultimately, we hope that we're not only changing lives from the kid to the senior. Today, but tomorrow. Ultimately, I hope that there are enough components of this. And I think we're we're entering a time where maybe there's pathways here. That's some of the things that you feel when you have vision and you can't quite connect the line yet, but you've seen some dashes where if we can get curriculum at the state level and start teaching these things to kids, we start to shorten that 300-yard gap or 200-yard gap in the hundred yard dash.
00:22:24:21 - 00:22:50:01
JAMES PRENDAMANO
That's the ultimate for me. Yeah. Down the road, if we can get to a place where some of this is adopted or none of this is adopted, it's a completely different type of curriculum that's adopted to teach kids some of the things that they'll they'll be able to really win in, in life. It starts with the foundation. And this was a really important piece for me to talk about the backstory.
00:22:50:01 - 00:23:13:10
JAMES PRENDAMANO
But of course, the things that I'm doing regularly that have helped me, right? I'm not preachy, I'm not that guy, but it's worked for me. And I think that it's easier to identify with a guy that came up and had no formal education, and all the other things that have been a part of my past, than it is for the perfectly curated suit in Instagram.
00:23:13:10 - 00:23:36:01
JAMES PERNDAMANO
Living a life that's not real, right? There was a time when that was very popular, but they have shelf lives like this is real, this is me. It's been me. It's going to be me. And I don't apologize for it.
PATRICK PHARRIS, INTERVIEWER
Well, hopefully you can. Hopefully the people who are watching this understand the things that you're trying to share.
00:23:36:04 - 00:23:58:15
PATRICK PHARRIS, INTERVIEWER
I think they will, and I think that they will be able to identify with the things that you're saying, the life experiences that you've had to take them through the Academy and, and learn all aspects of real estate, but learn about business and most importantly, learn about themselves.
JAMES PRENDAMANO
Yeah, it's, it's a it's a process. But there is a roadmap.
00:23:58:18 - 00:24:24:11
JAMES PRENDAMANO
There really is a roadmap for everyone. It's different. But for me, some of the things that I rely on heavily are my declarations. Right. You find your why is the first part, then you find your gift. And there's many resources that we, we reference in the resource center about finding your why the proto assessment. That was the name of it that taught me, oh, your gift is vision.
00:24:24:11 - 00:24:51:05
JAMES PRENDAMANO
Your gift is strategic thinking. Your gift is leadership. I didn't even know I had a gift right? Why? Vision? Now what? Now you've got to start taking the steps to reinforce and manifest and believe it's not. One day I'm going to be. It's. I am a compassionate, brilliant dealmaker that can accomplish anything. I am an educator. I am a leader.
00:24:51:07 - 00:25:14:24
JAMES PRENDAMANO
And there is, again, so many wonderful resources available today. But we wanted to point to people and we give examples of my daily declarations. Every day I wake up and I write out, sometimes it's eight, sometimes it's 12, sometimes it's ten because it involves things of who I am. And if you put out in the world the positivity.
00:25:14:26 - 00:25:37:15
PATRICK PHARRIS
You become that positivity, right? The law of attraction. If you put out negativity, you become the negativity, even if it's in a joking way and the self-deprecating humor guys are famous for this, right? We do it all the time and, we've done it. Yeah, and I'm super conscious about it now. I don't joke about those negative things because somewhere in the subconscious it's it's cooking.
00:25:37:17 - 00:26:05:09
JAMES PRENDAMANO
And so now it's it's positive. And I am the things that I believe I am. And when you start doing that. Your circle changes, your influences change. It's very easy to be the smartest guy in the room. It's very hard to be one of the the less experienced or one of the I don't want to say the dumbest guys in the room, because then we're talking negatively, right?
00:26:05:09 - 00:26:24:05
JAMES PRENDAMANO
But to be the person in the room where you have a bit of all of everyone in there, like that's the room you need to get in if you're not in those rooms and that's not your your circle is that famous expression. Show me your friends. I'll show you a future. Yeah. So true, so real. So I get up, I write my declarations every day.
00:26:24:05 - 00:26:53:06
JAMES PRENDAMANO
I have a few quotes that I read that are profound for me, and I manifest at night. Close your eyes. And you vision what this will become, what the place will become. And it happens. It's hard to explain, but it's real. It is very, very real. So we give examples of the declaration sheets and how to manifest. We give examples of vision boards.
00:26:53:08 - 00:27:18:02
JAMES PRENDAMANO
It's real stuff. And if you were to ask me ten years ago, I would have laughed you out of the room. I would have said, none of that's real. It's hokey, it's nonsense. It's B.S., you know, Mr. Tough Guy, it's real.
PATRICK PHARRIS, INTERVIEWER
I had an interview. I did an interview once with a playwright named August Wilson. It was a guy who had, like, a fifth grade education.
00:27:18:04 - 00:27:48:29
PATRICK PHARRIS, INTERVIEWER
And he has five Pulitzer Prizes. And he's an African-American man. Grew up in the Deep South, in the height of civil unrest in the United States. And I asked him how he did it. How did you deal with all the things going against you? How did you do it? And he and and he said, Patrick, you just need to have a belief in yourself that is greater than anyone's disbelief.
00:27:49:01 - 00:28:21:16
PATRICK PHARRIS, INTERVIEWER
And that has stuck with me for 35 years.
JAMES PRENDAMANO
That's incredibly profound, but equally as difficult to understand when you're in difficult circumstances. Right. Yeah. So our messaging, we talked about technology and social media when we're constantly messaging the negatives and we're constantly telling people, you can't and you won't, and the system's against you, whether the intentions are pure or not, you're manifesting for them.
00:28:21:19 - 00:28:50:11
JAMES PRENDAMANO
Negativity, right? Then that's a cycle that we have to break. It's it is the single most important fundamental is belief in yourself and kind of blocking out that noise. And all of this stuff translates directly into real estate. When you're doing deals and you're hearing the different things and you're listening to experts, there's a way to sort through that and understand your source and not rail against it, because that's negativity.
00:28:50:14 - 00:29:08:21
JAMES PRENDAMANO
But understand hopefully this is best intended, but it's not for me. I'm better than that. I'm better than this. I can do better and I will right. It becomes and I will and off you go. You know, we have even task sheets that I use where at this point, I still need to be reminded every day that I do this and I do this.
00:29:08:23 - 00:29:25:14
JAMES PRENDAMANO
This. I'm a paper guy, right? So I print them out and I carry my papers around, but it feels good. It's a sense of accomplishment, right? I got this done, I got this done, I did my Dexa manifested, I took care of, you know, I cleared my CRM. That's a work one. But it keeps you honest. And it's not.
00:29:25:16 - 00:29:47:02
JAMES PRENDAMANO
It's again, so important for me for people to understand if you start doing these things, it's not if you fall off or if you miss days, you will and you won't get everything done. And that's okay. I think it's essential. It's part of the process. Right? The failure, again, the sports reference. But Jordan talks about this. I think there's a commercial about it now.
00:29:47:02 - 00:30:13:17
JAMES PRENDAMANO
I, I missed, you know, 30 shots. When the game was on the line, all these things that he's failed in. And that is why I have succeeded. You have to fail, and it's okay. It's essential because it's not really a failure. It's what you assign in the moment. I relate to more of the aggressive personalities, the Jocko's of the world and, the Goggins and the Rogan's.
00:30:13:19 - 00:30:35:16
JAMES PRENDAMANO
That's not for everybody. But Jocko famously talks about, like, you know, you lost your job. Good. You failed the test. Good. Find a way to assign value for yourself to that event to be better. Next time you'll study harder if you if you lost the job is a reason for it. Next job will be a better job. Everything's neutral, man, it really is.
00:30:35:16 - 00:31:01:14
JAMES PRENDAMANO
It's the value you assign to it. And I know it is hard to understand that in the moment, but the better you get at these pieces, and the more strength you have in that foundation, then the systems that we teach, on like the day to day things, it's rocket fuel. It really is.
MODULE 2 – EPISODE 4
Holistic Real Estate & Seeing Beyond the Numbers
Time: 00:31:01:14 - 00:53:41:09
Focus: In this episode, James Prendamano explains his holistic approach to real estate; analyzing macroeconomic, micro-market, and site-specific factors to make informed decisions that outpace market trends. Sharing personal experiences from past cycles and real-world examples, he reveals how leaving bias behind and looking at the bigger picture helps agents, investors, and developers succeed even in unpredictable markets.
00:31:01:14
PATRICK PHARRIS, INTERVIEWER
James, you've talked about a holistic approach to real estate.
00:31:01:16 - 00:31:31:24
JAMES PRENDAMANO
Yeah.
PATRICK PHARRIS
What does it mean?
JAMES PRENDAMANO
So we've become, very specialized, not just in real estate, everywhere. Right. The example I use is, there are surgeons that will operate on one inch of the inner ear only. Yeah. And while they can fix that one inch, perhaps we should consider the systemic things that triggered the issue in that one inch. Real estate's the same way.
00:31:31:26 - 00:32:00:08
JAMES PRENDAMANO
And it's very easy to fall into data, right? The stats and the decks and the way a property is presented, especially when you have an appetite to invest or you have an appetite to buy that home or whatever it may be. It's really easy to find the the bias and the echo chamber that supports the action that you want to come of it.
00:32:00:10 - 00:32:25:21
JAMES PRENDAMANO
The holistic approach to real estate is looking at those three things: macro, micro, site. Real estate decisions for us are not about a particular piece of real estate that's defined by meets and bounds and what exists on it. That's part of it. But I want to know what's going on around it regionally, and I want to know what's going on in a macro level.
00:32:25:24 - 00:32:48:14
JAMES PRENDAMANO
And it becomes very difficult today with data points that will support or cut against any decision that you want to make. And we joked the other day about, I think it was with Dan about, you know, numbers don't lie. And I went, but numbers absolutely can lie, right? Especially when you have that bias going in.
00:32:48:16 - 00:33:10:12
JAMES PRENDAMANO
So it is critical that you check that bias of what you are wanting to have come out of this evaluation or assessment on any particular piece. And you check political bias, you check all of it at the door. You truly have to go in neutral and say, okay, what are the macro things that are happening? Where is consumer confidence?
00:33:10:14 - 00:33:39:00
JAMES PRENDAMANO
Where is policy at a federal level, then a state level, then a city level? All of that matters. Where are interest rates? Where are the job reports? What are the factors that feed into those numbers? My business typically reports three quarters after reality happens because it's a long burn. We're not stocks, right. You know, press a button and it happens.
00:33:39:03 - 00:34:01:28
JAMES PRENDAMANO
You've got to find the piece and you draft documents. They go to council and they're reviewed and there's diligence and all of that stuff. By the time you get to a closing and it records your quarters past the event. So for us, looking at the macro, 2006, I sat with my business partner at the time and it was in the summer, and I said, it's over, it's over.
00:34:02:01 - 00:34:22:16
JAMES PRENDAMANO
We had seen all of the things leading up to it, but in the moment, in the hype, in the news and all of the discussions and all of the trade shows everywhere it was, we're rocking and rolling and we saw, oh no, enough of the fundamentals had have gone awry at this point. So let's make sure that we're ahead of what's going to come next.
00:34:22:18 - 00:34:48:25
JAMES PRENDAMANO
Yeah, two years before rates went up, we had predicted rates would go up. And why. What were the factors contributing to it to the month or to the quarter? We predicted September would be the first rate cut. There's no crystal ball, right. And you're never going to be 100%. But when you look at the macro micro insight through a non-biased lens, you can really get ahead of this.
00:34:48:25 - 00:35:23:17
JAMES PRENDAMANO
And when you can get ahead of it in real estate, you went you win. Because in the moment your peers and and people that are in the business. It's crazy to me that we go through these cycles every eight, ten, twelve years, right. Rates go up, inventory pricing, the whole thing starts to kick off. It's like everyone forgets, you know, some of the younger team that that works with us as we were coming out from this last once in a life event, which I've been through for at this point.
00:35:23:17 - 00:35:53:04
JAMES PRENDAMANO
Right. Covid was our fourth one. And they were talking about well, as rates went up, banks will never be doing 95% financing again. They'll never be 100% wait. Watch. Right. The cast of characters change, but that fuel and the banks are competing to grow and that appetite. All of those factors inform what's going to happen next. So for for many years, I'll give a couple of examples on the podcast.
00:35:53:06 - 00:36:21:17
JAMES PRENDAMANO
We were talking to multifamily investors, and this is when in my industry, doors was the big thing. Oh, how many doors do you have right? When you peel that back, you start going, oh, you own 1% of a thousand doors different than your operating a thousand doors. You own 50%, right? Everyone was so hyped up and interest rates were low for so long that it felt like you couldn't miss.
00:36:21:20 - 00:36:43:19
JAMES PRENDAMANO
Rents were going up and interest rates were holding. And because we were in this period of appreciation in real estate, so many of these decks were predicated on value was going to increase. We're going to cut expenses 30% in the market. We never operated in, by the way. We're going to raise rents at their continued trajectory. We're going to do all of these different things.
00:36:43:19 - 00:37:14:23
JAMES PRENDAMANO
And what we're buying today is going to be worth this tomorrow. Okay. Covid hit and government starts to pump money, which it had to. Yeah 7 trillion I think it was the total number and is what it was. Yeah okay. So if you put $7 trillion in an economy inflation has to occur. Yeah. So for us it was a great opportunity to stack hard assets like land because it certainly going to outpace the other things that we were doing.
00:37:14:23 - 00:37:44:18
JAMES PRENDAMANO
And we weren't going to leave it in the bank because they're you're losing money as inflation moves on. But at its core, fundamental when inflation rises. So the rates now if you're speculating on multifamily and you're only taking 2 or 3 year debt and you don't have what I call room to get to the other side of the rainbow, we knew when rates went up and the money that was put in the banks starts to decrease.
00:37:44:20 - 00:38:08:28
JAMES PRENDAMANO
Right? Banks can only lend a certain percent of what they have on hand, right? So as that money went in, banks want to grow. So those small and mid-cap banks lend, lend lend lend lend. When the other shoe fell and rates started to go up, those deals didn't pencil anymore. And a lot of the pushback was, yeah, well, you know, we won't make as much then and as respectful as I could.
00:38:09:00 - 00:38:30:13
JAMES PRENDAMANO
I tried to explain. No, no, no, you haven't been through this before. It's not that you're going to make less, it's that your debt is going to come due. And even if you're performing and making payments, there's nobody to renew your debt, because all the small to mid cap banks that were in that world were out of charter because the cash kept dropping right.
00:38:30:18 - 00:38:58:20
JAMES PRENDAMANO
They put the money in and we all didn't take it and invest it. A lot of people used it to live. Deposits are dropping. Debt is still up here, even with the performing note, this couldn't work. So what does that mean? That means that the big banks are going to sit on the sidelines. And these little things that you see when the big banks are offering an extra quarter of a percent or a half percent to move a quarter of $1 million into their bank, that's a macro, micro, site, right?
00:38:58:20 - 00:39:14:24
JAMES PRENDAMANO
I know that the big banks are going we're not going to lend right now, but we're going to stock cash because then there's going to be an acquisition period. Last time around, it was a bailout with the banks. This time around, it was the bigger banks acquiring smaller banks. We knew some of the smaller banks had to fail, and that played out right.
00:39:14:25 - 00:39:44:11
JAMES PRENDAMANO
Yeah. So when you know those things and you're connecting this holistic view and you're not just looking at a deck, you're not just looking at a particular piece of real estate, you can really get ahead of it. You know, we're not fortune tellers. We're we're paying attention. That's holistic real estate. It's looking at all of the factors without the bias of because when you're in the moment and you're investing, you need to make that investment, you need to make that deal.
00:39:44:11 - 00:40:13:05
JAMES PRENDAMANO
You want to put that money to work, whether you're an LP or a GP, a little bit different mindsets, but you're looking for the reasons to confirm your bias, that you're going to make this investment.
PATRICK PHARRIS, INTERVIEWER
Okay. So let's talk then about, the person who wants to be or is, a real estate agent or a broker. Are they using a holistic approach or are they just selling off the numbers?
00:40:13:07 - 00:40:34:13
JAMES PRENDAMANO
Most sell off the numbers. And that's part of what I want to teach and how I won, because I was able to look at the other factors. And when you can I certainly won't get into specifics, but there was an individual that was a builder who we had become very close with back in 2002, three, 4 or 5 made a bunch of money together.
00:40:34:15 - 00:40:55:21
JAMES PRENDAMANO
Sold them a bunch of properties, and he had come to us shortly after the conversation I had about it's over, and he wanted to buy this next deal and said, hey, I want you guys to broker it. At this point, I was doing mostly brokerage and business ethics couldn't do it. There was a big deal like it was, it would have mattered back then.
00:40:55:21 - 00:41:18:21
JAMES PRENDAMANO
Yeah. And we sat sat down with them and we explained, hey, here's what we're seeing. Like we testified at the Senate in New York about these subprime mortgages. And we understand what really is happening here. You can't pay these numbers. We're going to hit a wall. The bias he wanted that next deal he was scaling. It was a step up in class.
00:41:18:21 - 00:41:46:09
JAMES PRENDAMANO
It was another 100 120 houses. Another opportunity to bring another big project in under his belt. Couldn't do it. We stepped away from the deal and refused to be a part of it. He went through another broker, bought it, went bankrupt. Years later, we got the call. I wish I would have had more of an open mind and checked my ego and bias at that point, because I needed it to grow, right.
00:41:46:09 - 00:42:08:21
JAMES PRENDAMANO
And when you're in that mindset, it's hard to counsel a client not to pull a trigger on a deal that's going to put a lot of money in your pocket and potentially in their pocket, because we don't have a crystal ball. But agents, when they start to adopt that holistic approach, you really, really win. I hate to keep saying it, but it is it is the difference.
00:42:08:24 - 00:42:49:07
JAMES PRENDAMANO
You know, there's order takers and there's professionals. This is a different level.
PATRICK PHARRIS, INTERVIEWER
Well, it's almost them taking the backpack off. Yes, to some extent. I mean it's not the personal side but the business side. Yeah. Right. So what happens then if you get to the next level, you get above the agent and you get above the broker. And now we start to become, investors and developers and the guys who have been there and the guys who guys, I mean, men and women who have been there and have who who have who they who believe they've seen it all.
00:42:49:09 - 00:43:22:16
PATRICK PHARRIS, INTERVIEWER
What do you say to those people?
JAMES PRENDAMANO
Covid. That was a good point. I was through multiple cycles. Right. The 2008 crash. Okay. That's a real estate cycle. It happens not always to that scale, but it happens. Superstorm Sandy, regionally devastating impacts on real estate. Who would have thought that ever would have happened? Right? Yeah. Maybe you're thinking, I've got to worry about hurricanes and half of Staten Island and Manhattan being underwater.
00:43:22:18 - 00:43:53:29
JAMES PRENDAMANO
These are realities. You know, when you're when you're looking at these deals, especially if you're an LP, if you're a passive investor, I've seen great real estate go to hell with a bad operator. And I've seen terrible real estate shine like a diamond with the right operator. I think there's no replacement for experience and what we look for is the narrative.
00:43:54:01 - 00:44:31:04
JAMES PRENDAMANO
Like, the story you're telling me is great. What happens when that story doesn't play out? Because in real estate, it never plays out according to script, ever. So when you're looking at these things and you feel like I've got it, you don't. You just don't know, right? Who ever would have thought Covid would have occurred and the impacts that would have come from Covid, whoever would have built that into their proforma, unless you're really trying to hedge and you can only hedge to a certain point, but that's when it comes to the operator.
00:44:31:06 - 00:45:01:23
JAMES PRENDAMANO
Is this someone that has the tenacity, the grit, the experience? When you do get the curveball, to be able to not bail out of the box and make contact, that is the difference. Man.
PATRICK PHARRIS, INTERVIEWER
So all the things that you just talked about were acts of God, force majeure. Yeah. And when we talk about an agent, broker, investor, developer, you got to plan for those two even even though you don't know when the heck it's going to happen.
00:45:01:25 - 00:45:44:04
PATRICK PHARRIS, INTERVIEWER
You have to think about that. If this disaster happens, am I okay?
JAMES PRENDAMANO
Yep. Not easy to do, especially with leverage, right? Great point. So where like the opposite of most investors, where our money in first and only and after we've got things where we need them to be then we'll consider secondary sources to scale. It's another thing you want to look at is how much of the GP or the operating partners actual capital that they're not deriving in fees through this deal is on the line because it matters.
00:45:44:07 - 00:46:07:27
JAMES PRENDAMANO
You gotta have skin on the risk. You gotta have skin in the game. You can't protect against everything. And again, it's why when you have those moments, it's not oh my gosh, Covid hit. Nothing I could do about it, right? We had a shopping center, a pretty big shopping center at one point in an area where Covid had a major impact and we could have said, oh, oh, Covid hit, what are we going to do?
00:46:08:00 - 00:46:27:20
JAMES PRENDAMANO
Or really double down, triple down and lean in? And we operated that center every day. We engaged with all of our tenants. We worked through it. We got every tenant through the process, and we ended up with an asset at the end of it. When it was time to sell, people were looking, going, how do you have the payment history?
00:46:27:20 - 00:46:47:15
JAMES PRENDAMANO
How did you make it through this process? We have never been in a pandemic before, but we've worked with tenants that have had problems before. Right. And you work through those things and it comes back when when you're persona non grata and something bad happens and then you come and you ask someone to work with you. It's a lot harder than if you are vested from day one.
00:46:47:15 - 00:47:17:11
JAMES PRENDAMANO
And they see your face and you know they've come to you with things along the way and you work with them. Business ethics. Right? Yeah. It all comes back to that. So there is no no such thing as a bulletproof 100% opportunity in real estate. These markets, things happen and you just need to make sure that your partners are experienced and again, grit, tenacity, relentless and will solve problems.
00:47:17:14 - 00:47:45:28
JAMES PRENDAMANO
That's what it's about. Whether you're an agent working with a first time home buyer or you're working on a $100 million deal, you're solving problems. Same thing as an investor.
PATRICK PHARRIS, INTERVIEWER
So we just got back from a little break here and we were talking about macro, micro, site. And then you talked about an experience that you had with your dentist.
00:47:46:01 - 00:48:05:02
JAMES PRENDAMANO
So can you, can you kind of combine those because I think you know it'll really help people understand exactly what you're saying. Sure. So it's not my current dentist. Not right. Gone. Right. Yes. But that don't worry doc. But this was in the past. And at this point I, I have had my share of success. You know, I was a known, proven dealmaker.
00:48:05:04 - 00:48:35:16
JAMES PRENDAMANO
And to the macro dots, to ashes to lines. Yep. I'm in the dentist chair and my dentist is pitching me on a development deal in Florida. Now, on the surface it's like, oh no, Doc's talking to you about development in Florida. The interpretation and the reality of it was, I'm the professional in that space. The equivalent would be if I got up and he got in the chair and I started working on his teeth.
00:48:35:18 - 00:48:58:23
JAMES PRENDAMANO
Yeah, right. And it was a great deal. And the numbers look wonderful. And the inducement was great. And you're going to make tremendous money. And it was all positive, right? Everything looks great on the decks. And I respectfully explained you. You don't know a hammer from a backhoe, right. It's a thousand miles away. You don't know anything about the micro.
00:48:58:24 - 00:49:19:12
JAMES PRENDAMANO
What's driving growth there where the comps have been average days on market. There's so many metrics that are real indicators of where things are going. Absolutely not like that. We had seen enough things at that point and connected enough data to say, hey, there's a bubble down in Florida. Be real careful. Like this is an absolute no for us.
00:49:19:12 - 00:49:43:14
JAMES PRENDAMANO
And I'd be super careful about money you put in and friends money you put in. Because if you don't understand those bigger points, the site could be the best site in the world. If the macro is off and the micro is off, you're frozen in time and real estate is a big ship. Takes a long time to turn you back those down markets two, three, four years before you start to pick up any kind of momentum again.
00:49:43:17 - 00:50:07:01
JAMES PRENDAMANO
Unfortunately, the deal went the way we had thought it would, but it was just an example of paying attention to the bigger picture and leaving that bias at the door. Everybody wants to make 20% on their money. Sure, right. But the reality of it is what else is, what else is in play?
PATRICK PHARRIS, INTERVIEWER
Does that does that process start with something as simple as a home going all the way up to land development?
00:50:07:02 - 00:50:46:04
JAMES PRENDAMANO
Sure, sure. I mean, the source of data is critical, right? Because there's always a bias, intended or not. There's a bias that applies to that source. When is a good time to buy? Well for you personally? Only you can answer that. But if it is a good time for you to buy and you listen to the reports, understand you're a full year behind reality…
PATRICK PHARRIS, INTERVIEWER
…Because of the duration it takes to create the report and analyze the data.
JAMES PRENDAMANO
For all of the comps and all of the process to play out your year behind what's actually occurring on the ground.
00:50:46:06 - 00:51:07:15
JAMES PRENDAMANO
Again, it's how we're able to tell where rates are going. Right? We look at stock market and other opportunities, the ten year treasuries where interest rates, mortgages rates really trade off of. Yeah. And as you hear the news recession and crazy and tariff in modern time right. We understand investors are pulling from the market and moving to treasuries.
00:51:07:18 - 00:51:36:02
JAMES PRENDAMANO
As you move to treasuries and you're taking money out of the system on a government level, the country who's backing those treasuries doesn't have to pay the same rate, right? Supply and demand is at the core principle of every single thing in real estate. Every factor is about scarcity and supply and demand. So as money shifts, they can pay less because there's more people.
00:51:36:04 - 00:52:03:24
JAMES PRENDAMANO
You have five apples and ten buyers. You could charge more. If you have ten apples and five buyers, you have to charge less. Same thing supply demand scarcity. So the more people who move to treasuries below, they drop the rate. As you're pulling money out of government spend, rates have to go down. Now you won't hear almost anyone saying that, but I've been saying it leading up to September.
00:52:03:26 - 00:52:20:16
JAMES PRENDAMANO
Two years ago, I said it would be in September because I know election cycle. The fed right. All of these things. Either way, it broke. We knew that there was going to be a rate cut at that point, and one administration would have led to growth this way, another administration rule that led to growth that way, different metrics.
00:52:20:18 - 00:52:46:21
JAMES PRENDAMANO
But we were so bullish on it at that point. You heard every debate, every news clip, president and vice president, candidate and candidate cost, the housing cost, the housing cost, the housing cost, the housing. Right. It's become a real problem. Now we know how hard it is to decrease the cost of a two by four, right? Yeah. But something had to come of it because it's such a focus.
00:52:46:21 - 00:53:05:27
JAMES PRENDAMANO
The cost of housing is such a problem. There's millions and millions and millions of units that were short in the country. Again, paying attention to all those factors. We felt very confident and that was very public about it on the podcast. Yeah. And people thought I was nuts. But to us it was it had to happen. These next things have to happen.
00:53:06:00 - 00:53:41:09
JAMES PRENDAMANO
What regardless of my bias politically one way or another, leave that at the door. These are the fundamentals that we see. These are the dots that become dashes and enough dashes become lines. Eyes, ears and instincts.
MODULE 2 – EPISODE 5
The Power of Sales Unlocking Unlimited Potential
Time: 00:53:26:00 - 00:55:24:23
Focus: In this episode, James Prendamano explains how mastering sales is the ultimate key to entrepreneurial freedom in real estate. Here he reveals how shifting from order-taker to true business owner can unlock unlimited earning potential and open doors to new opportunities.
00:53:26:00
PATRICK PHARRIS INTERVIEWER
Now you have, macro micro site. Other research, federal level, state level, county level, city level. And now you come into this term that you use, power of sales.
00:53:41:11 - 00:54:08:17
PATRICK PHARRIS
What is power of sales?
JAMES PRENDAMANO
So for me, the power of sales was the key. It was the key to the door. So I have to reference and we've got a whole list of, of books that were profound for us in this journey in the resource center. But Rich Dad, Poor Dad Kyosaki, it's just hockey. Great. Yeah, it is such a a game changer of a book.
00:54:08:17 - 00:54:31:14
JAMESE PRENDAMANO
And when you understand the difference in trading time for money, and if you are someone that didn't have pedigree or even if you do a pedigree, for me, I didn't. I didn't have the formal education. This was a way that I can be an entrepreneur in my own little way, right? Agents fall into the trap of being order takers, but it's your business.
00:54:31:16 - 00:54:57:07
JAMES PRENDAMANO
Like you're running a business and you can put as much into it. It's not for everybody to go through those 15, 16, 17 hour days. Yeah, for years on end, it worked for me in the moment, but it's not for everyone. But if you want, you can. There's no ceiling. Like there's literally no ceiling on your earning potential.
00:54:57:09 - 00:55:24:23
JAMES PRENDAMNO
You're not going and reporting to a desk every day, and you know you're going to be compensated X for Y. That's the power of sales. You can make literally make it whatever you want. And as agents, we have this negative connotation. Oh, you're just a real estate agent. Oh, you greedy real estate agent. Man, it unlocks so many doors, so many connections, so many opportunities.
Module 4 - Episode 2
Mastering Mirroring for Negotiation
Time: 00:07:22 – 00;12;01;17
Focus: Focused discussion about Chris Voss’ mirroring strategy, psychological principles behind mirroring, practical applications in negotiation and objection handling, real-world examples.
00;07;21;14 - 00;07;32;10
PATRICK PHARRIS, INTERVIEWER
So that, I think, for me, takes me into this next step of mirroring one of your terms.
00;07;32;10 - 00;07;57;17
JAMES PRENDAMANO
Mirroring. Yeah, it's Chris Voss term.
PATRICKPHARRIS, INTERVIEWER
Tell me about the term mirroring and what it means.
JAMES PRENDAMANO
Another essential book that we reference. Never split the difference. His background is is an FBI. I think it was FBI hostage negotiator. Oh, wow. Top stakes. You bet. And he's distilled down many different tactics, but an easy one to master.
00;07;57;20 - 00;08;20;17
JAMES PRENDAMANO
And. And one that my son now uses against my wife in the house, which is a whole nother funny story. Because I'm making him read the book. Right. That's had a profound effect on me. It's great for objections, and it's great for just gleaning more when someone is not giving the information that you need. There's tactics and ways to deal with it.
00;08;20;18 - 00;08;48;22
JAMES PRENDAMANO
When there's an objection, there's tactics and ways to deal with it. You have to understand what's behind the words. A lot of times people will communicate something out of emotion in a moment, but it's not the real issue. Great tactic. So if you're negotiating for a shopping center or you're talking to someone who wants to list their home and you know the they want $1 million and you've done your homework and you know it's worth 850.
00;08;48;28 - 00;09;11;22
JAMES PRENDAMANO
Yeah. Right. When they tell you, well, I'm not gonna take anything less than $1 million, you can say, oh, but here are the comps. And now you're not combating them. You're not acknowledging them. And you don't know why they are asking for $1 million. So when they tell you I'm not going to sell for less than $1 million, you're not going to sell for less than $1 million and shut up.
00;09;11;24 - 00;09;37;22
JAMES PRENDAMANO
Give them the question back and they will tell you. Well, yeah, my mortgage is 950 and I have this or. Well, my friend said, whatever it is, you'll get to the real reason behind the words fears, frustrations, dreams. Right. We build avatars of our audience. And with AI today, it's so beautiful and easy to know what any particular group, their fears, dreams, and frustrations are.
00;09;37;22 - 00;10;00;13
JAMES PRENDAMANO
And when you know that and you listen, those lights start to go off. And now you can curate your language to speak to their dream, frustration or fear, right? You have to solve the problem. Yeah, that's what we do. So it's a tactic where you take the last words that they said and you give it back with a slight raise in the inflection of your voice, and just listen.
00;10;00;15 - 00;10;24;10
JAMES PRENDAMANO
And people will go. And if they don't speak, I've had some ten, 12 second pauses that feel like eternity. Yeah. Do not break and they will process and give you everything that you need and with objections. It's another super powerful tool. There's no way I'm going to pay 6%. There's no way you're going to pay 6%. And they'll explain to you why.
00;10;24;12 - 00;10;50;16
JAMES PRENDAMANO
And now you know what the issue is, and we can work on solving it and finding common ground.
PATRICK PHARRIS, INTERVIEWER
Why do you think people do that?
JAMES PRENDAMANO
Because I think it's just human nature. For where many of us are walking around with some sort of mask and some sort of our personality. And when you're dealmaking, there's an automatic kind of barrier, right?
00;10;50;16 - 00;11;15;23
JAMES PRENDAMANO
You're on one side of the deal. I'm on another. That's why agents are so valuable when they master these things. That's why you need agents. You need that go between. You have to keep the ego separate and work toward that that common solution. I think it's just human nature. Like, you know, there's things that we carry in our bias, our echo chamber, our preconceived notions, and it's not really what we feel.
00;11;15;26 - 00;11;35;20
JAMES PRENDAMANO
Many times it may not we may not even understand why we feel that way. And when you ask people to reflect it and they don't understand that's what you're doing, it's wicked powerful. I mean, you know, my son, like I said, it 16 years old and, you know, mom, I'm going to go outside. You're going to you know, you're not going out tonight.
00;11;35;20 - 00;12;01;17
JAMES PRENDAMANO
You have school. I'm not going out tonight. I have school. And like, well, don't you have a test? Like she'll start to, right? Because she's thinking, well, why can't he go out because of school. And the he'll just mirror until he gets to where he needs to get. And it's remarkable to watch. We kind of chuckle about it because she doesn't know I have him reading this book, and it was such a really foundational piece for me in elevating my negotiation skills that it's just funny to watch.
Module 4 - Episode 3
Long-Term Relationships, Ethics, and Social Media Rapport
Time: 00:12:02 – 00:19:14
Focus: Moving beyond transactional thinking, building lifetime relationships, ethics in real estate, using authentic storytelling on social media to create deeper connections.
00;12;07;20 - 00;12;32;17
PATRICK PHARRIS, INTERVIEWER
Building long term relationships. I think it has been my experience anyway, there's lots of people who who think very transactionally. I get this deal, and they forget about the long term.
JAMES PRENDAMANO
We in this business, we conduct transactions, but we are not transactional.
00;12;32;20 - 00;12;58;13
JAMES PRENDAMANO
That's a big disruptor in our culture. So explain that. So it's very easy to get caught up in the moment of the deal. And when you start serving your objective you've now fallen out of line with what the bigger goal is, which is again to solve a problem. Right. For you to create solutions for people as agents and as investors.
00;12;58;16 - 00;13;18;05
JAMES PRENDAMANO
Again, 87% of people won't do business with folks that they don't connect with in some way or in joy. And it's really important to remember, yes, we want to get this transaction done, but what we really want to do is solve for I need to buy a center. You need to sell a center. You want to list a house?
00;13;18;12 - 00;13;42;10
JAMES PRENDAMANO
I want to represent you in listing the house. Solve for the problem and the rest will take care of itself. We could never run another ad or put up another sign or anything. And where we've become now in our marketplace referrals alone, it is everything in what we do because we deliver the right experience. Yeah, we're solving problems first.
00;13;42;12 - 00;14;08;18
JAMES PRENDAMANO
It's not. It's very easy to fall in. I need this deal, I want this deal, I need this it. Business ethics.
PATRICK PHARRIS, INTERVIEWER
It's great you keep bringing that up because you know if you go back to the 80s right. Is the, the question where like Gordon Gekko and Wall Street, you know greed is good. Yeah. And ethics got pushed to the side.
00;14;08;23 - 00;14;39;21
PATRICK PHARRIS, INTERVIEWER
And now we're talking about more than just transactional ethics. It's it's your you and the way that you ethically look at the world. Right.
JAMES PRENDAMANO
It's important. It's more than important. It's foundational. And it again sets you apart when you start to understand these concepts. It's the difference between an agent or an order taker and a pro like you become a pro when you get to this next level.
00;14;39;21 - 00;14;51;23
JAMES PRENDAMANO
And these are the difficult things to convey to people because we are by nature so transactional. Yeah, especially in my business. But that's not what it's about.
00;14;51;23 - 00;15;11;02
PATRICK PHARRIS, INTERVIEWER
Let's, let's talk about a new, a relatively new foundation called social media. And developing rapport, through social media because it's a virtual report. It's not person in person really.
00;15;11;03 - 00;15;18;14
JAMES PRENDAMANO
Yep. So a lot of components to that.
00;15;18;17 - 00;15;54;26
JAMES PRENDAMANO
I used to be of the mindset that you post what you've accomplished on social media. In my business that was what you did just listed just old just transacted whatever. And while that may carry 2% of weight in your peer group, you're not connecting with anybody else. Some of the best business we've cultivated from social has been me sharing the few moments that I share with my kids, or fly fishing, or in one of my hobbies, right where that's the connection and the rapport that people are looking for.
00;15;55;01 - 00;16;19;29
JAMES PRENDAMANO
And it's authentic. What we get still is quite a lot of that echo chamber of fast cars and, you know, a certain lifestyle, and there's not a whole lot of people that are identifying with that today. You know, we're really moving to a place of authenticity. And I think part of the reason podcasts have exploded is that kind of long form conversation.
00;16;19;29 - 00;16;36;06
JAMES PRENDAMANO
You get to know people, you get to understand who they are, what they're about, where they're coming from, where there are common interests, things that you can identify with, align with. So, so super important. And that's how you win in social media. We were talking for two years leading up to this event. Yeah.
00;16;36;06 - 00;16;38;12
PATRICK PHARRIS, INTERVIEWER
This event is when
00;16;38;12 - 00;16;46;16
PATRICK PHARRIS, INTERVIEWER
the state the county commissioners and the city mayor and the senators proclaimed the day turtle back Mountain and Resort Day.
00;16;46;16 - 00;17;11;16
PATRICK PHARRIS, INTERVIEWER
Yes. I mean, that's a that's a huge win for your vision.
JAMES PRENDAMANO
Huge win for the vision. But the win in social media was Manolo, right? Manolo, the celebrity golf personality. So we we were talking for literally two years, me and Mike. And then subsequently Austin about social media would be sold through a real estate would be sold. I'm sorry.
00;17;11;16 - 00;17;33;18
JAMES PRENDAMANO
Through social media. They didn't quite understood understand what I meant and I didn't really know how to put the pieces together. But I knew that it's the experience you're sharing on social media that will get people interested in the county, in the project, in whatever it is that you're doing. So yesterday could have been a great example. Or Tuesday, whatever day it was of.
00;17;33;23 - 00;18;02;15
JAMES PRENDAMANO
We got proclamations in the governor's office, great confirmation and humbled and respect and love. You bring Manolo into the mix, golf gear and a golf resort, and we are immediately connecting with a massive audience who loves to golf. Right? A byproduct is they may buy real estate, but the connection is this personality who's brilliant, right? Who lit the whole event up and was amazing.
00;18;02;15 - 00;18;23;14
JAMES PRENDAMANO
But that's the connection. You're, you're you're not going to sell real estate in today's world with here's the house and here's the bathroom and here's those things are important. But it's the lake that you can fish on. It's the mountain that you can hike. It's the stargazing at night. It's the hot springs. It's the healing national forest. It's the golf.
00;18;23;20 - 00;18;47;23
JAMES PRENDAMANO
That's what people are thinking about. And that's the connection. It's not by this product, it's experience, this lifestyle. If you experience this lifestyle, you're going to want to buy a product, right? Yeah. If the circumstances align. So shifting to that, it all kind of came together for me seeing Manolo here doing his thing. And I grab Mike and I think I grabbed Austin at one point and I went, that's what I was talking about.
00;18;47;26 - 00;18;59;16
JAMES PRENDAMANO
Real estate will sell through the experiences and influencers on social media. There's a whole huge market there. Bigger market than anybody is talking about. Yeah, that's what makes the magic happen.
Module 4 - Episode 5
About The Resource Center
Time: 00:26:46 – 00:33:28
Focus: Overview of the Academy’s Resource Center, psychological dynamics of real estate deals, emotional vs. ego-driven decisions in residential and commercial real estate.
00;26;45;04 - 00;27;11;16
PATRICK PHARRIS, INTERVIEWER
James, in this academy, you were adamant about having a resource center. What is the resource center? And how will people watching this series of videos use it?
JAMES PRENDAMANO
So the resource center is a place where we can host documents, templates, things that have taken me years to cultivate and give people free access to download.
00;27;11;16 - 00;27;41;06
JAMES PRENDAMANO
Use it, keep it on your own. It also became a place where some of the subtopics like negotiations in commercial. Right. Most people focus on how long is it? What's the guarantee? What's the rent? There's 50 metrics that really matter beyond that, where you win and lose, especially when you get to scale. It's hard to put that type of a video together where it's scalable so everyone can have access to it.
00;27;41;08 - 00;28;03;20
JAMES PRENDAMANO
And make it in an interactive format. So I want it to have these resource center videos and respective attachments of, hey, here's a contract that we've crafted for a small retail center, for example. Use it, enjoy it. Great. But here's what it means, right? Other places will give you a template. I'm explaining to you because I wrote most of it.
00;28;03;20 - 00;28;24;17
JAMES PRENDAMANO
Yeah. Why? This is the template. What to look out for, where you can get hurt. A lot of times people enter markets. Everyone new enters a market, and their experience is limited to what they've seen in that market. These things are taking into account 30 years of what I've seen happen, and where and how you can hedge for the future to protect yourself.
00;28;24;17 - 00;28;43;28
JAMES PRENDAMANO
So, I mean, it's a there's some really detailed, in-depth things in the resource center that may not be for everyone, but in all of these different respective silos of real estate, if you're in any of those silos, there are really great resource for you. So that's kind of the oh, I'm into commercial leasing for example. Retail leasing okay.
00;28;44;03 - 00;29;07;00
JAMES PRENDAMANO
LOI, CAM, actual lease draft forms. How do we do these things. How do you create a deck. What does that look like. What demos do you want to use. Where do you get the demos from. Which are the key ones knowing who the audience is, building the deck for that, or is so much that goes into it. Most commercial agents and investors today use a third party, and they have them pull a deck, and it's all the same demos and it's all the same info.
00;29;07;03 - 00;29;27;14
JAMES PRENDAMANO
We go deep like, you know, when we're buying a piece of commercial real estate, I can tell you the consumer spending on electronics and whatever the MSA is one three, five mile three, five, ten mile five, ten, 20 mile. Because I know I want to talk to electronics store. Like what do they spend last year? What are they forecasted to spend next year?
00;29;27;17 - 00;29;49;14
JAMES PRENDAMANO
That's the stuff you don't find in the decks. Yeah. That again when you're an operator and you have a vision for it, I want to know those things. And then when I communicate with the tenants I'm speaking their language. It's not just, oh, it's $120,000 income, you know, in the three miles, and there's 96,000 households. Okay. You're an electronics place.
00;29;49;17 - 00;30;09;01
JAMES PRENDAMANO
Here's the electronics. That's you're a pet store. Here's the pet store stats. You're a restaurant operator. Here you go. You're a supermarket. Supermarket operator. Here you go. All of that's in the resource center. It's a lot.
PATRICK PHARRIS, INTERVIEWER
Well, it tells you how to. It's the how to find.
JAMES PRENDAMANO
Yeah, it's not just the. It's how to, why, where. Where.
Module 4 - Episode 1
Listening and Building Rapport
Time: 00:00:00 – 00:07:21
Focus: The importance of listening in sales and dealmaking, building trust, rapport-building techniques, understanding client needs through active communication.
00;00;00;00 - 00;00;44;17
PATRICK PHARRIS, INTERVIEWER
Yesterday we walked through one of the 1300 homes that you're developing here at Turtle Back Mountain Golf and Resort. And they're beautiful, right? When? When I walked into it, I walked into it as a home buyer. A customer. When you walked into it. You walked into it as a person selling the home. There's this communication that needs to be, well spoken, I guess, to see things differently, especially as a real estate agent or a broker or a developer or an ambassador or what have you to go inside, head to that property and say there's value there.
00;00;44;18 - 00;01;19;26
PATRICK PHARRIS, INTERVIEWER
They're they're they're they're they're they're not just come in, look at this home. Have a walk around. You know, if you have any questions, just give a holler out. Yeah. If you're that agent, you're you're doing not only a disservice to the customer, but to yourself. Yep.
JAMES PRENDAMANO
And to the product and to the product. Yeah. So part of the exciting things that we, we have access to today is it's really easy if you're working in residential new construction,
00;01;19;26 - 00;01;42;23
PATRICK PHARRIS, INTERVIEWER
Since we've been talking about sales people, I'm a big believer that if you get a whole bunch of Type-A sales people in a room and you say, which one of you is the best salesperson in? And they'll all raise their hands, I'm a closer. I'm a lead generate. I'm a this, I'm a that. But really, it's about communication.
00;01;42;27 - 00;01;49;04
PATRICK PHARRIS, INTERVIEWER
Oh yeah. The best salesperson in that room has got to be the best listener. Do you agree?
00;01;49;04 - 00;02;16;11
JAMES PRENDAMANO
Yes. And that was a journey for me because I used to approach deals and listings and all the different things I was doing from this aggressive place of I did my homework. I know the comps, I know the answers. One instance sticks out for me where I wasn't paying attention to who my audience was.
00;02;16;18 - 00;02;33;19
JAMES PRENDAMANO
Mistake number one. And this is when the little mini projectors came out and I was like, oh, it'll be so cool. I'll put a projector on the desk and I'll projected up onto the wall, and I'll flip through this presentation. And I know my stats and I know my numbers. And I went in a suit and I knew the audience was not that person.
00;02;33;19 - 00;03;02;26
JAMES PRENDAMANO
The audience was someone who's been grinding through old school Italian, not big into technology, very much a rapport guy. Yeah. And I went for this assignment, and I was by far the most qualified by far. Knew more about the deal than anybody, and they chose somebody else because my approach was completely wrong. And that was flaws in me, right?
00;03;02;27 - 00;03;29;20
JAMES PRENDAMANO
Yeah. My insecurities, my issues drove me to just have that approach. And I was going to hammer through each one of these things. And listening is everything I can tell you. If we were going to pitch deals. Yeah, right. I would talk to Austin and break the ice, asking about computers and technology and things he's doing. I would break the ice with Eve and talk to her about places she's traveled recently.
00;03;29;23 - 00;03;52;27
JAMES PRENDAMANO
Right. I would talk to you about PR and all the different things in your world, because I'm always listening and kind of mining that data to see how can I connect with this person. And that is just such an important piece. I don't remember if it's 82 or 92% of people won't do business with someone if there's not a common connection rapport, or they don't like them.
00;03;52;29 - 00;04;14;07
JAMES PRENDAMANO
So I've just become trained as I talk to people, right? And we get down the road into the logistics of entering in the CRM, how people like their coffee, all these little things that we know are so important. So if you not, if you're not listening and genuinely taking an interest and intently hearing what the people are saying. Good luck.
00;04;14;17 - 00;04;16;22
PATRICK PHARRIS, INTERVIEWER
Well, but how do you teach
00;04;16;28 - 00;04;41;11
PATRICK PHARRIS, INTERVIEWER
a new generation Boomer Gen X millennials? How do you teach a new generation to listen when they're so used to? Not even talking. It's it's texting in the words only say one thing, but human communication is like 70% nonverbal.
00;04;41;11 - 00;04;56;00
JAMES PRENDAMANO
Yeah. So that's part of what the vision in pre braille was, was to take the old dealmaking ways that were time tested and work the new dealmaking ways and bring them somewhere in the middle.
00;04;56;02 - 00;05;20;25
JAMES PRENDAMANO
Trends will occur. But there's always a baseline right. And that baseline is somewhere in the middle. Hand expressions. Right. Palms open. Hands not in pockets. Yeah. It's like a DNA thing where if you can't see someone's hands, they may have a weapon. It's a legit trigger, right? So all of these things are important when communicating and listening is is where it really starts.
00;05;20;26 - 00;05;48;00
JAMES PRENDAMANO
You have to pay attention. You have to care. You have to care. I don't. It doesn't matter to me if you're working on. We've done Nike leases and we've done 200 square foot drop off dry cleaner leases to those individuals at that time. Those were the most important things going on. And if you can't get excited for each transaction because you're solving problems and you're helping, you're in the wrong business.
00;05;48;03 - 00;05;50;16
JAMES PRENDAMANO
But if you can, it's powerful.
00;05;50;16 - 00;05;58;11
PATRICK PHARRIS, INTERVIEWER
Yeah, you've made that point really, really clear from the earlier portions of this video.
00;05;58;13 - 00;06;11;10
PATRICK PHARRIS, INTERVIEWER
When people say I delivered the key message points, I listened to what they said or what they said. But I guess the next question is, did you really hear them?
00;06;11;10 - 00;06;15;14
JAMES PRENDAMNO
Yeah. So it's not natural for everyone?
00;06;15;17 - 00;06;37;13
JAMES PRENDAMNO
Sure. Right. It's not natural for me. This was a long, difficult process for me to even be able to sit here and talk with you. Right. Public speaking or even social interactions outside of real estate. Like, if you if it's real estate's a topic. Put me on any stage, anywhere with anyone. And I won't sweat it. One minute.
00;06;37;16 - 00;07;01;01
JAMES PRENDAMANO
The small talk, the icebreaking, there's tactics. And just like anything else that you can study and work through. We have in the resource center the Ford questions. Right? Right. The different things. Family, occupation, recreation. Dreams. Great. Step by step. And we learn this from one of the books that's also referenced in the resource center that helps you break the ice, that helps you engage.
00;07;01;01 - 00;07;21;14
JAMES PRENDAMANO
And at first it's clunky and difficult, but you practice and you work through it and you work through it. And this if this is your trade and it's your craft, you work to hone your skills. Right. So the Ford Questions is a great place for people to start to listen and learn. And when you listen, people will give you everything.
Module 4 - Episode 4
Scaling Your Business and Finding Your “Why”
Time: 00:19:15 – 00:26:45
Focus: Working on as opposed to working. in your business, assembling a reliable team of experts, James’ personal “why,” and his mission to share real estate knowledge for free.
00;18;59;16 - 00;19;14;04
PATRICK PHARRIS, INTERVIEWER
You need to be working on the company as well as in the company. How do you differentiate between those two?
00;19;14;06 - 00;19;48;07
JAMES PRENDAMANO
Fixing the bike while pedaling. Yeah. It's, it's easy to differentiate at this stage at least, you know, I recognize now what is going to have the macro impact. And that's where I try and focus. Part of sharing all of this knowledge is imparting it to staff as well. Right. It's difficult to go through something this extensive with this much detail and all of the background leading up to the individual skill sets.
00;19;48;09 - 00;20;12;06
JAMED PRENDAMANO
One on 1 or 10 on 1 or 20 on one. Right. So yeah, edifying this and getting it out is a way to work on the company inadvertently while not working in the company. Yep. Yeah. So most of the in the company stuff at this point is for the bigger initiatives, things that will have the most impact.
00;20;12;09 - 00;20;39;16
PATRICK PHARRIS, INTEVIEWER
I would imagine it's well, it's probably equally hard, but it depends on where you are in the cycle of becoming the real estate professional that you want to be because you could be an agent and you're working on developing your relationships that we talked about earlier. And then you go oh my gosh. But I have to do that marketing thing and I have to do my database thing and I have to.
00;20;39;19 - 00;21;03;21
PATRICK PHARRIS, INTERVIEWER
Are there, are there things that people will learn in the academy about how to deal with that as you grow or scale.
JAMES PRENDAMANO
Yeah. So one of the things we, we focus on and why I was choosing a path to get licensed as an expediter, as a loan officer, as a home improvement contractor is you're only as good as your experts in your team, right?
00;21;03;24 - 00;21;32;09
JAMES PRENDAMANO
And I was not satisfied with my stable of experts at that point. It's a process to find good people that you can trust and rely on and work with, that know the level of detail and intention that you're going to bring to an assignment. And over time, you find that groove. And, you know, from attorneys and engineers and architects, and it's such a wide berth, but you find that stable of professionals and you build that stable.
00;21;32;09 - 00;21;56;09
JAMES PRENDAMANO
And then that's invaluable because it takes all of those things off of you. Right? Yeah, it's it's a really important part of, of growth. But it might be a small minded approach, but I feel like you have to at least understand the elements of it as you're handing it off. Right? There isn't a whole I haven't jumped in or dug.
00;21;56;14 - 00;22;17;26
JAMES PRENDAMANO
There isn't anything in the company on both sides. Investments and real estate that I haven't done myself. One, because I enjoy it. Sure. If I'm being honest, I. I enjoy being in the weeds on some stuff. Probably more than I should. But it gives you a much better understanding of what the expectation should be and what you're looking for in that counterpart.
00;22;17;26 - 00;22;38;04
PATRICK PHARRIS, INTERVIEWER
Part of the academy is learning your why and your vision and all those kinds of things. And there are people like, let's just take Tony Robbins, for instance, right. Who helps you identify who you are, who you want to be, or who you want to become. Yep. And then there are, others in the industry.
00;22;38;06 - 00;23;00;12
PATRICK PHARRIS, INTERVIEWER
It's not about the you. It appears to be more about how do you make money? How do you feel about that?
JAMES PRENDAMANO
Everyone has their own model. And, at one point early on, as this was starting to come together for me, I had made a comment about, you know, if you're really good at what you do, you don't have to charge for teaching it.
00;23;00;15 - 00;23;19;29
JAMES PRENDAMANO
Now, that wouldn't apply to a Tony Robbins, because that is what he does. Right, right. But it would apply to some of the other experts in my field. And I was corrected and I was, you know, it was spotlight for me. Like, hey, if people are not investing capital, it's very difficult to get them to invest their time.
00;23;20;02 - 00;23;44;12
JAMES PRENDAMANO
So there has to be a price tag that comes along with it. I understand that, but the price tag for for me here is intention and dedication. This is not easy. I mean, these are the foundational parts. These are the things in theory that can be discussed. And we point to the resources that you can use, like a Tony Robbins and coaching and mentors and all that sort of stuff.
00;23;44;14 - 00;24;08;24
JAMES PRENDAMANO
But when you get into the transactional stuff, I mean, there's there's some resource center videos, a contract page turns two hours, right? But that's 30 years of page turning contracts to get to that level. It's a lot to learn. It's a lot to lean into. It it hopefully becomes an ongoing, source for people. And I just for me, my.
00;24;08;24 - 00;24;31;23
JAMES PRENDAMANO
Why it's tough for me to speak for others, I can surmise, but it's tough for me to speak for others. My why was I have to get this out? I have to share it. I have to help level the playing field. And again, they're not my gifts. I just was bestowed with them and I don't want to have to answer that question of, you know, what'd you do with them?
00;24;31;25 - 00;24;35;07
JAMES PRENDAMANO
They weren't yours to take to the grave. You know.
00;24;35;07 - 00;24;46;05
PATRICK PHARRIS, INTERVIEWER
You've created this academy. Has 100 hours of content in it and references. And 35 years of your blood, sweat and tears.
00;24;46;08 - 00;25;01;00
PATRICK PHARRIS, INTERVIEWER
Why? Yeah, there are a lot of people who sell that or similar knowledge or similar experiences, but you're giving it away. Why are you giving it away?
00;25;01;03 - 00;25;29;01
JAMES PRENDAMANO
It's it's not a choice for me. It's, a thing I just know I have to do. Again, I really believe these gifts are not mine. They were given to me for my time on earth. And it's my job to share them with people. And putting a barrier of economics cuts against everything that I want to accomplish here.
00;25;29;03 - 00;25;51;11
JAMES PRENDAMANO
I want this to be the real behind the scenes detail. I haven't seen any content that gets into the level of detail or process that we're providing. And I feel like I have to give it to people for free. It's I've found my way to monetize it, and it's in my dealmaking. I don't have to monetize it here.
00;25;51;13 - 00;26;11;20
JAMES PRENDAMANO
It's just if whatever it is at the end of the day to get this produced and done, that's, you know, the price of the ticket to get into the game for me. And I'm happy to to front that and give it back. I feel it's a compulsion at this point. Like I have to share it with people. It can change trajectories.
00;26;11;20 - 00;26;37;10
JAMES PRENDAMANO
It can change lives. It can help people take control of many facets of their life and create an opportunity for financial freedom. With a low bar of entry as far as time and schooling and all of those other criteria that can preclude certain people. This shouldn't preclude anyone. Like everyone can do this. If they're disciplined, if they're motivated, if they're intentional, I don't want to mislead anyone.
00;26;37;13 - 00;26;45;04
JAMES PRENDAMANO
This is heavy. It gets into detailed like this is expert dealmaking stuff, but that's the point.
Module 4 – Episode 6
The Psychology of Real Estate
00;30;09;01 - 00;30;38;29
PATRICK PHARRIS
So you made mention that real estate is psychological first. What do you mean by that?
JAMES PRENDAMANO
It's the it's the it's psychological first and last. Right. It's that rapport building that we talked about. It's understanding the dreams, the fears and the frustrations of your audience to solve their problem. If you don't understand the psychology behind it and you don't use tactics like mirroring to get to the reasons, how could you ever solve it?
00;30;39;01 - 00;31;00;07
JAMES PRENDAMANO
Really? Yeah. You can't get past a transactional level if you're not understanding who your audience is and making sure you're solving for and speaking to that audience. And on the marketing side, same thing when you're trying to generate business, you have to speak to that audience and understand the psychology behind it. So much of this is about the psychology and really getting behind the words.
00;31;00;10 - 00;31;23;09
PATRICK PHARRIS, INTERVIEWER
You know, that it makes it valid. I mean, it says such a valuable point is that it is psychological. It is real estate. It's truest form. Yep. It is communication. It is marketing. It's so much more than sitting in a house showing it and say, hey, you want to buy it? Yeah, yeah.
JAMES PRENDAMANO
What are the goals of the seller?
00;31;23;09 - 00;31;45;15
JAMES PRENDAMANO
I made this mistake for years. I'm going to get you the highest possible price in the shortest amount of time. I found a lot of people that wasn't their interest. Yeah, it was getting the highest possible price in the shortest amount of time. Death in the family, job loss, moving a million different factors. So when you shut up and listen now, you know what you have to solve for.
00;31;45;15 - 00;32;02;00
JAMES PRENDAMANO
I was trying to solve for my problem. I figured if I can get the highest price in the quickest amount of time, I get paid. They get paid. Mission accomplished. Now that was my mission. That wasn't my client's mission, right? The only way they know that is to understand the psychology of it. Right? To get to behind those words.
00;32;02;00 - 00;32;18;02
JAMES PRENDAMANO
And what do they really want here? How do we solve for what their real needs are? And if you can't, you can't. That's okay too. In fact, that's often better than forging ahead and solving for what you perceive needs to be done. Sometimes there's just not alignment.
00;32;18;08 - 00;32;56;00
PATRICK PHARRIS, INTERVIEWER
Do different asset classes attract a different mindset?
JAMES PRENDAMANO
Yeah. For sure. Residential has a very strong emotional component to it. Commercial has much more ego. But if you can paint the picture and tell the story, usually it will boil down to dollars and cents. That's easy to solve for. The ego is much harder and emotion is impossible.
00;32;56;02 - 00;33;28;17
JAMES PRENDAMANO
Quick example selling real estate. Found a home for someone. Young buyers dream home. Every box on their wish list was checked. Perfect timing, perfect price, perfect rate environment. Everything aligned. They didn't move forward with the deal because the bedroom set that their grandparents left them wouldn't fit in the bedroom through the door. For me, that's tough to solve for, right?
00;33;28;17 - 00;33;58;11
JAMES PRENDAMANO
I can't solve for that problem and it became a point of frustration. You don't get that on commercial. The commercial side of it. Did the numbers line up? Can we make the egos work and find a marriage there? Okay, make it happen. Very much emotion driven, very much fiscally driven.
PATRICK PHARRIS, INTERVIEWER
When you're presented with challenges like that, do you say, you know what, I'll pay to cut the wall, make the door bigger by a bigger door and you'll fit.
00;33;58;18 - 00;34;30;14
JAMES PRENDAMANO
Yeah, I offered to pay for a new bedroom set because I was young and getting stupid. But it's what seems like a logical solution for you in the moment is not for them. Sure. And, you know, there's there's many things. Colors of cabinets and countertops and something remind someone of something like all of those things we teach our sellers now with staging, take down all family pictures, take down anything that makes it harder for a buyer to identify and picture themselves in that home.
00;34;30;14 - 00;34;48;22
JAMES PRENDAMANO
Right? There's all sorts of tricks that you can use to make something more marketable, more approachable. So we take those steps with, with sellers when they're willing. But you can't solve for all the emotional stuff. That's a beautiful part of the business. It's just for my mindset. It was tough. Yeah, yeah.
00;34;48;22 - 00;34;50;17
PATRICK PHARRIS, INTERVIEWER
I hear you about the commercial side.
00;34;50;19 - 00;35;19;12
PATRICK PHARRIS
It's just numbers at that point, right? I mean, the obvious things, location and have you. But is there, you know, yet the term win-win. I feel like it's so overused and has been for years, but in a commercial deal, are there winners on both side?
JAMES PRENDAMANO
Sure, sure. It's easy to align. There's different investment strategies for different people.
00;35;19;12 - 00;35;19;26
PATRICK PHARRIS, INTERVIEWER
Yeah.
00;35;19;26 - 00;35;54;21
JAMES PRENDAMANO
Where where a group that finds value that's often overlooked in underutilized assets. So our sweet spot is turnarounds, stabilization, properly laddering leases, creating a good tenant mix, halo effect. All of the good principles in retail that build up a rock solid center. There are cap rate buyers that are purely looking for signature security, smaller return. We take more risk because that's our specialty.
00;35;54;25 - 00;36;19;24
JAMES PRENDAMANO
So if we bring a center to 80% and we sell it to a cap rate investor, we've done great. They're going to perform beautifully because it's stabilized at 80%. The next 20% is gravy and everybody works out. You if if both sides don't feel like they got most of their objectives, it's not a good deal. Yeah. And you probably should walk.
00;36;20;01 - 00;36;46;00
JAMES PRENDAMANO
If anyone feels like they got 100%. You're in the red zone for sure. And nobody should walk away feeling like, what? What? You know, we're at 40% here. Like, how did this happen? Those are not good deals.
PATRICK PHARRIS, INTERVIEWER
You don't get that business back again.
JAMES PRENDAMANO
You don't get that business back. And, we've learned over the years those those situations usually arise from having a counterpart that you don't trust.
00;36;46;02 - 00;37;09;06
JAMES PRENDAMANO
Yeah. And that's so important. Right? You have to feel like you're dealing with somebody that you can you can trust and you can work with. Because the best documents in the world, there's ways around. And it just becomes a litigation nightmare. And it's it's not what anyone's in this for. It's certainly not we're in for. Yeah.
MODULE 4 – EPISODE 7
THE POWER OF MESSAGING
Time: 00;37;06;08 - 00;38;56;27
00;37;06;08 - 00;37;25;06
PATRICK PHARRIS, INTERVIEWER
What is the power of messaging?
JAMES PRENDAMANO
It's everything. Right? It's back to avatars, dreams, frustrations and fears. Making sure you're speaking the language of the audience that needs to hear that message at that time. Marketing today. And the messaging is critical.
00;37;25;06 - 00;37;41;17
PATRICK PHARRIS, INTERVIEWER
There are frustrations. There are fears, and there are desires. Do you have to pay attention to all those things, whether it's a commercial or a residential transaction or a development?
JAMES PRENDAMANO
So the message should be on point for those three things.
00;37;41;17 - 00;38;13;01
JAMES PRENDAMANO
That's what we have found or the difference makers. But every individual has their own mindset. Some people are driven by their fears. Some people are driven by their dreams. Some people want to just eliminate frustration at every turn, and some people want to live in frustration. Right? So covering the three bases in the messaging as much as you can gives you a broad enough brush that you're painting with where you should be topically touching a nerve for the individual.
00;38;13;01 - 00;38;38;17
JAMES PRENDAMANO
That's your counterpart. You can narrow it down in specific instances. Good example. It's a crazy number. It's like 90% of people. Their number one complaint in dealing with a real estate agent or agency is nobody calls back. Right. So it's easy enough to craft a policy where a call has to be returned in five minutes. Or like we have Susannah here now she does the live connects.
00;38;38;20 - 00;38;56;27
JAMES PRENDAMANO
And your people are being heard in the moment that they want to speak. Right. That's a huge issue in the industry. And it's easy enough to tailor a policy for that specific frustration. But in general, you want to paint with a broad enough brush to handle residential and commercial.
MODULE 4 – EPISODE 8
EYES, EARS & INSTINCTS… MORE THAN MARKET DATA
Time: 00;38;56:27 – 00:42:58:00
00;38;56;27 - 00;43;12
PATRICK PHARRIS, INTERVIEWER
We talked earlier about having all of the data to look at before you make a deal. Can you speak a little more specifically to things like, market sentiments and things that are happening?
JAMES PRENDAMANO
Yeah. So the data, the right data that you have to parse out, which we get into in great detail throughout the course for each specific silo, is important, but the sentiment is critical, like where is the market, at least in a micro perspective and in many cases, a macro perspective?
00;39;38;03 - 00;40;11;16
JAMES PRENDAMANO
We're driven by consumer confidence, right? Sure. There are times that the country is feeling bearish and there's times that their country is feeling bullish. And if you pay attention to those factors, it should definitely inform your investment strategy, your pricing strategy, your marketing strategy. You want to speak to those feelings and be ahead of them, right. The pop culture things that we've referenced offline, and some of the things that we've seen over the years are good indicators for where things are headed.
00;40;11;18 - 00;40;46;03
JAMES PRENDAMANO
If you check your bias and you stay in the moment, you're able to pull out those threads that really become critical in formulating the strategy. It helps you to really define where things are headed. And again, you have to check your bias because it's a tough answer. Sometimes it's a tough answer. Being back east and growing up in this market, watching some of the things change were difficult.
00;40;46;03 - 00;41;14;10
JAMES PRENDAMANO
And you you think from a business perspective, okay, this this won't this won't stand, these things will roll back right. But that takes time. You know, when the the Albany House of Commons passed good cause eviction, which was two years, three years before it was adopted in the city. New York, that was a telltale sign for us. California had passed something similar, Chicago passed something similar.
00;41;14;12 - 00;41;33;13
JAMES PRENDAMANO
And we know what the on the ground impact is there. And when you see news like that and you're a multifamily investor, it's easy to go, yeah, but it's not going to do that in the city, right? Yeah. The average age of the city council has gotten younger and younger and younger and younger and younger. That's a sign, I think of myself at 25 and 30.
00;41;33;13 - 00;41;55;07
JAMES PRENDAMANO
And what was important to me, my experience relative to industry and owning real estate, to be in a position where you're making decisions on those things and you have never owned it or lived in it or managed it or run it, you have to start thinking, where is this headed and in when at your home market. That's hard, because sometimes the answer is it's not great.
00;41;55;09 - 00;42;18;14
JAMES PRENDAMANO
You know, we've seen when things decentralized what happens, right. Look at Detroit when they pulled the job base from it. That's tough. Recovery went down pretty fast. Yeah it's coming back. But it takes time. And you don't want to be the one there holding the bag. You want to see those signs before they happen.
PATRICK PHARRIS, INTERVIEWER
Is that a matter of days on the earth?
00;42;18;16 - 00;42;46;16
JAMES PRENDAMANO
For sure. It's a factor of it. The more experience which is, is the one irreplaceable thing here. You bet. You could take all the game theory in the world until it's your money and your deal and you're involved in it. You really can't appreciate what it's like in the moment. And I think days on Earth, especially now with this lifelong learner mindset, you get a little bit better, a little bit more informed every day.
00;42;46;19 - 00;43;12;20
JAMES PRENDAMANO
And that formulates your opinion and it changes and evolves over time, hopefully for the better. Right. If you're doing your homework and you're doing your research and you're putting your time in, that's how you really get to that level of mastering something.
MODULE 4 – EPISODE 9
IN REAL ESTATE, PATIENCE BUILDS WISDOM
Time: 00:42:59 - 00;49;47;11
00:59:00 – 00:43:09
PATRICK PHARRIS, INTERVIEWER
Do you coach? Yeah. Younger real estate agents or people just entering in, whether they're an investor or whatever, to be patient.
00;43;09;00 - 00;43;36;06
JAMES PRENDAMANO
I'm hesitant to use the word coach. But I certainly one of my first conversations with new people getting in the business is you need a year. You need a year of a cushion for you to start to build a pipeline that's sustainable. It's going to take a full year to get to that point where you have enough listings in inventory, you have enough product where you can sustain, right?
00;43;36;06 - 00;43;59;03
JAMES PRENDAMANO
Because it's feast or famine in the industry many times, and it's cyclical. So you learn how when certain markets heat up, other ones cool off, learn all the different disciplines. You become a well-rounded agent, a well-rounded investor. But I do counsel anyone that's getting into the business that wants to jump in full time. That's great. And I think that's necessary.
00;43;59;06 - 00;44;21;16
JAMES PRENDAMANO
But you need some runway because it takes time that three quarters to a year sure. To report. That's the same time you need to build up any kind of base.
PATRICK PHARRIS, INTERVIEWER
So it's not just getting your license. It's not just taking an order. You know, you have to understand how to truly be a dealmaker.
JAMES PRENDAMANO
Yeah. And you've got to you've got to build your book.
00;44;21;17 - 00;44;31;28
JAMES PRENDAMANO
You've got to get your name out. You have to work on your brand and your marketing, you know, and the referrals start to come and you start to get some momentum. You just keep building on it. But it takes time.
00;44;38;28 - 00;45;10;00
PATRICK PHARRIS, INTERVIEWER
How long does it take to change from being an order taker into becoming a dealmaker, or can you be a dealmaker on your first day of the job?
JAMES PRENDAMANO
I don't think so. I mean, to properly digest everything in the Academy and put it in practice is probably five years. Wow. Legit. Probably five years. I didn't become a dealmaker for 15 years.
00;45;10;02 - 00;45;30;26
JAMES PRENDAMANO
A good 15 years. And then I became a real elite pro at what I do. When I started to dive into the other side of it, I started to close my mouth, open my ears, really dive into my psychology, thus psychology. Understanding how to communicate with people. That's when you really master it right? Any conversation you have, you're making those notes.
00;45;30;26 - 00;45;55;02
JAMES PRENDAMANO
You're understanding the person you're mirroring. You're doing all the things that you've learned to do. And when that person comes through with the deal, you're in good position. Yeah.
PATRICK PHARRIS, INTERVIEWER
And we don't necessarily want people to say, oh, if I start take if I start watching the Academy and going to the resource and all that, I'm not going to be able to apply this stuff for five years.
00;45;55;05 - 00;46;29;00
PATRICK PHARRIS, INTERVIEWER
You're learning more stuff every single day.
JAMES PRENDAMANO
Sure. But to to be a I hold dealmakers in high regard. Sure. And if you want to be a dealmaker in my book, it literally would take you five years to master just the stuff that's in its current iteration in the Academy. It's a lot, it's a lot.
PATRICK PHARRIS, INTERVIEWER
But the outcome of it is?
JAMES PRENDAMANO
If you have that discipline and that level of intention there, the outcome is truly whatever you want it to be.
00;46;29;00 - 00;46;50;02
JAMES PRENDAMANO
There really is no ceiling. It's whatever you want to put into it you can take out of it, which is the power of sales and why I love the job. Sure. But you don't become an expert overnight, and I think that's part of the problem in the messaging that people have seen. It's like instant success take, you know, take my course and learn how to flip Amazon houses in five days.
00;46;50;02 - 00;47;09;16
JAMES PRENDAMANO
And, you know, I struggled with pulling this together. It was agony for me. Like I couldn't talk on a topic without sharing every component that I've learned on the topic. And as we started to position well, how do we get the word out and make the make a two minute video on this? There's no such thing. I can't do it.
00;47;09;21 - 00;47;35;07
JAMES PRENDAMANO
I won't do it. Yeah, because there is no quick fix. It's not easy. Like this is a something that requires a lot of discipline and a lot of intention and a lot of motivation, but it's absolutely achievable. There's no economic barrier to it, the way we've structured it, and at any age you can implement it and hopefully long term we can start teaching these things to kids in high school.
00;47;35;10 - 00;47;36;26
JAMES PRENDAMANO
And they can put it, put it to work.
00;47;36;26 - 00;48;04;05
JAMES PRENDAMANO
Watching my son take an interest as he's gotten older in the business and what we do. Has really been an alarm bell for me. Like, okay, you're you're you can impart all of this to your son. But it's it's another unfair advantage. Like, and I love my kids more than life itself. I want to give them every advantage in the world.
00;48;04;08 - 00;48;09;22
JAMES PRENDAMANO
But these are not my gifts.
00;48;09;24 - 00;48;33;29
JAMES PRENDAMANO
You know, and it's important that I get it out and hopefully people can take from it what I've taken from it and take control of different parts of their life. Money isn't everything, but it helps. That's the reality, right? And we've created so many barriers and the the it's now a, a.
00;48;34;02 - 00;48;58;00
JAMES PRENDAMANO
Massive void between upper and middle. Right. That it's harder to bridge that gap the traditional way. This is a nontraditional way that there's a very low bar that you can start taking this and learning and applying and you can get there. And I think that that's real change. Like we're ready for real change. Everybody is ready for real change.
00;48;58;03 - 00;49;16;19
JAMES PRENDAMANO
Truly. Like we've all kind of had enough of all of the noise. Sure. Right. It's like that some of the things going on are so crazy, and you're always going to have the fringes on both sides of any argument. But for the most part, people are looking for you can feel it. It's palpable. People want to feel good story.
00;49;16;24 - 00;49;38;02
JAMES PRENDAMANO
People want, you know, to solve the issues that have plagued us in this country and in the world, and these are the foundational pieces to do it. And it sounds crazy for me to even say that, but they are. These first few sections lay the foundation and then you will stack your own systems. And I just give you the roadmap of the systems that worked for me.
00;49;38;04 - 00;49;47;11
JAMES PRENDAMANO
Make them your own. Throw them in the garbage. Do whatever you want to do with them. Follow them to a tee. They worked for me. Hopefully they'll work for you.
MODULE 4 – EPISODE 10
THE POWER OF STORYTELLING
00;49;47;11 - 00;50;02;25
PATRICK PHARRIS, INTERVIEWER
We talked about this a little earlier in the in the in the video. You and I were walking through one of the models of the 1300 homes you're going to build here at the Turtle Back Mountain Golf and Resort in New Mexico.
00;50;02;25 - 00;50;19;08
JAMES PRENDAMANO
And you were talking about the the art of storytelling. When selling a house, it's not just a house. It goes in through all things of real estate. Right? What is the power of storytelling?
00;50;19;11 - 00;50;50;23
JAMES PRENDAMANO
In real estate, on the residential side and the commercial side. You want to invoke an emotion? Right. Thoughts, beliefs and emotion and action. You don’t, go from thought to action. So a mistake that I made for two decades when listing something or selling something and positioning a property, I would stick two key features four bedroom two car garage, fireplace, whatever the features are.
00;50;50;25 - 00;51;16;05
JAMES PRENDAMANO
Okay, that's informative, but you're not painting a picture that creates an emotional connection. Right. So when I walk through a home, I see things through that lens. Now, as when you walk through the home as a consumer, you see things through your lens. My job as a dealmaker, as a seller, is to craft a narrative that speaks to what you see.
00;51;16;07 - 00;51;43;19
JAMES PRENDAMANO
Perception, perspective. It doesn't help if I convey the message of my perspective on a property. My perception of a property. I'm sorry. It helps when I can tell a story through your perspective. That's the key. Check out. Leave your bias aside and know who your target market is. I know it's redundant, but it's important. Dreams, fears and frustrations.
00;51;43;20 - 00;52;04;10
JAMES PRENDAMANO
You want to tell a story to that avatar? And today it's so easy again to pull up avatars on any subset of a market, and it'll give you all in the list them all out for you. Write a story for that first time home buyer. Write a story for that retiree. Write a story for that hedge fund that's looking to purchase an asset.
00;52;04;10 - 00;52;30;07
JAMES PRENDAMANO
Whatever it is. He who tells the best story, or she who tells the best story wins when you can connect that emotion. That's what triggers the action. It's not the thought. The thought happens first. What is the emotion that comes from it that will dictate the action? So if I know what you're thinking as a an avatar, as a group, I have to craft my message to you, right?
00;52;30;09 - 00;52;55;10
JAMES PRENDAMANO
Yeah. So storytelling and messaging a million different ways, which we get into in the marketing sections of AB testing and vetting out the things that you research to make sure they work. We had a medical building that we ran ads for. Now, I knew the market, so I knew there was demand for medical space, right. It was one of the things we bought coming out of Covid, and I felt that was a market segment that was going to see massive funding for the foreseeable future.
00;52;55;13 - 00;52;59;22
JAMES PRENDAMANO
Good asset class to be in, in spite of office hurting in general.
00;52;59;22 - 00;53;20;22
JAMES PRENDAMANO
Class A medical was going to rock. So we ran a bunch of different ads, very little responses. Now I know the market's there. We changed one image. It was the age of the person in the ad boom. Bingo flooded with leads for lease up.
00;53;20;24 - 00;53;46;22
JAMES PRENDAMANO
Done right. So I lost perspective in that moment of what message am I telling here and to who? And it was a senior demographic and we used an image of a younger individual and just that one little change because I told a better story through my ads. And it starts with the walk through. Right. Yeah. Your first walk through in a home or in any property, you should be making these lists of things.
00;53;46;28 - 00;54;19;19
JAMES PRENDAMANO
And when you go back, it's not just form fill, it's take these elements and tell the story your audience needs to hear to attract them and invoke that emotion. Master, deal level stuff. Research the right data. Yep. And craft that narrative. Forget your bias. Tell their story.
PATRICK PHARRIS, INTERVIEWER
That's such a great point. And it's it's anybody. It's the early person wanting to become a realtor.
00;54;19;21 - 00;54;46;22
PATRICK PHARRIS, INTERVIEWER
It's the person who wants to buy a second house. The investment house. It's the it's the retailer. It's the landowner. It's the developer. It's it's the same thing.
JAMES PRENDAMANO
We started crafting our commercial decks and supportive documents because we learned early on, even after you get through your site tours and you deal with the rep for a retailer, most of these decisions were made in a boardroom in another state with people who had never been on on site.
00;54;46;24 - 00;55;06;20
JAMES PRENDAMANO
Young and foolish, I wanted to be in those rooms. Right. And, you know, across the board it was no, these are the executives of the company. So what we learned was happening is what we provided to the counterpart deal maker is what made it into RDC. So I started writing a narrative from day one that spoke to RDC.
00;55;06;22 - 00;55;25;23
JAMES PRENDAMANO
Real Estate Committee. What are the things they need to hear and look for so that I know that when that message gets here, I'm telling the right story. So I got out of that mindset of why it worked. I thought it worked, why it would work for me, or why is it dealmaker? It should work for you. I started telling the story why it would work for corporate.
00;55;25;26 - 00;55;43;07
JAMES PRENDAMANO
All the difference in the world. So we build our decks and all of our supportive material now to speak their language, tell the best story.
PATRICK PHARRIS, INTERVIEWER
Insightful years of experience is the only way you get there. Yeah, or watching the Academy you get it.
JAMES PRENDAMANO
Hopefully this gives you a heck of a shortcut. But yeah.
00;55;43;07 - 00;56;12;16
PATRICK PHARRIS, INTEVIEWER
How does pricing psychology fit into that model?
JAMES PRENDAMANO
Storytelling. Right. So we learned a few things over the years. Let's say there's an asset that's worth $700,000. Okay. There are price point categories where people will search up to a certain amount when they're filling out on realtor or with their MLS or whatever it might be.
00;56;12;19 - 00;56;38;24
JAMES PRENDAMANO
So when you're trying to get to that bottom line that the seller is looking for, you want to make sure that you're not pricing yourself out of a highly searchable category. Right. That's just one level of experience. Then we want it to have it stand out. You know, how many listings are there at seven, nine, nine, nine, 6999, 9959,9999 for 49 nine.
00;56;38;26 - 00;57;06;27
JAMES PRENDAMANO
They're all the same pricing structure. And when we started to tinker instead of 79999, if we did something like 792 750, it's a pause. It's this was thought out. And we find when we price it off of that generic number, we get closer to the asking price because it feels like agony went into picking that number.
00;57;06;27 - 00;57;09;01
JAMES PRENDAMANO
Huge psychological implications.
00;57;09;01 - 00;57;37;04
JAMES PRENDAMANO
Yeah. So what's the price? 799990 okay. Let's offer 750 what's the price? 792 750 really? Well, a lot of thought went into it. And this is where, you know, the numbers settled and the seller feels gets them what they need. It's just a subconscious split second. This is different. Whether it's a mental note to remember the property, a mental note when negotiating, and it gives you ammo when negotiating because a lot of thought did go into that number right.
00;57;37;04 - 00;58;02;16
JAMES PRENDAMANO
But just by changing those things, you go to a conference, business cards, everyone has the same business cards. We created these really, heavy, thick, almost obnoxious business cards. When you're working the commercial circuit. It's your opportunity to put a face to the name where you've been communicating. Sometimes for years before you meet people. Every card that went out, it was, oh, just that split second.
00;58;02;18 - 00;58;23;21
JAMES PRENDAMANO
This is different. And they register right, making that impression, telling the story. We pay attention to our brand. We care about our brand. We pay attention to our assets. We care about our assets. Something a little different that just gives them that moment of hesitation of, oh, this is different. And then it trickles into negotiation and all that good stuff.
00;58;23;26 - 00;58;31;27
JAMES PRENDAMANO
Storytelling. That's all it is. That card was me telling a story. I'm paying attention and I care. Remember me?
MODULE 4 – EPISODE 11
Objection is not rejection; it’s simply a request for more information
00;58;31;27 - 00;58;36;24
PATRICK PHARRIS, INTERVIEWER
Everybody thinks they know how to deal with objections.
00;58;36;26 - 00;59;08;29
PATRICK PHARRIS, INTERVIEWER
You could pick up a gazillion textbooks. If person says this, then you should say this. It's really not that easy. No. How do you deal with objections whether it's price or features or whatever it might be.
JAMES PRENDAMANO
So there are some kind of stock go to answers that when you believe in them, are effective. As an agent, for example, you hear a lot of times, oh, you're at 5% and XYZ is at 3%.
00;59;09;01 - 00;59;40;01
JAMES PRENDAMANO
And that's a tough objection to overcome as a new agent. Over the years. When you understand all of the things that go into it, it became very comfortable and natural and easy for us to say, Mr. and Mrs. Smith, this is likely the most expensive asset you're ever going to sell. If you have an agent who can't even negotiate for their own fee, do you really think they're going to work to negotiate for your price and then just leave it there and see what they say?
00;59;40;03 - 01;00;11;00
JAMES PRENDAMANO
And it's true. If an agent who's brought in to be a skillful negotiator can't even protect their own fee, do you really think they're going to go to bat for you and your price and your terms and your conditions? Let them answer. So there's stock answers that work? Sure. The mirroring is a super effective way of dealing with objectives because again, many times what they're saying is not what their meaning.
01;00;11;02 - 01;00;27;02
JAMES PRENDAMANO
There's something behind it. So while you know we're only going to pay 3%, you're only going to pay 3% and let them explain to you why. Maybe it's our note is this amount and we need to come out with X dollars and we need money to move. Okay. Now we're understand it's an economic issue. And how do we solve for that?
01;00;27;04 - 01;00;45;17
JAMES PRENDAMANO
Great. I'm sure if I get you your price, you'll agree to the fee. Great. I'm going to raise the price 25,000. If I hit my mark. You pay my full fee. Solve the problem right. You feel good about it? I feel good about it. And you kind of move them in the way where at that point, if they say, well, even if you give me more money, I'm still not going to pay.
01;00;45;20 - 01;01;15;11
JAMES PRENDAMANO
That's one of those scenarios where we probably don't align, and it's probably best we don't do business. And that's okay. Right. Yeah. So there's there's different ways to get to the real issue behind the issue. Sometimes it's a flimsy thing like, oh, well, my friend said okay, well there's ways to address what your friend said also. But mirroring is a super effective way of putting people on the spot to give you the real reason.
01;01;15;11 - 01;01;38;11
JAMES PRENDAMANO
And once you have the real reason, it's a problem solver. It. That's it. But the stock objections, and like there's lots of guides and lots of courses about objection handling. They weren't for us. Yeah, right. We want to understand if we've done our homework and we know our avatar, we know our audience. We know how to present to them.
01;01;38;11 - 01;01;59;29
JAMES PRENDAMANO
We know how to speak to them. We understand all of those different things that are important to them. And we most importantly believe in what we do. And we believe in our product, whether we're buyers or sellers, agents or landlords. It you can't fake it. It's it's it's real. Right. And when you convey that emotion, that's the best way to, to manage them.
01;01;59;29 - 01;02;19;20
JAMES PRENDAMANO
There's a lot of different objection guides. And we can provide some of those things. But it's the psychology behind it. It's the why behind the words. It's what is the real objection. Because otherwise you spend a lot of time studying objections and how to respond to them. But that's not the real objection, right? That's the psychology in real estate.
01;02;19;23 - 01;02;40;14
JAMES PRENDAMANO
And what makes you a professional when you know how to get behind it? First of all, you even understand that it isn't the real reason you know how to get behind that set of words, get to the real problem, and then solve it becomes so much easier, much easier than memorizing a script, that's for sure. Yeah. Not authentic.
01;02;40;16 - 01;02;46;17
JAMES PRENDAMANO
And if you're not authentic today, good luck.
PATRICK PHARRIS, INTERVIEWER
Yeah, you’d get called on that in two seconds. Yeah,
01;02;46;17 - 01;03;07;06
PATRICK PHARRIS, INTERVIEWER
Talk about how to create that sense of urgency.
JAMES PRENDAMANO
Sure. So time kills all deals in real estate. That's one of my golden rules. When you have counterparts that drag out negotiations and take too long to get answers, you'll typically hear all.
01;03;07;07 - 01;03;38;13
JAMES PRENDAMANO
They weren't real anyway. That's talking from a place of ego. Real estate is a very emotional and time sensitive transaction. So time kills all deals with that. How do we create urgency and close the gap as we're moving through a transaction? Right. That's the key. While solving problems. So when an offer is presented, for example, many times sellers will reject things outright.
01;03;38;15 - 01;04;06;06
JAMES PRENDAMANO
You know you're asking 800. They offer 675. I'm not looking. Now there's price, there's terms, there's contingencies, there's inspections. There's subject twos. There's a litany of things that you should be looking at. And in the resource center will list all of these things for you. And what we've learned is we we force engagement on every offer. And here's why.
01;04;06;08 - 01;04;32;20
JAMES PRENDAMANO
If there's ten items that we know are important. By this time, if I'm listening, I know your sticky points. Right. But I still want to go through with you. Okay. The price may not work, but does the timing work? Yes. Does the contingencies work? Yes. Do you object to the inspections? No. Okay, so now I've got three points to this deal that I don't have to revisit.
01;04;32;22 - 01;04;55;07
JAMES PRENDAMANO
Agents, buyers and sellers often make the mistake of re litigating an entire offer. Every time there's a counter offer. Right. So we don't do that. We want to take things off the board and convey to our counterpart. If you're the seller, hey, we're in alignment on six. Let me go. Go to work and see what I can do here.
01;04;55;09 - 01;05;15;28
JAMES PRENDAMANO
Now, if I go back to my counterpart and it's an agent, I'm assuming they're not using the same tactics we are. So I'll walk them through. Hey. Great news. Writes the sandwich technique. Yeah, right. Lead with the positive slip in where we're not aligned close with the positive. So I'll take those deal points and I'll break them out in that order.
01;05;16;01 - 01;05;37;03
JAMES PRENDAMANO
So they come away opening as positive. Middle okay. Close as positive. And I'll explain to them these points. We're not going to litigate again. That's done. It's over. Focus here. Go back to your client and say great news. We got alignment on six of ten or whatever the number is. Or here's where we need some work. And close the gap every single time.
01;05;37;05 - 01;06;13;20
JAMES PRENDAMANO
Right. It keeps both sides engaged. Something that was dismissed out of hand which triggers egos. Right? Oh, they won't even look at my ego. The hell with them. Let's move on. Now you're keeping engagement and you're feeding the positives to the respective parties. And you're slowly starting to whittle this down. And before you know it, you can get to alignment a lot quicker when you're on the second or third turn of an Loi and you're down to one point and it's like, hey, I know this wasn't the ideal scene for you in this respective category, but we got nine out of 10 or 7 out of 8 or 6 out of eight, whatever that counterpart's
01;06;13;22 - 01;06;32;03
JAMES PRENDAMANO
important, important points are. And we outline what we think they are. But it's very personal. Like we're down to the last thing here. Like we got alignment on all of these points chances. We're going to get alignment on all these points with the next buyer. Who knows. Who knows if we ever get alignment on all of the points, if we can get six out of seven, I think we're in good shape.
01;06;32;05 - 01;06;56;19
JAMES PRENDAMANO
So what's the number that makes this work? Right. And then we're down to just price or just time or just contingencies or what if in an inspection, all the different metrics that come in on commercial and on residential, residential, it's a shorter list. Commercial, it's a massive list to properly negotiate a commercial LOI. There are a lot of points that many dealmakers don't even look at, so it's easy to get alignment on.
01;06;56;22 - 01;07;14;25
JAMES PRENDAMANO
Right? Yeah, but you have to highlight it. You have to go back to your counterparts and point out, hey, we're going to dismiss this out of hand. No, no, no, we're aligned here on 50% out of the gate. I'll take that. Here's where we need some work. Here's the sticky point. Right. So here's where I need your focus.
01;07;14;28 - 01;07;33;12
JAMES PRENDAMANO
You bridge the gap. You solve the problem between where they want to be and what they'll accept. Brilliant experience. Yeah, a lot of deals just fall by the wayside because of that initial ego response. And.
01;07;33;14 - 01;07;53;21
JAMES PRENDAMANO
People not understanding the process of problem solving at its core, which is what again, all of this is about. That's how you bridge the gaps, solving the problem step by step with ten items. Now we got to have 40 items. Now we have seven. That's great news. Otherwise you just hear oh they rejected the price. Oh they you know.
01;07;53;21 - 01;08;27;06
JAMES PRENDAMANO
All right well we're relying on more things than you would think.
MODULE 4 – EPISODE 12
“Discovering Yourself Through Real Estate Mastery”
Time: 01;08;27;06 - 01;10;33;09
Focus: The Academy is designed to help learners master every aspect of real estate while discovering their own strengths. From negotiation to marketing, the course provides decades of wisdom to help students handle any situation with confidence and walk away saying, “Wow… this changed how I see real estate and life.”
PATRICK PHARRIS, INTERVIEWER
Yeah. All of the things that you said during these last few modules leads up to the actual James Prendamano Academy courses, resources. What do you want people to know or to learn from this course? If you had to sum it up, the next 100 videos or however many there actually will be.
01;08;27;08 - 01;08;52;28
PATRICK PHARRIS, INTERVIEWER
What do you want them to know that they are going to find out about?
JAMES PRENDAMANO
First and foremost, I want them to find out about themselves. That's the most important thing. Again, this this section of the course was important to be in this format because we needed to convey these pieces first. Otherwise they're just systems. They're great systems, but they're just systems.
01;08;53;01 - 01;09;17;08
JAMES PRENDAMANO
If you take the the academy and you go through all of the modules, you will learn from hospitality to retail, from complex retail transactions to corner candy stores. You'll learn how to negotiate, how to build an avatar, how to be purposeful and intentional in your marketing, how to speak the language of your counterpart, negotiation tactics. I mean, it is.
01;09;17;11 - 01;09;44;15
JAMES PRENDAMANO
It's everything I've learned over 30 years. It's a lot, and it's ongoing. You know, I think that as as this concludes every day, I'm presented with a new question or a new scenario or a new situation where I'm calling upon the foundation here. But I've been there and I kind of have the roadmap already. So I hope to plan to continue to record and share those modules as those situations come up over time.
01;09;44;19 - 01;09;58;29
JAMES PRENDAMANO
And hopefully I continue to grow and I am involved in new aspects and new facets of real estate, and I can bring what I'm learning as I go along. This should be until I decide it's time to go fly fishing and call it a day.
01;09;58;29 - 01;10;06;02
PATRICK PHARRIS, INTERVIEWER
So when people walk away after taking the whole course, what do you hope they say or think or do?
01;10;06;06 - 01;10;30;00
JAMES PRENDAMANO
Wow. That's what I hope they say. Wow. Like this is helping me at home. Everything's in negotiation in life. It truly is. Every discussion you have is in one form or another in negotiation. These are the things that you can apply. If you're a 16 year old kid, right? Yep. Or if you're a 60 year old dealmaker and everywhere in between.
01;10;30;08 - 01;10;33;09
JAMES PRENDAMANO
I hope they come away with wow, this helped me in some way.
MODULE 3 - EPISODE 1
THE LIFELONG LEARNER’S EDGE
Time: 00:00:04:00 - 00:04:03:01
Focus: The focus of this transcription is on the power of information and lifelong learning as foundational elements for success. It emphasizes how continuous education, adapting to technological disruption, and having a strong “why” enable personal growth and better decision-making in a rapidly evolving world.
00:00:00:00 - 00:00:25:27
JAMES PRENDAMANO
If you believe it and you manifest it. It's on your vision board. Declare. And you're motivated by the right. Why? Look out!
PATRICK PHARRIS, INTERVIEWER
This is a whole. I mean, it's it's it's your foundation of life.
JAMES PRENDAMANO
It's become it. It's process. Yeah, right. And it's still building. Yeah, right. Yeah.
PATRICK PHARRIS, INTERVIEWER
And I think that's really good for other people to hear.
00:00:25:29 - 00:00:51:23
PATRICK PHARRIS
Is is the power of information. And it's not just the information and the deal because you, you reference, or you talk about the reference library that has a list as, as part of the Academy. There are books in there that you've read and, and podcasts that you watch frequently and those kinds of things.
00:00:51:26 - 00:01:22:03
PATRICK PHARRIS, INTERVIEWER
How does somebody then or now look at this academy and say, I believe this will help me for this reason.
JAMES PRENDAMANO
So. The lifelong learning and the books are core to this. So let me explain. Everybody in my industry has read the same ten, 15, 20 books. Sure. Everybody. Right. What do you do with it? Where do you go from there?
00:01:22:06 - 00:01:53:07
JAMES PRENDAMANO
When you adopt this lifelong learner mindset. It fulfills for me getting a little bit better every day in book club. Every Tuesday morning, we get on, now we get together and do it in person. At this point, I'm still learning every day that we're reading, and every week when we review. And for me, that is fuel for my get a little bit better every day.
00:01:53:09 - 00:02:09:21
PATRICK PHARIS, INTERVIEWER
Right, right.
JAMES PRENDAMANO
So for me, that's one of the ways that that I do it.
PATRICK PHARRIS, INTERVIEWER
But what do you what do you call that list again.
JAMES PRENDAMANO
The the book club list?
PATRICK PHARRIS
No no no. Your list of of things that you write every …
JAMES PRENDAMANO
declaration's declaration. One of them is I am a lifelong learner. Okay. And that's what it means to me.
00:02:09:26 - 00:02:36:16
JAMES PERNDAMANO
You know, to be easy enough to kick your feet up at this point and be like, you know, you touched on it earlier, there were a lot of investors that feel been there, done that, seen it all. Yeah. And and I understand that. It's just for my why it doesn't work. And I'm finding that I'm learning new tactics, new approaches, new techniques, especially today where the digital disruption in real estate is so profound.
00:02:36:16 - 00:02:58:09
JAMES PRENDAMANO
And it's just getting started. I mean, people think we've been through this crazy transformation. We're slow adopters in real estate. Right back to those seasoned agents that have held on or are still holding on to the way they do things. And the new agents that only know the new way. Somewhere in the middle is magic. And every day there's a new tool which it feels like every day there's a new tool.
00:02:58:09 - 00:03:18:09
JAMES PRENDAMANO
Sure. And that can be tough and distracting and trial and error and failing. That's cool. Like, yeah. Let's try something new. You know, it's amazing. It's amazing. Time to be alive. Really? It's wild.
PATRICK PHARRIS, INTERVIEWER
Yeah. You know, you think of all the things that our parents saw from the time that they were born until, however old they are now or.
00:03:18:10 - 00:03:43:02
PATRICK PHARRIS
Yeah. And then you take a look at what we're fed and everything that's out there. It's got to be mass multiples of those things.
JAMES PRENDAMANO
Mass multiples. And as the tech gets smarter, it accelerates the rate at which things change. So when I was a kid, there were no video games. Yeah. And there was pong the paddle.
00:03:43:04 - 00:04:03:01
JAMES PRENDAMANO
Right. And then I think it went to Atari Coleco Vision Nintendo. Today the, the games are so incredibly realistic to the point of VR goggles. Yeah. And with the advances in AI and the quantum computing. What does tomorrow look like?
MODULE 3 – EPISODE 2
Turning Setbacks into Strength: Lessons from Experience
Time: 00:04:03:01 - 00:10:27:24
Focus: The focus of this segment is on reframing failure as a necessary part of growth and success. It highlights how fear of failure often holds people back, why pushing past comfort zones is essential, and how real success usually comes after many unseen setbacks. It also touches on the loneliness that can accompany both failure and success, emphasizing the importance of maintaining positivity, seeking support, and staying aligned with one’s vision despite challenges and criticism.
00:04:03:01 - 00:04:41:29
PATRICK PHARRIS, INTERVIEWER
We had a brief comment, about failure and how important it is. And a lot of people fear failure.
JAMES PRENDAMANO
Sure.
PATRICK PHARRIS, INTERVIEWER
And gives them anxiety to say, I'm not even going to cross that bridge. I might fail. But you have to embrace failure. Right.
JAMES PRENDAMANO
Yeah, you have to embrace it. And I think you have to rename it, because when you embrace it, it's not a failure. It's essential. Right. Yeah. We're not. There's such a negative connotation with failing.
00:04:42:02 - 00:05:06:07
JAMES PRENDAMANO
And it's part of falling into comfort zones and getting an echo chambers on social media today. It's so easy to get into an echo chamber that you don't expand past the common thoughts and beliefs that are circulated. You don't push yourself on the social side and on the business side. It's scary right? You have people that depend on you and you.
00:05:06:07 - 00:05:28:22
JAMES PRENDAMANO
You don't want to push the envelope too far. But if you're not, then you never know where your limits are. And that is is a famous quote. I know if it's famous quote, but it's a quote that that really resonated with me. Tim Grover, who was the personal coach for Kobe and Jordan and a few other superstar athletes.
00:05:28:24 - 00:05:56:29
JAMES PRENDAMANO
And he says, if you think the cost of winning is high, wait until you get the bill from regret. Wow. Yeah. And it's easy when you're in whatever it is that you do. You could be a police officer. Fireman. You could be a real estate agent, an investor, a doctor, whatever, to just get in that zone where you're doing what you need to do and you're not pushing yourself.
00:05:57:01 - 00:06:29:17
JAMES PRENDAMANO
It's comfortable. Right? Yeah. But complacency is that, especially as you get older. Right. You got to start to push a little more. And I think it's an inverse relationship economically. If you've had success, you're inclined to think I don't have to push. Right. But you're starting to, to, to get to your well, there's supposed to be your golden years and you fall into ruts.
00:06:29:20 - 00:06:51:18
JAMES PRENDAMANO
And when you're young and you don't have the financial resources to rely upon, you're trying to build something, right. But that's the time, if you can, to go for it, really go for it. But at some point in your journey and everybody's different, you have to hit those walls. I think it's so essential and it's okay to not break through them, right?
00:06:51:19 - 00:07:14:18
JAMES PRENDAMANO
It didn't work good. As Jocko says, good. Just assign it a positive reason and a positive value and you learn from it. But, you know, think about it. Wait till you get the bill from regret. That's a bitch.
PATRICK PHARRIS, INTERVIEWER
Just brutal. It reminds me of a couple things. You remember the talk show host Merv Griffin? Of course. I was interviewing Merv.
00:07:14:19 - 00:07:39:12
PATRICK PHARRIS, INTERVIEWER
This is a before I had white hair. I was I was interviewing Merv, and I went, wow. You know, you've got this studio and you've got your shows, and you have this real estate, and you have this and you have that. Everything you do turns to gold. And he laughed his butt off. And I almost felt like, man, I'm dumb for even saying that, right?
00:07:39:15 - 00:08:02:06
PATRICK PHARRIS
But he pointed out that he had a ton of failures to learn from, and that's why he was successful.
JAMES PRENDAMANO
And a big part of me doing what we're doing. You know, back to seeing one presentation of it over and over and over in that echo chamber on social is not representative of reality. And that's a perfect example. People see the shiny object.
00:08:02:06 - 00:08:43:22
JAMES PRENDAMANO
Yeah. And don't understand what's gone into it and how difficult it is and how lonely it can be to get there.
PATRICK PHARRIS, INTERVIEWER
I was just going to bring that up. That's so great. We talked about this offset. Right. And we talk about how how lonely it is when things aren't going great, whether it's just you as a real estate agent or what have you, or you're the CEO of a company and you've got 50 or 100 employees and some bad things happen, whatever they are, and you're alone in the conference room looking out the window, going, oh man, what did I do wrong?
00:08:43:25 - 00:09:12:07
PATRICK PHARRIS, INTERVIEWER
There's no one to talk to.
JAMES PRENDAMANO
No. Well, there are people to talk to and we're learning that now, right? Yeah, it's it's accepted now to be able to talk freely about those challenges and to seek help, be it through coaches or whatever it may be. I would argue that it is also lonely in success.
PATRICK PHARRIS, INTERVIEWER
Great point.
00:09:12:12 - 00:09:36:19
JAMES PRENDAMANO
You have your your circles change. There are going to be people along the way who you are terribly fond of, but don't align with your vision and your why. And as you outgrow them in your way, that can bring a lot of negativity and a lot of difficulty, and you're going to hear over and over and over that you're not.
00:09:36:22 - 00:09:55:28
JAMES PRENDAMANO
And what are you doing? And how could you do this and all of those things? Sometimes they're right, sometimes they're wrong. I think to to stay grounded, you just have to revisit. We're all humans. We all feel the emotions. We have the thoughts. Don't let your actions be a product of that. Have the thought. Have the feeling. Then check it.
00:09:56:00 - 00:10:27:24
JAMES PRENDAMANO
This had to happen. It happened for a good reason. Assign positivity and let your action be positive. Next, because it's real easy, especially when things are bad that you spiral. When you start doubling down and manifesting and thinking and feeling then acting, there's no way out.
PATRICK PHARRIS, INTERVIEWER
I feel like I want to tell viewers of this to pause right here, rewind 30s and hear what you just said, because it was so powerful…watch, I think they’re doing it!
END
MODULE 3 - EPISODE 3
The Power of Written Goals and Execution
Time: 00:10:27:27 - 00:22:19:10
Focus: This segment explores the critical role of goal setting in personal and
professional success. James Prendamano discusses how written goals, proper planning, and consistent execution can exponentially increase outcomes, citing studies that show a tenfold income difference for individuals who document and act on their goals. The conversation highlights practical strategies such as breaking goals into actionable steps, time-blocking for focused productivity, and balancing ambitious objectives with achievable milestones. Importantly, it emphasizes giving oneself grace when falling short, refining goals quarterly, and understanding that sustained progress—not perfection—drives long-term success.
00:10:27:27 - 00:11:03:18
PATRICK PHARRIS, INTERVIEWER
Let's talk about the importance of goal setting. Yeah. I have a really great business friend. He is the proverbial list maker. And is lists are great, and they're helpful. It helps you to think just like you have your black book, right? Which we probably ought to talk about. This particular person gets so hung up on list making, that they forget about list completing or starting.
00:11:03:20 – 00:11:07:00
PATRICK PHARRIS
Tell me about your little black book. Tell me about your lists
00:11:08 - 00:11:29:09
JAMES PRENDAMANO
So been there, done that. Yep. Goal setting. Another great book. Goals by Brian Tracy. We actually, it's so helpful for me. He has this great appendix at the end of the book that is like 30 pages of questions to go through to help you after you have read the book Digest and now put it into action.
00:11:29:09 - 00:11:48:10
JAMES PRENDAMANO
Right. Because it's easy to make the list. Sure. It's hard to put it into execution. Quick story from that book. These are the things that land for me. And again, everybody has their own, their own way. But he talks about a study they did at Harvard, and I might be off by the percentages, but I'll be close.
00:11:48:12 - 00:12:16:18
JAMES PRENDAMANO
84% of the students at the end of the graduating year had not given much thought to goals, and had not written them down. 13% of the students had some idea of their goals, but they hadn't put them into like a plan or written them out officially, 3% had concrete goals and steps to take. Ten years later, they revisited the graduating class.
00:12:16:20 - 00:12:44:28
JAMES PRENDAMANO
The 84% that did not have any goals or hadn't thought about it. We're making average salary in their respective industry. Okay. The 13% that thought about it but didn't put it into action. We're making double the salary in their industry. The 3% who had goals written down when they graduated. We're making ten times. The average salary in that industry.
00:12:45:01 - 00:13:08:23
Unknown
Goals are so critical and essential, and there's a right way and a wrong way to write goals. And that book is for me, it was a tremendous guide, and I print that crazy document out. And I start in like September of every year going through answering these questions. And it helps, you know, it brings you through a process of.
00:13:08:26 - 00:13:36:08
JAMES PRENDAMANO
Here's really where you want to be, and you refine it and you, you use it to whatever serves you best. I found there are there have been years and I shared this with the team, maybe six months ago. We were talking about goals from from the past and I had talked about it was like August and I had hit all my goals, but I wasn't revisiting them at the tempo.
00:13:36:08 - 00:14:02:03
JAMES PRENDAMANO
I knew I should, and at the end of the year, I didn't do much above the goals I had set, and some of the mindset was you hit your goals like that, that's a win. And for me it was like, no, that that's not a win because it's not the right process for me. I want to get a little bit better every day when I revisit my goals regularly and I see them behind or I see them ahead, I recast them right.
00:14:02:03 - 00:14:25:18
JAMES PRENDAMANO
So there's a whole world on goal setting, but it is, for me been a critical piece, and I think there's enough studies and enough data out there that speak to those who have goals. Part of it's part of manifesting, right? Right. It's part of declaring by you writing those goals out, you're declaring them.
PATRICK PHARRIS, INTERVIEWER
When you do your declarations every day, do you review your goals every day as well?
00:14:25:20 - 00:14:51:12
JAMES PRENDAMANO
No. So my declarations are a daily thing. My daily sheet is a daily thing. My goals I revisit quarterly .
PATRICK PHARRIS, INTERVIEWER
And then what do you do if you find that you're not where you want to be with your quarterly goals, ask why. Go back to your why. Go back to your why and go back to what the factors are and what the things.
00:14:51:14 - 00:15:12:28
JAMES PRENDAMANO
There's going to be again, in real estate, it's never is scripted and things are going to happen. Yeah. And I won't like stay away from the negativity almost altogether. But it's disappointing if you're off on a goal, but it's not disappointing if you're off on a goal, but you've been aware of it and you're working through the issues that arose to keep you from that goal, right?
00:15:12:28 - 00:15:41:08
JAMES PRENDAMANO
Because it takes some time. So as long as you're working at it, you know, honestly working at it and you're being really candid with yourself, am I really leaning into this? That's going to happen. A part of failing, right. Which is not a failure. It's all part of it, man. From an agent perspective, no ceiling. All the things we had talked about, I'll have agents come in and and say, I want to, you know, work in this particular sector.
00:15:41:08 - 00:16:03:02
JAMESS PRENDAMANO
I want to work in that particular sector or an investor. I want to do this. I want to do that. There's a big difference between having those broad brush discussions and doing the work, which is what that guide helps you to do. Okay, in my first year as an agent, I want to make 100,000 a year. Great. What does that mean?
00:16:03:04 - 00:16:19:28
JAMES PRENDAMANO
Well, let's take the average price home in your market. If you're going to be in home sales. Let's take the average go broke that you're actually netting out. And what you're split is with a broker. What does that number turn out to be okay. Now we have that number. How many deals do we need to do to get to that 100,000.
00:16:20:05 - 00:16:38:00
JAMES PENDAMANO
Yeah okay. Now we know it's x amount of deals. What's the average close rate in your market from leads. What are the different lead sources that you're going to. Are you making the calls. Are you sending the postcards. You doing the letters or you're making your post? What are the supporting pieces that you need to do to get those leads to close?
00:16:38:00 - 00:16:58:23
JAMES PRENDAMANO
At the average to hit that goal? Big difference between that and I want to make a hundred thousand a year. You bet. Right. Well, execution.
PATRICK PHARRIS, INTERVIEWER
This is a this is the the question I was going to ask you. You've heard the term eat the frog. Sure. Great book. Here's that list of stuff to do. And there's that one thing you're just got.
00:16:58:23 - 00:17:27:28
PATRICK PHARRIS, INTERVIEWER
Oh, man, I'm never going to do this right. How do you set up, or should one set up, a goal execution list and, and put the frog at the top of it?
JAMES PRENDAMANO
I think with goals, it's it's a little different. They they use, BHAG: big hairy, audacious goals. Right. I think it's important to have the most challenging stuff there.
00:17:28:00 - 00:17:48:08
JAMES PRENDAMANO
Those kind of North stars. And. No, it's a North star. Be realistic. But you have to have attainable ones that are just attainable. But you got to work toward and I think you need some layups. I think you need a little bit of you bat of of all of it. And it depends on the temperament and the person.
00:17:48:11 - 00:18:15:13
JAMES PRENDAMANO
Right. What that looks like. It's different for everybody, but the process should be the same. It should be a disciplined, intentional approach to your goal. Like just saying a number or writing a number is not enough. Yeah, you have to go through the steps. You're putting it out there and you're driving toward that success.
PATRICK PHARRIS, INTERVIEWER
Well, and people need to realize that they're going to have the days of, excuse me, go, I'm crashing the list today, man, this is great.
00:18:15:13 - 00:18:39:10
PATRICK PHARRIS, INTERVIEWER
I'm going to do it. And then there's others days where you go, I just got my butt kicked yesterday.
JAMES PRENDAMANO
And give yourself some grace.
PATRICK PHARRIS, INTERVIEWER
Celebrate the good times and the good achievement.
JAMES PRENDAMANO
And give yourself grace when you're nobody is always on nobody. Yeah you will. I prided myself on my motor. Like I will never burnout. And if I didn't shift, I would have.
00:18:39:13 - 00:19:08:21
JAMES PRENDAMANO
I grinded for 25 years. I mean, legit not I said I did, I did, yeah, it was a a long run. And because I identify with the Jocko’s and the Goggins of the world, you know, you see that video and Goggins is screaming at you like, get off the couch and go for me, it works. But I've learned there's there's a time when you're missing those marks.
00:19:08:24 - 00:19:33:04
JAMES PRENDAMANO
If if you if you start to lament and think about what you did wrong or what you came up short on, or the goal that you missed, or you didn't get your daily sheets done today, again, you're subconsciously manifesting it and it starts to become reality. So you have to learn to give yourself grace. Like if you missed the mark that day, okay, tomorrow I'm going to not miss that mark.
00:19:33:04 - 00:19:51:11
JAMES PRENDAMANO
Yeah that's it. And it sounds simple and it's not. And it's a ever evolving process. I miss days more times than I care to admit today, but I'm better than I was, right? Yeah. It's not this. The last thing I want to convey is this perfect world where the sheets are done every day and every goal gets it.
00:19:51:11 - 00:20:09:03
JAMES PRENDAMANO
That's not it. But when I miss, it's, It's all right, man. You did good. Just catch yourself some slack. You deserve this day. Pick it up tomorrow. You'll hit it tomorrow. Not, I suck. This is why I'm not. This is why I can't now. It's like. All right, you got it tomorrow. Yeah. And then just go get it tomorrow.
00:20:09:06 - 00:20:26:07
PATRICK PHARRIS, INTERVIEWER
There's another thing, too. And I'm probably guilty of this, too. And all the things, that I used to do, is, say, at 10 a.m., I'm going to do this at 1030. I'm going to do this at 11. I am going to and you just go, there's no way in hell, right? You know, you got a call.
00:20:26:07 - 00:20:50:13
PATRICK PHARRIS, INTERVIEWER
That's fine. And then that's going to take you off on some tangent or whatever it might be. But, you have your execution and you have your times and you have your worksheets and that kind of how important is it to to allocate time to these points of execution?
JAMES PRENDAMANO
Yeah. So it's another thing we have in the resource center is how we've done time blocking.
00:20:50:15 - 00:21:16:05
JAMES PRENDAMANO
So it's it's difficult to get to a place of comfort with time blocking, especially if you're an agent or an investor and you're priding yourself on being available. Right. What happens is the day's business gets in the way of the bigger picture. So we have time blocks where sometimes it's one a day, sometimes it's two a day, sometimes it's three a day.
00:21:16:08 - 00:21:37:08
JAMES PRENDAMANO
For, for me my peak is like 75 minutes, my A.D.D., I get past 75 minutes in any time block and I can't help but think of other things. Sure. But you are infinitely more productive. Again, study after study after study in a time block where phone goes on do not disturb and automatic message goes out, an automatic email goes out.
00:21:37:08 - 00:21:55:27
JAMES PRENDAMANO
However you want to set it up where people know you're focusing on an important project, whatever it may be. For us, many times now, it's the macro stuff that we're working on in the company is it's hard to fix a bike while you're pedaling. That's what makes things great, right? Like you got to get off the bike and work on the bike.
00:21:56:01 - 00:22:13:05
JAMES PRENDAMANO
Yeah. And time blocks really help us do that. You can do it for all different segments of the business. I'm going to time block if I'm a new agent to make calls, or I'm going to time block to, write my next blogs or whatever it may be, you create times when you focus and you become far more productive in those blocks.
00:22:13:05 - 00:22:19:10
JAMES PRENDAMANO
Time blocking has really helped me. Also, another thing I've learned through coaching.
END
MODULE 3 - EPISODE 4
Trusting Instincts in Real Estate and Dealmaking
Time: 00:22:19 -
Focus: This segment explores the crucial role instincts play in real estate decision-making and dealmaking. James Prendamano discusses how instincts are often fed by subconscious data points gathered from pop culture, politics, and market signals, rather than being purely innate feelings. He shares examples, including his early recognition of decentralization trends and shifting investment potential in cities like New York, demonstrating that gut feelings can sometimes detect market changes before data does. The conversation highlights the importance of filtering noise and biases when evaluating opportunities, ensuring that passion and authentic storytelling remain central when selling properties or making investment choices.
00:22:19 – 22:36
PATRICK PHARRIS, INTERVIEWER
We have instincts of our own and behaviors.
How? Let's talk about instincts when selling or dealmaking.
00:22:36:12 - 00:22:42:12
JAMES PRENDAMANO
So for me, they've been invaluable.
00:22:42:14 - 00:23:11:21
JAMES PRENDAMANO
Hindsight's 2020. Yeah. Understanding vision and understanding. Excuse me. And understanding that I'm just built where I'm picking up these pieces and signals as I go along, which feed the instinct. It's not the other way around. For some people, it's an instinct. And then they're supportive. For me, it's the elements that I'm seeing that support the instinct.
00:23:11:24 - 00:23:41:29
JAMES PRENDAMANO
So for me, it's been invaluable to be able to pick up these little data points and things that are happening in pop culture impact real estate, in politics, impact, real estate, it's dangerous if you don't really understand what you're picking up and where you're picking it up from. And is it a qualified source and are you removing the bias because then you go right off the rails.
00:23:42:02 - 00:24:07:06
JAMES PRENDAMANO
But for me, instincts has been incredibly important. Eyes, ears, and instincts has served me very, very, very well. We're in a world where everyone's trying to tell you something. The amount of stimuli that we're exposed to every day is insane. Insane. And everybody's got their own opinion, their own approach, their own bias. To sort through that can be a challenge.
00:24:07:09 - 00:24:37:24
JAMES PRENDAMANO
And in real estate, there's so many data sources, it's difficult to suss through what's the real important stuff and what is the meaning of that stuff? I try to not allow third parties to assign meaning to what they're reporting. I try and derive that on my own. And when you're able to pick those pieces up again in the macro, it's really crucial element of of what we're doing.
00:24:37:27 - 00:25:17:02
JAMES PRENDAMANO
Crucial element.
PATRICK PHARRIS, INTERVIEWER
So here's an interesting thing. If you talk about an instinct being innate, or an instinct that is learned, it's kind of they're kind of mixed aren't they? Like people say, listen to your gut.
JAMES PRENDAMANO
They're mixed. But I think it's easy to believe that the instinct is not feeding on some other things. It's not being fed data points that you may not consciously be aware of in the moment.
00:25:17:02 - 00:25:50:25
JAMES PRENDAMANO
Sure. Right. Highly controversial topic. Maybe not anymore, but Covid, right? I don't even know if you remember the videos that were circulating right at the beginning, like March Europe body bags. Yeah, China body bags everywhere. And as we started to go through it, my eyes, ears and instincts told me this isn't what I'm being told. It is a lot of loss.
00:25:51:02 - 00:26:18:29
JAMES PRENDAMANO
Terrible. Not belittling any of that. But it wasn't what I was being told and that was very unpopular. But that was instincts where every source that I got of data was one thing, and I think most of it was genuine and out of concern and love for humanity. I don't think there was, you know, terrible agenda for the most part.
00:26:19:01 - 00:26:44:11
JAMES PRENDAMANO
But my eyes, ears and instincts were telling me something different, right? My decentralization thesis in retail, it started back in 2008 and is run all the way up through Covid. My instincts were telling me the big cities aren't rocking the way they used to, and everybody else was saying, the big cities are wonderful. I have a video that teases Kevin O'Leary a little bit, you know, Mr. Wonderful.
00:26:44:11 - 00:27:03:10
JAMES PRENDAMANO
Yeah. Where a couple of months ago he made a video saying New York is un investable and nobody's saying it. And then it rewinds two years ago to me saying New York is not investable, right. That's when you had to know it was time to shift. That's right. Not now. Yeah. Instincts. But they're not just I wake up and I feel them.
00:27:03:12 - 00:27:28:28
JAMES PRENDAMNO
It's there's little pieces that I'm pulling consciously and subconsciously, that is telling me this is right. Go this way. Okay. So what is the what if the data says this is a good opportunity, but your gut, your instincts are saying, I don't know, man. Let's walk away from this one. 99% of the time I'll walk, but I will check in first.
00:27:28:28 - 00:27:50:00
JAMES PRENDAMANO
I will say, why am I saying this doesn't feel right? And is there a bias I'm bringing into this? Do I not like the personality of someone that presented it? Am I you know, in my own echo chamber here? Is there some other thing that I'm not consciously aware of that's telling me this is not a good opportunity?
00:27:50:00 - 00:28:16:17
JAMES PRENDAMANO
I try to sort through it, and if there's any ambiguity, I'll walk. I need to. For me, real estate is about passion and storytelling, and you can't fake it. Yeah, if you're not passionate about what you're doing, other people are going to smell it a million miles away. So that's a pretty easy one for me. But I do like to still check in and say, why am I feeling this right?
00:28:16:17 - 00:28:46:07
JAMES PRENDAMANO
Is there some things in this data set that shouldn't be there? I'm slanting my way, but if my gut says no, it might be 99.9% of the time I'll pass.
PATRICK PHARRIS, INTERVIEWER
So that I mean that thought, that opinion, that feeling goes up not only from your inside, but all the way down to selling a home. Oh, sure. And so I feel like it's important for me to mention this.
00:28:46:07 - 00:29:18:13
PATRICK PHARRIS, INTERVIEWER
Yesterday we walked through one of the 1300 homes that you're developing here at Turtle Back Mountain Golf and Resort. And they're beautiful, right? When when I walked into it, I walked into it as a home buyer. A customer. When you walked into it, you walked into it as a person selling the home. There's this communication that needs to be, well spoken.
00:29:18:13 - 00:29:41:27
PATRICK PHARRIS
I guess, to see things differently, especially as a real estate agent or a broker or a developer or an investor or what have you, to go inside that property and say there's value there. They're they're they're, they're, they're they're not just come in, look at this home. Have a walk around. You know, if you have any questions, just give a holler out.
00:29:41:27 - 00:29:56:05
PATRICK PHARRIS, INTERVIEWER
Yeah. If you're that agent, you're you're doing not only a disservice to the customer, but to yourself.
JAMES PRENDAMANO
Yep. And to the product
PATRICK PHARRIS, INTERVIEWER
And to the product.
JAMES PRENDAMANO
Yeah.
END
The Journey to Become a Complete Human Being with Bryan Casella Prereal Podcast Ep# 167
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s):Bryan Casella 1. Cold Open / Hook Optional teaser clip: Bryan Casella drops a powerful line about mindset or discipline. Engaging question: “Are you ready to take your real estate game — and your entire life — to the next level?” 2. James Prendamano’s Introduction Warm welcome for listeners. James Prendamano’s credibility: 25+ years, over $1B in closed deals. Reminder of the show’s mission: Helping high performers and visionaries get real results in real estate and life. 3. Introduction of Bryan Casella Full introduction: Founder of Team BC (nationwide team in 15+ states, 20+ agents and growing) YouTube creator with nearly 200,000 subscribers Leader of coaching programs Distinguished Agent and Limitless Host of the Supreme Being podcast James Prendamano welcomes Bryan Casella: “Bryan, I’m excited to have you on today.” 4. Setting the Context James Prendamano explains why Bryan Casella’s message stands out: Old school work ethic: door knocking, cold calling. Transparent about mindset: “No one can do the work for you.” The truth about systems: without the right mindset, they’re useless. 5. Main Discussion Bryan Casella’s Journey & Discipline James Prendamano asks: “At what point did you realize mindset was the foundation?” Bryan Casella shares his background as a pro athlete; how the discipline from basketball carried over to real estate. Emphasis on going ‘all in’ and demanding more from yourself. Hitting the Mindset Wall James Prendamano digs deeper: “Did someone help you connect the dots on mindset, or did you figure it out the hard way?” Bryan Casella talks about his first broker’s advice, hitting a wall two weeks in, and taking massive action despite rejection. Vision, Purpose & Clarity James Prendamano: “Where did the vision board habit come from?” Bryan Casella explains how he did the work: Being crystal clear on goals, no plan B. Childlike stubbornness: nothing could shake his vision. Visual cues everywhere — phone background, ceiling, mirrors. Facing Fear & Failure James Prendamano: “Why do so many people struggle to go all in?” Bryan Casella: people are afraid of failing at something they truly commit to. Discusses the ‘TikTok investors’ mindset. Living someone else’s life vs. choosing your own path. Becoming a Teacher James Prendamano: “What pushed you to become a coach and empower others?” Bryan Casella shares: Early requests for coaching annoyed him — he assumed everyone was as self-driven. His first small product: door knocking Mastery → big demand. Volunteering to speak, practicing in front of local boards and schools. Embracing the teacher’s role as he saw real impact. Scaling the Mission James Prendamano: “What have been the biggest challenges with scaling?” Bryan Casella: Trusting others and letting go of control. Managing shrinking profit margins while growing the team. Handling criticism, pushback, and being de-platformed for being outspoken. 6. Key Insights & Stories Bryan Casella highlights: The danger of victim mentality. Manifestation: practical, not magical — your thoughts shape your reality. Master the basics before trying to reinvent the wheel. James Prendamano shares his own turning point: being challenged by a coach to ask, “Whose life am I really living?” 7. Takeaways & Closing Thoughts James Prendamano summarizes: Clarity and intention are non-negotiable. Choose one path and burn the boats. Be a student — humble enough to follow a blueprint. Stop living for other people’s expectations. Bryan Casella reinforces: “Nothing has meaning except the meaning we give it.” Your belief system is your blueprint — change it, and your results change. 8. Final Thoughts on What’s Next James Prendamano asks Bryan Casella: “Is this the ultimate version of Team BC, or are you still pushing?” Bryan Casella explains: Future goals: more land, sustainability, truth-telling despite resistance. Plans to keep growing the real estate network and coaching programs. Encouragement to push past fear and think independently. 9. Call to Action James Prendamano directs listeners: Connect with Bryan Casella at BryanCasella.com for all coaching, programs, and real estate opportunities. Links to Bryan Casella’s YouTube, Instagram, and website will be in the show notes. James Prendamano signs off: “Subscribe, rate, and share if this conversation moved you.” “Stay safe — and keep taking your game to the next level.”
Ground up vs value add and why you might have it wrong with Shannon Robnett Prereal Podcast Ep #154
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Shannon Robnett 1. Intro Teaser Preview Shannon Robnett’s real estate success and personality Hook: "If you’re in real estate and not thinking about where you’re investing or how you’re raising capital—you’re doing it wrong." 2. Opening Greeting James Prendamano introduces himself and the PreReal Podcast “Welcome everyone to the PreReal Podcast. I’m James Prendamano…” Quick recap of what the show is about—real, tactical real estate insights 3. Guest Introduction: Shannon Robnett Highlight: CEO of Robnett Industries $250M+ in construction projects: multifamily, industrial, public facilities, storage Five generations of real estate legacy Question: “Shannon, your background in this business is incredible—how did this journey start?” 4. Personal Journey Shannon talks about: Early rejection of real estate, working at a coffee shop Realization of value in the family business His son now joining as the fifth generation Conversational reflection from James on involving his son 5. Market Selection Strategy Key Topics Shannon's move from Boise to national markets (FL, TX, TN, WA) Market-first vs deal-first strategy Questions “How important is political climate when choosing a market?” “What lessons did you learn transitioning out of appreciation markets?” 6. Development Friendliness & Local Government Boise’s four-month entitlement success Comparison to New York’s long, expensive processes Mutual reflection on why friendly zoning matters 7. Opportunity Zones & Tax Strategy Talking Points Shannon’s warehouse-to-200-unit multifamily OZ project Bonus depreciation Low-income housing credits (LIHTC) Questions “Can you walk us through how you layered in tax credits and benefits?” “How do you approach structuring capital stacks for these projects?” 8. Team & Operational Structure Shannon downsizing construction ops; using trusted local GCs 9-person team: 3 construction, 6 capital raise/investor relations Emphasis on vetting partners and involving subs in planning Questions “How do you structure your team when entering new markets?” “What makes a contractor a ‘must-have’ partner for you?” 9. Capital Raising Strategy If you have a great deal, capital will find you Partnering with experienced operators instead of giving up deals Shannon’s approach: transparency, alignment, open books Questions “What advice would you give to folks who find great deals but don’t know how to raise capital?” “How do you structure your deals and ensure fair alignment with investors?” 10. Current Market Conditions Media bias vs boots-on-ground reality Debt still available: 4%–5.1% fixed deals Cap rate inversion, DSCR realities Questions “Are you seeing deals fall apart due to lack of financing?” “How are you navigating DSCR and changing cap rates right now?” 11. Ground Up vs Value Add Debate Why ground-up isn’t as risky when done correctly Avoiding short-term ‘flip’ thinking Importance of staying power Questions “What are the biggest mistakes you’re seeing investors make in today’s market?” “How has your underwriting evolved in the last few years?” 12. Deal Sourcing & Clustering Flagship deal first → build clusters around it Market-specific asset types: e.g., industrial in Houston Never buy land without entitlements Questions “Do you typically cluster deals once you enter a new market?” “What does your acquisition-to-capital-raise timeline look like?” 13. Investor Alignment & Transparency 5% equity investment from Shannon in every deal No markup on land True waterfall structure: pref first, then split Questions “What makes you stand apart from other sponsors?” “How do you ensure your investors are protected?” 14. Advice to Aspiring Syndicators Books are helpful, but networking is critical Find ways to add value to key players Learn from the inside → take a job, analyze deals, show initiative Final Question “Any books, podcasts, or resources that made a big impact on you?” 15. Call to Action & Closing Where to find Shannon: Website: shannonrobnett.com Links to podcast, book list, socials, contact form Final thoughts from James: “Thank you for dropping so much value today. It’s about paying it forward—building the next generation of responsible operators.” CTA: “If you enjoyed this episode, please subscribe, rate, and share. Visit prereal.com for more resources.”
Can tax deed investing become a business with Marcos Jacober Prereal Podcast Ep# 188
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Marcos Jacober 1. Introduction Brief welcome to the show. Tease the episode topic: “Unlocking the hidden world of tax deed investing.” Mention guest’s name and nickname — “The Deed Hunter.” Hook: “How Marcos turned $100 into 4,500+ real estate transactions.” 2. Host Greeting & Guest Introduction James Prendamano introduces himself. Introduces Marcos Jacober: Immigrant from Brazil (arrived in 1998 with $100). Now a leading expert in tax liens/deeds. Founder of the largest multilingual community in the niche. Purchased properties as cheap as $31.21. Turned one $6K property into a $1.5M flip. Emphasizes the credibility and authenticity of Marcos’ journey. 3. Setting the Context: What Are Tax Deeds & Liens? Marcos explains: Only 5% of the U.S. population even knows these exist. Historical origin: Roman Empire → British Empire → U.S. These are not new strategies—they are foundational. Why this strategy is underutilized: Counties cannot market these properties due to legal limits. Most real estate professionals don’t understand them. 4. Marcos Jacober's Backstory Came to U.S. with a dream and $100. Worked various jobs (construction, restaurant, FedEx). Transitioned into real estate via tax deeds/liens. Built his empire through grit, education, and mindset. Now teaches others globally in English, Spanish, and Portuguese. 5. The Mindset Shift Discussion on: How comfort in America stifles ambition. Most barriers today are mental, not structural. Why you don’t need money to start—just knowledge and commitment. 6. Main Discussion Points What Makes Tax Deed/Lien Investing So Powerful? No need to qualify a seller. Every county has distressed properties due to unpaid taxes. 15 million leads are publicly available for free. Government is the seller—motivated by law to sell. Four Types of Foreclosure Bank-owned HOA foreclosure Tax lien/tax deed (the focus here) Execution sale Why This Is Better Than Traditional Lead Gen 1–3% conversion vs. 100% motivation (government seller). No expensive marketing (postcards, ads, skip tracing). High-volume, low-cost deal sourcing. 7. Live Example: Bella Vista Land Acquisition Bought 1,000 land parcels for $350 each. Resold between $9,000–$30,000. Strategy: Shorten hold time by reselling below market or owner financing. ROI example: $100K buys 200 lots → $200K in down payments → $60K/year cash flow. 8. Tax Lien vs. Tax Deed: Crash Course Tax Lien Buy the debt, not the property. ROI from 8%–36% annually (depending on state). Two outcomes: Owner redeems—investor gets principal + interest. Owner fails—investor forecloses and gets the property. Everything junior to the lien gets wiped out. First position lien: “The King gets paid first.” Tax Deed Buy the property outright at auction. After redemption/foreclosure period ends. Properties are often free and clear of other liens. Even luxury properties can show up (e.g., Fisher Island condo bought for $2M, worth $14.7M). 9. The 7-Step Property Research Process Tax Office – Find the list, rules, auction info. Appraisal District – Property info and parcel lookup. Google Maps – Location, neighborhood insights. FEMA Flood Map – Avoid floodways (not just flood zones). Zillow/Realtor.com – Market valuation. Clerk's Office – Title, liens, or legal red flags. Get a Picture – Confirm property exists; use Uber Eats trick to get photos. 10. Scaling the Business Model One VA = ~1,000 researched leads/month. Can conservatively close 25% of researched leads. $300 VA salary → Millions in deal flow annually. Great strategy for land flips, cash flow, or building a portfolio. 11. Bonus Strategies & Tools Using land banks: Some sell properties for $1. Pre-sell land to neighbors before purchasing. OTC lists (over-the-counter) = unsold properties available year-round. Masterclass includes manuals, cheat sheets, auction schedules. 12. Call to Action (CTA) Sign up for Marcos Jacober’s free masterclass: www.thedeedhunterworld.com Follow on Instagram & TikTok: @thedeedhunterworld Contact Marcos directly: Email: marcos@deedhunter.com Phone: (832) 948-2464 13. Closing Remarks James Prendamano: Commends Marcos for his authenticity and knowledge. Pledges to attend the masterclass. Reinforces how powerful and overlooked this strategy is. Encouragement to audience: Embrace discomfort. Stay curious. Take action—opportunity is real.
Legislative Risk, the Trump Trial, & Why Investors are Leaving New York Prereal Podcast Ep 191
* Host(s): James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate 1. INTRODUCTION Welcome to the PreReal Podcast. Brief overview of today’s topic: legislative risk and its impact on the investment landscape in New York. Clarify: This is not a political discussion — it’s about power, policy, and investor risk. 2. CONTEXT: WHY INVESTORS ARE LEAVING NEW YORK Historically, NYC was worth the risk — thanks to job hubs and infrastructure. COVID accelerated decentralization from major metros. AI is creating further job displacement, affecting long-term urban demand. Infrastructure example: PreReal’s investments in New Mexico now offer faster internet and fewer bureaucratic barriers than NYC. Big question: What incentive remains to invest in or stay in NYC? 3. LEGISLATIVE GRIDLOCK: A CASE STUDY Key Example: Staten Island Residential Project 15–16 acres, 57 detached homes, all within existing zoning. After 4 years and $3.5M+ invested, still no permits. Agencies imposed contradictory regulations: Sewer depth (8 ft vs. grade limits) Road width (34 ft vs. 39 ft) Sidewalks (required vs. discouraged) Sudden rejection of GCL 36 threw the entire project into chaos. Insight: "We’ll follow the rules—but don’t change them midway." 4. THE COST OF UNCERTAINTY Over-regulation drives responsible capital out of the market. Many U.S. cities are now welcoming private investment. NYC is suffering a capital exodus — underreported but real. Investors are seeking environments with predictable governance. 5. LEGAL INSTABILITY: THE TRUMP TRIAL IMPLICATIONS This is not political — it’s about due process and rule consistency. Jury instruction changes allowed cumulative verdict across charges. If legal standards shift at high levels, investor confidence erodes. "If this can happen to a former president, what happens to everyday developers?" 6. GOOD CAUSE EVICTION & POLICY OVERREACH James warned about this law years ago — it's now enacted. Makes underwriting nearly impossible: Government can force repairs and bill landlords. Tenants get extended stay rights with little documentation. Key concern: How do you model this in a pro forma? 7. LACK OF PRACTICAL INDUSTRY INPUT Legislators often mean well, but lack real-world development insight. Critical: Real estate professionals must be in the room when policies are drafted. Feel-good legislation often leads to long-term dysfunction. 8. SELECTIVE ENFORCEMENT AND PUBLIC DISTRUST Real estate valuation example: Common process: seller estimate → appraisal → loan → close. Legal attacks on this norm undermine every investor’s workflow. Selective scrutiny (Cuomo, comedians, etc.) creates a climate of fear. The message: No one is truly “safe” under shifting political winds. 9. THE PATH FORWARD Recommendations for policymakers: More stakeholder involvement during legislation. Grandfathering in existing projects. Transparency in how rules are applied. Without this, NYC and similar markets risk long-term capital flight. 10. CLOSING REMARKS Central theme: “Is the risk still worth the reward?” If remote work and AI weaken job concentration, NYC’s draw diminishes even more. Stability, not politics, will decide where capital flows next. 11. CALL TO ACTION (CTA) Encourage listeners to: Share the episode with other investors and industry professionals. Reflect on how legislation affects their own investment strategy. Follow and connect with PreReal on social platforms. Closing: “Thanks for listening. Have a great day.”
Location Independence & Intelligent Investments with Amy Sylvis Prereal Podcast Ep# 155
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Amy Sylvis INTRODUCTION Podcast title & theme introduction “Welcome to the PreReal Podcast. This week’s episode is a powerful story of resilience, transition, and smart investing.” “Our guest Amy Sylvis overcame major personal challenges and is now managing a $100M+ real estate portfolio.” Brief teaser “From a forced medical retirement to 748+ apartment units and 208,000+ sq ft of flex industrial space—this is one you don’t want to miss.” HOST GREETING & OPENING REMARKS “I’m James Prendamano, founder of PreReal. Each week we connect with top real estate operators and visionaries.” “Today’s guest is someone who has truly lived the transformation this industry can offer…” GUEST INTRODUCTION “Joining us is Amy Sylvis, founder of Sylvis Capital.” “Her firm offers passive investment opportunities in large commercial real estate, with $96M+ in AUM.” TOPIC CONTEXT & TRANSITION Set the stage: “Amy’s journey is one of courage and strategy. From biotech to real estate—this is about location independence and intelligent investing.” MAIN DISCUSSION SEGMENTS 1. Amy’s Background & Transition to Real Estate “Tell us about your background in pharmaceuticals and biotech.” “How did Rich Dad, Poor Dad shape your mindset?” “What was it like facing a forced medical retirement—and how did you turn that into an opportunity?” 2. Early Investment Strategy & Learning Curve “What were your first steps into real estate? Passive or active investing?” “Did you have mentors or educational programs that helped you build a foundation?” “You faced some initial failures—what lessons did those teach you?” 3. Scaling the Business & Becoming a GP “How did you bridge the gap from LP to GP?” “Did you partner with others or go solo?” “What role do you play in the business today—deal sourcing, investor relations?” 4. Market Selection & Emerging Markets “You said you live in LA but invest elsewhere—how do you pick markets?” “What factors do you look at for emerging markets?” Job growth Population growth Investor/landlord-friendly legislation “Any favorite resources for data analysis?” (Milken Report mentioned) 5. Boots-on-the-Ground Strategy “How important is having local presence or partners?” “How do you validate data with on-the-ground intelligence?” 6. Deal Modeling & Acquisition Strategy “Is there a target unit count or deal profile you prefer?” (100–150+ unit value-add deals) “How important are economies of scale to your operations?” “Do you concentrate deals in one market or diversify?” 7. Market Trends & Long-Term Outlook “How do you view the decentralization of major metros post-COVID?” “What are your thoughts on long-term sustainability of secondary/tertiary markets?” “What’s next for major cities like LA and NYC?” 8. Capital Stack & Debt Strategy “What does your typical capital stack look like?” (Agency debt, 50–60% LTV, capex raised from investors, occasional pref equity) “Thoughts on bridge loans and risks?” “How do you navigate tight capital markets?” 9. Deal Flow & Sourcing Strategy “You mentioned you’re conservative—what’s your deal flow like annually?” “Where do your deals come from—brokers, direct-to-seller?” “Have you considered build-to-rent or ground-up development?” 10. Investor Relations & Access “What can LPs expect from working with Sylvis Capital?” “What types of returns, hold times, and deal structures do you typically offer?” AUDIENCE QUESTION (implied from context) “Where can listeners go if they want to learn more or connect with you?” KEY TAKEAWAYS Courage in Adversity: Amy turned a major life challenge into business success. Location Independence: Investing where it makes sense—regardless of where you live. Disciplined Strategy: Conservative underwriting, deep market research, long-term focus. Investor-Centric: Focus on value-add, thoughtful debt, and investor transparency. CLOSING REMARKS “Amy, it’s been an absolute pleasure. Thank you for sharing your personal and professional journey.” “Congratulations on all your success—it’s incredibly inspiring.” CALL TO ACTION (CTA) For Listeners: “To learn more, visit sylviscapital.com” “Follow Amy on LinkedIn for frequent insights and deal updates.” For Real Estate Enthusiasts: “If you're looking to level up your game, this is what the PreReal Podcast is all about. Subscribe and stay tuned.”
6 Strategies for a Successful Retail Center with James Prendamano Prereal Podcast Ep# 190
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate 1. INTRODUCTION James Prendamano introduces the episode and himself 30 years of experience as a broker and investor Goal of today’s episode: driving revenue/value in your retail portfolio without acquiring new properties Market Context Current market uncertainty: recession fears vs. optimism about rates coming down Importance of maximizing existing assets regardless of acquisition activity 2. RETAIL MARKET SHIFT: E-COMMERCE & OMNICHANNEL STRATEGY Recent Wall Street Journal data on retail Omnichannel retail is thriving Physical locations improve online sales by 37% Closing stores damages brand performance James Prendamano’s Insight: Strong belief in retail’s future Social nature of consumers supports brick-and-mortar if executed properly 3. SIX STRATEGIES TO OPTIMIZE RETAIL CENTER PERFORMANCE Strategy 1: Understand Your Audience Through Technology Importance of using geofencing: Track foot traffic, source locations, income levels Identify cross-shopping and dwell times Use data to: Adjust tenant mix Launch hyper-targeted ads Match retail offering to actual consumer behavior Strategy 2: Optimize Your Tenant Roster Curate engaging, on-trend tenants Be aware of: Social and economic shifts (e.g., experiential, F&B, discount/value) Laddered lease expirations for financing stability Due diligence tips: Check social presence, reviews, and brand experience Match best-in-class tenants to community demands Strategy 3: Activate Physical Fallow Spaces Identify underutilized spaces not suitable for lease Case Study: Community Bathrooms Cited Wharton study on bathroom design and demographics Result: Improved foot traffic, particularly among women Key takeaway: Thoughtful non-revenue amenities can indirectly drive sales Strategy 4: Reposition Leasable Fallow Space Example: 19,000 sq ft basement converted to "Lower Level" Rebranded, built Parent Lounge Leased to youth-oriented services: soccer, karate, autism school Result: Full lease-up, recaptured build-out costs in under 2 years Boosted dwell time and cross-shopping Strategy 5: Program the Center for Community Engagement Treat leasing like a long-term relationship Host community-oriented events: Black Friday $10K giveaway Santa photos, Easter hunts, farmers markets, live music Promote tenants via: Social media integration LED screens in-center Cross-branding support Competitive Advantage: Present a marketing plan to tenants Show knowledge of their customer base via data Strategy 6: Monetize via Green & Tax Incentives Add green infrastructure: Solar, HVAC upgrades, insulation, energy-rated windows Leverage federal and local green initiative credits Explore tax benefits: Accelerated depreciation Offset gains across the portfolio Use specialized legal/accounting help to maximize savings 4. CLOSING REMARKS Summary: You don’t need to acquire more GLA to drive profit Optimize, reposition, engage, and monetize existing assets Final reminder: Don’t “pause” — use down markets to prepare for upswings “The best way to add net cash flow is to optimize what you already own.” 5. CALL TO ACTION (CTA) Encourage listeners to: Review their own portfolios Begin geofencing and audience analysis Reevaluate tenant mix and fallow space Seek expert guidance on green initiatives and tax strategy Subscribe, share the episode, and stay tuned for more real estate optimization strategies on the PreReal Podcast.
The Art of Scaling Real Estate Business: Strategies for Building Empires with Joshua Smith Prereal Podcast Ep# 157
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Joshua Smith 1. Introduction Welcome to the Prereal Podcast Brief on podcast purpose: Weekly conversations with top real estate players and visionaries Mention episode theme: Scaling from agent to empire Teaser of guest’s achievements Invite to stick around for insights on systems, scaling, and mental fortitude 2. James Prendamano’s Greeting Warm welcome to listeners Sets tone: friendly, professional, high-performance focused Introduces guest by full name and accolades 7,000+ homes sold $2B+ in volume Named Top 30 Realtor in America by WSJ Founder of GSD Mode podcast, CRM software, coaching program Personal note: “Kindred spirit” in mindset and hustle 3. Joshua Smith’s Background & Early Journey Question: “Tell us a bit about how you got into real estate. What was year one like?” Background in gym business Realization at age 23 to pivot to real estate First-year hustle: 48 homes sold Question: “Why do you think you were able to break through where others get stuck?” Learning from successful producers Hired an assistant early Business planning mindset from gym industry 4. Scaling Tactics and Strategy Question: “Did you literally write out a business plan from the jump?” Discusses strategic planning Prospecting blocks (5am–12pm & 12pm–7pm) Backup hustle strategies: Home Depot parking lot, open houses Question: “When did technology start to become a bottleneck or opportunity?” Early CRM via title company funding Transition to owning software company after bad experience with Zillow 5. Overcoming Personal Struggles Question: “You weren’t always this high-energy, success-driven guy… tell us what happened.” Lost 100 lbs Battled depression, alcohol, suicidal thoughts Rebuilt identity through intentional self-improvement James Prendamano shares parallel struggles, reinforcing authenticity Deep reflection on personal development and mindset 6. Brand Development and GSD Mode Question: “Tell us about GSD Mode – how did it start and what’s the mission?” Started as video replies to questions Evolved into top real estate podcast Expansion into coaching & software driven by demand 7. CRM Software and Coaching Business Question: “Where can people learn more about your systems and coaching?” GSDMode.com as central hub Discusses Perfect Storm CRM Built by a real estate agent for real estate agents Simplifies daily task flow and improves prospecting efficiency Includes campaign templates, automation, tracking, and coaching Clarifies system fits all: newbies, teams, and brokerages 8. Scaling Intelligently with Tech + Mentorship Question: “Is the system flexible enough to scale with the user’s growth?” Yes, from solo agents to 100+ seat brokerages Emphasis on training, low churn, and lifetime access to Joshua for clients Insight: “Software alone isn’t enough — training and strategy are crucial.” 9. Audience Takeaways & Mindset Anchors There is no shortcut — success = grit + systems + execution Find a mentor and model success Adopt tech early, but stay lean Be intentional with time and goals Your mindset determines your ceiling It's okay to struggle – what matters is moving forward 10. Closing Remarks James Prendamano thanks Joshua Smith Recaps key themes: discipline, systems, coaching, transparency Commends Joshua’s humility and openness Encourages listeners to visit GSDMode.com 11. Call to Action (CTA) Visit GSDMode.com for: Coaching program CRM demo GSD Mode podcast archive Follow Joshua on YouTube & social @joshuasmithgsdmode Subscribe to Prereal Podcast, leave a rating, and share this episode Stay tuned for more high-impact real estate conversations
The Power of Self Directed IRAs for Capital Raising Success w/ Matt Faircloth Prereal Podcast Ep# 164
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Matt Faircloth 1. Introduction Brief host bio and market credibility (25+ years, $1B in transactions) Mission of the podcast: elevating the real estate game for investors 2. Greeting & Guest Introduction Warm welcome to the audience Intro to Matt Faircloth: 15+ years as a full-time investor 1000+ unit portfolio Author of Raising Private Capital (BiggerPockets Publishing) Expertise in capital raising using Self-Directed IRAs 3. Topic Context & Premise Importance of raising private capital in today’s market Highlight: Self-Directed IRAs as a vehicle for funding deals Tying in current real estate financing challenges 4. Main Discussion Points & Interview Questions Matt’s Origin Story “Where did it all start for you?” Started house-hacking a single-family home Reference to Rich Dad Poor Dad as inspiration Paid off student loans, got bad-debt-free “Was there a moment or mentor that helped you see real estate as more than just a place to live?” Early Investment Strategy Entry into Trenton, NJ Focused on fix-and-flips, landlording, and office conversion “How did you find and scale deals in Trenton and Philly?” “Did you have a structured business plan early on or was it trial and error?” Raising Private Capital First capital deal through a stockbroker friend “Was raising capital something you pursued, or did it evolve naturally?” Explanation of combining equity and IRA debt “What made you realize you could scale by tapping into Self-Directed IRAs?” Building the Model Refinancing small portfolios Starting in-house construction to control cost “How did you develop your underwriting model for 1.5–2% rule deals?” Lessons from the Field “Was your education mostly trial-by-fire?” Common mistakes: contractor theft, bad tenants Leaned on peer networks over formal mentorship Market Expansion & Scaling Up Outgrew Trenton → expanded to Philly → Lancaster → NC and KY “What caused you to finally step out of self-management?” Gave up property management to focus on capital and market strategy “Was it difficult to let go of control in operations?” Market Today & Strategic Positioning “What are you seeing in the current market with debt maturities and price resistance?” Commentary on office market collapse and possible adaptive reuse “Do you think retail is dead or just evolving?” Emphasis on being hyper-focused in asset class & geography “How can investors position themselves to be ready for upcoming opportunities?” 5. Guest Insights & Stories Use of Self-Directed IRAs to fund post-2008 deals Importance of plugging into broker/lender networks early “You’re either in the room or outside it — how do you get in the room?” Transitioning from operator to strategist through delegation 6. Audience Questions (Optional if live) Not included in transcript; leave room for potential live follow-up episode 7. Key Takeaways Real estate success often starts with taking imperfect action Raising capital starts with relationship-building and credibility You must let go of control to scale — even if replacements perform at 70% Self-Directed IRAs are underutilized sources of capital Adaptive reuse and shifting demographics are key themes in the new real estate landscape 8. Closing Remarks James Prendamano recaps Matt Faircloth’s key lessons and thanks him for his insight “You’ve really done amazing things… pleasure to chat with you…” Callout to Rich Dad Poor Dad as foundational mindset tool 9. Call to Action (CTA) Follow Matt Faircloth & The DeRosa Group Website: www.derosagroup.com Social: @derosagroup | @thedorosagroup Check out Matt’s Book: Raising Private Capital on BiggerPockets or Amazon Explore the Coaching Program & New Income Fund DeRosa Coaching for focused real estate strengths Open DeRosa Income Fund — liquid, compounding, and IRA-friendly Subscribe to the PreReal Podcast Leave a rating and share with someone building in real estate
Resilience in Real Estate: A Journey of Triumph with Ricky Carruth Prereal Podcast Ep #165
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Ricky Carruth 1. Introduction Tease the theme: resilience through real estate cycles. Highlight Ricky Carruth’s journey: millionaire at 23, lost it all, rebuilt into a top agent & coach. Mention billion-dollar agency production, seven-figure coaching brand, and investing game plan. Set the tone: real, candid, high-value insights for agents and investors alike. 2. Host Welcome & Show Purpose James Prendamano introduces himself and the Prereal Podcast’s mission. Emphasis on 25+ years in real estate and commitment to actionable, real-world discussions. Briefly mention past guests and value delivered. 3. Guest Introduction: Ricky Carruth Highlight Ricky’s major career milestones: Top RE/MAX agent in Alabama 8 years in a row. Founder of Zero to Diamond – 100% free coaching. 800+ agents in his network, books published, CRM launched. Emphasize Ricky’s focus on brand, coaching, and long-term wealth through rentals. 4. Topic Context: Market Cycles & Real Estate Resilience Set the macro tone: we’re in a market shift. Compare today’s market to 2008 and the 1970s. Introduce the value of lived experience through downturns. 5. Main Discussion Segments A. Ricky’s Story: Rise, Fall, Rise Again How Ricky made a fortune in his early 20s. What went wrong during the 2008 crash. Lessons learned from roofing houses to rebuilding as a relationship-based agent. Key Talking Points: Mental preparation for cycles. Why most agents fail in downturns. Snowball effect of building a loyal base. B. Understanding Market Cycles “Every 10–15 years there's a crash.” 2023 vs. 2008 vs. late 70s: which is more similar? Why prices may not crash despite lower transaction volume. Sample Questions James Prendamano Asks: “You’ve been through multiple cycles—what stands out about this one?” “Why do people get so lost in the noise during downturns?” “How can investors and agents set up bulletproof businesses?” C. The Evolution of the Real Estate Agent Past: Great dealmaker. Present: Deal-making + digital marketing required. The divide between seasoned agents and digital natives. Talking Points: Why communication skills still win. How to balance prospecting with social media creation. Danger of relying solely on content with no real conversations. D. Where Ricky’s Passion Lies Now Helping agents via content, not paywalls. Why brand is the vehicle. How affiliate partnerships power his income without overhead. Questions: “Why offer free coaching when others charge thousands?” “What are the most rewarding results you’ve seen from Zero to Diamond?” “Talk about how your brand ties into your investment strategy.” E. Ricky’s Investment Philosophy Goal: Buy 1 property/month for 5 years = 100+ properties. Focus on local knowledge, strong cash flow, long-term outlook. Sees current high rates as an opportunity to capture future upside. Metrics Ricky Looks For: 8–10% cash-on-cash returns. Minimal maintenance (e.g. new construction). Properties near schools or in developing areas. Sample Questions: “What’s your ideal deal profile today?” “Are you using seller financing, conventional, or a mix?” “How do you approach raising rents and tenant relationships?” F. Market Predictions & Policy Foresight Interest rates: why they’re likely to drop. Future demand surge due to 40-year mortgages and low supply. Role of institutions (BlackRock, State Street) in shaping pricing and supply. Sample Questions: “Are we heading into another inflationary spike?” “What’s your view on the institutional grab of single-family homes?” “Will multifamily implode due to bridge debt overuse?” 6. Key Takeaways (Summarized) Prepare for and embrace market cycles. Prioritize long-term strategy over short-term hype. Build a brand—then layer on monetization. You don’t need to syndicate to scale. Use today’s tough market to set up a massive win later. 7. Closing Remarks & Call to Action James Prendamano thanks Ricky Carruth for his honest, detailed insights. Encourage listeners to follow Ricky on Instagram for content & updates. Promote Zero to Diamond and CRM (with context link below). Final CTA: "If you’re serious about your real estate career, take what Ricky shared and implement. Subscribe, leave a review, and we’ll see you next week."
Mastering Las Vegas Real Estate: Unveiling The Viper's Nest with Camila Lincowski Prereal Podcast Ep# 168
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Camila Lincowski 1. Introduction Quick teaser of Camila’s journey: from unknown to Las Vegas’s top real estate agent Highlight: Authenticity, personal service, and hustle James Prendamano: “Are you ready to bring your real estate game to the next level?” 2. Host Greeting & Welcome James Prendamano welcomes listeners to the PreReal Podcast Sets expectations: learning from high-performing pros getting it done in today’s market 3. Guest Introduction Camila Lincowski’s background: Puerto Rico → Miami → Las Vegas (2015) From reality TV & communications to real estate Serves pro athletes, celebrities, and luxury clients Known for hands-on, 24/7 availability and no assistants 4. Topic Context & Setup James Prendamano emphasizes Camila’s story as inspirational and instructive Real estate today lacks authenticity—Camila’s approach brings it back 5. Main Discussion Points 5.1. Camila’s Journey to the Top James: “Where are you from originally, and how did you get into real estate?” Camila explains her move, early struggles, and first Super Bowl party lead 5.2. Keys to Building a Book of Business James: “What actions helped you build and sustain your brand?” Camila shares: Telling everyone she’s a realtor Organic marketing via salsa jar giveaways in her neighborhood Consistent community pop-bys, seasonal events Handwritten notes and personalization 5.3. Breaking into the Athlete Market James: “How did that first athlete relationship come about?” Camila shares: Using Instagram and DMs to build rapport Attending events, networking with players & spouses Following up with small gifts and genuine service 5.4. Social Media & Branding Strategy James: “How important is content creation and consistency?” Camila: Be authentic, not pushy Focus on connection and personal life, not just listings Use free platforms: Twitter searches, comment sections 5.5. Business Systems (or Lack Thereof) James: “How are you tracking all of this without a CRM?” Camila: Doesn’t use a CRM, operates from memory and calendar Prioritizes personal connection over automation 5.6. Market Conditions & Advice James: “What are you seeing in the Las Vegas market right now?” Camila: Slower activity, cash is king California buyers escaping high costs Interest rates affecting high-end and first-time buyers James: “Are there still opportunities out there?” Camila: Absolutely—focus on long-term value Real estate is a cycle—ups and downs are natural 5.7. Buyer vs Seller Rep Preference James: “Do you prefer buyers or sellers?” Camila: Prefers buyers—builds deeper relationships No exclusive contracts; believes in earning trust 5.8. Agent Mindset & Work Ethic James: “What sets you apart?” Camila: 24/7 availability No assistants—clients deal with her directly Real estate is not a side hustle—it’s a serious commitment Instant gratification mindset hurts new agents 6. Guest Insights & Stories Funny and insightful moments: Client offering Raiders tickets and pizza for offers Fired one client—for calling during labor Organic growth from handmade salsa deliveries 7. Audience Q&A (if applicable) None in transcript, but note to allow user-submitted Qs in future 8. Key Takeaways Be visible, be available, be genuine Relationships > automation Free tools (DMs, pop-bys, Twitter search) generate leads Don't wait for the perfect market—buy value now if you can Consistency and hustle matter more than technology 9. Closing Remarks James thanks Camila Acknowledges her authenticity and actionable insights Encourages agents to apply these timeless fundamentals 10. Call to Action (CTA) Follow Camila on Instagram: @cami_li Stay tuned for her upcoming media project Subscribe, rate, and share the PreReal Podcast Visit PreReal™ for more resources and training
The Art of Luxury Real Estate with Kelly Robinson Prereal Podcast Ep# 187
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Kelly Robinson 1. Podcast Introduction “This week on the Prereal Podcast, we’re joined by Kelly Robinson…” Tease key insights: staying in the top 1.5%, market wisdom, NYC to Miami/Dubai expansion. Highlight episode value: negotiation tips, luxury mindset, and real estate relationship-building. 2. Host Greeting & Framing the Episode James Prendamano introduces himself and sets the tone. “Welcome everyone to the Prereal Podcast…” “Each week we meet top-performing individuals in real estate…” Brief intro to Kelly Robinson. “A pro among pros… operating in New York’s elite real estate tier since 2005…” 3. Guest Introduction Overview of Kelly Robinson’s background. Founder of The Kelly Robinson Team (Compass) Ranked in top 1.5% nationwide by WSJ Deep experience: resales, new development, high-net-worth clients Upcoming expansions to Miami and Dubai Member of Compass Sports & Entertainment Division and REALM Global 4. Setting the Topic Context: NYC Market Reality Talking Points: Snapshot of NYC market post-COVID Decentralization impact and returning buyers Tech influx and pied-à-terre demand Key Questions: “What are you seeing on the ground today in NYC?” “How has the buyer profile changed post-pandemic?” “What role are tech firms playing in the NYC market?” 5. Interest Rates, Inventory, and Financing Strategies Talking Points: Impact of rate hikes and inventory stagnation Creative financing and SEMA (CEMA) tactics Jumbo loan nuances in NYC Key Questions: “How are rising rates affecting inventory flow?” “Where do you see the ‘dam breaking’ in terms of rate thresholds?” “Can you break down how SEMA helps buyers in high-cost markets?” 6. Foundations of Long-Term Success Talking Points: Relationship-based vs. transactional mindset Weathering down markets with skill-building Business coaching, empathy, and long-term vision Key Questions: “What has kept you in the top 1.5% for so long?” “What are some of the core values you teach your team?” “Where do you turn for education and skill growth?” 7. Technology & Real Estate Talking Points: Use of AI and ChatGPT for listing optimization Compass tools, CRM, and digital staging Balance between automation and authenticity Key Questions: “How are you leveraging tech tools in your day-to-day?” “Has ChatGPT helped you with property marketing?” “What’s your take on virtual staging vs. physical?” 8. Negotiation, Empathy, and Client Advocacy Talking Points: Chris Voss strategies Data-driven but human-centered dealmaking Stance on financial contingencies Key Questions: “How do you approach negotiation in emotional deals?” “What role does empathy play in your strategy?” “Can you talk about your philosophy on finance contingencies?” 9. Every Lead Matters: Big Deals from Small Opportunities Talking Points: A $2,500 lease leading to $80M+ in deals Treating every transaction with care, regardless of size Key Questions: “Can you share the story about how a small lease turned into massive sales?” “Why is it critical not to ‘discriminate by price point’ in this business?” 10. Airbnb Legislation & Scams in NYC Talking Points: Current legal environment for Airbnb in Manhattan Common scams and how to protect clients Key Questions: “What’s your take on the evolving Airbnb legislation in NYC?” “Have you seen fraud or unauthorized listings impact your deals?” 11. Expansion to Miami & Dubai Talking Points: Miami and Dubai licensing plans Strategic partnerships for local expertise International demand from current clients Key Questions: “What’s driving your expansion to Miami and Dubai?” “How are you structuring partnerships in these new markets?” 12. Giving Back: E.J. Robinson Scholarship Talking Points: Honoring Kelly’s father through rugby scholarships Emphasis on values, character, and leadership Key Questions: “Tell us about the E.J. Robinson Scholarship and what it stands for.” “Why is rugby such an important part of your family legacy?” 13. Preparing for the Next Market Run Talking Points: Predictions for interest rate cuts and economic cycles Mindset and resource prep for the coming boom Key Questions: “What are your thoughts on where we’re headed in this market cycle?” “Any go-to books or tools you'd recommend for agents looking to level up?” 14. Resources & Recommendations Book mentions: How to Win Friends & Influence People – Dale Carnegie The 7 Habits of Highly Effective People – Stephen Covey Never Split the Difference – Chris Voss 15. Closing Remarks & Call to Action James recaps: “Focus on relationships over transactions…” “Every deal matters…” “Stay empathetic, stay sharp, stay learning…” Where to connect with Kelly Robinson: Website: kellyrobinsonnewyork.com Instagram: @kellyrobinsonnewyork / @kellymindshermanners CTA: “If you enjoyed this conversation, please like, subscribe, and share with someone in the real estate world.” “Stay safe, stay sharp—this is the Prereal Podcast.”
Affordable Housing Investing {Ep.72} Learn How To Benefit From Investing In Affordable Housing
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Thomas Hopes 1. Welcome & Intro James Prendamano opens the show. Brief context about the “PreReal” Podcast mission: real estate insights, investor strategies. Teaser for the episode: “Why affordable housing matters and how you can benefit.” 2. Host Greeting & Guest Introduction Warm welcome to Thomas Hopes. Short bio: investor, realtor, affordable housing specialist in Central Texas. Mention connection to Tiki Real Estate and past guest Matt Tie. Friendly chat: thank you for making time; mutual excitement to share insights. 3. Setting the Context — Thomas’ Backstory Key talking points: James asks: “How did you end up in real estate and affordable housing?” Thomas shares his story: High school teacher Chris Gleason introduced Rich Dad, Poor Dad and Cash Flow 101. Early curiosity: living in a duplex, learning about landlords. Journey through community college, real estate classes. James relates with their team’s own book club experience and the importance of financial literacy. 4. Affordable Housing Programs in Texas Main discussion points: James: “You work with TSAC — walk us through what you do.” Thomas explains TSAC: down payment assistance, working with lenders, first-time buyers. Travis County buyer’s agent role, partnering with lenders. James: “How does your portal work for buyers?” Thomas describes the down payment assistance website — user-friendly, easy to pre-qualify. Clarify that it’s integrated with TSAC but managed individually. 5. Creative Investing Strategies & Private Group Highlights: James: “Do you also help investors in affordable housing?” Thomas explains the private investment group: Helping financially challenged investors pool resources. Example: first-time buyers becoming passive investors. Real fix-and-flip deal: strategy, mentorship, and financial collaboration. James recaps the BRRR method for listeners: Buy, Renovate, Rent, Refinance, Repeat. 6. Market Trends & Decentralization Main questions: James: “How’s the Austin market right now?” Thomas: booming growth, new residents, major corporations relocating. James: “Do you see this trend continuing or a bubble forming?” Thomas: strong outlook, growing suburbs, sustained construction. James provides NYC office worker stats — discussion on remote work, decentralization, new lifestyles. Thomas relates: “Texas offers huge value compared to major coastal cities.” 7. Deeper Dive — Construction & Zoning Questions: James: “Is construction catching up? Any changes in zoning?” Thomas: major highway expansions, suburban new builds delayed due to supply chain issues. Opportunity zones helping development, but still backlog in permits/builds. 8. Learning & Personal Growth Key points: James and Thomas share mutual love for books, mindset shifts, intentional learning. Discuss the value of mentorship, growth mindset, and the library/Internet era. Thomas explains how reading with intention fueled his business focus. 9. First-Time Investor Advice & Takeaways Key question: James: “If you could offer one piece of advice for first-time investors, what would it be?” Thomas: “Get a mentor. Don’t be afraid to ask questions to people who want to see you grow.” 10. Closing Remarks & Call To Action Wrap-up: James summarizes key takeaways: Power of financial literacy. Affordable housing opportunities. The impact of decentralization on emerging markets. Thank Thomas for his insights and time. Thomas shares how to connect: Instagram: @MrTHopes Facebook: Thomas Hopes Investment Solutions. James invites audience to check show notes for links. Final sign-off: “Stay safe, keep learning, and keep investing smart.”
How To Connect With Your Audience Effectively With Elizabeth Ruth Prereal Podcast EP# 073
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Elizabeth Ruth 1. Intro & Show Opener James Prendamano welcomes listeners: “Are you ready to bring your real estate game to the next level?” States the purpose of the podcast: insights from industry visionaries. Sets context: importance of marketing & connecting with audience. 2. Host Greeting & Context James Prendamano: Brief personal intro: 25+ years in real estate, over $1B closed deals. Introduces the current business phase: new brand launch & massive marketing push. Highlights why connecting with audiences is critical for scaling. 3. Guest Introduction James Prendamano introduces Elizabeth Ruth: Owner & Chief Copywriter of ER Marketing Services. Background: helping business owners engage their audiences. Notable clients: product & service-based businesses, travel agencies, nonprofits. Where to find Elizabeth Ruth: www.ermarketingservices.com. 4. Setting the Topic & Context James Prendamano: States that blogging is now a pillar strategy for PreReal. Frames discussion: evolution of blogs from journals to key content pillars. Tees up Elizabeth Ruth’s expertise in content strategy. 5. Guest Background & Journey James Prendamano asks Elizabeth Ruth: “Can you walk us through your background?” “Where did your marketing journey begin?” “How did ER Marketing Services get started?” Clarifies location: Ontario, Canada. Elizabeth Ruth shares: Formal education: BA in English, love of writing. From mom blog to copywriting & marketing agency. Launch timeline: started helping friends → official launch in 2018. 6. Technology & Blogging Evolution James Prendamano: “How has technology changed blogging for you?” “Are you seeing any major disruptions or opportunities with AI tools?” Elizabeth Ruth explains: Shift from diary-style blogs to SEO-driven, authority-building. Importance of keywords, bounce rate, internal linking. “Your blog should be like a Netflix binge.” 7. Strategic Use of Blogs James Prendamano: Shares PreReal’s approach: pillar content → videos, quotes, social posts. “What are your best practices for turning one blog into many pieces of content?” Elizabeth Ruth: Explains client journey: website first, then blogs, then social media & email. Emphasizes building trust, storytelling, and evergreen content. 8. Audience Engagement & SEO James Prendamano: “What about bounce rates and conversions?” “How can we keep visitors on the site longer?” Elizabeth Ruth: Link to related posts, embed videos. Smart CTAs: relevant links instead of generic “Check out listings.” 9. Working With ER Marketing Services James Prendamano: “If I come to you for help, what does that process look like?” “Do you handle everything, from draft to metadata?” Elizabeth Ruth: Describes discovery call & quiz. Walks through interview style → draft → client review. Includes SEO: keyword research, meta descriptions, external links. 10. Social Media Strategy James Prendamano: “How do you help clients expand content on social media?” “What’s the difference between social and media?” Elizabeth Ruth: Explains editorial calendar & consistency. Social = engagement, Media = posting. Using testimonials, short videos, community tagging. Guidance on short-form video strategy (TikTok/Reels). 11. Email & Newsletters James Prendamano: “How do you handle newsletters?” “Is it just blog content or full round-ups?” Elizabeth Ruth: Similar process: interview, curate key content, graphics, CTA. Scheduling, using MailChimp or client’s platform. “A website is your house; emails are invitations to come back.” 12. Practical Tips & Nuggets Elizabeth Ruth: Importance of backlinks, community tags, reputable external links. Technical reasons for blogs: regular site indexing by Google. Storytelling to keep personal touch alive. 13. Audience Questions & Final Insights (No audience Q&A in transcript — skip this section or note as not applicable.) 14. Key Takeaways Blogs have evolved into powerful SEO & authority tools. Storytelling builds trust & connection. Consistency & relevance drive audience engagement. Personal voice & interviews keep content authentic. Marketing is a long game — start with a strong foundation. 15. Closing Remarks James Prendamano: Thanks Elizabeth Ruth for joining. Summarizes the value of personal, quality-driven marketing. Elizabeth Ruth: Shares how to get in touch: www.ermarketingservices.com Instagram: @ermarketingservices Book a discovery call directly via the contact form. 16. Final Call to Action James Prendamano: Reminds listeners to: Visit Elizabeth Ruth’s website. Book a discovery call. Subscribe, share, and stay tuned for the next episode. “As always, please stay safe.”
Is Your Portfolio Truly "Recession Resistant" with Steffany Boldrini PreReal Podcast Episode #074
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Steffany Boldrini 1. Opening Hook James Prendamano sets the stage with an energetic welcome: “Are you ready to bring your real estate game to the next level?” Brief reminder of his 25 years in real estate, over $1B closed. Emphasize the podcast’s mission: practical strategies from real investors. 2. Host Greeting & Episode Context James Prendamano: Welcomes listeners to The Prendamano Podcast. Highlights today’s special topic: navigating commercial real estate during uncertain economic times. Teases key value: how to build a “recession resistant” portfolio. 3. Guest Introduction James Prendamano introduces Steffany Boldrini: Principal at Monte Carlo Real Estate Investments. Briefly mentions her journey from Brazil to Silicon Valley to real estate. Shout-out to Steffany’s own podcast: Commercial Real Estate Investing from A-Z. Steffany Boldrini thanks James: Expresses appreciation for the invitation. Shares gratitude for opportunities in her journey. 4. Steffany’s Backstory & Path into Real Estate James Prendamano sets up: “Let’s rewind… from a small ranch in Brazil to Silicon Valley—how did that happen?” Steffany Boldrini shares: Immigrant story: family moved to the U.S. Early career in tech sales, including experience with a startup now worth $50B. James Prendamano follow-up: Digs deeper into her tech role: “What type of companies were you selling to?” Connects transition: “How did you get the real estate bug?” 5. First Deal & Learning Curve James Prendamano explores: “Tell us about your first official deal—what was it?” Steffany Boldrini explains buying car washes: Why she chose it. Humbling experience: 100+ moving parts! Key lessons from her mentor about negotiating value. James Prendamano clarifies: The difference between owning real estate vs. the operating business. Links it to self-storage as another example of real estate as a business. 6. Honest Look at Real Estate Investing James Prendamano: Highlights the “not-so-glamorous” side: stress, disruption, sharp pivots. Shares personal anecdotes about market cycles. “Real estate is not always lollipops and sunshine.” Steffany Boldrini: Discusses what drew her deeper: real estate as a hedge against inflation. Emphasizes the long-term wealth-building aspect. 7. Asset Class Diversification & Market Trends James Prendamano asks: “Are you factoring in decentralization away from major cities?” Steffany Boldrini: Confirms diversification strategy: population growth, diverse economies. Discusses importance of not being over-exposed to one asset class. James Prendamano: Warns against “buying a payment” in emerging markets without big-picture planning. Forecasts potential market challenges in 2024-2025. Steffany Boldrini: Adds perspective: “I’ve been forecasting downturns since 2016!” Stresses the value of being prepared, but humble about predictions. 8. Current Focus & Next Steps James Prendamano: “What asset classes are you bullish on right now?” Steffany Boldrini: Self-storage: proven recession resistance. Short-term rentals: shares 30% cash-on-cash return example. Candid thoughts on car washes—still considering next moves. James Prendamano: “Any plans to scale? Will you syndicate?” Steffany Boldrini: Yes—planning to syndicate with friends and family for larger deals. 9. Investment Strategy: Finding Markets & Teams James Prendamano: Asks about how Steffany Boldrini selects new markets. Steffany Boldrini: Population growth, diverse industries, business-friendly states. Highlights importance of building a strong local team. Admits she uses no fancy software—relies on research, conversations, local data. 10. Legislative Risk & Local Factors James Prendamano: Raises the impact of local policies: taxes, rent control, zoning. Shares NYC Opportunity Zone example and how legislation can kill deals. Steffany Boldrini: Echoes California’s challenges—rent control, tax propositions. Emphasizes staying informed on local Council decisions. 11. Tips for Buying Properties with Businesses James Prendamano: “Ever run into a deal where the business didn’t pencil out?” Steffany Boldrini: Not yet, but shares lessons learned. Key takeaway: attend industry-specific conferences first! Value of good vendor contacts and mentors. Importance of transition periods for sellers to stay on. 12. Final Audience Takeaways James Prendamano recaps: Be prepared for cycles—keep powder dry for opportunities. Always do deep due diligence. Think bigger than the “glitz and glamour.” Steffany Boldrini: Recommends practical networking steps. Favorite podcasts: Joe Fairless was a key resource. Will share book recs later for the show notes. 13. Closing Personal Note James Prendamano: “What do you enjoy when you’re not doing deals?” Steffany Boldrini: Foodie life in San Francisco, family, hiking, exploring cuisines. 14. Call to Action James Prendamano: Invites audience to follow Steffany Boldrini: Website: montecarlorei.com Her podcast: Commercial Real Estate Investing from A-Z Socials: LinkedIn, etc. Thanks Steffany Boldrini for her time. Wraps with reminder to subscribe, share, and stay safe.
Deep Dive: Into the mind of an entrepreneur with Rafael Cortez PreReal Podcast Ep# 075
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Rafael Cortez 1. Intro & Show Opening James Prendamano opens with the signature question: “Are you ready to bring your real estate game to the next level?” Brief context: James Prendamano highlights his 25+ years in real estate, $1B+ in transactions. Purpose: To introduce the mission — spotlight real-life success stories & insights. Quote: “These are the people that are actually out there in the real estate game right now. Getting it done.” 2. Host Greeting & Guest Introduction James Prendamano welcomes Rafael Cortez. Bio highlights: Second-generation entrepreneur. Youngest firefighter in Yuma County. Launched Netcor Transports LLC at 23, sold it in 2014. Now runs multiple companies under the Pulse Group & CEO Pulse. Sets the tone: High energy, driven, relentless curiosity. 3. Topic Context & Early Background James Prendamano asks: “You’re described as a second-generation entrepreneur. What does that mean?” Rafael Cortez explains: Raised by a single mom in a border town. Grew up around family-run businesses, early exposure to owning your schedule. Learned work ethic, self-discipline, customer service. 4. First Job & Work Ethic James Prendamano recaps Rafael Cortez’s first job at 14. James Prendamano asks: “What did running produce at 14 teach you?” Rafael Cortez shares: Responsibility & pride in ownership. Early conditioning: “How you do one thing is how you do everything.” James Prendamano follow-up: “Can that mindset be taught?” Rafael Cortez explains: Borrowed vs. learned behaviors. Surround yourself with high producers — “borrow motivation.” 5. From Explorer to Firefighter James Prendamano highlights the timeline: Ages 15–18: hard labor, construction, retail, police explorer. James Prendamano asks: “Is it true you were the youngest firefighter?” “Any close calls or lessons from that period?” Rafael Cortez shares: A roof collapsed on him — helmet cracked. Constant exposure to tragedies builds gratitude. “Perspective is everything.” 6. First Entrepreneurial Venture James Prendamano transitions: “At 21, you began your first official entrepreneurial project?” Rafael Cortez details: Non-Emergency Medical Transportation business. Concept born over a beer with a captain. Identified inefficiency in EMS transports. Grew company for 10 years; sold successfully. 7. Pivot to Real Estate & Wholesaling James Prendamano digs deeper: “How did you move from medical transport to real estate?” Rafael Cortez: Started flips using cash from transport business. Discovered wholesaling: sell the contract, not the property. James Prendamano asks: “Explain wholesaling for the audience.” Rafael Cortez explains: “Buy low, assign contract, profit the spread.” 8. Building the System & Scaling James Prendamano recognizes complexity: “How did you build an infrastructure without deep experience?” Rafael Cortez: Learned via podcasts, YouTube, trial by fire. Worked with Sean Terry for 3 years — acquisitions training. Opened brokerage & Pulse Group ecosystem. 9. Deep Dive into the Operating System James Prendamano probes: “Why stick with wholesaling vs. full execution?” “How do you accurately comp so many asset types?” Rafael Cortez: Prefers speed & capital efficiency. Uses MLS, batch leads, segmented buyers lists. No out-of-state flips; sticks to assignments. 10. Rafael Cortez’s LESS System Philosophy James Prendamano digs into process: “How did you scale and graduate from in the business to on the business?” Rafael Cortez details: L.E.S.S. = Lean, Effective, Strategic, Simple. 6-Stage Process: Sourcing Pre-Qualifying Acquisitions Dispositions Measuring Improving Roles designed around DISC assessments. “Hustle is a season — systems build freedom.” 11. Organizational Psychology & Mindset James Prendamano: “Is your DISC method and psychology background the secret sauce?” Rafael Cortez: Hires based on behavioral strengths. Example: driver vs. acquisitions rep profiles. Retention improved dramatically in all ventures. Teaches same framework in his coaching program. 12. Key Takeaways & Actionable Insights Work ON your business, not just IN it. Build systems before scaling. Hire for behavioral strengths, train for skill. Stay curious — “Borrow energy from high performers.” 13. Closing & Call to Action James Prendamano praises Rafael Cortez’s disciplined execution. Rafael Cortez invites audience: Find him on Instagram: @rafaelcortezCEO YouTube: free training on wholesaling & mindset. James Prendamano final note: “Stay safe, everyone — and keep taking your real estate game to the next level.”
Achieving Financial Freedom in order to serve others all over the world PreReal Podcast Ep# 076
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Suzy Sevier and Michael Barnhart 1. Podcast Intro James Prendamano welcomes listeners: Sets the tone: real estate insights, strategies, and personal stories. Mentions his experience: over $1B closed in real estate deals. Purpose: helping anyone level up their real estate game. 2. Host Greeting James Prendamano: Expresses excitement about the episode’s unique guests. Thanks Suzy Sevier and Michael Barnhart for joining. Acknowledges their military service and dedication. 3. Guest Introduction James Prendamano: Introduces Suzy Sevier and Michael Barnhart as Founders of Adventurous Real Estate Investors. Highlights: Their focus on “Return on Impact.” Their lifestyle as triathletes, adventurers, and travelers. Their mission: achieving financial freedom to serve others worldwide. 4. Setting the Context James Prendamano: Explains why their story stands out among other syndicators. Frames the discussion around investing with purpose and community impact. 5. Guest Backstory Michael Barnhart’s Journey Where he grew up — Atlanta, Georgia. Early hustle: balancing work & college; joining the Air Force. How the Air Force Academy and military experience shaped his path. Early signs of entrepreneurship: tinkering as a kid, building things. First venture: starting and selling a brewing consulting business. Follow-up by James Prendamano: Any family influence in military or real estate? Insights on entrepreneurial mindset. Suzy Sevier’s Journey Where she grew up — Southern California, moving to the Midwest & Hawaii. Childhood work ethic: winning beanie babies, selling wrapping paper. Balancing multiple jobs during college & MBA. Why anthropology and communication studies matter to her — love for people & communities. Realization: value of people-first mindset in real estate. James Prendamano reinforces: Importance of human relationships over transactions. How studying people drives success in real estate. 6. Turning Point & Starting Adventurous REI Michael Barnhart & Suzy Sevier explain: How COVID-19 lockdown inspired a personal book club. Key books: The Slight Edge → Multiple Streams of Income. Discovery: real estate investing could be done virtually. First step: posting on Facebook, connecting with like-minded investors. Importance of networking & mentorship. Questions from James Prendamano: What made you confident enough to invest from abroad? How did your first conversations and connections shape your strategy? 7. First Investment Deep Dive Details about first deal: 88-unit property in Tulsa, Oklahoma. Why Tulsa: cash flow potential, low competition, Midwest stability. Critical mass to support on-site staff. Finding deals: Using brokers, social media, staying consistent. Always responding to brokers — human side. Underwriting process: How they learned: conferences, meetups, mentoring. Team approach: verifying assumptions with in-market partners. Follow-ups by James Prendamano: How did you determine cash flow & underwriting metrics? Why is matching loan products to the business plan crucial? How did you build trust with passive investors? 8. Fundraising & Building Investor Base Challenges: Friends & family didn’t invest — had to build from scratch. 20–25 investor calls per week. Conferences, LinkedIn follow-ups, consistency. First raise: $1.7M for $4.35M acquisition. Quarterly distributions, 8% preferred return, 70/30 split. James Prendamano reinforces: Old-fashioned relationship-building still works. Highlights the power of Return on Impact. 9. Key Insights & Brand Purpose Meaning behind Adventurous Real Estate Investors: Their passion for adventure & the outdoors. Making investing feel fun and relatable. Passive Investing with Purpose: Focus on resident retention. Improving lives with small amenities (e.g., in-unit laundry). Long-term goal: make residents’ lives 1% better every day. The ripple effect of micro-actions. Questions from James Prendamano: Do you plan to build a signature brand experience for residents? How do you inspire other syndicators to adopt a people-first approach? What’s your vision for scaling this impact? Segment Transition James Prendamano: Shares similar passion for human-centric real estate. Connects their mission to broader industry trends. Key Takeaways Real estate is about people first, properties second. Financial freedom unlocks the ability to serve others. Success comes from consistency, relationships, and community impact. Small, thoughtful actions compound into significant results. Closing Remarks & Call to Action James Prendamano: Praises Suzy Sevier and Michael Barnhart for their authenticity and impact. Encourages listeners to learn more about Adventurous Real Estate Investors. Repeats guest contact: adventurousrei.com/impact adventurousrei.com/info Suzy Sevier & Michael Barnhart: Final words of encouragement: take small steps, build relationships, invest with purpose. James Prendamano: Thanks the audience. Reminder to subscribe, share, and stay tuned for the next episode. Closing note: “Stay safe, everyone!”
Military veteran to Real Estate Mastermind with David Pere PreReal Podcast Ep# 077
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): David Pere 1. Episode Introduction James Prendamano welcomes listeners. “Are you ready to bring your real estate game to the next level?” Briefly states podcast purpose: helping listeners level up with insights from real players in real estate. Mention today’s topic: transitioning from military life to financial freedom through real estate. Introduce guest’s impressive track record and unique story. 2. Host Greeting James Prendamano introduces himself: CEO & Founder of PreReal. Friendly warm-up: gratitude for audience tuning in. Tease what listeners will gain: real-world strategies, mailers, multi-unit deals, hotels, and mindset. 3. Guest Introduction James Prendamano formally introduces David Pere. Marine Corps service since 2008. CEO of From Military to Millionaire. Co-founder of Real Estate War Room Mastermind. Author of The No B.S. Guide to Military Life. Over 100 doors in personal portfolio. 4. Guest Background & Military Path James Prendamano asks: “You joined the Marine Corps in 2008 — was military life in your family or how did you choose that path?” David Pere explains: Wanted to leave Arkansas, travel, and find a purpose. Recruiters at school. James Prendamano clarifies: “So this was a pathway to see the world and figure things out.” Follow-up: “You became a Command Financial Specialist — what does that mean?” David Pere explains financial literacy training for fellow service members. 5. Catalyst for Real Estate Investing James Prendamano asks: “You read Rich Dad Poor Dad in 2015 — what impact did that have?” David Pere shares how the book shifted his focus. Discussion about his first duplex: House-hacked, lived in one side, rented the other. 6. First Big Deal: The Missouri Ten-Unit James Prendamano deep dive: “Walk us through that first big apartment deal — how’d you structure it with bank financing, seller carry, and HELOC?” David Pere shares: Handwritten mailers, unexpected call, seller financing. HELOC for down payment. Lessons learned from underestimating inspections and property condition. Refinanced twice, pulled out $80k, still cash flowing. 7. Transition Into Hospitality James Prendamano: “You own a hotel now — that’s a big leap! Tell us about that deal.” David Pere: Power of direct mail. Took over distressed hotel, learned seasonal business. Operational headaches: staffing, management, rebranding. Renovation plan, marketing to local market. 8. Building the From Military to Millionaire Brand James Prendamano: “You’ve built a blog, podcast, YouTube, social channels — how did this become a movement?” David Pere: Started as a blog to learn writing. Grew organically by documenting his journey. Transitioned into courses, mastermind, and book. Lesson: people finish courses when they pay! 9. Real Estate Market Outlook James Prendamano: “What’s your take on the real estate market over the next 1–3 years?” David Pere: Emotional vs. analytical outlook. Inflation, low inventory, long-term debt. Selling underperforming assets, buying discounted deals. James Prendamano: “Where do you find deals at 60–70% discounts?” David Pere: Direct mail with Ballpoint Marketing. Cold callers in Egypt and Albania. Code violations, liens, motivated sellers. 10. Local Market & Trends James Prendamano: “Who’s buying in your market? Seeing big-city influx?” David Pere: Mostly local blue-collar buyers, some out-of-state. New jobs: Amazon warehouse, Costco, manufacturing plants. 11. Challenges & Future Plays James Prendamano: “Any regulatory threats in your markets?” David Pere: Light Airbnb rules, small-town connections help. Example: owning 3% of small town’s housing stock. Shared insight on decentralization: Remote work, corporate downsizing big city offices. Geo-arbitrage examples. 12. Future Asset Classes & Expansion James Prendamano: “Any interest in straight commercial retail?” David Pere: Yes — targeting mixed-use downtown spaces. Working with stubborn sellers, wants an ice cream parlor tenant. 13. Key Takeaways Take action: get creative with financing. Mailers and off-market deals still work. Document your journey to grow community. Remote work trends = more opportunities in small/secondary markets. Keep learning and pivoting. 14. Closing Remarks & Call to Action James Prendamano: Thanks David Pere for sharing his unique story. Highlights David’s platforms: From Military to Millionaire. David Pere: “Google ‘Military Millionaire’ — you’ll find me on all platforms.” Final words to listeners: “As always, stay safe, keep pushing your game to the next level.”
From school teacher to 80 MILLION in assets with Quentin D'Souza Prereal Podcast Ep# 078
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Quentin D'Souza 1. Episode Introduction James Prendamano welcomes listeners. Sets the tone: “Are you ready to bring your real estate game to the next level?” Quick context: James shares his 25+ years in real estate and the podcast’s mission to raise everyone’s game. Tease the guest’s unique story: teacher to $80M portfolio. 2. Host Greeting James Prendamano introduces himself by name, role, and company. Warm, grateful welcome to audience and guest: “Welcome everyone to the Prereal Podcast.” “We’re joined today by Quentin D'Souza.” 3. Guest Introduction High-impact intro: Quentin’s transition from Ontario Certified Teacher to award-winning investor. Founder of Appleridge Homes. Author of multiple books: Action Takers Real Estate Investing Planner, Property Management Toolbox, etc. Portfolio of $80M+ AUM across Canada & the US. Mention where listeners can find Quentin’s work and resources. 4. Topic Context & Hook James Prendamano frames the episode’s theme: From teaching to financial freedom through real estate. Importance of goal setting, planning, and scaling. James mentions The Action Takers Real Estate Investing Planner — sets up deeper discussion. 5. Main Discussion Flow 5.1 Quentin’s Background James asks: “Could you give our audience your quick 2-3 minute elevator pitch? How did you get started?” Quentin shares: 2004 first investment. Early strategies: pre-construction, Buy-Fix-Refinance-Rent. 2013 exit from teaching. 2015 shift from flips to apartment repositioning. Joint ventures vs. syndications. 5.2 The Big Shift: Teacher to Investor James: “What was the real trigger? What made you step away from teaching?” Quentin: Control of time, location, financial freedom, thought freedom. Personal story: always hustled since childhood. 5.3 Intentional Goal Setting & True North James: “How did you get so intentional? Walk us through your goal process.” Quentin: 10-year goals: finances, health, relationships. Vision boards, letters to future self. 90-day planning cycles instead of annual. Weekly planning: practical, visible plans on paper. 5.4 The Planner & Accountability James: “Why do you think your approach worked so well?” Quentin: Strategic Coach, EO, Tony Robbins influence. Weekly accountability calls with partner. Celebrating wins, measuring everything (rents, net worth, balance sheets). 5.5 Multiple Income Streams Quentin explains: Portfolio income: gross rents ~ $450k/month. PM business, real estate club, books. Importance of diversifying income to hedge risk. 5.6 Scaling & Partnerships James: “How did you scale from duplexes to apartment buildings?” Quentin explains: Early JV model: 50/50 equity, partners bring money/mortgage. Larger deals: corporate structure, shares, still 50/50. Using refinances to roll profits into new deals. 5.7 Underwriting & Market Strategy James: “What metrics are you looking for now?” Quentin: Minimum cap rate spread of 2%. Cash flow positive assets. Ontario rent control realities & creative repositioning. Southern US investments for currency hedge. 5.8 Asset Management & Portfolio Optimization James & Quentin discuss: The gold in turning units & cutting expenses. Too many investors overlook post-acquisition management. Asset manager role vs. passive property manager reliance. 5.9 Regulatory Risk & Market Outlook James: “Is regulatory threat a concern for you?” Quentin: Always present in Ontario: rent control, tenant boards. How it weeds out weak landlords. Plans for US markets where regulation is lighter. Understanding local policy is critical. 5.10 Diversification & Asset Classes James: “Are you branching beyond multifamily?” Quentin: Some retail storefronts, converting office to resi. Cautious on office space. Exited self-storage due to scale challenges. 5.11 Real-World Insights & Final Thoughts James & Quentin riff on: Risk management in different markets. Why people bet on the operator, not just the asset. The unique skill sets from operating in tough regulatory markets. What’s next for Quentin. 6. Key Takeaways Importance of intentional, long-term goal setting. Break down 10-year goals into quarterly, weekly, daily actions. Have multiple income streams — hedge your risk. Play to your strengths in asset management. Know your market’s regulations better than anyone else. Work with trusted partners who have local track records. 7. Audience Questions (No audience Q&A in this transcript — skip or mark as placeholder.) 8. Closing Remarks James Prendamano: Thanks Quentin for the incredible insights. Praises the real, actionable lessons — beyond the “Instagram lifestyle.” Mentions adding The Action Takers Real Estate Investing Planner to their book club. Reiterate the value of goal setting for anyone serious about real estate. 9. Call to Action (CTA) James wraps up with: “Check out Quentin’s podcast at getrealwealthy.com.” “Follow Quentin on Instagram, LinkedIn — all links below.” “Be sure to subscribe, leave us a review, and stay tuned for more powerhouse conversations.” Final note: “Stay safe everyone — and bring your real estate game to the next level.”
Overcoming adversity and fear by taking action with Jeff Holst PreReal Podcast Ep# 079
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Jeffrey Holst 1. Introduction Brief opening hook: “Are you ready to bring your real estate game to the next level?” James Prendamano introduces himself, PreReal, and the goal of the podcast — helping listeners level up. Teaser about Jeff Holst’s unique story: overcoming leukemia, bankruptcy, and building a real estate empire. Warm, upbeat tone to set the vibe. 2.Host Greeting James Prendamano welcomes everyone. Light joke about just meeting Jeff Holst, then builds genuine rapport. Quick personal note: “In just a few minutes, I got a real good flavor for who Jeff is.” 3. Guest Introduction James Prendamano highlights: Jeff Holst: recovering attorney, 300+ residential units, multiple commercial properties. Co-host of Last Life Ever Podcast and Old Fashioned Real Estate Show. Fun fact: climbed Mt. Kilimanjaro, swims with sharks. Warm exchange as Jeff Holst responds appreciatively. 4. Topic Context & Opening Questions James Prendamano sets up the theme of “adventure” and “living your best life.” Key question: “Jeff, you’re clearly living into this adventure mindset — what gives someone like you the confidence and will to take that leap when so few actually do it?” Jeff Holst shares his backstory: leukemia diagnosis, mindset shift, never having bad days. 5. Main Discussion Points & Segments A. Mindset & Philosophy James Prendamano: “What makes you see the world so positively?” Jeff Holst explains: The ‘Last Life Ever’ idea — living like you have one chance. Deathbed regrets vs. taking action now. “Never have bad days” mindset — practical examples. B. First Real Estate Leap James Prendamano: “What made you choose real estate investing as your leap?” “Was financial freedom the main driver — passive income, mailbox money?” Jeff Holst: Importance of residual income — not truly passive. Early mistakes, lessons on investing with eyes open. C. Market Cycles & Investment Risks James Prendamano: “We all know real estate’s not easy. So many folks think they’re buying mailbox money.” “What’s your take on these tight cap rates and risky pro formas?” Jeff Holst: Risks of unsophisticated investing. Dangers of unrealistic exit cap rates. Personal approach: stress testing deals for higher rates, long-term debt, and cash reserves. D. Surviving Cycles & Positioning for Chaos James Prendamano: “Is now really the best time to get in?” “How do you get to the other side of the rainbow when the market dips?” Jeff Holst: Survived 2008 chaos. How holding long-term can beat bad timing. “You make the most money in chaos.” E. Portfolio Strategy & Sourcing Deals James Prendamano: “Talk us through your portfolio — are you scaling certain asset classes up or down?” “How do you source good deals now?” Jeff Holst: Focus on C+/B multifamily, some industrial/retail with caution. Reputation and broker relationships. Specific examples in Chattanooga and Detroit. F. Macro Trends: Decentralization & the Future James Prendamano: “Do you think big cities are in for a long correction?” “What about the rise of ghost kitchens and blockchain?” Jeff Holst: Decentralization accelerated by COVID. High-rise office and certain retail dying. Blockchain will transform deeds, tokenizing real estate. 6. Key Takeaways Embrace adversity as an opportunity. Be realistic and conservative in underwriting deals. Build long-term relationships and a reputation for integrity. Stay ahead of trends like decentralization and blockchain. “Live your Last Life Ever.” 7. Audience Connection & Guest Contact Info James Prendamano asks: “Jeff, how can people find you?” Jeff Holst shares: www.jeffreyholst.com Last Life Ever Facebook group. Old Fashioned Real Estate Show on YouTube. 8. Closing Remarks & CTA James Prendamano: Thanks Jeff Holst for a real, insightful conversation. Reminds listeners to reflect on their own mindset, risks, and actions. Encourages audience: “If you got value, share this episode, subscribe, and leave us a review.” Closing line: “Stay safe and keep pushing your game to the next level.”
Trading a single family rental to financial freedom with Grant Warrington PreReal Podcast Ep# 080
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Grant Warrington 1. Opening Introduction James Prendamano briefly introduces himself and the podcast mission: bringing real estate game to the next level. Mention track record: over a billion dollars in transactional real estate closed. Explain what listeners can expect from this episode: a deep dive into Grant Warrington’s real-time growth story. 2. Host Greeting & Guest Welcome “Welcome everyone to the show!” Introduce Grant Warrington with his bio highlights: Southeast Michigan investor Started with a single family rental Now owns 41 units with his wife Monika Quit a 24-year career to pursue real estate full time “Grant, thank you so much for joining us today!” Grant Warrington: thanks James Prendamano for the opportunity. 3. Topic Context & Setup James Prendamano sets context: Many investors aim to scale efficiently. This is a chance to learn tips and tricks from someone walking the path in real time. Reference broader industry trends: more people wanting to grow portfolios. 4. Guest Background & Origin Story Prompt: “Grant Warrington, could you share your background? You weren’t always in real estate.” Grant talks about: Union crane operator & business agent background. Early partnership with wife Monika. Bought first rental before marriage (2014). Creative financing: sold truck, boat, pool table, used credit cards and personal loans. Transition to multifamily; overseeing 800 units in property management. Key Story: The Starbucks meeting moment: boss disagreement → friend’s $625k check → “I’m in the wrong business!” Resigned, took a pay cut, moved closer to full-time real estate. 5. Sacrifices & Early Struggles James Prendamano: “Comfort is the enemy of progress. What was the grind like in those early days?” Grant Warrington shares the emotional story in Lowe’s parking lot — calendar reminder “Is this worth it?” “We didn’t get rich quick — we got rich over time.” 6. Key Discussion: The Reality of Risk & Market Cycles James Prendamano elaborates: Real estate is a grind, not TikTok glamour. Reminds listeners about market cycles, debt tightening, and rising rates. James Prendamano asks: “Who influenced you early on? Tell us more about your mentor.” Grant explains: Early failed attempt in 2002 → bankruptcy. Restarted: networking events → found young mentor → followed advice step by step. Mentorship relationship and learning from people 10 steps ahead. 7. Scaling to 41 Units — Strategy & Lessons Learned James Prendamano: “Talk about the portfolio. How did you move from single family to apartments?” Grant: Realized buying 100 single families wasn’t scalable. Switched focus to small apartments: 20-unit deal, off-market finds, seller financing. Reinvested cash flow into rehab → refinanced → scaled to next deal. Follow-up: “What’s your secret sauce when you know it’s a good deal?” Grant: Conservative underwriting. Using Michael Blank’s Deal Analyzer. Always telling everyone they were buying apartments. 8. Day-to-Day Management & Roles James Prendamano: “Who handles the management today?” Grant explains: Monica Warrington runs daily ops, leasing, tenant screening. Grant focuses on acquisitions, major rehabs, loan strategy. Key point: “Around 40 units, self-managing hits a ceiling. You need people to scale.” 9. Local Legislative Climate James Prendamano: “What’s landlord-tenant law like in Michigan?” Grant: Pretty favorable, no rent control currently. Rare evictions so far thanks to tight hands-on management. How Monica screens tenants carefully. 10. Market Outlook & Syndication Plans James Prendamano: “What are your thoughts on the market moving forward?” Grant: Always buying — can’t time the market. Avoiding big risky leaps; staying conservative. The goal is to expand into syndication: Target 100+ units, third-party management. Focus on asset management, leveraging construction background. Seeking key partners: underwriters, KP’s with strong net worth. 11. Key Takeaways Real estate is a grind, not get-rich-quick. Comfort is the enemy — embrace discomfort to grow. Sacrifice, creative financing, networking are critical. Scaling requires vision, partners, and bigger rooms. Be conservative but keep buying. 12. Closing Remarks & Call to Action James Prendamano: Praises Grant Warrington’s journey — “Owning 41 units with just you and Monika is outstanding!” Encourages listeners to learn from real experiences, not just shiny headlines. Grant Warrington: Where to find him: Instagram: @grantwarrington YouTube & TikTok: @grantwarrington Website: grantgwarrington.com Free 30-min calls for investors wanting to get unstuck. James Prendamano closes: Thanks listeners. Encourages sharing, subscribing. “Stay safe and keep raising your real estate game to the next level.”
How a single mom achieved financial freedom with Mandy McAllister PreReal Podcast Ep# 081
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Mandy McAllister 1. Introduction James Prendamano greets the audience with energy: “Are you ready to bring your real estate game to the next level?” Brief mention of his background: 25 years, $1B+ closed deals. Overview of the podcast mission: “This podcast aims at bringing anyone’s game to the next level.” Tease today’s topic: “We’re joined by Mandy McAllister, known as the Mindset Ninja.” Highlight Mandy McAllister’s unique story as a single mom who achieved financial freedom. 2. Host Greeting & Guest Welcome James Prendamano welcomes Mandy McAllister warmly: “We’re really fortunate to have Mandy McAllister here. Thanks for being here today.” Mandy McAllister responds with enthusiasm: “So excited to be here, thanks for having me.” 3. Guest Introduction & Bio James Prendamano introduces Mandy McAllister’s background: Multifamily investor, mindset coach, founder of Good Fortune Capital. Mention her platform Aspiring Women Achieving More. “She helps others define their path to financial freedom.” 4. Topic Context & Conversation Kickoff James Prendamano sets context: “So many people talk about financial freedom — you’ve defined it in a powerful way.” Introduce Mandy McAllister’s unique financial freedom calculator. 5. Main Discussion Points 5.1. Mandy McAllister’s Backstory “Tell the audience a bit about your journey — from farm kid to financial freedom.” Mandy McAllister shares: Growing up on a farm. The 19-year-old conversation that sparked the idea. Buying her first 4-plex at 35. Realization: cash flow turned freedom into a ‘math problem’. 5.2. Defining Financial Freedom James Prendamano asks: “Can you walk us through your calculator and how it works?” Mandy McAllister explains: Levels of financial freedom (Tony Robbins’ idea). Using Mint.com to track spending. Building passive income plus a buffer. Using the calculator to set clear, motivating goals. 5.3. Mindset — The Real ‘Freedom Tool’ James Prendamano: “What does mindset mean to you?” Mandy McAllister dives deep: Getting comfortable with worst-case scenarios. Using stoic philosophy. Analysis paralysis, especially for women. Key mindset hack: “Quantify downside and mitigate risk — that makes taking action easier.” 5.4. Overcoming Fear & Taking the Leap James Prendamano: “Where should folks start to get their mindset right?” “Any books or resources you recommend?” Mandy McAllister shares: The Art of the Impossible for flow & deep work. How she premeditated her ‘floor of income’ before leaving her W-2 job. 5.5. Syndication vs. Self-Ownership James Prendamano: “You’ve pointed out a lot of people say they own 3000+ units but really only hold 1-2% — talk about your take on that.” Mandy McAllister: Prefers owning bigger stakes. Joint ventures vs. syndication. Importance of long-term debt & conservative underwriting. 5.6. The Motel Story James Prendamano: “Let’s talk deals — you recently bought a motel?” “Why that deal?” Mandy McAllister: Motel underperforming — found on MLS. Partnered with Airbnb expert Julie Gates. Downside mitigation with low occupancy break-even. 5.7. Vetting & Market Strategy James Prendamano: “How do you source deals? Are you watching emerging markets?” “How do you handle legislative risk?” Mandy McAllister: Kisses lots of frogs. Legislative risk is huge — moved portfolio from Illinois to Indiana & Wisconsin. Prefers landlord-friendly markets. 5.8. Building the Right Team James Prendamano: “How do you build reliable boots on the ground? Team first or asset first?” Mandy McAllister: Vet property managers first. Example: student rentals with specialized managers. Inspect what you expect. 5.9. Women’s Leadership Work James Prendamano: “You do amazing work empowering women in this space. Can you share?” Mandy McAllister: Aspiring Women Achieving More. Free community, accountability, resources. “One arm to pull yourself up, one to lift others.” 6. Key Takeaways Achieving financial freedom is a solvable ‘math problem’. Mindset is about truth, risk mitigation, and taking action. Own enough equity to make a real impact. Focus on markets with favorable legislative environments. Build your team first — success is in the execution. 7. Closing Remarks & Call To Action James Prendamano: Recap Mandy McAllister’s insights and powerful mindset shift. Encourage listeners to check out Mandy McAllister’s resources. Mandy McAllister shares: Website: www.mandymcallister.com Social: @themandymcallister Mentions Aspiring Women Achieving More. James Prendamano signs off: “Thanks for joining us on the PreReal Podcast. Everyone out there, stay safe!”
Transforming Self-Storage investing with Scott Krone PreReal Podcast Ep# 082
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Scott Krone 1. Introduction James Prendamano welcomes listeners. “Are you ready to bring your real estate game to the next level?” Brief intro to the podcast’s mission: bringing top insights from industry leaders to help the audience level up. Episode title mention: highlighting the focus on self-storage investing. 2. Host Greeting & Setting the Scene James Prendamano formally greets Scott Krone. “Welcome, everyone. I’m joined today by Scott Krone…” Tease key discussion areas: self-storage trends, resilience in downturns, practical strategies. Personal comment: relevance to NYC/Northeast market trends. 3. Guest Introduction James Prendamano introduces Scott Krone: Background in architecture (Illinois Institute of Technology). Project manager experience at Optima, Inc. Founder of Coda Management Group & One Stop Self Storage. Notable design/build awards, book author. Mention Scott Krone’s breadth: real estate, sustainability, design. 4. Topic Context & Backstory James Prendamano asks: “Scott, how did you end up in the real estate and self-storage space?” Scott Krone explains pivot from family business to architecture to development. Early exposure to multifamily, single family, mixed-use → 2008 crash pivot to self-storage. “Where did you go to school and what sports did you play?” Scott Krone shares Illinois Institute of Technology & sports transition story. “What was your family’s business originally?” Scott Krone explains the diecasting business and the milestone moment of transition. 5. Main Discussion Points A. From Diverse Portfolio to Focused Self-Storage James Prendamano: “Have you moved completely to self-storage now?” Scott Krone explains why they transitioned from single/multi-family, retail, flex spaces to almost all self-storage. B. Why Self-Storage is So Resilient James Prendamano: “You said you charted GDP vs. occupancy—what did you find?” “Why does self-storage remain so stable in recessions?” Scott Krone: Walks through why self-storage helps people and businesses in transitional phases. Explains shift during the pandemic: homes became offices, gyms → increased need for space. C. Market Analysis & Metrics James Prendamano: “How do you determine market viability?” “What’s the sweet spot for sq ft per capita?” “Do demographics affect unit sizes and pricing?” Scott Krone: Explains metrics: sq ft of lockers per capita, supply/demand thresholds, demographic income impacts locker sizes. D. Urban & Mixed-Use Integration James Prendamano: “Are you seeing self-storage being built into retail centers?” “Does it fit within busy urban patterns?” Scott Krone: Shares examples: Chicago downtown mixed-use projects, municipal challenges, stigma vs. practical need. E. Typical Deal Structures & Operations James Prendamano: “Walk us through a typical transaction…” “Do you manage operations too?” Scott Krone: Outlines acquisition funnel → feasibility → investor webinar → operations. Why they launched One Stop Self Storage to improve operations. F. Debt, Financing & Sustainability James Prendamano: “What’s your typical debt structure?” “Are you still doing green builds?” “How does Pace financing work for you?” Scott Krone: Explains different debt models: IO during construction, bridge-to-perm loans, CMB loans. Describes sustainability upgrades: HVAC, insulation, reusing existing buildings. Details Pace: funding energy improvements via property tax assessments. G. Legislative Risk & Market Expansion James Prendamano: “How does legislative risk affect where you invest?” “Where are you operating today? Any emerging markets?” Scott Krone: Notes migration trends, demographic shifts, legislative hurdles. Lists current markets: Midwest, Virginia, Maine, Florida, NC. H. Opportunity Zones & Tax Strategies James Prendamano: “Are you using Opportunity Zones and IRAs?” “What happened with NY decoupling from OZ benefits?” Scott Krone: Explains how Opportunity Zones, cost seg, historic credits, and IRAs enhance investor returns. 6. Guest Insights & Personal Stories Scott Krone shares stories about: Launching four facilities during the pandemic. Early struggles with major REIT operators → starting One Stop Self Storage. Managing unexpected municipal challenges with Pace. Political backstory of Opportunity Zones. 7. Key Takeaways Self-storage is highly resilient across cycles. Data-driven market analysis is crucial: demographics, supply/demand. Sustainability and adaptive reuse can boost ROI and qualify for special financing. Legislative landscape and tax strategy matter greatly. Opportunity exists in under-saturated, steady-growth flyover markets. 8. Closing Remarks & CTA James Prendamano: “Scott, how can people reach you?” Scott Krone provides website and special offer: free feasibility report. James Prendamano recaps: links below, great way to hedge in a shifting market. Warm thank-you to Scott Krone for the insight. Final sign-off: “Everyone out there, please stay safe.” Reminder to subscribe, leave a review, and check the show notes for resources.
Creating an extraordinary life without regret with Dr. Jamil Sayegh PreReal Podcast Ep# 083
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Dr. Jamil Sayegh 1. Episode Introduction James Prendamano opens with his signature hook: “Are you ready to bring your real estate game to the next level?” States his credibility: CEO & Founder of PreReal™ Prendamano Real Estate, 25 years, $1B+ in deals. Describes the podcast mission: helping listeners get to the next level by learning from high-performing individuals. 2. Welcome & Context James Prendamano welcomes the audience warmly. Expresses genuine excitement for the topic: Emphasizes this episode focuses on balance and harmony, not just deals and systems. Frames why this is critical: Many listeners are high performers but lack inner alignment. 3. Guest Introduction James Prendamano reads Dr. Jamil Sayegh’s bio word-for-word: International life, business & relationship coach. Integrative naturopathic physician. Master NLP practitioner. Author of 20 Steps to Your Next Breakthrough. Works with leaders, world-champion athletes, best-selling authors, entrepreneurs. Mission: help people reconnect to what’s real and create extraordinary lives without regret. Thanks Dr. Jamil Sayegh and welcomes him to the show. 4. Topic Context James Prendamano explains the gap: Systems and deals are important, but without balance they don’t work long-term. Reiterates why listeners should care: Success means nothing if you’re living out of alignment. 5. Main Discussion Points & Flow Dr. Jamil Sayegh’s Personal Story James Prendamano asks: “Could you share impactful moments from your life that shaped your mission?” Dr. Jamil Sayegh shares: Story of his father’s brain aneurysm at age 19. Raw feelings: helplessness, regret, and taking people for granted. Three years spent caregiving and reconnecting deeply. Lesson: the preciousness of each day. Funeral story: 7,000+ people impacted. Awakening: he had been “playing small.” Meaning of ‘enthusiasm’: “the God within.” Dangers of living behind a mask and chasing acceptance. Core message: Live fully, embody who you really are, and create an extraordinary life on your terms. Understanding Why So Few Act James Prendamano asks: “We all get shaken at times. Why do so few actually change?” Dr. Jamil Sayegh: Emphasizes uncommon self-awareness. Fear-based stories keep us stuck. “A lie told often enough becomes truth.” Rumi quote: “Why do you remain in prison when the door is wide open?” We must challenge our thoughts. Recognizing the Prison James Prendamano shares a personal story of being confronted by his own coach. Asks: “How do you reach people who don’t even know they’re in prison?” “What can we do alone to build true self-awareness?” Dr. Jamil Sayegh: Validates James Prendamano’s experience. Offers self-reflection prompts: Am I happy? Am I living the life I believe I should? Does my life reflect my fullest expression? Encourages honesty: “Don’t lie to yourself.” Journal on: Who’s counting on you? What drains vs. energizes you? Take baby steps to remove what drains your energy. Releasing the Alter Ego James Prendamano: “Some people build an alter ego to survive hardship and live behind that for decades. How do you help them break free?” Dr. Jamil Sayegh: Describes “mental and emotional release.” Metaphor: carrying a bag of manure (past baggage). Learn from the past, then let it go. Everyone can change if they are truly ready. The Path Forward James Prendamano: “When we finally want to put down the bag, the path forward feels daunting. Do you feel a heavy burden guiding people through this?” Dr. Jamil Sayegh: Reframes: “There is no challenging path; we create the challenge.” Clarifies difference between coaching vs. consulting: He helps people find answers within. Feels deep commitment, not burden. Health & Performance Connection James Prendamano asks: “How do physical health and nutrition affect high performance?” Dr. Jamil Sayegh: Three-sided triangle: success, health, and relationships. Many ignore health chasing success. Poor sleep and diet equal brain fog, low energy. Small optimizations compound over time. “Don’t die with your music still in you.” Vision Exercise: Meeting Your Future Self James Prendamano references the power of envisioning: Meeting the person you could have been. Dr. Jamil Sayegh: A Christmas Carol metaphor: every day can be your chance to wake up like Scrooge and choose again. 6. Guest Resource Plug & Practical CTA James Prendamano highlights Dr. Jamil Sayegh’s free eBook and audio: 20 Steps to Your Next Breakthrough. Dr. Jamil Sayegh: Shares why he wrote it short and actionable. Describes the Goal–Challenge–Solution exercise: Identify the goal. Anticipate challenges. Create solutions ahead of time. Encourages listeners to visit jamilsayegh.com to download it. 7. Closing Remarks James Prendamano thanks Dr. Jamil Sayegh for an honest, transformative conversation. Affirms this conversation is for high performers who want to stop playing small and find true balance. 8. Final Call to Action James Prendamano: Reminds listeners: “Take what you heard today and act.” Connect with Dr. Jamil Sayegh on Instagram, Facebook, LinkedIn. Read the book. Journal on the questions. Start now. All links and resources are in the show description. “Stay safe, and keep striving for an extraordinary life without regret.”
Your backstage guide to Real Estate with Matt Picheny Prereal Podcast Ep# 084
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Matt Picheny 1. Podcast Opening Intro hook: “Are you ready to bring your real estate game to the next level?” James Prendamano introduces himself, his experience, and the purpose of the show. Short statement of what listeners will gain from this episode. 2. Welcome & Guest Introduction James Prendamano welcomes Matt Picheny warmly. Quick rundown of Matt Picheny’s unique bio: Real estate investor Tony Award-winning co-producer Author of Backstage Guide to Real Estate Focus on passive income streams to help others “write their own story.” Link to Matt Picheny’s website: picheny.com 3. Early Context & Personal Journey James Prendamano praises Matt Picheny’s career shift. Prompted Story: “Can we talk about the journey from actor to producer to corporate America? How did you evolve into real estate?” Matt Picheny shares: Growing up in Orlando → New York theater school. Acting career, touring, and switch to web design during the dot-com boom. Losing clients in 2001 → pivot to Showtime → first co-op apartment. Profitable sale → hooked on real estate. First Connecticut vacation home → “learning from the ground up.” 4. Transition to Full-Time Real Estate James Prendamano recaps the co-op flip and house hacking. Key question: “What was the spark that made you go from a side hustle to full-time syndications?” Matt Picheny explains: House hack in Brooklyn → move to Miami → discovered syndications. Early passive investing as LP → learned the ropes → moved to GP role. 5. Deep Dive: Syndication Basics James Prendamano clarifies Matt Picheny’s portfolio split: “So, over 6000 units as LP, about 2300 as GP?” Matt Picheny explains: What syndication is. How capital is pooled and deals are structured. Difference between LP and GP roles. James Prendamano adds caution: Importance of conservative underwriting. “Never seen a pro forma that didn’t work… be careful with debt structure.” Discussion points: Risk of relying on refinancing. The danger of multiple liquidation events. Matt Picheny’s “cash flow is king” mindset. 6. Matt Picheny’s Book: Backstage Guide to Real Estate James Prendamano sets up: “Let’s talk about your book — why did you write it?” Matt Picheny covers: From boring technical PDF → entertaining narrative + keystone concepts. 18 concepts, personal stories, and a glossary for new investors. Practical guide for passive investors to vet sponsors, markets, and deals. James Prendamano plugs book club feature. 7. Markets & Strategy James Prendamano asks: “Where are you investing now? How do you pick your markets?” Matt Picheny shares: Midwest and South: Kansas City, Dallas. Importance of local broker relationships. Hyperlocal block-by-block approach. Follow-up question: “Are you exploring new construction or other asset classes?” Matt Picheny: Interested in ground-up multifamily with retail but stays focused on what he knows best. 8. Social Responsibility & Community Impact James Prendamano highlights: “Talk about your approach to tenancy laws, community, and being a good steward.” Matt Picheny explains: Focus on win-win for residents, staff, and investors. Rent relief programs, minimizing evictions, ethical ownership. Nonprofit involvement (Karatos for permanent housing). 9. Future Market Outlook James Prendamano’s final insight: “Where do you see the market going the next few years?” Matt Picheny’s response: No crystal ball — so conservative underwriting is key. Cash flow is the safety net. Hold strategy flexible enough to adapt to cycles. 10. Practical Wrap-Up James Prendamano: Summarizes key takeaways: Syndication basics Importance of conservative debt strategy Community-focused investing Continuous learning CTA: “Where can listeners find more about you?” Matt Picheny plugs picheny.com for book, blog, and newsletter. 11. Closing Remarks James Prendamano thanks Matt Picheny for his time and insights. Encourages listeners to read the book and visit the blog. Final note: “As always, please stay safe.” Key Themes: From theater to syndication Educating passive investors Community impact matters Smart, conservative investing Doing well by doing good
The DATA dealership with Robert Schaeffer and Dan Ryan Prereal Podcast Ep# 085
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Robert Schaeffer and Dan Ryan 1. Introduction James Prendamano opens the episode: Welcomes audience: “Are you ready to bring your real estate game to the next level?” Mentions his 25+ years of real estate experience and $1B+ in transactions. Sets the tone: The show brings together high-performing individuals, investors, and visionaries. Teaser: Today’s episode connects real estate with data, AI, and automotive marketing. 2. Host Greeting & Guest Introduction James Prendamano introduces the guests: Robert Schaeffer — Senior Regional Director at ZeroSum. Highlights ZeroSum’s big data & AI platform for automotive dealers. Dan Ryan — Senior Advertising Director at Staten Island Media Group. Emphasizes Dan’s work leading large projects for PreReal. Lighthearted opening: mentions the whiskey bottle for a relaxed, conversational vibe. 3. Topic Context & Show Purpose James Prendamano outlines the bigger picture: Technology, data, and AI tools are changing how industries operate. ZeroSum’s approach helps dealers make smart, data-driven decisions. Staten Island Media Group adds local digital strategy and execution. 4. Main Discussion & Core Questions 4.1 ZeroSum Overview James Prendamano asks Robert Schaeffer: “Can you give us a quick overview of what you’re doing at ZeroSum?” Follow-up: “Is it fair to say you act as an independent orbiter, not just using big platforms’ data but analyzing the entire sales funnel?” Robert Schaeffer explains: How ZeroSum provides real-time inventory and marketing insights. Limitations of Google and Facebook data. How first-party data and anonymized shopper audiences work. 4.2 Automotive Marketing Challenges James Prendamano explores: “Dealers used to sit on big inventories but that didn’t mean they’d sell — how does your approach fix that?” Robert Schaeffer: Predictive selling, realistic turn rates, avoiding overspend. 4.3 Staten Island Media Group’s Role James Prendamano asks Dan Ryan: “Dan, can you share your background and what you do at Staten Island Media Group?” Dan Ryan: Journey from design to agency leadership. Using digital strategies to help local businesses. James acknowledges their work: “Head and shoulders above anybody we’ve worked with…” 4.4 How the Partnership Formed James Prendamano: “How did you two start working together?” Dan Ryan: Started about five years ago. Worked with Michigan group for automotive projects. Connection built on Midwest roots — and whiskey! 4.5 Parent Company & Scale James Prendamano: “Can you explain the parent company structure?” Dan Ryan: Advanced Local, owned by the Newhouse family. One of the largest privately held media companies in the US. Expanded into TV, social, tech, and predictive analytics. 4.6 Data & Intelligence Approach James Prendamano: “Who exactly is your audience, and how does your intelligence system work?” Robert Schaeffer: Defines ‘active shoppers’ vs. static lists. Real-time insights, 120+ data channels. Focus on efficient marketing and returns. 4.7 Cross-Market Inventory Strategy James Prendamano: “Can you cross-reference inventory from other dealers?” Robert Schaeffer: Yes, connects markets to move inventory. Factors: lease vs. retail trends, buyer habits, local conditions. 4.8 CRM Integration & Attribution James Prendamano: “How do you verify results without full CRM integration?” Robert Schaeffer: Focus on funnel metrics: leads, ups, sales. Active shopper data more valuable than stale lists. Aligning marketing, market conditions, and sales process. 4.9 Industry Education & Adoption James Prendamano: “How many really get the value of big data?” Robert Schaeffer: Many still don’t. Big data simplified to ‘eyeballs and inventory’. Clarifies SEO vs. SEM with relatable example. 4.10 Real Estate Parallel James Prendamano: Highlights how the real estate industry is behind. Goal: let dealmakers focus on deals while tech drives the back end. Praises ZeroSum’s scalable, measurable model. 5. Guest Insights & Stories Anecdotes shared: COVID pivot: one dealership sold 800 cars during shutdowns. Lease trends: Equinox LT and Rogue SV examples. Extreme markups: Gwagon $150K over sticker. Company growth despite pandemic. 6. Audience Q&A None included; conversational flow remains organic. 7. Key Takeaways ZeroSum helps dealers market smarter with predictive, real-time data. Understanding the market, competitors, and inventory is critical. Staten Island Media Group’s local strategy complements tech-driven insights. Real estate and other industries can adopt this model to scale. 8. Closing Remarks & Call to Action James Prendamano: Praises Robert Schaeffer and Dan Ryan for sharing valuable insights. “When are we doing this in real estate?” Encourages dealmakers to stay focused on what they do best. Contact info: ZeroSum AI: [website] Robert Schaeffer: [LinkedIn] Dan Ryan: danryan@siadvance.com Final sign-off: “Thanks for tuning in, everyone. Please stay safe.”
Introduction to industrial Real Estate with Chad Griffiths PreReal Podcast Ep# 086
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Chad Griffiths 1. Podcast Introduction James Prendamano welcomes listeners. States purpose: helping the audience elevate their real estate game. Mentions his own track record: over $1B in transactions. Describes the show’s mission: to bring on top-performing investors, visionaries, and experts. 2. James Prendamano’s Greeting to Chad Griffiths Welcomes Chad Griffiths warmly. Teases today’s focus: industrial real estate — a specialized sector not many professionals handle deeply. Praises Chad Griffiths’s resources: podcast, calculators, spreadsheets. Thanks Chad Griffiths for joining. 3. Chad Griffiths’s Deeper Introduction James Prendamano invites Chad Griffiths to: Share his professional journey in industrial real estate. Explain how he started in 2005. Talk about shifting from residential to commercial, and how he stumbled into the industrial sector. Highlight his investing experience since 2014: from small industrial condos to multi-million-dollar properties. Emphasize transparency and education for newcomers. 4. Topic Context & Definition James Prendamano asks Chad Griffiths to define: “What is industrial real estate?” Chad Griffiths explains: Common misconceptions. How industrial RE has become more mainstream. Breaks it into subcategories: Manufacturing: e.g., Boeing factory. Warehousing/Distribution: e.g., Amazon fulfillment centers. Flex industrial: various other uses (churches, art galleries, showrooms, office uses). 5. Market Growth Trends James Prendamano references predictions from previous episodes: Industrial sector up 40% in two years. Asks Chad Griffiths: “Have you seen similar growth in your market?” Chad Griffiths distinguishes: Warehousing: huge growth, especially in port cities. Manufacturing: sluggish in oil-dependent regions but possibly rebounding. 6. Local Zoning Context James Prendamano adds Staten Island’s unique zoning. M zone classification. Links to infill, big-box retail, logistics corridors. Sets up transition: “Let’s get into the weeds.” 7. Deep Dive: Chad Griffiths’s Specialization James Prendamano asks: “How did you land in this niche? Were there influences growing up?” Chad Griffiths describes: College days, early residential work. Accidental transition to industrial brokerage. Lack of early resources; learning through mentors and doing deals. 8. Deal Acquisition & Stabilization James Prendamano asks: “Do you buy stabilized assets or value-add? How do you mitigate risk?” Chad Griffiths: Prefers stabilized income. Conservative investor. Focuses on assets close to his office for local advantage. 9. Asset Management & Local Focus James Prendamano notes many investors chase scale in other states. Asks: “Why do you stay hyperlocal? Is it the technical nature or personal preference?” Chad Griffiths: Explains industrial is more passive if done right. Highlights differences vs. multifamily in tenant turnover. Emphasizes local market knowledge to fill vacancies faster. 10. Typical Industrial Lease Structures James Prendamano asks: “What do your leases look like?” Chad Griffiths explains: Triple Net Leases (NNN): base rent + pass-through of expenses. 5–15 year terms. Inflation hedges and predictable income. 11. Forward-Looking Market Insights James Prendamano: “What do you forecast for manufacturing and warehousing?” Chad Griffiths: Oil price impact on manufacturing. Supply chain issues creating onshoring trends. Warehousing strong but expensive; more value-add in manufacturing. 12. Return Metrics James Prendamano asks: “What kind of cap rates do you see?” Chad Griffiths: Notes downward pressure on cap rates. Institutional deals at sub-5% caps. Risk varies by tenant quality, location, lease terms. 13. Tenant Sourcing & Vacancy Strategy James Prendamano: “Where do you find tenants for specialized buildings?” Chad Griffiths: Highlights the risk of custom-built facilities. Shares strategy: local networking, relationships, traditional & digital marketing. James Prendamano explains PreReal’s hyper-targeted digital strategies with pixel tracking and data overlays. 14. Pandemic Impact James Prendamano: “How did COVID-19 impact industrial real estate?” Chad Griffiths: Describes initial panic, lockdown freeze. Then surge in warehousing due to e-commerce. Industrial outperformed other sectors. 15. Closing Thoughts James Prendamano: Summarizes key takeaways: conservative investing, local expertise, triple net leases, warehousing growth. Highlights risk mitigation through sound fundamentals. Thanks Chad Griffiths for sharing knowledge. 16. Call To Action (CTA) James Prendamano: Directs audience to Chad Griffiths’s YouTube channel: Chad Griffiths CRE. Mentions Chad Griffiths’s website calculators & spreadsheets. Invites listeners to subscribe, rate, and share the podcast. Closing remark: “Stay safe, everyone!”
Former Olympian now real estate investor with Sunitha Rao PreReal Podcast Ep# 087
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Sunitha Rao 1. Podcast Introduction James Prendamano opens with his signature line to set the tone: “Are you ready to bring your real estate game to the next level?” James Prendamano introduces himself: Mentions his 25+ years and over $1B in transactions. States the show’s goal: Helping the audience level up with stories from real investors and visionaries. 2. Welcoming Today’s Guest James Prendamano welcomes Sunitha Rao: “We’re super excited for today’s guest.” Quick intro: Former Olympic tennis player, now founder of Griffix Property Group. Highlights the unique angle: long-distance investing. Sunitha Rao responds with appreciation. 3. Early Life & Tennis Journey James Prendamano prompts: “Could you share your background, starting from tennis at age 6?” Sunitha Rao details: Turning pro at 14, retiring at 23. Highlights highs & lows of pro sports lifestyle. James Prendamano follows up: “Was being top 100 in the world lucrative?” “Is it prize money vs. endorsements?” Sunitha Rao explains: Limited prize money without major endorsements. Explains business model of tennis. 4. Family Influence & Motivation James Prendamano asks: “Was tennis your choice or family-driven?” Sunitha Rao: Decision driven by father’s ambitions. Describes difficult upbringing & desire for independence. James Prendamano: “How did that upbringing shape your drive for financial freedom?” 5. Transition to Education & Corporate Life Sunitha Rao: Recounts going from a 6th-grade education to community college, undergrad, then MBA. Corporate finance job with Fortune 500. James Prendamano: “What was the moment you realized you needed more control?” 6. Why Real Estate? James Prendamano: “Any family background in real estate?” Sunitha Rao: No — discovered through podcasts like BiggerPockets. Talks about renting in Boston & finding the BRRRR method. James Prendamano: “What other resources helped you?” Sunitha Rao: Mentions Rich Dad Poor Dad, Tony Robbins, networking. 7. Building the First Deal James Prendamano: “Walk us through your first deal — where, what type, why that market?” Sunitha Rao: Talks about picking a duplex in an affluent area near Indianapolis. Why she avoided C-class assets for stability. Key point: High-quality tenants, strong schools, low crime. 8. Key Investing Metrics & Due Diligence James Prendamano: “What metrics do you use for long-distance deals?” Sunitha Rao: Job growth, unemployment, employer diversity, supply & demand. James Prendamano: Adds insight about macro & micro factors. James Prendamano asks: “Do you use income-to-rent ratios?” Sunitha Rao: Explains hyper-local approach instead of just blanket rules. 9. Property Management Approach James Prendamano: “How do you manage assets long distance?” Sunitha Rao: Started with property managers; now self-manages with a local team. 10. Scaling & Portfolio Today James Prendamano: “How many deals/doors now?” Sunitha Rao: Eleven deals, nine doors; mostly Indianapolis. James Prendamano: “How do you find deals? On-market vs. off-market?” Sunitha Rao: Mix of MLS & off-market; emphasizes strong offers. 11. Financing Strategy James Prendamano: “How do you approach financing?” “Any cap on lending with banks?” Sunitha Rao: Discusses debt partners, refinances, and price-to-rent ratio (defines it clearly). They discuss the BRRRR method & importance of conservative leverage. 12. Current Market & Future Outlook James Prendamano: “Are you seeing market shifts?” Sunitha Rao: Rising rates, Fannie/Freddie tightening, inflation impact. Stresses building solid relationships & staying flexible. 13. Griffix Property Group & What’s Next James Prendamano: “What services do you offer?” Sunitha Rao: Consulting for new/long-distance investors, short-term rental strategy. 14. Defining Financial Freedom James Prendamano: “What does financial freedom look like for you?” Sunitha Rao: Not aiming for hundreds of doors. Wants 6-7 fully paid-off homes for a stress-free life. 15. Key Takeaways James Prendamano recaps: Start with your ‘why’. Build a strong network. Educate yourself before diving in. Vet markets carefully. Be conservative with debt. 16. Closing Remarks & CTA James Prendamano thanks Sunitha Rao: “It’s been amazing having you on.” James Prendamano invites listeners: Follow Sunitha Rao at GriffixPropertyGroup.com or Instagram @suni_rao_ “Stay tuned, stay safe, and keep elevating your game.”
Stepping out of the Matrix to create a better life with Jerome Myers PreReal Podcast Ep# 089
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Jerome Myers 1. Introduction James Prendamano sets the tone: “Are you ready to bring your real estate game to the next level?” Brief recap of James Prendamano’s experience: 25 years, $1B+ closed in real estate. Podcast mission: Bring listeners actionable insights from high performers in real estate. 2. Host Greeting & Guest Introduction James Prendamano welcomes the audience to the episode. Introduces Jerome Myers: Founder & Chief Inspiration Officer of DreamCatchers and The Myers Development Group. Developer of people & places, multifamily real estate investor, coach, speaker. Praises his ebooks, videos, and coaching platform. James Prendamano: “How are we doing, Jerome?” Jerome Myers: “Amazing, James.” 3. Topic Context James Prendamano sets context: Jerome Myers is expanding his coaching world. Highlights Jerome Myers’ story and accessible resources. Opens with: “Why don’t we start at the beginning?” 4. Main Discussion & Key Questions 4.1 Early Influences & High Performance Habits James Prendamano: “You didn’t wake up one day with a multimillion dollar portfolio, right?” “You focus quite a bit on high performance habits. Is that just part of the DNA of being the son of a soldier?” Jerome Myers shares: Story about his father’s discipline and sacrifices. How discipline and being a ‘technician’ shaped his approach. 4.2 Intentionality & Discipline James Prendamano: “Is being intentional something you’re born with or can it be taught?” Jerome Myers: Explains discipline equals freedom. Predictable outcomes come from disciplined processes. 4.3 First Real Estate Aha Moment James Prendamano: “At some point, you decided real estate was what you desired most. Where did that come from?” Jerome Myers: Shares story about college landlord’s income. Realized value of decoupling time from money. 4.4 Systemic Financial Illiteracy James Prendamano: “Why is the system as busted as it is?” Jerome Myers: Explains financial illiteracy is by design. System profits from people staying cogs in the machine. 4.5 Facing Fear & Breaking Away James Prendamano: “Why didn’t you run from that AHA moment?” Jerome Myers: Talks about belief, discipline, and doing the math. 4.6 Trading Time for Money James Prendamano: “What does trading time for money mean to you? Why is real estate different?” Jerome Myers: Compares hourly work vs. scalable, leveraged real estate. Explains real estate should be approached as entrepreneurship. 4.7 School of Hard Knocks & First Deal James Prendamano: “Where did all this knowledge come from?” Jerome Myers: Describes layoffs at corporate job. Shares formative experiences getting bank rejections. First partnership deal story — how the ‘Myers Methods’ were born. 4.8 The Myers Methods James Prendamano: “Tell us about the system you teach.” Jerome Myers: Explains Find, Fund, Fix, Flip. Emphasizes real-world, repeatable process. 4.9 Red Pill Model for a Centered Life James Prendamano: “Tell us about the Red Pill.” Jerome Myers: Six layers: Self-Image, Relationships, Work, Health, Prosperity, Significance. Connects stress reduction and self-actualization to successful investing. 4.10 Mentorship & Trial and Error James Prendamano: “Where did you pull this foundation together from?” Jerome Myers: Admits it’s from experience, trial and error. Learned the power of investing in education and mentorship. 5. Segment Transitions James Prendamano uses: Affirmations: “That’s amazing,” “Tell me more about…” Reflective tie-ins: connects his own journey to Jerome Myers’ points. 6. Key Takeaways Jerome Myers: You must grow into the person who can handle the burden of what you desire. Real estate is not just about systems — the foundation (self-image, health, relationships) must be solid. True fulfillment comes from significance, not just prosperity. 7. Closing Remarks & CTA James Prendamano: Praises Jerome Myers’ impact and message. Encourages listeners to “Take stock of where you are and who you are.” Acknowledges how working on himself changed his own life. James Prendamano: “What’s the best way for folks to find you?” Jerome Myers: “JeromeMyers.com — tons of free content and resources.” Final thank you exchange: James Prendamano: “Jerome Myers, everybody.” Jerome Myers: “Grateful for the opportunity to share.” James Prendamano: “Stay safe, everyone.” 8. Call to Action Visit: https://www.jeromemyers.co/ Connect with Jerome Myers for coaching, ebooks, and videos. Follow the PreReal Podcast for more high-level real estate conversations.
Networking to increase your Net Worth with Pieter Limburg PreReal Podcast Ep# 090
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Pieter Limburg Introduction James Prendamano sets the tone: “Are you ready to bring your real estate game to the next level?” Highlights 25+ years in real estate, $1B+ in transactions. Podcast mission: help listeners level up by learning from active investors and visionaries. Guest Introduction James Prendamano welcomes Pieter Limburg: CEO & Founder of Mobilo, the smart business card. Background: eBay shops, PC builds, transformed camera store from analog to digital, EMEA operations at Shapeways, discovered RFID potential and launched Mobilo. Light banter about the ‘Super Pumped’ Uber show. Topic Context & Relevance James Prendamano explains: How real estate deal-making has shifted from print media to digital. Why traditional deal-makers often struggle with modern tech and digital prospecting. The role of Mobilo: helping bridge tech and authentic networking. Main Discussion Points Pieter Limburg’s Early Hustle & Evolution James Prendamano asks: “You started off as an Internet hustler with eBay shops — what does that mean?” Pieter Limburg shares stories about early online marketplace hustle and building entrepreneurial skills. The Shift in Deal-Making & Prospecting James Prendamano discusses: The difference between old-school deal-making and today’s digital battleground. Why seasoned deal-makers need tools to stay in their strength zone: making deals. The importance of removing the burden of digital marketing from their plate. What Mobilo Does James Prendamano asks: “Your platform is based on technology. Can you talk to the audience about Mobilo and how you got there?” Pieter Limburg explains: Tech should be an assistant, not a burden. Mobilo helps exchange contacts, automate follow-ups, and keep it personal. He built Mobilo around his own struggle to follow up effectively. Integration & CRM Challenges James Prendamano: Shares frustration with card stacks, scanners, and multiple tools after events. “How does Mobilo integrate — does it sync with Zoho or work in a silo?” Pieter Limburg: Explains tap-to-share, automatic data enrichment, and syncing through Zapier to 3000+ apps. Shows how Mobilo automates lead flow and follow-up campaigns. Real-World Example: Conference Networking James Prendamano clarifies: How agents can categorize contacts, avoid stale databases. Pieter Limburg: Describes real-time lead capture, instant CRM entry, and the ability to stay consistent. Agents remain focused on closing deals, not data entry. Extra Features & Customization James Prendamano: “What other features should the audience know about?” Pieter Limburg: Team admin controls for field security and branding. Team leaderboard and location maps for usage tracking. Fully customizable cards: wood, metal, or premium finishes. Real-World Insights & Data Pieter Limburg: How data shows what networking works best. Helps refine marketing targeting and future event decisions. Pricing & ROI James Prendamano: “What does pricing look like for teams?” Pieter Limburg: $29 personal card or $20 per team card plus license. Huge annual cost savings compared to traditional cards. Faster follow-ups lead to more closed deals. Tech Roots & Inspiration James Prendamano: “How did you land here?” Pieter Limburg: Story about the stack of business cards after a trade show. Early RFID project and realization that something better had to exist. Launched Mobilo to bridge the gap between LinkedIn connections and real sales systems. Networking vs. Advertising James Prendamano: “Talk a bit about networking vs. advertising.” Pieter Limburg: Quality over quantity. Right connections at the right places outperform mass advertising. Networking as targeted, high-quality advertising. Key Takeaways Be proactive: Prospect before the market shifts. Let technology handle repetitive tasks so deal-makers can focus on deals. Genuine networking beats mass advertising every time. Small investments in the right tools generate massive ROI. Closing Remarks & Call to Action James Prendamano wraps up: Praises Mobilo as a practical, cost-effective tool for teams. Plans to implement Mobilo at PreReal. Pieter Limburg: “Order a $7 trial card at mobilocard.com.” Contact Pieter Limburg directly at pieter@mobilocard.com for demos or custom setups. Final sign-off: James Prendamano thanks Pieter Limburg for joining. Reminds listeners to stay safe and keep leveling up their real estate game.
How to create passive income without renters with Mark Podolski Prereal Podcast EP# 091
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Mark Podolski 1. Podcast Introduction James Prendamano sets the tone: “Are you ready to bring your real estate game to the next level?” Brief mention of his experience: 25+ years, over $1B closed. Reminder: Each week, real investors & visionaries share insights. 2. Guest Introduction James Prendamano welcomes Mark Podolski: Highlights: Author of Dirt Rich. Owner of Frontier Properties, Scottsdale, AZ. Completed 6,000+ land deals. 300% ROI on flips, 1,000% with seller financing. Teases topic: creating passive income without renters. 3. Topic Context: Mark Podolski’s Backstory James Prendamano: “You didn’t just wake up a land investor — tell us how you got here.” Mark Podolski shares: Miserable in investment banking, hated the 45-min commute. Colleague introduces raw land flips: pennies on the dollar. First deal in New Mexico: $3K turned into $12K. Quit his job 18 months later once passive income exceeded banking income. 4. Early Challenges & Leap of Faith James Prendamano clarifies: “You had no real estate background? No license, no broker?” Mark Podolski: Total leap, no mentors. Sold land for sale by owner. Escaped ‘solo-economic dependency.’ 5. Deep Dive: Mark Podolski’s Land Investing Process Step 1: Sourcing Deals James Prendamano: “Walk us through — how does someone start?” Mark Podolski: Example: Find distressed owners with back taxes. Use lowest comp divided by four for margin of safety. Send actual offers, not just interest letters. Key Questions “Where do you find comps?” — Public records, Naco.org. “How big is this pool?” — Billions of acres, endless deal flow. Step 2: Due Diligence Mark Podolski: Back taxes: Are they too high? Title report: clean chain, no liens. Road access, zoning, utilities, encumbrances. VA team in the Philippines handles this for $11. Key Questions “What if there’s an IRS lien?” Renegotiate or pass. “Any gotchas like POA fees?” Avoid subdivisions with high HOA dues. Step 3: Acquiring & Closing Mark Podolski: $5K or less — self-close. Over $5K — close via title company. Built-in buyer: neighbors. Key Questions “How do you approach neighbors?” — Letter: protect privacy, know your neighbor. Step 4: Selling for Passive Income Mark Podolski: Use platforms: Craigslist, Facebook Marketplace, Lands of America, etc. Sell with land contract (contract for deed): Down payment offsets cost. Monthly payments: for example, $339 per month at 9% for 84 months. No tenants, no repairs, no evictions. Key Questions “What happens on default?” — Simple: no foreclosure, seller keeps payments. “Can buyers develop land before paying it off?” — No, they must own it. “How do you handle states like Texas/Florida?” — Special contract language. 6. Guest Insights & Stories Mark Podolski: Default rate: 10% in normal markets. Guarantees: 90-day refund and 365-day exchange guarantee. Emphasizes escaping solo-economic dependency. Leverage VA’s, software, and automation (Geekpay.io). 7. Audience Questions or Common Objections James Prendamano: “What about competition — are you creating it?” Mark Podolski: Market is massive, no shortage of deals. James Prendamano: “Is it really passive?” Mark Podolski: “Simple, but not easy.” Initial work pays off exponentially. 8. Key Takeaways Passive income without renters is possible with raw land. Massive untapped market, even for beginners. Risk is minimized with real due diligence and seller financing model. Use VA’s and systems to scale. 9. Closing Remarks James Prendamano recaps: Highlights the simplicity and scalability of Mark Podolski’s model. Personal note: “We’re signing up for the course!” Mark Podolski shares: Free training at www.thelandgeek.com/quickdeals Full courses and flight school options at www.thelandgeek.com. 10. Call to Action (CTA) James Prendamano: “Visit www.thelandgeek.com to learn more.” “Take the free course — get your feet wet.” “Stay tuned for more episodes. Please subscribe and share.”
Okay. So, we've done gifts, why core values, manifesting, and now
0:09
declarations. So,
0:15
declarations are the the objective. Let's start with the objective here
0:19
first is I want to take you guys through the process of how you create powerful
0:24
personalized daily declarations that reinforce your gifts, your why, your
0:31
core values, and what you're manifesting in your goals through clarity, focus,
0:37
and intentional action. Again, I'm going to ask you to get a pen
0:41
and paper. Um, I have a a a notebook which in the final video I'll show you
0:47
guys the actual book that I use that I carry around everywhere I go. And every
0:51
day this is where I I write my declaration. So, why is this stuff
0:55
important? As a recap, the declarations are
1:02
an a it's an affirming present tense statement that aligns with your mindset,
1:09
with your purpose, your values, and your goals. They build on the foundational
1:13
work of all the preceding steps. Your gifts, which are your unique strengths,
1:18
your why, which is your purpose, your core values, which are your guiding
1:21
principles, and manifesting, which is your goal or your desired outcomes. The
1:26
prior steps provide the clarity that you need to really write intentional, clear,
1:33
purposeful declarations that are authentic and impactful. Without that
1:38
foundation, the declarations are likely going to feel vague, disconnected,
1:44
or out of alignment. And you'll know it. Uh I've had declarations that I've
1:48
worked on over the years, and my declarations change as as I grow and as
1:53
I evolve, and and that's totally healthy and normal. Um, but when something
1:59
doesn't feel like it's in alignment anymore, change that [ __ ] up with
2:04
quickness because then you'll be trying to declare something that your
2:09
subconscious knows you don't believe in anymore. And a beautiful part of this
2:15
growth is that your belief system will change, your core values will change,
2:19
uh, your why likely will even change over time. So, this is a rehearsal where
2:24
every day you're focusing on this commitment to your vision and helping to
2:30
rewrite the thought patterns that drive consistent action. And the next video
2:35
we're going to talk about NLP, which is part of what we're we're referencing
2:39
here in rewiring your thought patterns. So, let's get started with an exercise.
2:45
So, thinking about your gifts, your why,
2:52
your core values, and your your manifestation goals, we want you to
2:57
write statements that are in the present tense,
3:02
that are specific, that trigger an emotion, and highlight
3:08
the previous exercises that we covered. So
3:17
a good example for me would be
3:24
I am my children's hero, a proud husband and community leader.
3:29
That's one of my declarations. In fact, it's the first declaration that I write
3:34
just about every day. Um it is in the present tense. It's powerful. It aligns
3:42
with my core values and it's clear. Um, my academy or the academy is
3:49
transforming lives and empowering people.
3:58
Each declaration that you write, you've you and you don't have to write
4:04
them. Let me pause here for a second. I'm a pen and paper guy. Um, not
4:09
everybody is. People learn differently. People, and you'll know if you're a pen
4:13
and paper person or not. Uh, if you're not going to write them out, you should
4:18
stand in front of a mirror and say them out loud every single day.
4:24
And really try and be in tune with the emotion that you're feeling in that
4:30
moment. And that will tell you if your declaration is correct or incorrect.
4:35
have your core values, your why, your gifts, what you're manifesting available
4:40
so you can reference. Is this really supporting
4:44
those four components? Is this really aligned? And does it give me that
4:48
feeling where your almost like your heart is
4:52
swelling? It is like your heart is swelling. You feel very proud, very
4:55
strong about what you're stating. be careful not to write what you don't want
5:03
to allow or what you don't want to declare.
5:07
Um, I'll give you an example of an an evolution of one of my declarations.
5:14
So, accountability is very important for me.
5:18
Integrity is important. Intention is important. Discipline is important. And
5:22
because I didn't value myself properly in the past, I would allow for meeting
5:28
times to be shifted, uh, for my boundaries to be violated.
5:34
Um, and I would be giving far more of myself than I was comfortable with,
5:40
which subconsciously would breed resentment.
5:43
And I started writing things out like, I will not allow meetings to uh, start
5:48
late anymore. or I will not allow people to uh to not value my time. Bad. Don't
5:55
do that. A positive one is um
6:00
the Lord made me powerful to chart my own course, enforce boundaries,
6:08
and whatever other things that are important to you in those individual
6:11
moments. So, is that clear, Pete? The don't versus the do.
6:17
Yeah, it makes sense. So it's when you even when you were saying I
6:22
will not it makes you sound like arrogant like you know like no and I'm
6:27
not going to stand for that and it sounds like you put up like um like a
6:31
defense almost as you're as you're saying you might put up a defense
6:35
throughout the day saying no no no no it definitely gives off a different vibe I
6:41
would say. Yes. And subconsciously
6:44
you don't realize you're reinforcing that you are allowing people to chart
6:51
your course and there are no boundaries. And speaking my mind was another one. As
6:56
boisterous as I was, I wasn't saying the things I really meant. So for me it's
7:01
now uh the purpose, the clarity, the emotion. The Lord made me powerful which
7:10
I wholeheartedly believe in to chart my own course, enforce my boundaries and
7:15
speak my mind instead of I don't allow others to I
7:19
will not be the right now wrong. This is the the correct way. So when you're
7:26
writing these things out, there are five points that I would ask you to
7:33
revisit with each one. Is it in the present tense?
7:38
Is it specific and positive? Does it incorporate your gifts, your
7:44
why, your values, and your goals? Does it trigger the right emotion,
7:51
excitement, passion, love, and is it concise? These things
7:57
shouldn't be a paragraph long. Um, I think only one of mine actually goes
8:03
onto the second line as I'm writing it out. These should be short, concise,
8:08
direct, clear, accurate. So, present tense, specific, and positive. It should
8:14
incorporate and reinforce your gifts, your why, your values, and your
8:17
declarations or your manifesting or your goals. It should be emotional, again, a
8:24
positive emotion only, and it should be concise.
8:29
So when you start writing them, I suggest you start with I am or whatever
8:38
action verb it is to affirm the identity or action
8:46
and really I know I keep saying it but really focus on how does it make you
8:51
feel when you write it. I am my children's
8:55
hero, a proud husband and community leader.
8:59
It's very easy as you're writing those things out to think,
9:04
"Oh, yeah, I say I'm my children's hero, but uh I took a meeting instead of
9:09
making it to my daughter's recital this weekend." Uh-uh.
9:14
You've got to expune and get rid of any of that negative thought. We're not
9:20
perfect. We do the best we can. This will really help define and clarify
9:27
and keep you on point and you'll fall off. Like there are days that even today
9:34
where I'll go a day, two days where I'm not writing my declarations and you
9:39
immediately start to feel things are going off the rails. I need to get back
9:44
to that discipline, my core values, my intention and get back to writing these
9:50
things. And if you're writing it and not living it, you will feel like a fraud.
9:57
So when that happens, is it because it's not what you're
10:01
aligned with and what you really want, or is it because you're not taking the
10:07
steps you know you need to take to make this happen?
10:12
Big difference. If it's you're not taking the steps,
10:17
give yourself a little bit of grace and from a place of love, attack it. Attack
10:21
it. Tackle it tomorrow. Pick it back up and get back on the horse. If it's out
10:26
of alignment, it's not the right declaration for you. And again, mine
10:29
have changed. I can't even tell you how many times over the last how many years
10:34
I've been doing this. Um, I would ask everybody
10:38
at this point to take five minutes and write these things
10:45
out and and after you write them out, ask yourself, do these statements excite
10:50
you? Do they motivate you? Do they create a feeling of love?
10:57
Do they feel authentic and aligned with the prior work that we've laid out?
11:04
and only rewrite the ones or revisit the ones that you feel
11:11
kind of fell flat or disconnected, didn't create that right vibe, that
11:15
right energy, and then lock them in. You know, make a plan and now let's execute
11:21
it. Go get a book or however it is that you're going to do it. Um, for those
11:26
that are more verbal, um, put them on your phone. Make
11:31
them make it your your screen saver. like make it something somewhere
11:35
prominent that you see every day and get in front of that mirror and read these
11:40
things. Before long, you'll have them memorized and you'll really be ripping
11:44
through them with passion. Um, and if you're a paper person like me,
11:49
bust that book out every day first thing in the morning. That's when I do it and
11:54
write them out. I found that uh even when I was being my most
12:02
disciplined at one point in my evolution, it was the last thing I was
12:06
doing every day. But I was still doing it, which was better than not doing it,
12:10
but it was the last thing I was doing every day. And I started to
12:14
subconsciously and then consciously think,
12:17
I put in a 14-hour day today. I've got to go home. I've got to take my daughter
12:21
to the dance. I've got to do this. I' got to then I got to write my [ __ ]
12:23
declarations. No, this should be something that you're
12:28
excited about to start your day. These are things that you're reminding
12:32
yourself of in the morning to keep you in alignment. I am charting my own
12:37
course. I am enforcing my boundaries. I am a proud husband. I am a community
12:41
leader. I am a my children's hero. I am all of these things.
Trying to shorten it up here. I think I can get rid of this.
3:00
Okay. All right. So building on all the
3:17
preceding modules and resource center videos,
3:23
gifts, why finding your why, core values, manifesting declarations. It's
3:27
important to understand what NLP is. And again, there's a million books you can
3:34
read. You could really deep dive on this stuff. And there's some neat things you
3:38
can do for good and for bad, to be candid, once you understand and master
3:42
NLP. But for our purposes, I want to limit the discussion to why it's
3:48
critical in building this rock-solid foundation so you can chart your own
3:53
course and your own path as you move forward in a positive way. So NLP is
3:58
neural linguistic programming. Uh I'm going to ask everyone again uh please
4:03
get a pen and paper so that you can take some notes and go through some exercises
4:07
as we go through this. What is NLP? So
4:14
n neuro is how your brain processes experiences and thoughts.
4:21
Important how your brain is processing an experience and your thoughts.
4:26
Linguistic is the language spoken verbally or internal language. We all
4:32
have internal discussions all the time or written for that matter. How that
4:39
shapes your perceptions and beliefs and programming is how repeated thoughts and
4:45
behaviors form patterns in your subconscious that will absolutely
4:50
influence your actions, declarations, manifesting, so on.
4:56
The most important part for you to understand here is
5:03
you're you're unable to tell the difference
5:09
between what's real and in the 3D world and what's real in
5:16
thought in the subconscious. So again, if your subconscious controls
5:21
95% of
5:25
every single thing that you think throughout the course of a day, 95%.
5:31
And you know, your subconscious cannot tell the difference between what we see
5:38
in the 3D, which means in our daily lives, and what you're thinking about.
5:44
Think about how powerful that is. If you focus on the positive end result, you
5:51
reinforce that positive end result. It aligns with your core values, your mind
5:57
can't tell it's not real. So your mind will then start to create
6:03
the reality that it is real in the present tense. Law of attraction. That's
6:10
how these things start to appear in your world because your mind believes as my
6:17
mind believes this academy is already impacting people in a profound way.
6:23
We're changing lives. We've gotten the attention of education and educators at
6:28
the state level, at the federal level. We're revisitioning things that our kids
6:33
should be learning. where impacting people in their 30s, 40s, 50s, 60s on
6:39
how they approach their day every day. That's already happened in my mind. So
6:44
the world or the universe is now attracting to me the people necessary to
6:50
make that happen. So that's super important. Is that crystal clear to you?
6:56
So I get what you're saying, but I'm So
7:02
something came to my mind when you just said that like in your head you're
7:04
saying you already created it. It's already impacting lives and then he's
7:09
rocking. Come on, boy. Get down.
7:11
Yeah. So it already impacted lives and that's going to attract the
7:16
people in order for you to get there. But if your mind already thinks that,
7:19
would your mind move on then to something else? Right? Cuz it's already
7:23
happened. only if your mind if you're allowing your mind and
7:29
reinforcing in your mind and declaring in your mind something else.
7:34
So if you keep saying that it's impacting lives and changing things
7:43
then the laws of attraction help you get there. Doesn't help you get there. It
7:49
it's you don't it's it's not a choice and it's not subjective. the universe
7:53
will put the people and the steps in your path to make it happen because your
7:59
mind believes it's happened already. So in this dispenser book we talk about
8:04
observing particles, right? And that exercise where they shoot the light
8:11
through one slit, then they shoot the light through two slits and how the
8:15
particles act differently when the particles believe it's not being
8:19
observed. The second you put a camera behind that board, the particles reflect
8:24
on that backboard exactly the way our mind thinks they should.
8:30
That simple example is so [ __ ] powerful that inanimate quote unquote
8:36
particles that we have no influence over, no interaction with whatsoever
8:41
instantaneously change their behavior when they know they're being observed.
8:46
tells you that any reality that you want to see, you will see and create and the
8:53
universe will respond to it. So that's the same thing as like when
8:58
you hear something and like you have like a sentence on on a screen, you hear
9:02
something, you say that sentence, that's what you hear, but then it's the same
9:05
sound, but you change the sentence and you say that sentence, you hear that
9:09
thing, the next thing 100%.
9:11
You ever see that? Uh, that is a parlor trick Tik Tok video. That is
9:17
precisely what that is. But this is now in the subatomic world. To think that
9:25
particles will react in the way and in the place that you
9:30
want them to appear. They started doing another experiment where they were
9:34
randomly looking for a particle in a designated space. and anywhere you
9:40
looked is where the particle appeared. Now, think about if there's 10 million
9:46
uh spaces that you could look at,
9:49
microscopic spaces, and you're looking for a particle in those 10 million
9:54
microscopic spaces. And every single time you look into one of those little
9:58
cylinders, imagine like you're looking in just one little tunnel, this particle
10:02
happens to appear there. The chances are zero that that can happen. 0%.
10:08
It's responding to what it knows you need to see.
10:12
What you're saying is because your mind wants you to see that or you you want
10:16
your mind to see that. That's what you're saying.
10:18
It your your mind is so powerful. That's the punchline. It will create the
10:25
reality you need it to create. It's not tricking you. You are seeing it. It is
10:30
appearing there. Anywhere you look, that's how powerful your mind is. So
10:37
this is how I had nine pages and I'm trying to figure out how to make it
10:39
shorter because it's important for people to understand that if you and I'm
10:44
thinking maybe I take a video the Joe Despensza has a video on it that I like
10:50
cut to here that shows that exercise so people can understand it
10:55
that then ties to quantum entanglement. You ever see ying and yang right? It's
11:00
that ancient symbol that we look at good evil.
11:05
They took two particles that they fused together
11:10
or joined together through physics and then they split them.
11:16
They shot one particle to one side of the universe, another particle to the
11:20
other side of the universe. Then they influenced only one particle.
11:27
They said this particle spin to the right instantaneously.
11:32
The particle on the other side of the universe that was connected at one point
11:37
spins the same way. Then they spun it left, it spun left. Then they moved it
11:40
up, it went up. Then it moved down, it moved down. So things that are on
11:44
opposite sides of the universe are connected
11:48
and will immediately mimic what the other particle is doing.
11:56
Okay. So, what does that mean? That means that if I know for this to be a
12:01
success reframe, I know this is a success and
12:07
it's a success because it got on this show. It was picked up by this. It was
12:11
highlighted by this person. The universe, because we're connected to
12:14
everything, starts pulling those people in your path.
12:23
It's not a parlor trick. It's you create your reality 1 million%.
12:33
What you focus on is what will happen. So you just got to keep telling yourself
12:43
that over and over and over again. And then your brain
12:47
which the subconscious which controls 95%
12:52
fact cannot determine between reality and clear consistent positive thought or
13:01
negative thought for that matter. Can't tell what's real and what's not. So if
13:05
you wake up every day and you're declaring you're the president of the
13:09
United States and you feel it and you believe it and you declare it and you
13:14
take the steps to become you can't wake up say I'm going to be president of the
13:17
United States and do [ __ ] nothing. You will be president of the United
13:20
States. If you look back on the old Trump videos 30 40 years ago he was
13:26
talking about being president. If you are bold enough to declare it and
13:34
you have that courage and you believe in it and you really reinforce it and
13:39
believe in it, the universe has no choice but to respond and create a
13:44
reality for yourself. Think of think of us as
13:49
programs like computer programs. We write our own program. We can alter our
13:55
own program at any time. And once you alter the program, you now have to run a
14:01
different script. But you can't just say, "I'm going to
14:06
write a new program," and not do the work of writing the new program because
14:10
then all the computer can do is go back to the old operating system, right? You
14:15
get the alert on your phone, there's a new operating system on the phone. Your
14:19
phone can't start running the operating system till you download it, right?
14:23
That's what we are. You've heard talk about simulations. Are
14:27
we in a simulation? Chances are overwhelmingly that's what this is. And
14:32
we create our own destiny because we're part of source. For me, source is God.
14:39
And if I'm created in his image and he has the power to create, I have the
14:42
power to create. He has the power to heal. I have the
14:46
power to heal. I won't get into this stuff now, but
14:52
I've done it. done what
14:57
healed people. How every night
15:03
somehow it came to me a light and if I put people in a light and focus and it's
15:09
exhausting but focus on the light and healing they get healed.
15:17
In what way? Like being sick or medically?
15:22
There's like three people I've ever told that to because it sounds [ __ ] crazy,
15:26
but it's not. We have that much power. Every one of
15:32
us. But imagine the damage
15:37
to leaders, structure, government. If everybody understood and believed this,
15:45
what the [ __ ] do we need? Wait, we're going to another war? We're doing what?
15:50
No. You need my taxes to do what? No.
15:55
Well, that's what they need. They need stupid complying people.
15:58
Yes. And we comply. And we say stupid
16:02
compliant people because we recognize it now. I still pay my taxes. I still
16:08
follow the laws. I still do the things that I'm supposed to do according to
16:12
them. Right. Like the the other side of what this is
16:17
going to do is I'm going to get eviscerated.
16:21
I'm going to get [ __ ] on. I'm going to get outcast. I'm going to get every
16:26
negative thing you can drudge up against me and make up against me. As this takes
16:31
off, that will happen because people don't want
16:35
people to know what it's about. Democrats, minorities, for [ __ ] six
16:41
decades, they've promised the same thing, and they've gotten them further
16:46
and further into bad positions. Republicans, conservatives, war,
16:52
big lobbying. For decade after decade after decade, we have shipped our
16:57
children off to fight [ __ ] wars that aren't real, that are manufactured,
17:04
and we're giving our [ __ ] children up.
17:10
One side is no better than the other. They keep control and they keep us
17:16
believing that this is what has to be and it's not.
17:22
This is why they didn't want Trump in office.
17:25
Well, that's when people started waking up more to all this stuff.
17:29
He woke up. That shooting in Pennsylvania is the
17:36
reason we don't He just ended five wars. That's the reason. Because the
17:42
temptation is, well, I know what we need to do. I know we need to demonstrate
17:47
peace through strength. I know we need to do the things we need to do here to
17:51
flex cuz that's best for America is beyond America. This is just about
17:55
people. Why is he getting involved in resolving a 30-year conflict in the
18:00
Congo? Is he the only one?
18:05
What's the economic upside or benefit or detriment to America in the [ __ ]
18:10
Congo? There's none. But he believes now, you can see it.
18:17
There's a a vein of emotion in him that believes you were saved.
18:22
Just as I saved you, I will take you out. You're here to bring peace. Go
18:28
bring peace. And with that, nobody needs money, which
18:38
is why they want to take them down. Someone's got to sell the weapons to
18:41
both sides of the Congo. Somebody has to pay their emissaries and their [ __ ]
18:46
representatives all sorts of money to travel to have these negotiations.
18:51
Somebody h right there's a whole massive economy that comes from war
18:59
and those people just want to keep making money.
19:04
We went to war in Iraq over WMDs
19:09
that weren't there. They weren't there,
19:13
though they did exist because we they used
19:17
them. But we went to war over WMDs in Iraq. And the vice president of the
19:24
United States was a board member and I think a VP just
19:30
before being vice president of the company that was awarded the entire
19:35
logistics contract in Iraq. every toothbrush, every toothpaste, every
19:42
meal, every tent, every barrack, every bathroom, every piece of toilet paper,
19:46
every uniform, every gun, every bullet, every minute of training, every piece of
19:51
technology, every all of it. His company was paid to orchestrate.
19:56
Big train. Yep.
20:02
What? That's great. It's [ __ ] insanity.
20:10
And that's why I get angry when you say something cuz they put a light on it and
20:15
of course and the system is set up with legacy media up until now got the
20:21
advertising dollars. They had the eyeballs and they were told what they
20:25
can and what they can't say. We just watched with Trump.
20:29
This is the second major news agency that is paying huge settlements. They
20:35
caught them editing answers to different questions to make a
20:42
candidate look better and ran it on 60 [ __ ] minutes.
20:50
Think about that for a second. That's election manipulation.
20:56
It It is. They get public money. They get
21:01
advertising money. They are the plat 60 Minutes forever was the place of
21:07
integrity. I'm sure it never was. We just didn't know any better. We didn't
21:12
have available technology and podcast and these other sources to get this
21:15
information out. But if this happened 20 years ago, we never
21:20
would have known about it. We never would have had a clue that they
21:25
were asking her about Iran and cutting in an answer about the economy. What?
21:34
And then people want to argue saying, "Oh, it's their right. It's their
21:37
freedom. The price is freedom." No, it's not.
21:39
It's definitely not. It's not.
21:41
That's their argument. And that's their argument because their
21:45
belief is one of negativity. It's not of how do we do better? It's how do we stop
21:51
Trump? And on the other side, it's not of positivity. It's how do we stop this
21:57
agenda, right? There's just these limiting beliefs
22:02
[ __ ] everywhere. So, we're manifesting and we continue to send to
22:07
How can Congress have an 8% approval rating? 8%
22:12
but 90% of them get reelected every year. Just on its surface, how can
22:19
something have an 8% approval rating but have a 90% re-election rate?
22:25
Doesn't make any sense. There's got to be fraud or something in
22:29
there. Manipulation, fraud everywhere.
22:37
It's so crazy. Even when you bring that up, come on
22:41
examples. Oh, for one, they still don't believe it.
22:46
like they still have an excuse for it or whatever else. Are you not allowed to
22:49
talk about that or anything like that? Yep.
22:53
But that's because they want to believe the negative or they're telling
22:55
themselves it's because they've been conditioned and
22:59
trained for decades. The other side is bad. You're not You
23:05
have no chance. There's no way for you to get ahead. System is sent set against
23:10
you. If they pass this bill, people are going to die. And it's easier to align
23:17
with that and virtue signal than it is to really look at what your gifts are.
23:22
Really understand what your why is. Really write out your core values. It's
23:27
so hard to get in alignment with all of these external [ __ ]
23:32
factors. Okay, Rocky, you win. So that Did you see Bernie Sanders on
23:37
Joe Rogan? Yep.
23:38
So that he brings that the lawsuit up and Berning was like, "No, no, no. It's
23:42
freedom of the press. They're allowed to They're allowed to do this, but then he
23:45
was trying to tell us like, "No, it's not about it's about editing."
23:49
Rock's coming down. Okay.
23:53
It's not about him wanting them to stop reporting news or them deceptively
23:58
editing a presidential candidate. He goes, and he's like, "Oh, no, no." He's
24:02
like, he's pressuring them and it's like uh it's um
24:08
and whatever he said. What was his default answer to point after point
24:13
after point from COVID and the misinformation to ABC to the oligarchy
24:20
tour anytime Joe drilled down on a specific point he gave the same answer I
24:26
don't know enough about that which means he doesn't know what
24:31
that that's his I don't I cannot hear because truth
24:37
and accuracy is not a core value for him.
24:41
I can't even hear what you're saying. I'm going to dismiss it as I I don't
24:46
know the details. So, if I don't know the details, you don't know the details.
24:49
We can't talk about it. So, he was basically just knowing what
24:53
they what the headlines, what they would say, not looking into it, listening to
24:58
the fake news, and when he's trying to tell the facts, he doesn't want to hear
25:01
it. Yes.
25:03
And again, on both sides, every bit as much, the other side does the same
25:10
[ __ ] thing. We should not be bastardizing
25:15
transgender kids. We should not be ostracizing them. But when it crosses
25:21
the threshold and they're playing in our girls sports and people are getting hurt
25:25
and titles are being stripped, we develop this anger. We joke about it and
25:30
we wanna it it's not real. [ __ ] them. This is ridiculous. That's not the
25:36
answer either, right? The answer is not with immigration.
25:41
Round them up and put them in alligator camp. That's a short-term fix for
25:46
safety, but it's not the solution. The solution is fair trade, empowerment,
25:51
education, so that they're not trying to flock one place or the other. That's the
25:55
real answer. USAD.
26:00
Turns out 8% of every dollar actually made it to the people who needed help.
26:07
But in their minds, they've been conditioned because money is the root of
26:11
all evil and absolute power corrupts. Absolutely.
26:16
This is now going to make people die. Forget about 92% of the money being
26:20
squandered and not even squandered, stolen. consultant after consultant
26:26
after consultant after consultant. They're all just eating off the tax
26:29
dollars. Could you imagine if all of that money actually went to the program?
26:36
We should be helping people not in that iteration.
26:41
And the name G gives it more of a people think it's getting cut because it's US
26:46
aid. It's not aid. It's even the name
26:50
brilliant marketing. They're shutting off US aid all around the world. What an
26:56
evil dictator piece of [ __ ] The same thing to do with Medicaid. They
27:00
keep saying that millions of people going to be losing weight. It's not
27:03
million. It's the illegal people that shouldn't be on there. It's like, oh,
27:06
what? You're taking away 11 million. It's like, oh, from people that don't
27:10
deserve it. They don't want to hear that. They
27:12
It's people that are not supposed to be on to begin with because they're not
27:17
Americans. Okay. And you have to have the work
27:20
required. And think about through everything we're
27:24
talking about. Is it better for that person that's a 30-year-old able-bodied
27:30
male to sit on his couch and eat [ __ ] churros all day and collect his check
27:34
and never go anywhere and be angry and miserable? Or is it better to get him in
27:38
the workforce and give him a chance on a path to build something?
27:42
That's better. But isn't that what they want? I'm on the couch.
27:45
Of course, that's the point. That's the point.
27:50
But we keep electing these people. We keep allowing these things to happen.
27:55
And all of this stuff, I'm convinced Trump sees. And that whole Elon Trump
28:01
thing, again, to me, was a certainty. This had to happen. You told me a long
28:06
time ago, start putting tweets out that you want to be able to point to in the
28:11
future. omnibus bills, term limits, all of these
28:16
things that they're talking about now I tweeted about back then.
28:21
But you got to get there. You have to keep making the sausage and
28:28
keep people distracted on what's going over here while you're building cases
28:32
against all these [ __ ] It reminds me of a Denzel Washington
28:37
movie. I'm putting cases on all you [ __ ]
28:41
Yeah. and then say, "Okay, guys, what do we
28:44
want to do? It's all going to come out
28:48
or you all will get pardons forever. I'll be happy to eat that." And term
28:54
limits are across the board because once you have term limits across the board,
28:57
that control and power and grind and money funneling can't exist because, you
29:02
know, in a few years somebody else is going to come in and see what was done.
29:06
You don't have an 85y old person in a wheelchair coming in.
29:10
It's [ __ ] absurd. It's so absurd that these Congress
29:14
members portfolios are smoking Warren Buffett's returns year after year after
29:19
year. Really, but we allow it.
29:23
Y What about this the socialist guy? Is
29:29
that guy going to get elected? If
29:44
Curtis Leewa and Eric Adams do what Tulsi, RFKJ, and Mus did with Trump, he
29:53
will not get elected. But they have to unify.
29:58
Curtis has to drop out. There is no Republican on the the ticket. And he has
30:04
to have like a prominent role in Adam's administration. And everybody has to get
30:09
behind common sense. That's the only way he doesn't win.
30:14
I don't even know how this guy is getting. He'll destroy New York
30:18
completely, but I don't know how people go for that [ __ ]
30:21
because they're the NLP. What they've been trained, what
30:26
they've been taught is we have to be compassionate. We have to take care of
30:32
everyone. How is it possible that these protesters
30:37
burning Tesla, it was the the battlecry of the century,
30:42
then it became support Hamas, battlecry of the century, then it became support
30:49
Iran, battlecry of the century. Before all of that, it was support Ukraine,
30:53
battlecry that like how is it possible your ideology shift? Do you see how
30:59
important core values are? If you lay the foundation of those core values,
31:04
when this messaging comes in, it becomes instantaneous. It become this isn't
31:08
align with me. No. But when you don't have that and your identity becomes the
31:14
rally cry, you'll get behind anything. They're marching in New York City right
31:18
now with Iranian flags because we bombed a facility
31:23
to prevent
31:27
potential end of the world.
31:31
Like one wild card presses a button. Like that's how close we are. We all
31:35
have dead hand protocols in place where if something happens and a president's
31:40
wiped out, automatically missiles get launched.
31:45
One wild card presses that button and it's probably the end of civilization.
31:52
Can't be. But they're trained just to go out there
31:57
and protest. They go out there and protest. No, but they know that it it
32:02
gives them when they're in that group and there's no outside opinion and
32:07
conversations stop and you can't talk to people about reasonable thought and you
32:13
can't listen to reasonable thought. This is what happens. You get in that it's
32:19
it's almost like a sports fan. If you're a Yankee fan,
32:25
you're gonna back what happens no matter what. If you're a Met fan, you're gonna
32:30
back what happens no matter what. Even though, you know, Ray O'Donz was not
32:35
Derek Jeter for years. That's all we heard about. He's better than Derek
32:39
Jeter. Really? Really? But they believe it. You become
32:45
rabid in this silo because you identify with people that look like you, act like
32:50
you, believe like you. So you start to believe it more.
32:55
Right? You know who Jordan Peterson is?
32:59
He has a great segment that he did with Rogan
33:04
when this trans thing was at its height. One of the Disney executives said that
33:11
she has a five and a seven-year-old. Her 5-year-old was trans and her
33:15
seven-year-old was pansexual, which don't even know what that is. And he
33:20
said the odds of having a transgender child at that time was 1 in 3,000.
33:27
The odds of having a pansexual child at that time were at least one in 3,000. We
33:32
hadn't even defined it yet, so it was probably a lot more. But the probability
33:37
of one woman having a trans child and a pansexual child was one in 10 million.
33:47
That's what the odds came out to be or one in n million.
33:50
The odds of her being a devouring mother and narcissist
33:56
was 8,999,999 to1.
34:05
But in this woman's mind, this was reality. This is a [ __ ]
34:10
executive at Disney. Mathematically impossible.
34:19
That's like the Biden election when Biden Trump mathematically was
34:22
impossible. Impossible. But
34:26
you're an election denier. You're this. You're that. Like all the [ __ ]
34:29
[ __ ] It's like, what the [ __ ] [ __ ]
34:32
We got to do better. We have to do better.
34:37
But that starts you going back to programming. It starts the school
34:42
system. Why I'm doing this?
34:45
This is a ton of time, a ton of money, a ton of resources
34:50
that I really shouldn't be dedicating to from a work perspective.
34:54
I don't know if this keeps coming downstairs pacing from door to door.
34:58
Yeah. Can we take a few minutes to here?
James' Social Media Posts:
Date Posted: August 26, 2024
Caption:
Winning in commercial negotiations starts with the details. Focus on tenant guarantees and tricky kickout clauses—they can make or break your deal. Stay sharp and negotiate with confidence.
#CommercialRealEstate #NegotiationTips #WinningMindset #RealEstateInvesting #SuccessStrategies #DealMaking
Transcript:Question:
How to win in commercial L.O.I. negotiations Part 2
James Prendamano Answer: make sure you pay close attention to the tenant guarantee and any kick out clause language that they have the kick outs can be really tricky.
Social Media (IG) Link:
James' Social Media Posts:
Date Posted: August 21, 2024
Caption:
Avoid the mistake of focusing too narrowly in real estate investments. Make sure your team takes a holistic approach to the market, or you could find yourself in trouble.
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#RealEstateInvesting #HolisticApproach #SmartInvesting #InvestmentTips #RealEstateStrategy #WealthBuilding #MarketInsights #PropertyInvestment #RiskManagement #FinancialFreedom #InvestSmart #RealEstateWisdom #StrategicInvesting #RealEstateLife
Transcript:
Stop making this mistake when you're investing or choosing partners to invest with, the syndicators to invest with, I'm noticing real estate's becoming a little bit like the medical industry. There's these specialists that have kind of carved out niches that only look at one little piece of the deal. And in the medical industry, we have doctors, for example, that are specializing on a two inch area, you know, in your ear, and they're brilliant surgeons, but they're not taking a look at what's happening holistically, what's causing the issues in the year and in real estate, we have the same problem if you're not aware of the financial markets, if you're not aware of inventory, if you're not aware of other macro and micro items that are going to directly impact your deal, and have someone on the team that really has a holistic approach to real estate, you can find yourself in a lot of trouble.
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James' Social Media Posts:
Date Posted: August 19, 2024
Caption:
August 17th marked NAR Lawsuit Day—a pivotal moment for all in the industry. For those who got ahead of it, this is an incredible opportunity. Good luck, investors, agents, and brokers! 📈
#RealEstateNews #InvestSmart #OpportunityKnocks #BrokerLife #InvestorAlert #NARLawsuit #StayAhead #MarketMoves #RealEstateInvesting #IndustryUpdate
Transcript:
Happy NAR lawsuit Day to all my investor friends and agents and brokers, hopefully you were able to get ahead of this thing. It's an incredible opportunity, if you have we ended up creating eight new forms for our office and for our investments. It's important to make sure, even as an investor, when you're on the sell side, you're being represented properly, as well as the buy side, there's the original NAR settlement form, which was pre lawsuit, then a cooperating broker with compensation agreement with the seller. New York State disclosure form, MLS agreement for the sale buyers agency confirmation and hold harmless. Buyer representation agreement, contract, pcda seller, acknowledgement. New Open House sign in sheets. New Open House signs. Lots of ground to cover, amazing opportunity if you're able to get ahead of this, folks, good luck.
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James' Social Media Posts:
Date Posted: August 14, 2024
Caption:
Summer is the perfect time to push forward while others recharge. With change comes massive opportunity—now is the time to make your move. Let’s go get it.
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#realestate #brokerage #opportunity #progress #GoTime #OpportunityAwaits #SummerGrind
Transcript:
Dog days of summer, folks are some of the best times to really advance the work that you're doing. A lot of people are away and trying to recharge, and their balance is certainly important. But I came in today with my boy rock laid out the win strategy for this year. I know again, it's important to have to find balance, but with all the changes coming in real estate, there is massive opportunity ahead. It really is go time, so let's go get it.
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James' Social Media Posts:
Date Posted: August 9, 2024
Caption:
Rebranding and strategic planning can transform any space:
Rebranding: Change perceptions with clever naming and signage.
Amenities: Add features that attract and retain visitors.
Diverse Tenants: Bring in varied businesses to drive traffic.
Space Utilization: Turn unused areas into lively community spots.
Increased Engagement: Enhance foot traffic with appealing amenities.
✅ Unlock your space’s potential. Follow for more insights.
#RealEstateTransformation #SmartPlanning #SpaceUtilization #RebrandingSuccess #CommunityEngagement #TenantDiversity #RetailStrategy #PropertyDevelopment #RealEstateTips
Transcript:
Example is in a shopping center, there was a 19,000 square foot basement had great high ceilings. Elevator banks went down to the basement, and first thing we did, of course, was rebrand it. We never called it a basement lower level. We come up with neat names for these things, and you put it right on the elevator bank, and because it had high ceilings, we created this great parents lounge. We put in couches and TVs and a coffee pot, and we immediately leased these spaces up to a soccer clinic, a karate clinic, an autism school, and we created this. It was a net of about 17,000 square feet of fallow space that for the 25 years prior, under the other owner, was never used. Inside of two years, we recaptured all of our construction costs, and we had these parents that were socializing, getting together in the parents lounge, using the free bathrooms, and then cross shopping when they dropping their kids off for an hour long or an hour and a half long class. Typically, they weren't leaving. They were going up and getting a coffee, they were getting a sandwich, they were shopping, and they were engaging in the center.
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James' Social Media Posts:
Date Posted: August 8, 2024
Caption:
The Importance of Strategic Investments
When it comes to investing, understanding the value of strategic build-outs is crucial. Millions of dollars in value were added simply because we optimized the space. It’s all about the math: the cost to build, potential earnings per square foot, and the overall enhancement to the property. By integrating thoughtful concepts, we created an additional 18,000 square feet of productive space. This not only benefits the center’s health but also significantly boosts its market value. When selling, this space is valued at a cap rate, multiplying annual rent collections by a significant factor. Smart investments lead to substantial returns.
#InvestmentStrategy #RealEstateGrowth #SmartInvesting #CommercialRealEstate #PropertyInvestment #WealthBuilding #FinancialFreedom #MarketValue #RealEstateInvesting #PassiveIncome
Transcript:
Millions and millions of dollars of value was added just because we built the space out. It's just math. How much is it gonna cost to build it out? What can we get per foot, and what does it add to the center? So we put all these children's concepts in, because there was no kids concepts here, and that's so important to have a healthy center. And this became another net of 18,000 square feet of productive space. And when you go to sell it, you sell it on a cap rate, right? So whatever you're collecting in rent for the year, the cap rate at the times 15,16,17,18 times that amount. So millions and millions of dollars of value was added just because we built the Space Out.
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James' Social Media Posts:
Date Posted: August 7, 2024
Caption:
Influencers are noting rates coming down and low inventory pushing prices up. In this market, custom projects with multiple value-add opportunities stand out. Features like pickleball courts, dog runs, and championship golf courses add unique appeal and scarcity to properties. Now’s the time to capitalize on these opportunities and secure a one-of-a-kind property with immense potential.
#RealEstateInvestment #PropertyMarket #CustomHomes #RealEstateTrends #InvestmentOpportunity #LuxuryLiving #HomeBuyers #MarketUpdate #investmenttips
Transcript:
Are at a point in the market where you're starting to see influencers talk about rates coming down low, inventories for the most part, prices significantly increasing. Now, when you have a job like this, it's a custom project, there's significant potential inventory here with multiple steps of value add that we've talked about every amenity that we go vertical with is another level of scarcity, and it makes the project more unique. Pickleball courts go in, dog run goes in. That's significant scarcity. You're on a championship golf course. Significant scarcity. Fitness Center, spa pool, another level of significant scarcity. This is the message that I would be conveying to every single buyer.
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James' Social Media Posts:
Date Posted: August 5, 2024
Caption:
The 3 F’s is a method that will dramatically change your sales pipeline and productivity. Here’s how to implement them:
Follow up: Never drop communication with clients, vendors, acquaintances. The more conversations you have, the more likely you are to generate business.
Follow Through: Stay true to your word, have a great work ethic, and genuine intentions for all parties involved in your business.
Follow Back: Always keep in touch with past clients. A closed deal should never be the end of the relationship, it should be the beginning.
Follow these steps and watch your business transform.
#SalesSuccess #BusinessTips #SalesStrategy #ProductivityHacks #FollowUp #FollowThrough #FollowBack #ClientRelationships #SalesPipeline #BusinessGrowth #NetworkingSuccess #WorkEthic #CustomerRetention #BusinessTransformation #EntrepreneurLife #SalesMotivation #SuccessMindset #BusinessDevelopment #ClientCare #SalesGoals
Transcript:
Are three simple steps that can dramatically improve your sales pipeline and your productivity. Number one, Follow up. Follow up with everyone, vendors, clients, whoever it may be, literally, until they're dead or the job is done. Follow through, especially in today's world, do what you say and say what you do. Make sure you have a system that makes you accountable to yourself, your clients, your vendors, etc, and then follow back after we conclude a deal, whether you're on the selling side, the brokerage side, the investment side, past clients, when you close a deal, that should not be the end of the relationship. It should be the beginning of the relationship. These three tips, called the three F's, will really dramatically change your pipelines.
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James' Social Media Posts:
Date Posted: August 2, 2024
Caption:
The number one mistake we see agents make in this business is not listening to what their sellers’ needs are. We may think that the goal is always to sell for the highest possible price in the shortest amount of time, but that’s not always the case. Each seller has unique wants & needs. Listen, and explain how you can solve their problems.
#RealEstateTips #AgentAdvice #ClientFirst #SellerNeeds #RealEstateExperts #ListenToSucceed #CustomerFocused #RealEstatePro #SellerSupport #AgentWisdom #TopAgent #ClientCare #RealEstateSuccess #AgentLife #RealEstateInsights
Transcript:
So the number one mistake agents make when trying to secure listings is they don't listen. We go into listing after listing, we prepare our CMAs. We have in our mind exactly how the presentation is going to go. We lay out the comps, we explain where the market is, and we tell the sellers what we think the sellers want to hear, which is what we want to hear, how we can sell the the home or the product for the highest possible price in the fastest amount of time. That's not always and often, what the seller's number one goal or objective is agents, especially today with the lawsuit changes, we've gotta get on the seller side of the business. Listen to what your sellers have to say. You're there to solve problems, not necessarily sell their product.
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James' Social Media Posts:
Date Posted: August 1, 2024
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We went on record over 2 years ago predicting that interest rate cuts would come in Q3 of this year. The Fed did not cut rates today, but they are pretty much guaranteed to cut them next meeting. It’s already showing in the 30-year mortgage rates, which are down nearly a full 1% since June 25th. The best move you can make is to buy now and refinance later. It’s going to be a wild ride.
#InterestRates #FedWatch #MortgageRates #BuyNowRefinanceLater #FinancialForecast #RateCutPrediction #RealEstateTips #InvestmentStrategy #MortgageAdvice #EconomicTrends #HousingMarket #FinanceNews #RateCut2024 #MarketInsights #HomeBuyers #FinanceTips #MortgageUpdate #WildRide #futureoffinance
Transcript:
Guys, I went on the record back in 2022 that rate cuts would start third quarter of this year. The Fed did not cut today. They are going to cut in their next session. But it's such a certainty that mortgage rates have already come down. It's already built into the market. June, 25 of this year, 30 year fixed mortgage was at 7.4% today it's at six and a half percent. I promise you, this is going to continue for at least two years. Rates are going to precipitously drop and prices are going to go through the roof. If you're thinking about buying and you're waiting for rates to drop, don't do that by now. If you can refinance later, we're in for a heck of a run.
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James' Social Media Posts:
Date Posted: July 31, 2024
Caption:
One of the many things we keep on our radar that help us predict where interest rates are headed is the movement of smart money. Over the past few years, there was a huge amount of cash available to the large institutions, but now you are starting to see cash flow out of them into smaller companies. What does that tell us? Borrowing money is about to become a lot more attractive… #SmartMoneyMoves #InterestRateTrends #FinanceWatch #MarketInsights #InvestmentStrategies #SmallBusinessGrowth #CashFlowAnalysis #FinancialForecast #EconomicTrends #borrowingopportunities
Transcript:
So we promise to keep everyone informed of some of the signs that we see and things that we look at to help us predict where interest rates are going to go. Here's another tip for today, the stock market. Now, I am not a professional stock trader, so don't take stock tips for me. However, some of the things we look at is the Magnificent Seven, those are the Amazons, Tesla and the video, the big dogs, meta in the stock market, though, the overall market has been reporting as strong as historic highs. The majority of the index is, I think it's like 31% comes from the Magnificent Seven. Now, why would they be able to grow over the last few years? Because they have access to cash. They have access to capital. As you see, the smart money start moving from the bigger companies that have had access to capital to the smaller companies anticipating rates are going to come down, and those companies will now have access to credit and they'll be able to scale. It's another one of those dots along the way, but if you connect enough dots, they become dashes, and then dashes become lines. This is another thing we look at as we evaluate these things.
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James' Social Media Posts:
Date Posted: July 29, 2024
Caption:
An option contract gives you the right, but not the obligation, to purchase a property at a set price within a specified time frame. Perfect for investors and savvy buyers, this flexible agreement allows you to control a property without immediately buying it. Secure a great deal or explore opportunities risk-free.
#OptionContract #RealEstateInvesting #PropertyInvestment #FlexibleAgreements #InvestmentOpportunities #RealEstateOptions #SavvyBuyers #SecureDeals #RiskFreeInvesting #InvestmentStrategy #PropertyDeals #RealEstateKnowledge
Transcript:
So recently, I talked about options in one of my videos, and I've got a lot of questions asking, what exactly is an option? How do you execute on it? So if you're interested in speculating on a property and you're not quite sure where it's going to go market wise, you want to lock it up at today's price, you ask for an option from the seller, and you'd be surprised how many sellers are open to this where, essentially, let's say you're looking at a $200,000 asset. You agree on a price. Let's say it's 180 you have the option for a prescribed amount of time, six months, nine months, 12 months, to close at that 180 number, but you have very little risk capital. Typically, the way we structure it is, we say we'll handle their carrying costs, so it'll be the real estate, taxes, their insurance, maybe some utilities. Typically it's a couple of grand, which is, you know, nominal, considering you're looking at 180 or $200,000 property, or whatever the number is. And throughout that period of time, you have the option to close if you would like, and if not, you only lose that money that you risk. Now that's important when you're forecasting the market is going to increase as we are with interest rate drops, because you're locking in at the price today, you're solving one of the seller's issues, which means you're taking those expenses off the books for them, and it gives you time to line up a buyer if you want to assign it, it gives you time to arrange capital, or a lot of different things can fall into place as the market plays out. So again, we go into great detail in the institute, but that's the basics of an option and how it can be an effective in a market like this.
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James' Social Media Posts:
Date Posted: July 26, 2024
Caption:
If you're not geo-fencing your centers, you're missing out!
What is Geo-Fencing?
A tool to capture data from phones entering/exiting your defined areas.
Why Use It?
Learn where your customers are coming from and how far they travel.
See if they're passing similar or even the same stores to reach you.
Benefits:
Target them with ads and social media campaigns.
Get insights into cross-shopping and halo effects.
Strategy:
Geo-fence key traffic corners and each store.
Understand your community and what they need.
Geo-fencing helps you understand your customers better and refine your marketing.
Follow to learn more! 📲 #GeoFencing #MarketingTech #CustomerInsights #RetailStrategy #AdTech #DataDriven #SmartMarketing #BusinessGrowth #TechSavvy #RetailSuccess
Transcript:
If you're not geofencing your centers, you must. So geofencing is a technology that allows you to essentially draw any shape that you want on a map, and it will catch any cell phones that are entering or exiting that zone, and it captures their data. It allows you to learn where they're coming from, how far of a distance they're traveling, if they're passing other stores that are similar, or sometimes, we found they're actually passing the same exact store to get to your center. And there's a reason for that, right? It allows you to remarket to them, send display ads, target them on social media. It really allows you to understand who your customer is. We then also geofence key traffic corners, and we geofence each individual store. We want to know how many people are coming into each store where the cross shopping is occurring, to see what the halo effects look like, and understand in that community with absolute certainty, what is the consumer looking for?
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James' Social Media Posts:
Date Posted: July 25, 2024
Caption:
The importance of cross-shopping and the halo effect in real estate.
#RealEstate #ShoppingExperience #RetailRevamp #CommunityVibes #UrbanDevelopment #FamilyFriendly #ShopLocal #HaloEffect #RealEstateInnovation #TrendingNow #InvestSmart #RetailRevolution #ViralRealEstate
Transcript:
So when we were identifying how we wanted to move this family model in Carter's was an existing tenant. Obviously, they sell children's clothing. So we put a Carter's, we put a Rocket Fizz, we put a gift shop, we put a nail salon, and then we did the parents lounge downstairs in the children's wing, because you want that cross shopping and that halo effect.
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James' Social Media Posts:
Date Posted: July 24, 2024
Caption:
We’ve been calling it out for years… The changes you’re about to see unfold are going to transform the industry as we know it. It’s gonna be a wild ride. Stay ahead of the curve with PreReal Investments.
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#IndustryRevolution #GameChanger #FutureOfInvestments #PreRealInvestments #StayAhead #InvestmentTrends #TransformingIndustry #Innovation #FinancialFreedom #WealthBuilding #InvestmentOpportunities #MarketTrends #InvestmentStrategy #EconomicGrowth #NewEra #FinanceGoals #WealthManagement #InvestSmart #FutureReady #FinanceCommunity #TrendSpotting #EconomicTrends #FinanceRevolution #InvestmentInsights #FinancialForecast #disruptthemarket
Transcript:
What's coming, I believe will be the greatest buying buying a buying opportunity of our lifetime. We're going to make 2008 look like tea with Gandhi. 2024, 2025, will be the greatest buying opportunity ever in the country. Every indicator and every economic principle that we are aware of and have studied tell us that we're headed for an inflationary period. It is really past a bit of doubt over what is the New York market look like in 15 20, years, we are going to continue to see this mass exodus. I believe, you know, I shouldn't have bought that lot in downtown Manhattan 20 years ago. Said nobody ever until now, folks are leaving every day and they're not coming back. People are starting to look at the opportunity cost and the legislative threats and inflation, and they're starting to hedge in an inflationary period like this, chances are rent is only going to go up, but if you're not fixed on your debt, boy, you could be into a world of hurt.
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James' Social Media Posts:
Date Posted: July 23, 2024
Caption:
The NAR lawsuit is coming down to the wire. Many people in the industry are not even aware of how drastically things are about to change. What steps are you taking as a real estate professional to protect yourself?
#RealEstateRevolution #NARLawsuitUpdate #ChangeIsComing #IndustryShift #ProtectYourPractice #RealEstateFuture #AdaptOrFallBehind #RealEstateInsights #ProfessionalAlert #industrytransformation
Transcript:
I wanted to talk to investors and agents alike. We're down to the wire here with the NAR lawsuit, and while I've heard a lot of talk about how it's going to impact the industry, and some people are bullish on it, because it does create huge seller opportunities if you're a listing agent, others are furious with it, either way, it's happening, and we need to take steps here, and I'm not seeing the steps being taken that I think should be occurring in the industry, on the agent side. Have you looked into Zillow and the new programs that they're launching, and in a matter of weeks, if you are not qualifying with the new requirements, essentially, it's going to be almost impossible to get buyer leads through Zillow. And if you're an investor and you have a big portfolio or any seller, are you sure that your agent is prepared for what's coming? For a long time, we've been investing in the digital side of the business to try and get ahead of these things so that we could control the lead flow for our portfolio and for our clients. And I'm just curious how many people really understand what's about to happen and what steps they're they're taking to protect themselves. It's going to be a wild time, guys.
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James' Social Media Posts:
Date Posted: July 22, 2024
Caption:
One of the hottest topics of this political cycle is how to make home ownership more affordable. We’ve heard several politicians from both sides raise this issue. With the approval of 40 year mortgages back in October, it’s only a matter of time before we start seeing it as a widespread mortgage product coming to market. What are your thoughts on this?
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#HomeOwnership #AffordableHousing #MortgageRates #RealEstateTrends #HousingPolicy #PoliticalDebate #40YearMortgages #HousingAffordability #HomeBuying #MortgageNews #RealEstateTalk #HousingMarket #Finance #PropertyInvestment #PoliticalIssues #markettrends
Transcript:
Folks, we have to continue to pay attention to the signs. There's all sorts of studies that talk about Gen Z and millennials. Number one issue this election cycle being, how do we make homeownership more affordable? How do we preserve that American dream we saw in the debate with Biden and Trump, both candidates spoke about making homeownership more affordable. We saw JD Vance talk about it. We saw a vivac talk about it, and speaker after speaker after speaker talking about how we have to save the American dream, and we have to make homes more affordable again. At the same time, we have a $5 trillion plus or minus surplus of spending during COVID That has to be offset. So how do you offset that gap? Interest rates is one of them. You all know how I feel about interest rates at this point. The second way would be a new mortgage product. Keep your eye out for 40 year mortgages, folks, it'll help bridge the gap. Stay ahead of the curve.
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James' Social Media Posts:
Date Posted: July 20, 2024
Caption:
70% of home buyers say they are waiting for interest rates to drop before making a purchase. With inventory trending towards historic lows, what is going to happen when the rates finally do drop? Think supply and demand… we have been saying for years that we are headed for a period of asset inflation like we have never seen before. Stay ahead of the curve and buy now if you can.
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#realestate #supplyanddemand #homebuyers #ratedrops #sold #realestateinventory #brokerage
Transcript:
Recent study said 70% of home buyers are waiting for rate drops before they enter the market. Back in 2005 we had about 8 million homes that sold last year, we just cracked 4 million. So inventories are dropping their historic lows, and think about supply and demand folks, right? If you have low inventory and 70% of buyers waiting for rates to drop before they enter the market, what's going to happen when these rates drop? You're going to have 70% more buyers, and prices are going to significantly increase. We really feel we're headed for an incredible period of asset inflation, historic if you have the ability to buy now, home, land, whatever it is, this is the time to buy.
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James' Social Media Posts:
Date Posted: July 19, 2024
Caption:
An issue with Crowdstrike’s recent “software update” has lead to the largest IT outage in history spanning worldwide, hitting airlines, hospitals, and several other industries. What are your thoughts on this?
Transcript:
So we just wrapped up a great week in New Mexico, and I was excited to get home to my babies and my mama. And of course, we're grounded with flights, as so many people are. And I was just curious, am I the only one who doesn't believe that the airline systems have gone down, emergency services have gone down. The hotel systems have gone down with difficulty checking in. Traffic signals have gone down. Bank apps have gone down all over the country, and I'm hearing all over parts of the world. Does everyone really think that this was software updates that spread across all of these different platforms? Uh, curious to to hear what people think down in the comments. Let me know. Stay safe, guys.
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James' Social Media Posts:
Date Posted: July 19, 2024
Caption:
Developer vs. Investor: Which Path Would You Choose?
Building a golf course resort from the ground up in New Mexico—hotels, retail, the works. We've taken on the initial risk, but now it's smooth sailing for secondary investors. Are you a risk-taker or prefer playing it safe? 💼
#realestate #prereal #realestateinvesting #investmentproperty #investormindset #RealEstateJourney #InvestmentStrategies #RiskAndReward #NewMexicoProjects
Transcript:
Video Transcript from Real Estate Influencer:
The question is, what's better being an investor or developer when it comes to real estate? For me, being a real estate developer is far too risky. It takes far too much time, and I've always heard the expression the second guy in makes the money. So when you're a developer, you're gonna have a long time frame, from the time you buy the property to the time you get all the entitlements you need, get all the money together to build the project, get the permits, then sell the project or rent the project out. You could easily be talking about 4,5,6,7 years, depending on the size of the deal.
James Prendamano Reaction:
So in New Mexico, we're developing a golf course, resort hotels, retail, much of that is ground up, and that does come with commensurate risk. And why we led with our capital. First, we have no investor money in the initial tranche on the secondary raise. As things have stabilized, it's easier to do that, but again, it's just different strokes for different folks. Some people like to be more passive. Some people want the bigger win so there's more risk.
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James' Social Media Posts:
Date Posted: July 19, 2024
Caption:
Success in real estate is predicted on being able to foresee patterns, trends, and make predictions about the market. Many of the things that have been unfolding recently have been predicted on our podcast years ago. Stay tuned to stay ahead of the curve.
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#realestate #brokerage #realtalk #predicitons
Transcript:
So we hear all the time from real estate investors when asked about predictions. Oh, nobody has a crystal ball. Obviously, nobody has a crystal ball, but our success is predicated on making predictions and staying ahead of the markets. Right? You've got to be ahead of the curve. We've long, for years now, been on the record, on the pre real podcast covering topics like the decentralization patterns across the major cities, the fact that inflation was coming and when the fact that interest rates had to go up as a function or a byproduct of that inflation, also as a result of that, we knew that the multifamily space was going to be in trouble because of the debt structure. Many of these deals were short term debt, and that there was going to be a bank crisis. And now we're starting to see these things bear out, and people are asking, How do you do this? So first of all, history has to be a teacher, right? We study these previous patterns, and they help us to inform decisions on what we think is going to happen next. We pay attention to the details, local, national and international trends. We pay close attention to what's happening culturally, what's happening on the ground, what are some of the largest smart funds doing at the same time as these things are playing out, we do not pay attention to the headlines. Just today, the Fed had said CPI showed price drops, which opens the door for them not holding the line on the 2% target on inflation before a rate cut. I'm committed to sharing more of these predictions based on what our eyes and ears are telling us, not what the headlines are telling us. So be sure to like and follow if you want to learn more about how we do this, because we're going to be sharing quite.
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James' Social Media Posts:
Date Posted: July 16, 2024
Caption:
Just in: Biden calls for a 5% cap on annual rent increases. This attempt to tame inflation would be detrimental to real estate investors. What are your thoughts on this?
#rentlaws #dailynews #realestate #rental #rentals #laws #realtalk
Transcript:
Yeah, so yesterday, it was announced that Biden is unveiling a plan to roll out national rent control. This is totally absurd. I've made a video on this a few years ago when New York first started contemplating Good Cause Eviction. How is it possible that the government, who is absolutely unable to cap their spending and expenses right, put a cap on how much rent can be raised on a national scale for multi families, without question, there's an issue, and we need to do a better job of creating more housing so that we increase supply right drop demand. Prices will come down on rental units. But if the government has increases on fixed expenses, real estate, taxes, insurance, labor, repairs, material far exceeding 5% How could they possibly cap the increases that you can apply on your rentals at 5% if the government can't keep the expenses at 5% that would ensure real estate investors and multi families would be losing money, and if we have a housing crisis and a shortage, and you're guaranteed to lose money every year because The government controlled expenses and the bureaucratic expenses exceed 5% who would invest in or build multi families? We gotta think folks.
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James' Social Media Posts:
Date Posted: July 15, 2024
Caption:
What's your favorite market? 🏙️
Remember, it's not just about chasing the hottest trends. The best assets need solid infrastructure to manage and maintain them across multiple locations. It takes more than talk—it's about building the backbone to support your investments. 🏢
#prereal #realestate #entrepreneur #investmentproperty #propertymarket #markettrends #marketingevolution #businessgrowth #investormindset #SmartInvesting #RealEstateWisdom #MarketSavvy #InfrastructureMatters
Transcript:
Video Transcript from Real Estate Influencer:
Your favorite markets? I don't have a favorite market for me. It's, I'm in a city, okay? Because I'm a much more microeconomic real estate investor, I like to look at the specific corner within a surrounding one to two mile radius and see how it performs there
James Prendamano Reaction:
So without a doubt, you don't want to get caught in the hype of a specific market. You want the best assets in a particular market. But with that comes infrastructure. If you're going to be buying assets in multiple states, multiple cities, someone has to maintain them, manage them, lease them. And it's not as easy as it sounds to mobilize that, but if you have that infrastructure, yeah, you pick the best real estate in the best market you can with, with the most upside. But short of that, it's one thing to talk about doing and it's another thing to create that infrastructure.
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James' Social Media Posts:
Date Posted: July 12, 2024
Caption:
Thinking about using home equity to dive into real estate? 🏠➡️🏢 Remember, it's not a guaranteed win. Real estate investing has its risks and complexities. If you're asking questions about refi taxes or cash flow on a $60M asset, it might be worth reconsidering. Take your time, do your research, and be prepared for the challenges ahead. 💡
#prereal #realestate #commercialrealestate #realestatetips #realestateinvestor #investor #sales #realestateadvice #opportunities #homewithpurpose #knowledgeispower #RealEstateInvesting #FinancialWisdom #InvestSmart
Transcript:
Video Transcript from Grant Cardone:
I had made a mistake and bought a house, had a bunch of equity in it took the equity bought an apartment building seven years after I bought the apartment building, and the lender called me and said, Hey, would you like to refinance your loan $60 million more than the last loan? We'll pay off your previous loan of 45 we'll give you $60 million it closed. And I said, is the property going to steal cash flow? Oh, yeah, you got plenty of room. No, no problem. I mean, you're, you're like, it's, it's perfectly safe, wow. So I said, you're going to give me 60 million. Only had 15 million in the deal. I said, I'm going to make four times on my down payment. I'm going to get my down payment plus $45 million and I still own the property, and it's still cash flows. Now, I said, let me ask you something. What's the tax implication on the $45 million they said, Nothing, wow, that's a party.
James Prendamano Reaction:
So if there are people that have the ability to sell their house and then use the equity in their next house to buy an apartment building, great, are you going to Forex your cash in? No. If you're asking questions like, how does the refi proceeds get handled from a tax perspective, you probably shouldn't be doing it. If you have to ask questions like, Is it still going to cash flow and you own a $60 million asset, you probably shouldn't be doing it. I get the principle. And his idea is to take the equity, or get rid of the home altogether, and go full bore into real estate investing. But there are so many things that can go wrong and do go wrong and will go wrong along the way, it's not as easy as take some equity out of your house and then you own a $60 million building like that. Kind of thinking will get you in a boatload of trouble quick.
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James' Social Media Posts:
Date Posted: July 5, 2024
Caption:
Real talk: Syndicating isn't a walk in the park. It takes experience, teamwork, and expertise. Don't rely solely on pro formas and models—they rarely unfold as planned. Trust in a strong sponsor to guide you through the challenges.
#RealEstateWisdom #SyndicationRealities #realestatewisdom #realestatebroker #propertyinvestment #realestateinvestor #realestateexpert #realestateinvestment #realestatesyndication #prerealrealestate #propertymarket #investor
Transcript:
Video Transcript from Dave Ramsey:
I've got several 100 million dollars for the real estate today. One thing I know for sure is if you tell me the renters are going to pay the payments for you, that tells me you've never managed rental property. Because anybody who's ever had a renter or been a renter, and I have both, I've been a renter too. It knows that sometimes renters don't pay. Sometimes there's cancer, sometimes there's car wrecks and job loss. Sometimes there's a pandemic.
James Prendamano Reaction:
Thank you. Dave Ramsey, that's what we're talking about. It's not that easy, folks. A lot of experience, a lot of team building, a lot of expertise goes into this. If you're thinking about syndicating, please don't depend on the proformers and the models they're drawn up to look good. They never go the way they're drawn on paper ever. And you need a strong, strong sponsor to navigate the choppy borders. Anyone who tells you their deals go exactly according to script are not telling you the truth.
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James' Social Media Posts:
Date Posted: July 3, 2024
Caption:
Here’s some insight on our New Mexico project. Unlike typical developers who just sell lots and build, we take a meticulous approach. By carefully raising and dropping grades, we ensure that existing views are respected. Homeowners will see the benefits firsthand before any construction begins. It’s all about maintaining the beauty and integrity of the neighborhood.
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#prereal #realestate #realestateinvesting #investmentproperty #realestateinsights #realestatesuccess #ThoughtfulDevelopment #CommunityFirst #NewMexicoProject #SmartDevelopment #RespectfulBuilding #SustainableLiving #QualityHomes #NeighborhoodIntegrity
Transcript:
Most developers will just sell lots and put homes on those lots. And what happens? Happens? Joe has been meticulous in raising grade and dropping grade. If you came and saw these sites a few weeks ago, if somebody went vertical behind you, you lose the view. So wherever we own the lots, we'll be signing contracts, and then there'll be like, a two week period where we'll cite the home to show the homeowner the advantage, because we have to be respectful of people who are here already. And the last thing we want to do is sell something and then have their views get blocked. So we're taking every step to make sure that we address that properly.
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James' Social Media Posts:
Date Posted: July 2, 2024
Caption: Curious about the biggest market opportunities today? Here's a closer look:
• Leisure Market: With boomers seeking to stretch retirement dollars, leisure investments like golf courses are thriving.
• Built-to-Rent Housing: As housing costs rise, built-to-rent models offer lucrative alternatives.
• Medical Sector: Significant investment in medical research and logistics to meet growing demands.
#prereal #realestate #realestateinvesting #commercialrealestate #investmentproperty #investormindset #businessgrowth #entrepreneurship #businessopportunity #realestatewisdom #MarketInsights #InvestmentOpportunities #FutureTrends
Transcript:
The three biggest markets where we see opportunity leisure boomers are aging out. They're looking to stretch the dollar further as they enter into their retirement ages, golf courses, housing developments, along those types of things we think are absolutely exploding. We know the numbers tell us that golf recreationally is through the roof, built to rent. It's become more expensive to live. The alternative are these built to rent models, I think more money will be raised in built to rent than ever was raised in multifamily. Medical, tremendous amount of money going into medical and research. It's got to be true. Medical space and logistics. As we continue to import more and more product, we need places to receive the product, break down the product and redistribute the product.
Social Media (IG) Link:https://www.instagram.com/p/C87ZKNUsdxr/?hl=en
James' Social Media Posts:
Date Posted: June 28, 2024
Caption:
Thinking about flipping a house? Here's the reality: It's more than finding a steep discount. From navigating permits to selecting the right contractors, here's what you need to know in competitive real estate markets.
#prereal #HouseFlippingRealities #realestateinvesting #opportunities #residential #realestatetips #businessopportunity #realestatebroker #realestatewisdom
Transcript:
Video Transcript from Real Estate Influencer:
Yeah. Alright. So number one, buy it, right? Buy it off the market. Okay, do not buy a property on the market. You got the most competition. Number two, put it on the market right after you bought it, right? And don't put any money into it and flip it. That's the best way to do it. That's a whole tail if you don't buy a light cosmetic fixer upper that just needs basic stuff that you don't have to pull any permits on, and then turn that thing as fast as possible, because it's the time velocity of money, the faster you can turn your money. That's why you can make 400% returns of real estate. Because if I put this amount of money into a property, I flipped it four times in a year, I make 400%. Let's go
James Prendamano Reaction:
Again. If you are blessed to be able to buy real estate at a 400% discount to market, not put any work into it, and flip it great. Typically, it requires a repositioning, and again, it brings you back to contractors, having the right vendors, pulling permits. These are great ideas, but they're just really not based in the realities, especially in competitive markets. In real estate, it just doesn't exist.
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James' Social Media Posts:
Date Posted: June 19, 2024
Caption:
Are syndicators missing the mark or already behind the curve?
Let's dissect:
• The rush to rescue capital: Is there a scramble to offset underperforming assets?
• Beware the allure of pro formas: Have projections met reality amidst rising rates and expenses?
• Adaptability is key: Can syndicators navigate unexpected challenges and market shifts?
• It's about the person behind the deal: Prioritize experience and resilience when entrusting your investment.
#prereal #realestate #realestateinvesting #commercialrealestate #prerealinvestments #investormindset #businessgrowth #opportunities #InvestmentInsights #AdaptabilityMatters #KnowYourSyndicator
Transcript:
So it's not so much what syndicators are missing, it's what they've missed. It's too late right now. There's a big run to rescue capital. People are looking for money to help offset those performers that we talk about, that are there to sell you. You've never seen a performer you didn't love and the numbers didn't hit where they thought they were gonna hit. So now everyone's seeking capital to kind of bail out their notes come due, their rate is double what it was. They haven't hit that 50% rent increase. They haven't cut expenses by 30,40,50% in the face of inflation. And their notes due, and there's nobody to take that debt out. So now, as this kind of turns over, I think you're going to see the shift to the markets. We talked about same principle, though. It's not the piece of paper, it's the person behind the deal. Have they been here before? Do they know how to manage when things go wrong? Any syndicator tells you that things aren't gonna go wrong. The conversation should be over real estate. It never goes the way you script it ever you're always going to have to adapt. And if you can adapt and recognize that you need to adapt early enough, I would think long and hard before I put my money there.
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James' Social Media Posts:
Date Posted: June 14, 2024
Caption:
How do you assess your local market for investment opportunities? Here's a closer look:
✅ Annual SWOT analysis: Strengths, weaknesses, opportunities, threats.
✅ Year after year, legislative risk emerges as the top threat.
✅ Concerns arise about the uncertainty of future regulations.
✅ Risk vs. reward: Is it worth investing in a market with persistent legislative challenges?
✅ With the risk of criminal prosecution looming, is it wise to allocate capital here?
#prereal #realestate #realestateinvesting #commercialrealestate #investmentproperty #statenislandrealestate #entrepreneur #prerealinvestments #businessgrowth #statenislandrealtor #realestatetips #MarketAnalysis #LegislativeRisk #InvestmentStrategy
Transcript:
So every year we analyze our local market, where we're investing and where we want to invest. If you do a SWOT analysis, strengths, weakness, opportunities and threats, every year, the number one threat has been legislative risk. And if that's at the top of your analysis, year after year in your market, you have to be concerned about what tomorrow is going to bring. You can't assume that. Well, it doesn't make sense to pass these things because they continue to pass. And it's just the risk is not worth the reward anymore. Here, that's the bottom line. You boil it down, you get rid of all the other noise. It's not worth it to risk your capital here, we're getting prosecuted criminally. It's just gone so far the other way. It may be well intended. It may not. But how do you take capital and place it here? You have to be nuts.
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James' Social Media Posts:
Date Posted: June 12, 2024
Caption:
Ever wondered how to let go of that mortgage payment? 🤔 Let's explore:
• Feeling trapped at 3% or 3.5%?
• Physically freed from the job, but mentally tied to the payment.
• Considering the switch: 7% on a half-million-dollar property vs. 3% on a million-and-a-half-dollar property.
• It's a mindset shift: Expose yourself to new opportunities, understand the lifestyle implications.
• Once you see it, feel it, and understand it, falling in love with the change is inevitable.
#prereal #realestate #realestateinvesting #commercialrealestate #investmentproperty #prerealinvestments #entrepreneurship #realestatejourney #realestateexpert #MortgageDilemma #LifestyleChoices #FinancialFreedomJourney
Transcript:
People bought and refinanced, and they're at 3% or three and a half percent, and they're miserable, and they're not physically required to be at their job anymore, and they feel like, how do I let this payment go? And the more that they learn the opportunity, and the more they recognize 7% on a half a million dollar property that lifestyle, or 3% on a million and a half dollar property in this lifestyle, it's a no brainer, but they have to be exposed to them, right? Have to see it, feel it, understand it. And once people get there, they fall in love.
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James' Social Media Posts:
Date Posted: June 10, 2024
Caption:
Ever wonder what half a million dollars gets you in a big city these days?
Let's break it down:
• Selling semis for over a million dollars - What's the deal?
• Co-op or condo: What are your options?
• Two bedrooms? Or 600-700 square feet?
• Consider the trade-offs: Long commutes, high taxes, congestion, and pollution.
• With hefty regulation, are there better places to invest your money?
#prereal #realestate #realestateinvesting #commercialrealestate #investmentproperty #statenislandrealestate #prerealinvestments #entrepreneur #investormindset #UrbanRealities #InvestmentConsiderations #CityLivingChallenges
Transcript:
It's hard to even quantify what half a million dollars buys in the big cities anymore. Now we're selling semis now for over a million dollars. So what are we talking about? Co Op or condo? Maybe you get two bedrooms. Maybe you get six or 700 square feet, depending on where you are. You get a long commute in. You get a long commute back. You get incredibly high taxes, you get congestion, you get pollution, you get a ton of regulation. There's better places to put that money.
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James' Social Media Posts:
Date Posted: June 7, 2024
Caption:
Looking to invest in assets outside our state? Consider your options:
• Trust the process of a specific project: Understand supply, demand, distribution, and marketing control.
• Delve into global influences: Ensure a grasp on factors affecting the asset's market.
• Or, opt for passive investment: Join a fund with a trusted partner overseeing all aspects.
• Remember, success lies in mastering external factors to drive value beyond real estate deals.
Transcript:
If you're looking to invest in specific assets out of state, you really have two choices again, either trust the sponsor of that project, understand that they know and have control over the supply and demand. They have control over the distribution, they have control over the marketing. They have control top to bottom on the global influences of that asset, or passively invest, invest in a fund with a trusted partner that has control over all of those pieces. Deals are not limited. Never are they limited to just the real estate. It's all the external factors that you have to account for. That's where the magic happens. That's where you really drive value, or you don't, and you get to trouble.
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James' Social Media Posts:
Date Posted: June 5, 2024
Caption:
Are you ready to navigate the market's twists and turns, or are you risking trouble in the frenzy?
• Everyone talks about capitalizing on opportunities, but are they truly equipped for the journey?
• What happens when inexperienced players dive into a booming market?
• Are you prepared for the influx of capital and its implications?
• Beware of "sexy" investments that might lead to unprepared sponsors and potential pitfalls.
• Remember, it's not just about chasing trends, but about being knowledgeable and resilient in the face of market dynamics.
#prereal #realestate #realestateinvesting #commercialrealestate #investmentproperty #statenislandrealestate #prerealinvestments #entrepreneurship #opportunities #MarketInsights #KnowYourInvestments #StayPrepared
Transcript:
One thinks it's sexy to have doors. What's not so sexy is when the sponsor behind those doors are not prepared for tomorrow. That's when you get into trouble. Everybody was talking about, I have 1000 doors, 2000 doors, 5000 doors. They didn't tell you that they owned 1% in a passive way in those doors, right? So as the space heats up and there's massive amounts of money flooding into that space, you end up with people that are not professionals acting as professionals. They start to GP deals. They're actually running these deals. And that's the analogy I made is when your dentist is saying, hey, it's a great time to invest. I've got this deal in Louisiana. We're looking for $50,000 you know, per share to get involved. Dentists don't run real estate deals like it's a good time to get out, right? Because that's not what they do.
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James' Social Media Posts:
Date Posted: June 3, 2024
Caption:
Ever wonder about the state of the housing market? Is multifamily living up to its hype as demand soars? 📈
- Insights from the "Best Ever Conference" revealed a staggering 4-6 million unit shortage in housing demand.
- But does this mean smooth sailing for multifamily investments? Not quite.
- Despite high demand, investors are facing unexpected challenges, seeking rescue capital to navigate the market's complexities.
#HousingTrends #MultifamilyMarket #InvestmentInsights #RealEstateNews #realestateinvesting #commercialrealestate #investmentproperty #entrepreneur #investormindset #businessgrowth
Transcript:
One of the biggest takeaways from the best ever conference this year is demand for housing is higher than it's ever been, four to 6 million units. That means multifamily is in really good shape, right? Not exactly. A number of the investors are seeking rescue capital now. So you have this asset class that has probably higher demand than ever before, but also bigger challenges than ever before.
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James' Social Media Posts:
Date Posted: May 29, 2024
Caption:
Break free from limiting beliefs...They're just illusions holding you back. It's all about what you believe and how you communicate it:
✔️Lead with conviction or follow the crowd.
✔️Know your market, do your homework, and watch success follow suit.
✔️Don't let doubts dictate your path.
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#prereal #realestateinvesting #commercialrealestate #investment #entrepreneur #opportunities #businessgrowth #investsmart #inspiration #life #propertyinvestment #realestateinnovation #BreakLimits #BelieveAndAchieve
Transcript:
I mean limiting beliefs. They're everywhere, right? I'm not good enough. I'm not smart enough. They're not gonna pay enough. I charge too much. The value isn't there. It's all nonsense. That's all between the years. None of that's real. What you believe in and what you convey is what is real. And if you lead, people will follow. And if you are in this business and you're not leading, you're following. Like one of the biggest mistakes people make in real estate is they invest in the headlines. They're following what the media wants you to hear about, what's happening transactionally, which, by the way, is a year old, right? Our business sale happens. It goes into contract. Sometimes it doesn't close for 12 months later, and they're reading those headlines a year late, and they're behind the eight ball. If you know your market, you do your homework. That's where you crush.
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James' Social Media Posts:
Date Posted: May 23, 2024
Caption:
Ever witnessed real estate flip from best to worst and back? 🏡 Sponsorship and execution are the keys.
✅ Sponsorship's pivotal role.
✅ The magic of right sponsorship .
✅ Experience vs. theory.
✅ Navigating challenges with finesse.
#RealEstateFlips #MasterfulExecution #prereal #realestate #realestateinvesting #commercialrealestate #investmentproperty #statenislandrealestate #prerealinvestments #entrepreneur #investment #opportunities #businessgrowth #entrepreneurship #realestatetips #investsmart
Transcript:
I've seen the best real estate turn into the worst real estate with the wrong sponsor, and I've seen the worst real estate turn into the best real estate with the right sponsor. It's about the experience of the partner executing the deal. There's a huge difference between reading books about executing a real estate deal and actually executing a real estate deal. My things never go as planned. They never go on paper, that's just a fact. It's not if things are gonna go wrong, it's how are you going to react when those things most assuredly do go wrong? That's what separates the experts from the novice.
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James' Social Media Posts:
Date Posted: May 20, 2024
Caption:
Exploring the best brokers in the country has been a game-changer. But here's the twist - we're not just stopping there! How do we connect the dots across the entire network? 💡 Join us as we delve into the details:
✔️Unveiling top-tier brokerage firms across the nation.
✔️Bringing together 330 brokers for a monumental project.
✔️May opening: marking the beginning of a new era.
✔️The art of controlling assets and understanding the market.
✔️Relentless tenacity: the key to conquering every aspect of deals .
#RealEstateRevelations #BrokerageBrilliance #prereal #realestate #realestateinvesting #investmentproperty #primelocation #prerealinvestments #entrepreneur #investormindset #opportunities #businessgrowth #residential #realestateinsights #propertyinvestment
Transcript: So that's part of controlling the ether, right? We found the best two brokers in the state. We found probably the best brokerage firm in the world, Keller Williams, and in part of the response and part of the request we've made is, how do we tie in the whole network here, they're getting 330 brokers, putting them on busses and bringing them down to the project for an opening that we're doing in May. Right? That's part of controlling the asset and controlling the ether and understanding you have the best of the best. That's what you have to do. You have to attack every single component of a real estate deal with relentless tenacity. That's how you win.
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James' Social Media Posts:
Date Posted: May 16, 2024
Caption:
Ever Wondered About the Power of Tangible Assets?
Discover why real estate is your ticket to lasting wealth 💼
Learn how to capitalize on pent-up demand & falling interest rates 📉
Secure your financial future with smart investments 🔒
#InvestSmart #WealthBuilding #realestate #realestateinvesting #commercialrealestate #statenislandrealestate #investment #entrepreneur #nycrealestate #prerealinvestments
Transcript:
Going to see again, the largest period of asset the most explosive asset inflation we have ever seen. And again, people are making decisions on headlines, right? We saw this in 2017 we started talking about the decentralization of real estate. The litigation risk was too high, the legislative risk was too high, the tax risk was too high. So we said, let's go find other places where there were emerging markets and opportunities. Then you add COVID, and this whole paradigm has shifted. There are markets we talked about earlier, like Detroit, when you remove the job base from a major city, why stay for the high crime, for the insane cost of living, for the congestion, for the pollution? Why? That's what's happening now. So if you have access to liquidity and you're in a cash position, our advice has been, go buy yourself some real estate, get your hands on tangible commodities, because it's going to be a hell of a run with this pent up demand, dropping interest rates going to be what.
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James' Social Media Posts:
Date Posted: May 13, 2024
Caption:
Seeking ambitious individuals for real estate. We offer top-notch resources and expert guidance to help you thrive in the property market. If you're ready to commit fully and turn your passion into success, let's talk. No backup plans, just forward momentum.
#RealEstateOpportunity #AmbitiousMinds #realestateinvesting #commercialrealestate #statenislandrealestate #investmentproperty #prerealinvestments #nycrealestate #businessgrowth #residential
Transcript:
I'm not here to spoon feed anybody. We're looking for hunters. We give them the tools. We help show them where to hunt. We show them how to hunt better. But we want people that don't have a plan B, they're all in and they're gonna make this work, because they have to. That's where you get excellence.
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James' Social Media Posts:
Date Posted: May 10, 2024
Caption:
What I've learned from business coaching... Ever wondered how giving 100% and effective leadership can enhance your real estate relationships?
✔️Explore the impact of wholehearted dedication in client interactions.
✔️Discover how leading by example can foster trust and rapport.
✔️Learn why commitment to excellence leads to lasting connections.
Tune in now for invaluable insight.
#RealEstateSuccess #RelationshipEnhancement #EffectiveLeadership #realestate #statenislandrealestate #investment #clientrelationships #statenislandrealtor
Transcript:
The most powerful thing I've learned from business coaching speaks to this. It's that one person can dynamically impact a relationship. It takes two to tango, nonsense. It's so easy to fall into the Oh, my partner doesn't get it, or, Oh, my agents aren't understanding, or, Oh, my banker doesn't know. Excuse, excuse, excuse, excuse, excuse, excuse, excuse, you can dynamically change any relationship with one party. If you're intentional and you're committed and you're aware, you can impact any relationship you have in this world. And that has helped me at home, it has helped me with my kids. It's helped me in my career, so much that it didn't matter what I was getting back. I was gonna give 100% I was gonna be aware, I was gonna leave and whatever happened happened. And over time, I start to see these relationships change, at first it's a wait, we don't trust this. This is we don't know this guy. And then it's a almost a threat, like, Who's this guy? Right? Coming at me like this. And then it becomes, oh, this is the new guy. I get vibe with that I can adapt. And people start to change their behavior. And it only takes one you are in absolute control of every relationship in your life, it's nobody's fault, but yours, if your relationships are where you want them to be.
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James' Social Media Posts:
Date Posted: May 8, 2024
Caption:
Your worth isn't defined by the outcomes alone... Sometimes, despite pouring your heart and soul into your work, the results may not reflect your true value. But remember, it's the dedication, the effort, and the sheer determination that pave the way for opportunities. Keep pushing forward.🤝
#prereal #realestate #realestateinvesting #businessopportunity #investmentproperty #investmentopportunity #ValueInEffort #OpportunitiesAwait #entrepreneurship #entrepreneurship #realestateagent #realestateinvestor
Transcript:
We find our value in the work that we do, and sometimes the results aren't there, and that translates to our value isn't there. And that's total bullshit. If you put the time in and you put the work in, sometimes it breaks right, sometimes it doesn't. You gotta be really careful to not pull your value out of the result of your work. Your value has to come from the effort in your work. And you create your own opportunities. You know, you put the grind in, you bust your ass, you're gonna have opportunities. It's that simple.
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James' Social Media Posts:
Date Posted: May 3, 2024
Caption:
Embracing Change: Finding Opportunity Amidst Challenges.
✔️Often, we forget the cyclical nature of events, reacting as if each downturn is the end.
✔️From 9/11 to the 2008 crash, Superstorm Sandy, and COVID-19, these events disrupt the cycle.
✔️Remember: big challenges bring big opportunities. In the face of adversity, there's ample room for growth and success.
#prereal #realestate #realestateinvesting #commercialrealestate #statenislandrealestate #investment #prerealinvestments #nycrealestate #entrepreneurship #investormindset #investsmart #realestatebroker
Transcript:
People forget that this is a cycle and this happens, and everyone believes this is the end of the world. It was 911 I was here for that incredibly painful and difficult time. There was a shift in real estate. Then in the 2008 crash, Superstorm, Sandy, COVID, all of these things that create these breaks in the cycle. But the bigger the challenge, the bigger the opportunity. That is very true, and this is for the buy side agents a massive challenge only equal to the massive opportunity for seller agents. And this is the time to practice.
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James' Social Media Posts:
Date Posted: May 1, 2024
Caption:
Do You Have What It Takes?
To access boundless opportunities with everything at your fingertips.?
To navigate through obstacles and propel towards success in today's world?
To harness the sheer force of accessibility in real estate?
Follow for more tips like this.✅
#realestateexperts #realestatewisdom #investsmart #commercialproperty #businessopportunity #propertyinvestment #realestategoals #propertymarket #luxuryliving
Transcript:
So candidly, growing up, you heard of and experienced the good old boys network, and that's changed like this is a wicked exciting time. If you're willing to work and put the time in and do your diligence and find the deals, there really are no barriers anymore. You have the ability to reach as high as you want to reach now, and that's true, like you hear it all the time. But it's true, everything is at our fingertips today and in real estate that is incredibly powerful.
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James' Social Media Posts:
Date Posted: April 27, 2024
Caption:
Discovering real estate as a passion, not an obligation, and transforming early exposure into a lifelong career commitment.🤝
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#lifelonglearning #realestateinvesting #commercialrealestate #statenislandrealestate #investmentproperty #entrepreneur #opportunities #realestateinsights #statenislandrealtor #investing #businessgrowth #sales #realestategrowth #investwithknowledge
Transcript:
Like, I've been around real estate my whole life. My mother was a pioneer in the business, and I was dragged around from listing appointment to listing appointment, showing to showing, as far back as I could remember. And I remember thinking like, this has got to suck. You know, being a single mom out trying to put the hustle on and working the way she worked. I never wanted to be in that position where I was doing it, because I had to. I wanted to be in the position where I was doing it, because I loved it, and that had a big impact on me over the years, watching how she came up in the business, and it did inspire me to take those next steps without a doubt.
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James' Social Media Posts:
Date Posted: April 22, 2024
Caption:
What sets apart successful real estate investors?
It's all about mindset...
Daily declarations fuel discipline.
Embrace discomfort for growth.
Believe in your ability to conquer any deal.
Follow us for more tips like this.✅
#MindsetMatters #RealEstateSuccess #realestate #realestateinvesting #commercialrealestate #discipline #entrepreneurship #investing #property #opportunities #businessopportunity
Transcript:
So without question, the most important space in the world is the space between your ears. Mindset is everything discipline and being intentional. Because there's a huge difference in writing my declarations out every day, things that I never thought I would do, things that I was afraid of, and I thought that they were kind of corny, that discipline and being that intentional in everything that you do changes everything it really does open up the door and gets corny, but it's true. You can do anything you want today. You can reach anyone. There's nobody on a real estate deal I can't reach in this world today, it's all at our fingertips. You just have to believe you can do it. You have to truly believe you can do it. For me, at least that game for repetition. I still to this day, every day, write out my declarations every single day. That's powerful stuff. It's transformative.
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James' Social Media Posts:
Date Posted: April 18, 2024
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From diverse market segments to mastering various disciplines, I've witnessed how every asset aligns to create something bigger. It's about more than transactions; it's about nurturing thriving communities.✅
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#prereal #realestate #realestateinvesting #realestateinvestors #realestateteam #realestatedevelopment #realestatelifestyle #luxuryrealestate #realestatelife
Transcript:
For 30 years, I've worked in all different market segments, and I've had the ability to really hone in and become an expert in these different disciplines, commercial, investment, sales, retail, residential, hospitality. We're now building cities, and that is cool, like we get to touch all of these different facets and see how it all ties together, and see the opportunity as $1 is spent in one market segment. Then you watch that dollar, then travel through all of the different holdings. That's neat stuff, and it pulls the community together. You know? It gives you an opportunity to really connect with the folks locally, really understand what's happening as you become a local, this becomes your new home, the new frontier. And that's super exciting, because real estate tends to be transactional, and this isn't transactional. This is building a county, and that's neat shit.
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James' Social Media Posts:
Date Posted: April 17, 2024
Caption:
Agents, the time is NOW...If you're in the game, it's time to step up and pave your own path to success. No more waiting around – let's make things happen.🤝
#AgentLife #OwnYourFuture #commercialrealestate #investmentproperty #realtor #nycrealestate #statenislandrealtor #entrepreneurship #investormindset
Transcript:
In the 30 years I've been doing this, this is the best time to be an agent. Forget the noise, forget all the BS, about the lawsuits and how hard it's gonna be. The amount of agents is gonna dramatically shrink, which is a massive opportunity. So if you're an agent today, this is the time to get on the sell side of the business. Right list, the last those types of things, they're real. And if you have the right mindset, this is a time that you can carve an incredible path as an agent. There's never been a better time to be an agent ever. People are all like, it's crazy, the lawsuit, the lawsuit, the lawsuit. Like, all that's gonna do is clean out the people that shouldn't have been here anyway, and as competition goes away, there's your opportunity, right? Let's go like, this is time to gear up and go, not to sit back and complain that you can't get a buyer's fee anymore.
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James' Social Media Posts:
Date Posted: April 12, 2024
Caption:
Just wrapped up at the Best Ever Conference, with some major insights courtesy of DLP Capital. Ready to turn these takeaways into action.
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#Networking #BusinessGrowth #realestate #realestateinvesting #investor #besteverconference
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So wrapping up at the best ever conference this year, without question, the biggest moment for me was when I got to meet these folks right here. Don Wena from DLP capital, if you want to see what leadership looks like, folks, take a look at what they've done in that organization. Absolutely magnificent, truly world class.
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James' Social Media Posts:
Date Posted: April 9, 2024
Caption:
We’re in search of agents who are hungry for success, eager to learn, and ready to shake up the industry.✅
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#realestateagent #realestateinvesting #realestatelife #teamprereal #realestateexperts #investors #property #business
Transcript:
When I'm looking for an agent, this has changed over the years. I want people that are looking for that next piece in their life, and they're willing to work themselves and do almost whatever it takes to get there. There's a huge difference between a hunter and a farmer. We're a specialty shop. We handle huge transactions, and the Institute we've built helps to mold the agents, and it gives them a lot of guidance, but that kind of strength and that kind of drive comes from hunters, and you can't teach it. I don't want agents that have safety valves everywhere. I don't want people living off trust funds. I don't want people that have second jobs. I want people that are absolutely earning, and they need to earn, and they can't wait to earn.
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James' Social Media Posts:
Date Posted: March 4, 2024
Caption:
Here’s the story of why we chose Turtleback Mountain Resort and how you can take advantage of this limited presale opportunity!
#newmexico #nmrealestate #nm #nmtrue #realestate #investor #investing #southwest #golf #golfcourse #golfcourseliving
Transcript:
My name is James Prendamano. I am the founder and co-CEO of pre real investments. For years, I've been talking on my show, the pre real podcast, about the decentralization of real estate in America's big cities and the emergence of secondary and tertiary markets. Now this has occurred for a number of reasons. Folks are looking for places that are more affordable, a little cleaner, safer. People are yearning for a quieter lifestyle. It's more connected to nature, far away from the hustle and bustle. This trend was only amplified by COVID, as people began to change the patterns in their life. While this has finally become mainstream news, my partner and I took action over the last several years and made investments staying ahead of the curve and securing exactly those types of investments in these emerging markets. This is why we have purchased the Jamaal portfolio. Turtleback Mountain Resort in Sierra County, New Mexico. This premier residential Golf Resort is home to Sierra Del Rio, an 18 hole championship golf course. The resort offers a chance to live your best life at incredibly affordable pricing. Whether you're enjoying golf on the course with stunning mountain views, casting a line into the crystal clear waters at Elephant Butte lake, or exploring the wilderness on an ATV, it's all here in minutes from a place you'll now call home. We've just opened up a limited presale opportunity of real estate on this extraordinary course and development lots are starting at just 60,000 and custom homes with spectacular views are available for a limited time from 485,000 I'm James Prendamano, and I can't wait to welcome you to Turtleback Mountain Resort where you'll finally be able to settle down and find yourself someplace real you.
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James' Social Media Posts:
Date Posted: February 25, 2024
Caption:
Building dreams with trust and expertise 🛠️🏡. We chose Joe, a master builder who crafts more than just houses—he builds homes that last, homes that matter. With 30 years on the greens of New Mexico, his name is as solid as the foundations he pours. Because the best projects need the best hands. Let's welcome a familiar face to bring change we can all believe in. If you've loved living on the golf course, wait until you see what's next! Follow our journey with Joe 👉 @j_prendamano
#masterbuilder #communitygrowth #qualityoverquantity #findyourselfsomeplacereal #prerealinvestments #newmexicorealestate #newmexicorealtor #nmrealestate #abqrealestate #newmexicoliving #lascrucesrealestate #newmexicolife #albuquerquerealtor #nmrealtor #landinvestments #landinvesting #landinvestors #sierracounty #sierracountynm #truthorconsequencesnewmexico #truthorconsequencesnm
Transcript:
So it was important to bring Joe on for a number of reasons. We talked earlier about folks that were hesitant with change. So when addressing those things, a lot of thought goes into, how do we soften that a bit? How do we make this less of an unfamiliar process, Joe has been a master builder in New Mexico for 30 years. He built many of the homes already on the golf course. He's a proven name. He's a trusted name. Sure we could have gone and hired a number of other developers for significantly less rate to be candid, but that's not what you do here. Right when you're building the best you need the best and Joe's best you.
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James' Social Media Posts:
Date Posted: February 21, 2024
Caption:
Strap in for a historic ride! 🚀 James Prendamano @j_prendamano predicts a whirlwind phase in the market cycle on the #PreRealPodcast! Want more bold insights? 🎙️ Follow us and hit that link in our bio for a front-row seat to financial foresight that can't be missed. #Realestate #MarketInsights #InvestSmart
Transcript:
I believe we're headed to a place where we'll see several fed cuts this year. It's a presidential cycle, and I think sometimes people forget this is a cycle, and there are external factors this time around that are different and unique that were brought on from COVID, but I do feel like we're headed into a real Heck of a run. I think we've got a few year rip in front of us that's going to be historic on.
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James' Social Media Posts:
Date Posted: February 20, 2024
Caption:
Experience isn't just about the years in the game; it's about understanding the ebbs and flows. 🌊 It's seeing beyond the horizon and gearing up for the ride. 🚀 For those stacking their assets, the journey ahead is bright. #RealEstateWisdom #InvestSmart 🏘️✨ Follow @j_prendamano for more insights!
Transcript:
But I think that, man, if you can stack assets now it boy, oh boy, you're in for a really great run. There's just too much smart money, and there's too many factors that are lined up that tell us, the folks that have been through this 2,3,4, times, that the other side of this thing is going to be a historic run.
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James' Social Media Posts:
Date Posted: February 18, 2024
Caption:
Seeking your next adventure? 🌲✨ Hear it from @j_prendamano, #SierraCounty is where you can embrace the great outdoors like never before! From world-class fishing to picturesque hikes, find out why this gem ticks all the right boxes. 🎣🏞️ Ready to explore? Check out prerealinvestments.com!
#naturelovers #adventureawaits #huntnewmexico #huntinglifenm #deerhuntingnm #huntingadventuresnm #hikenm #nmhikingadventures #hikenmtrails #mountainhikenm #trekkinglife #hikingtrailsnm #newmexicohiking #newmexicogolfers #golfalbuquerque #golfabq #golfersofnewmexico #golfinglifenm #nmgolfcourses #newmexicogolfing #fishnewmexico #anglingnm #flyfishnewmexico #troutfishingnm #bassfishingnm #nmfishinglife #catchofthedaynm #findyourselfsomeplacereal #prerealinvestments
Transcript:
It checked almost all of the boxes. When you're looking for opportunities in the secondary and tertiary markets, there are certain factors that you want to focus on, and if you can get a core set of those factors in the right column, then you have at least something to build upon, Sierra County had what I felt was this confluence of so many of these factors, factors that even went outside of our normal metrics. When looking at these small towns, you have a connection to nature, an incredibly powerful connection to nature. In Sierra County, this is a place that has world class fishing, world class hunting. It has a massive, absolutely massive fleet with all of the water sports opportunities it has world class birding, world class hiking, really is an outdoor paradise.
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James' Social Media Posts:
Date Posted: February 17, 2024
Caption:
Dive into the ebb and flow of the property tide with @j_prendamano 🌊 Whether it's a residential boom or a commercial hustle, understanding both markets is key. Add value, forge trust, and manage the full portfolio. Join the savvy circle of real-estate and score more tips from James. Follow @j_prendamano – where every deal is a masterpiece in trust-building. #realestateexpertise #marketsavvy #trustindeals #prereal #realestate
Transcript:
Question: Residential Vs. Commercial Real Estate: Finding Your Ideal Path as a Real Estate Agent
I think it's smart to be really well versed in both sides, because the markets run counter cyclical. Typically, when you have a very strong residential market, the commercial market is lagging. And when you have a really strong commercial market, the residential markets lagging. So when you're able to provide value on both sides for your clients, especially here in the Northeast, where there are a number of clients that sell their homes, their primary residences, but they also own businesses. They own shopping centers, they own investment properties. And being a good deal maker is about trust. If you can establish that trust with the client and you can build on that relationship, why would you only handle one side of the portfolio?
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James' Social Media Posts:
Date Posted: February 12, 2024
Caption:
Rising above the noise in real estate means embracing dual roles: exceptional dealmaker AND savvy marketer. ⭐️ Let us uncovers the limitless potential when you believe in yourself and your product. Can’t fake that kind of success! Ready to elevate your game? 🌟✨
Check the full podcast for more golden nuggets like this one.
Transcript:
So the marketing background the real estate industry has changed so much that one of the core principles here in my company is you've got to be a marketer today, as well as a deal maker. It's not enough anymore to be an outstanding deal maker. You got to be able to market yourself, and when you can market yourself and you believe in yourself and you believe in the product, man, oh, man, sky's the limit. Really, truly, sky's the limit. You can't fake it. But when you have that skill set and you learn how to market in today's world, there's not much can't do.
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James' Social Media Posts:
Date Posted: February 3, 2024
Caption:
Building greatness requires the best, and Joe is just that - a master builder! 🏗️ Living in the very development he crafts, Joe's presence is the ultimate endorsement. His expertise, our commitment to excellence. Together, we're launching something extraordinary! 🌟
#masterbuilderjoe #realestateexcellence #investmentopportunity #craftinggreatness #elitedevelopments #prerealinvestments #buildingthebest #innovativeliving #propertygoals #jointheelite #newmexicorealestate #newmexicorealtor #nmrealestate #abqrealestate #newmexicoliving #lascrucesrealestate #newmexicolife #albuquerquerealtor #nmrealtor #landinvestments #landinvesting #landinvestors #sierracounty #sierracountynm #truthorconsequencesnewmexico #truthorconsequencesnm #findyourselfsomeplacereal #prerealinvestments
Transcript:
You're building the best. You need the best, and Joe's the best. I mean, he's a master builder. He's in market again. He's familiar. He owns a home in the development. I mean, how much more of an endorsement can you get than the master builder living in the development that you're about to launch? So for us, it was, it was really critical to bring Joe and Melinda onto the project.
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James' Social Media Posts:
Date Posted: January 31, 2024
Caption:
Pioneers Shape Success! James Prendamano credits his trailblazing mother for his real estate mastery. A visionary in a male-dominated field, she led with expertise and innovation. Every deal is a learning experience, rich with insights from varied scenarios. Embrace the wisdom of seasoned dealmakers to unlock your potential. 🌟
#realestatepioneers #trailblazingsuccess #learnfromthebest #dealmakingwisdom #commercialrealestatepro #mentorshipmatters #prereallegacy #realestatemastery #followforgrowth #innovativethinking #prereal
Transcript:
Question: Who taught you commercial real estate?
James Prendamano Answer: Well, certainly mom. I mean, I came up through the business, and mom was one of the trailblazers, for sure. And she was a woman in the business at a time when there wasn't many she was doing land leases out here on Staten Island, when most of the landlords didn't even know what land leases are. That's one of the things that is interesting in the relationship with client and deal maker. The client should be open to learning from a seasoned deal maker. There are so many things that we pick up, different deals, different landlords, different scenarios, different tenants, goals and objectives. There's a massive, massive amount of thought that goes into every commercial transaction that we do. So initially it was certainly mom, and then over the years, you have different influences from different places, but without a doubt, she was a pioneer on the side of the business when very few were doing it.
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James' Social Media Posts:
Date Posted: January 31, 2024
Caption:
It’s nonsense when people come on here and tell you false ways to make money. There is no substitute for hard work. Stay tuned for some really exciting things coming in the near future. #realestate #creator #tips #hardwork #money #rates #inflation #investing #work
Transcript:
Guys, you want to learn how to make $100,000 in cash every week and work a minute a day? It's nonsense. You can't, there's no substitute for hard work. We're gonna be sharing a lot of great free information in the coming weeks, months, hopefully years. If you're interested and you want to learn, please like, share and follow. We'll see you soon
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James' Social Media Posts:
Date Posted: January 25, 2024
Caption:
For a teenager interested in real estate investing, the most important advice I can give is to not stop learning. To this day, I am learning new things that benefit me in the bussiness world. Learn, Learn, Learn. Read, Read, Read. #prereal #nycrealestate #investor #investments #learning #richdadpoordadbook #NYC #statenislandrealestate
Transcript:
Question: Dad as a teenager interested in real estate investing. What advice do you have to get me started on the right path?
James Prendamano Answer: be a lifelong learner. Believe in delayed gratification. Start that right now, like pick up a couple of critical books. Rich Dad, Poor Dad is absolutely foundational book that will help you set the course, and then from there, you can start to get an idea of what type of real estate you want to be involved in, but definitely commit to being a lifelong learner. Every day you should be reading, watching videos, consuming content. There's so much information out there, free information from people like me that want to share our experiences and the right things we've done, the wrong things that we've done. Absolutely. Learn, learn, learn, read, read, read. Without a doubt, you.
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James' Social Media Posts:
Date Posted: January 30, 2024
Caption:
Major Shift in Real Estate! 🏙️ James Prendamano spots a trend: Big city exodus is real and here to stay. Post-COVID, work-from-home changes the game. It's not just a phase – it's the new normal. Are you ready to adapt to this evolving real estate landscape?
Transcript:
I think that there is a permanent shift underway. I think that there's this decentralization from many of the big cities that is very real. It's very underreported. And I believe it's here to stay the the right? The some of the impacts post COVID, where bigger companies began to adopt this work from home strategy, whereas before, that was very much frowned upon, as I was coming up through the ranks, you were first in last out six days a week, seven days a week, if there was an eighth day, the you know you were there.
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James' Social Media Posts:
Date Posted: January 24, 2024
Caption:
Dream Big, Adapt Fast at PreReal™! James Prendamano invites go-getters: In our world of high-stake deals, passion, adaptability, and mastery of tools are key. Each team member, an extension of our elite brand, must embody excellence. Join us, embrace the challenge, and become the best in the business. Are you ready to level up? 💼✨
Transform your career at PreReal™!
#dreamjobrealestate #adapttoexcel #highstakessuccess #teamexcellence #prerealpotential #bethebest #careergrowth #realestatemastery #joinourteam #followforinspiration #prereal 🌟🏢
Transcript:
If you're not willing to adapt and use the tools, this isn't the home for you, and that's no disrespect to those that are not as passionate about this as we are, but we trade in a different space. We have a different level of client. Again, when you're trading in 30,40,50,60, $70, million transactions, there's a lot on the line, and that requires a certain level of expectation from us as a company, that our team members are going to use those systems, they're going to use those tools and deliver excellence, because they're all an extension of the brand. They're all an extension of me. So if you're going to be on the team and you're going to be out there in the trenches, we fully expect you to adapt and to learn and to improve and to participate in Book Club and to do all of the things that we do here, to build really outstanding and the best agents so.
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James' Social Media Posts:
Date Posted: January 21, 2024
Caption:
Commercial Real Estate: No Room for Half Measures! James Prendamano stresses: it demands full commitment and passion. It's a specialized field with a steep learning curve. Partner with veterans, or risk doing a disservice to your clients. Pursue it full bear or tread carefully. Ready to dive in with dedication? 🏢💪
Elevate your real estate journey with PreReal™!
#commercialrealestateexcellence #fullcommitment #realestateexpertise #nohalfmeasures #deepdivesuccess #partnerwithpros #seriousinvestorsonly #prerealmastery #realestatepassion #followforexpertise #prereal 🚀🔑
Transcript:
Have a commitment to excellence. Commercial, again, is incredibly specialized, so there's a lot of learning. There's a really steep learning curve on the commercial side. If you're going to pursue it, I think you should, it should be something you're passionate about, and you're going to pursue full-bear. I don't think, while you can certainly, over time, ease yourself into the commercial market. If you're not partnered with a seasoned vet on the commercial side, you're doing a disservice to your client. There are so many things that the everyday deal maker, even the semi experienced commercial deal makers, don't look out for when negotiating Lois or negotiating these bigger deals for both lease and sale that we're covering the flank on. So if you're not paired up with someone out of the gate that really knows what they're doing, be careful.
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James' Social Media Posts:
Date Posted: January 23, 2024
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Dad, what’s a syndicator? #realestate #tips #newmexico #imvestingTranscript:Question: Dad. What's a syndicator?
James Prendamano Answer: A syndicator in real estate is someone that essentially puts the strategy together for real estate deal. So there will be GP general partners, those are the active people in the deal, and then LPS limited partners, those are the passive investors. So a syndicator will put a team together of GPS, go out and find a bunch of LPs to fund the deal and then execute on the actual vision or plan for that property
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James' Social Media Posts:
Date Posted: January 16, 2024
Caption:
Are you prepared for the change? 📊 Get ready for a stable market – no massive price drops ahead. Embrace the new real estate paradigm: 40-year mortgages and low inventory with dropping rates. 🏠📉 Adapt and thrive in this evolving landscape.
Transcript:
And when this next shoe drops and the market takes its next step, I believe that you're not going to see those massive deltas and price drops. And that new paradigm that's been created within a certain reasonable percentage is the new paradigm. And then we go into these 40 year mortgages and you know, low inventory climate, plus dropping rates.
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James' Social Media Posts:
Date Posted: January 10, 2024
Caption:
Join the Elite at PreReal™! James Prendamano emphasizes: Every deal, whether $100K or $70M, is a life-changer for our clients. At PreReal, it's not just about transactions; it's about making landmark moments in people's lives. Bring your A-game or step aside. Are you ready to make a real impact? 💼🔝
Join us at PreReal™ - Where Real Estate Dreams Happen! 🔗
#RealEstateExcellence #MakeADifference #HighStakesRealty #ClientFocused #TopAgentsOnly #LifeChangingDeals #PreRealImpact #RealEstateCareers #JoinTheBest #FollowForSuccess #PreReal 🏢💫
Transcript:
We are handling, whether it's $100,000 Co Op or it's a $70 million shopping center, for that individual, it is the most important thing in their life. Those are transactions that are typically going to be the real estate transactions, the highest dollar amount transaction that they'll ever be a party to, and if you can't bring your guest best game for that, you're not a fit.
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James' Social Media Posts:
Date Posted: January 7, 2024
Caption:
Out with the Old, In with the Bold! Real estate has evolved 🌟 - James Prendamano @j_prendamano reveals why traditional methods won't cut it anymore. To win millennial trust, agents must be content kings, visibility queens, and industry experts! It's about connecting deeply and delivering value. Embrace the change, and the sky's your limit! 💥
Connect with the future of real estate: PreReal™ - Prendamano Real Estate. 🔗
#RealEstateRevolution #MillennialMindset #ContentIsKing #VisibilityMatters #TrustInRealEstate #ExpertAdvice #DeepConnections #InnovateOrFade #FutureOfRealEstate #FollowTheLeader #PreReal
Transcript:
You're not producing massive amounts of valuable content, and you're not highly visible and trusted. Millennials are never going to use you. So that shift comes with discomfort. Now, agents have to start to produce this content. They have to spend more time doing their homework. They have to be experts in what they're doing. But if they do those things and they connect with those buyers in an intimate way, sky's the limit.
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James' Social Media Posts:
Date Posted: December 27, 2023
Caption:
Join James @j_prendamano in his 20-year journey from novice to expert. Learn the secrets of residential, land deals, commercial sales, and corporate leasing. 📈
🔥 Embrace this FREE, value-packed opportunity. From brokerage to equity, get insights that shape success. This isn't just a job; it's a life-changing passion. 💡
👉 Step into your real estate future now.
#realestatejourney #freeexpertinsights #careertransformation #fromnovicetoexpert #passioninrealestate #lifechangingopportunity #realestatemastery #commercialexpertise #leasingleadership #empoweryourpath #realestatepassion #knowledgesharing #residentialdeals #landdeals #commercialsales #corporateleasing #investmentdivision #equityparticipation #brokerage #freeresources #prereal #statenisland #newyorkcity
Transcript:
Have no problem with someone charging for services and if they're providing value, but this has become a passion project for me. I love what I do. You truly, genuinely love what I do. And to be able to go from an agent with no experience at all to a seasoned residential deal maker and then a seasoned land deal maker, then I got into commercial sales, then I got into leasing, corporate leasing. That journey has been amazing and has brought me to a place where now we've formalized the investment division. For me, this has been a 20 year process of, how do I get on the other side of the table? How am I participating more on the equity side and not just the brokerage side. And if I can take those 20,25,30 years of experiences and condense them down and offer them for free to our agents and to folks that are looking to take that step, I'm absolutely happy to do it, because it's been life changing.
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James' Social Media Posts:
Date Posted: December 22, 2023
Caption:
Our proactive approach makes the difference 🌟
Change is inevitable, but our proactive approach makes the difference. Join us as we lead with action, not rumors, transforming undiscovered gems into thriving communities. #ProgressiveLiving #BeTheChange
Your voice matters in shaping our future. Let's grow together! 💪
👇 Share your vision & join the movement! 🚀
#communitygrowth #innovationinaction #decentralizationtrend #smartdevelopment #embracechange #futureforward #actionoverrumors #undiscoveredgems #captivateandconquer #leadtheway #newmexicorealestate #newmexicorealtor #nmrealestate #abqrealestate #newmexicoliving #lascrucesrealestate #newmexicolife #albuquerquerealtor #nmrealtor #landinvestments #landinvesting #landinvestors #sierracounty #sierracountynm #truthorconsequencesnewmexico #truthorconsequencesnm
Transcript:
There's always going to be folks that are hesitant with change. And my message would be, you should be right. You should be cautious when there are changes on the horizon. The reality of it is, judge us on our actions. Don't judge us on rumors. Don't judge us on what the folks that came before us have done this decentralization trend is very real. So people are coming to the county, this really is a gem, this undiscovered gem. It's we joke around about, this captive audience waiting to be captivated. And as they learn more about the county, they're going to come there's not anything that anyone can do about that. What we can do is try and get ahead of it and be progressive in our approach and be smart about how we
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James' Social Media Posts:
Date Posted: December 20, 2023
Caption:
Revolutionize Your Marketing Strategy! 🌐 Embrace Prereal's modern approach. Offer value, stay engaged, and connect without spamming. No more generic emails. Be unique. Be memorable. 📈
🔑 Learn exclusive, asset-specific campaigns. Stand out in a sea of sameness. Join us to master the art of respectful, effective client communication. Your success journey starts here! 🌟
👉 Elevate your real estate marketing game with @j_prendamano!
#modernmarketingevolution #relevantengagement #prerealsleap #realestatemarketing #nycrealestate #digitalmarketingtips #commercialrealestate #brokerlife #sellingstrategies #statenislandrealestate #modernmarketingmastery #clientengagementrevolution #uniquestrategy #nomorespam #realestateinnovation #marketingevolution #standoutagent #valuedrivenapproach #cuttingedgetactics #successinrealestate #prereal #statenisland #newyorkcity
Transcript:
Is how you set the hook. This is providing information that's relevant to the client, relevant to the audience, keeps them engaged and soft sells whatever it is that you're leasing or selling, to keep them informed, and it's a respectful way to stay engaged and to stay in touch with the client or potential client without them getting another email from you, saying, hey, haven't heard back. So instead of badgering, and, you know, being another person that sets a standardized drip campaign, we've all seen them, they all look the same. These are customized outreaches or touch points that will be proprietary for the course, which means our agents only will learn by each asset class how we build those campaigns out and how they absolutely provide direct value and connection to the client before the client even knows they're about to be one so.
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James' Social Media Posts:
Date Posted: December 19, 2023
Caption:
Embrace the New Work Era! Big firms are going lean & efficient, and COVID's changed our living choices. 🏡 Opt for a lifestyle that suits YOU, not the crowd.
Time to redefine home! 🌟
#workfromanywhere #lifestylefreedom #remotework #newnormal #quietlife #homesweethome #realestatetrends #lifechoices #smartliving #entrepreneurlife #newmexicorealestate #newmexicorealtor #nmrealestate #abqrealestate #newmexicoliving #lascrucesrealestate #newmexicolife #albuquerquerealtor #nmrealtor #landinvestments #landinvesting #landinvestors #sierracounty #sierracountynm #truthorconsequencesnewmexico #truthorconsequencesnm
Transcript:
And I think some of the big firms have said, You know what, all of the work, office issues and drama and headaches and lawsuits and insurances, I think that they've recognized that there's a more efficient way, as you had pointed out earlier, finding those angles, trimming expenses. I think that the bigger companies have had to get a little leaner and meaner, and that's one of the ways that they're doing it. And COVID opened the door for that. And to me, that means that you don't have to live in a less than ideal place, because not all of us are in love with the big city, not all of us are in love with the hustle bustle, the rat race and folks are opting for quieter, safer, cleaner, less expensive places to call home you.
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James' Social Media Posts:
Date Posted: December 13, 2023
Caption:
Diversify Your Real Estate Skills! 🏠🏢 Master both Residential & Commercial sectors. Why limit yourself? Markets fluctuate - be the expert in BOTH and stay ahead. 🔄
🔑 Unlock endless opportunities by building TRUST with clients. Excel in high-demand markets, providing value in every cycle. Your path to becoming a top dealmaker starts now! 💼🚀
👉 Embrace versatility in your real estate journey.
#realestateflex #marketmastery #dualexpertise #clienttrustbuilder #realestatediversification #versatileagent #cyclesavvy #investmentinsights #propertypro #realestateevolution #prereal #statenisland #newyorkcity 🌐💡🔝
Transcript:
Question: Residential Vs. Commercial Real Estate: Finding Your Ideal Path as a Real Estate Agent
James Prendamano Answer: I think it's smart to be really well versed in both sides, because the markets run counter cyclical. Typically, when you have a very strong residential market, the commercial market is lagging, and when you have a really strong commercial market, the residential markets lagging. So when you're able to provide value on both sides for your clients, especially here in the Northeast, where there are a number of clients that sell their homes, their primary residences, but they also own businesses. They own shopping centers, they own investment properties. And being a good deal maker is about trust. If you can establish that trust with the client and you can build on that relationship, why would you only handle one side of the portfolio?
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James' Social Media Posts:
Date Posted: December 13, 2023
Caption:
Skyrocket Your Real Estate Game! 🌟 Learn from James Prendamano: Master both residential & commercial markets for a SUSTAINABLE pipeline. Dive into the less crowded, lucrative world of commercial realty. Big deals, BIGGER rewards! 💼🏢
📈 Step into the elite circle of commercial experts. Handle high-value transactions & secure lasting income with decade-long leases. Don’t just compete, DOMINATE! 🌊
👉 Act now! Build your dream portfolio and secure your financial future.
@j_prendamano #realestate #commercialking #propertyguru #sustainablesuccess #realestatewealth #highstakesrealty #brokerageboss #leasinglegends #propertypipeline #realestaterevolution #newyorkcity #statenisland 🏠💰🔝
Transcript:
Question: The Blueprint for Real Estate Agents and Brokers to build a sustainable pipeline
James Prendamano Answer: Know that you can build a very sustainable pipeline, both in residential and commercial. Commercial, there are less experts. We're all licensed to practice the same real estate, but there is an ocean between your everyday realtor that handles residential transactions primarily, and a commercial expert, it's a highly specialized field, so there is less competition on the broker and Agent side. And because the commercial transactions, from a monetary perspective, we've done 5060, $70 million deals, the fees can get significant, but there's a lot of pressure, and there's also a lot on the line with each individual deal. So if you handle both leasing and the brokerage or sale side of commercial, you can build up a really nice portfolio. We're getting paid for leases we did 10 years ago.
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James' Social Media Posts:
Date Posted: December 12, 2023
Caption:
Navigating Market Shifts? 💡 Rely on experience, not hype! 🏠 As a seasoned real estate entrepreneur, James Prendamano seen markets rise & fall. Stay ahead with savvy insight, not fear. 🌟 Your move, your future! 🌐
@j_prendamano #realestateinsight #markettrends #investsmart #economicshifts #propertyinvestment #financialwisdom #entrepreneurmindset #businessgrowth #successtips #wealthbuilding #newmexicorealestate #newmexicorealtor #nmrealestate #abqrealestate #newmexicoliving #lascrucesrealestate #newmexicolife #albuquerquerealtor #nmrealtor #landinvestments #landinvesting #landinvestors #sierracounty #sierracountynm #truthorconsequencesnewmexico #truthorconsequencesnm
Transcript:
Guest: Some of the markets that maybe have over inflated from COVID and from the work at home, you know, I stay a little leery about to be honest with you. I mean, I think some of that can soften, you know, and they've blown up pretty quickly in, you know, this recent couple of years to three years here. So can it maintain that without the actual jobs being there? You know, I don't know. I'm kind of a little skeptical of it myself.
James Prendamano: So there are your kind of usual suspects when the markets start to turn and inflation sets in and interest rates start to rise.
Social Media (IG) Link:https://www.instagram.com/p/C0wuyGISG1u/?hl=en
James' Social Media Posts:
Date Posted: December 5, 2023
Caption:
Experience speaks: Stack your assets now for an epic future! With years in real estate, James has seen cycles. We're poised for a historic run. This is your moment! 📈
Let's capitalize on this together – DM for insights! 💼
#InvestSmart #RealEstateGuru #AssetGrowth #WealthJourney #MarketInsights #FinancialSuccess #InvestmentOpportunities #GrowthMindset #SuccessDriven #EconomicBoom
Transcript:
But I think that, man, if you can stack assets now it boy, oh boy, you're in for a really great run. There's just too much smart money, and there's too many factors that are lined up that tell us, the folks that have been through this, 2,3,4 times, that the other side of this thing is going to be a historic run.
Social Media (IG) Link:https://www.instagram.com/p/C0e3A3Ny26G/?hl=en
James' Social Media Posts:
Date Posted: November 29, 2023
Caption:
Ricky Carruth’s real estate journey is a rollercoaster of success and innovation.
He became a millionaire by 23, lost it all in a crash, but bounced back stronger in 2008. By 2014, @rickycarruth was Alabama’s #1 RE/MAX agent, closing 100 deals yearly for 8 years.
In 2017, Ricky took a new path, offering free coaching (Zero To Diamond) to reduce industry failure rates. He’s a top-five real estate influencer with a massive following. Beyond being an agent, Ricky runs a network of 800+ agents, wrote books, and launched a CRM. His business mantra: coach for free, build a powerful brand, and expand with innovation.
Connect with our insightful host, James Prendamano, @j_prendamano, and visit www.prereal.com for more real estate gems.
#realestatepodcast #realestateinvestor #statenislandrealtor #decentralization
Transcript:
I believe that, you know, tertiary markets became secondary, secondary became primary. There's a decentralization of the big cities everywhere. There's literal treasure troves in some of these tertiary and secondary markets. And when this next shoe drops and the market takes its next step, I believe that you're not going to see those massive deltas and price drops, and that new paradigm that's been created within a certain reasonable percentage is the new paradigm. And then we go into these 40 year mortgages and a, you know, low inventory climate, plus dropping rates, and follow.
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James' Social Media Posts:
Date Posted: November 18, 2023
Caption:
Here’s how precision in commercial real estate transforms outcomes: A single decision can yield immense success or unfortunate loss. 🖋️ Enter the zone of unwavering commitment, where mastery meets continual education.
A goldmine for actionable insights. Elevate your real estate journey with PreReal.
Visit 🌐 www.prereal.com | Connect directly 📞 +1718-200-7799. Your future in real estate awaits.
#realestatewisdom #committolearn #optimizeportfolio #negotiationmastery #continuousgrowth #prereal #investing
Transcript:
One slip of the pen on the commercial site can have very devastating impacts, or can have incredible yield as well if you hit it on the right side. So be committed to it. Partner up with someone that actually knows what they're doing, shadow them. And again, you have to have a zest for it. Be a lifelong learner. Be committed. Read everything you can get your hands on today, there's so much content. There's so much information. On our podcast, we're constantly sharing really valuable tips to optimize your portfolio, to negotiate better deals. There's bits and pieces all over the place that you can pick up, but you have to have that commitment to learning.
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James' Social Media Posts:
Date Posted: November 8, 2023
Caption:
The weight of a real estate deal? 💼 Whether it's $100K or $70M, it's a life's landmark. Give it your all or step aside.
Discover elite commitment with @j_prendamano. #RealEstateExcellence #HighStakesDeal #TopTierCommitment #LandmarkTransactions #GiveYourBest
Transcript:
We are handling, whether it's $100,000 Co Op or it's a $70 million shopping center, for that individual, it is the most important thing in their life. Those are transactions that are typically going to be the real estate transactions, the highest dollar amount transaction that they'll ever be a party to, and if you can't bring your guest best game for that, you're not a fit.
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James' Social Media Posts:
Date Posted: November 4, 2023
Caption:
Dad what’s a syndicator?
Do you want more REAL tips like these, and not nonsense from “successful” real estate investors? Follow, Like and Share. Stay tuned for really cool stuff coming. #realestate #tips #syndicator #gp #lp #learnaboutrealestate #statenisland #dad #inflation #investor
Transcript:
Question: What's a syndicator?
James Prendamano: A syndicator in real estate is someone that essentially puts the strategy together for a real estate deal. So there will be GP general partners, those are the active people in the deal, and then LTS limited partners, those are the passive investors. So a syndicator will put a team together of GPS, go out and find a bunch of LPs to fund the deal and then execute on the actual vision or plan for that property.
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James' Social Media Posts:
Date Posted: November 1, 2023
Caption:
Can dedication weather any storm? 🌪️ James showcases unwavering commitment even during unforeseen challenges, going the extra mile for every client.
Witness resilience. Follow @j_prendamano.
#RealEstateResilience #ClientCommitment #UnwaveringSupport #RetailRecovery #DedicationInAction
Transcript:
Question: How James and his team helped business owners during Covid-19
James Prendamano Answer: Uh, the retail center on the south shore that was acquired. We sold the project. It was a year and a half or two years before COVID, the landlord went in best intentions and hit a time that no one could have possibly prepared for. We really quadrupled our efforts. There was 40 some odd tenants at that point. We worked with each one of them individually. We recast leases. We came up with workouts and these. These were not fee based transactions. These were us reaching out to the clients to find ways that work for them, because this is their business, too. And as you're working through a process where someone has spent 30,40, $50 million on an asset and something like COVID hits, how do you throw your hands up and walk away?
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James' Social Media Posts:
Date Posted: October 29, 2023
Caption:
Unlocking the hidden secrets of successful real estate deals. 🗝️ #BetweenTheLines #RealEstateWins #ValueDriven #SecretsUnveiled #ClientFirst
James Prendamano reveals the hidden nuances often overlooked in real estate transactions. It's not just about getting a deal done but finding those 'between the lines' moments that can bring unparalleled value. These are the game-changers, the subtle intricacies that seasoned dealmakers might miss, but which can shape a transaction's success. Discover how to not just close a deal, but to truly win for your client in monumental ways.
Transcript:
I call it between the lines. There are pieces of deals between the lines that you can win on every step of the way, things that other landlords, other deal makers, typically don't even consider that really drive value. So I'm going to teach the agents how to win, not just how to do a transaction, how to win for your client and win in a big way.
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James' Social Media Posts:
Date Posted: October 25, 2023
Caption:
With innovative approaches, dive into the future of real estate . 🏠 #LeadingTrends #RealEstateEvolution #InnovativeMarketing #PassionInProperty #StayAhead
Join James Prendamano as he unravels the essence of staying ahead in the ever-evolving world of real estate. It's not just about hanging a license; it's about embracing cutting-edge technologies, understanding market trends, and providing unmatched value. We're here to redefine how real estate is experienced, with a team passionate about innovation and driven by the love for their craft.
Discover the future of real estate with us at 🌐 www.prereal.com or 📞 +1718-200-7799. #PreReal
Transcript:
To be able to shepherd your deals and stay on point with your clients and stay on top of those trends. It's too much. So we've separated the company essentially, where we have a full blown marketing team, internal and external, that is working to constantly stay ahead of the trends. You know, I mean, we're using technologies now that people don't even know exist to land with people in a very, very intimate way, so you provide that value for your agents. That's what it's about. It's not about hanging a license and just having agents. It's not the company I ever wanted, and it's not the company I'll ever build. I want to be able to impart and have the best of the best that are passionate about this, that love what they do, that are proud to be real estate agents. It's an amazing career opportunity.
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James' Social Media Posts:
Date Posted: October 28, 2023
Caption:
It is important to know that you can get hurt when investing. Real estate is all about risk. However, if you join a deal as an LP, you can gain education and participate. Don’t begin your real estate career as a GP, syndicator, or an LP thats just going to get a statement at the end of the quarter. Gain that knowledge early on. #realestateinvesting #investing #deals #profit #prereal #investingtips #learning
Transcript:
Question: As a young investor. What's a good way to get started without getting hurt?
James Prendamano Answer: Well, it's important to remember you can get hurt. That's number one in real estate. Don't invest money that you cannot risk losing. Risk is just part of the game. A great way to get started is to enter deals initially as a passive investor. Don't start your real estate career as a GP and syndicator. Start as an LP, someone that's investing money, but choose deals where, as an LP, they'll allow you to participate, to ask questions, to get an education, not an LP that's just getting a statement at the end of the quarter. That's a really wonderful way to work with more seasoned investors, limit your risk, but also get tremendous experience.
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James' Social Media Posts:
Date Posted: October 16, 2023
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Having been a deal maker and really studying my craft for two decades, it was really important for me to get to the other side of the table. Being able to particiapte on the equity side of the transaction has always been the dream for me. #investing #prerealinvestments #newmexico #realestate #investingtips #dream #equity
Transcript:
Question: What made you want to open up an investment firm?
James Prendamano Answer: Having been a deal maker and really studying my craft for two decades, for me, it was really important to be able to get to the other side of the table. We have been serving our clients, and we continue to serve our clients for many, many years, but being able to participate on the equity side of the transaction has always been the dream for me. So us being able to launch pre real investment and see that dream become a reality and pick off with such an amazing portfolio out west has been just everything I've ever dreamed of.
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James' Social Media Posts:
Date Posted: October 13, 2023
Caption:
Those who forge paths where none existed before. #TrailblazingTales #RealEstatePioneers #LegacyLeadership #LessonsFromThePast #UnyieldingSpirits 💼
James Prendamano reveals the depth of his journey in commercial real estate, shaped by a formidable mentor - his mother. A visionary woman who navigated the complexities of the business at a time when few dared, instilling in him the value of knowledge and the significance of every decision. Clients, embrace the wisdom offered by seasoned dealmakers. The tapestry of experiences they bring is invaluable.
Honor the past. Shape the future. Embark on your real estate journey with insight: 🌐 www.prereal.com | 📞 +1718-200-7799 | info@prereal.com
Transcript:
Question: Who taught you commercial real estate?
James Prendamano Answer: Well, certainly mom. I mean, I came up through the business, and mom was one of the trailblazers, for sure. And she was a woman in the business at a time when there wasn't many she was doing land leases out here on Staten Island, when most of the landlords didn't even know what land leases are. That's one of the things that is interesting in the relationship with client and dealmaker. The client should be open to learning from a seasoned dealmaker. There are so many things that we pick up, different deals, different landlords, different scenarios, different tenants, goals and objectives. There's a massive, massive amount of thought that goes into every commercial transaction that we do. So initially it was certainly mom, and then over the years, you have different influences from different places. But without a doubt, she was a pioneer on the side of the business when very few were doing.
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James' Social Media Posts:
Date Posted: October 8, 2023
Caption:
Here's a truth many overlook: In commercial real estate, the learning curve is profound. #PursueExcellence #RealEstateWisdom #CommitmentMatters #DeepDive #IndustryInsights 📈
James Prendamano underlines the gravity of partnering with seasoned professionals. It's not just about sealing a deal; it's about serving clients with unparalleled knowledge and skill. Without the right guidance, even seasoned dealmakers can overlook nuances in high-stakes negotiations.
Embrace expertise. Elevate your endeavors. Connect with us for genuine depth in real estate guidance: 🌐 www.prereal.com | 📞 +1718-200-7799 | info@prereal.com
Transcript:
Have a commitment to excellence. Commercial, again, is incredibly specialized, so there's a lot of learning. There's a really steep learning curve on the commercial side. If you're going to pursue it, I think you should, it should be something you're passionate about, and you're going to pursue full-bear. I don't think, while you can certainly, over time, ease yourself into the commercial market. If you're not partnered with a seasoned vet on the commercial side, you're doing a disservice to your client. There are so many things that the everyday deal maker, even the semi experienced commercial deal makers, don't look out for when negotiating Lois or negotiating these bigger deals for both lease and sale that we're covering the flank on. So if you're not paired up with someone out of the gate that really knows what they're doing, be careful.
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James' Social Media Posts:
Date Posted: October 3, 2023
Caption:
Mindset is more than just a buzzword. Bryan Casella ( @bryancasella ) recalls a defining moment early in his real estate career: realizing that mindset truly shapes success. Rejections, pressures, challenges — they'll come. But with the right mindset, one can turn setbacks into milestones.
Transcript:
I remember my first broker, when I started and got licensed. He told me early on, he said, You know what, Brian 90 95% of this business is going to be like your mindset, because that's what's going to dictate how everything goes, how you live your life, how you work if you don't work, right? And I remember stashing that in my mind, like, Yeah, whatever. Old man, like, just that. That's all fluff, right? Because you hear about the Tony Robbins stuff and personal development, and before really knowing about it, you kind of just write it off, right? So two weeks into my career, I kind of hit a wall where I was working a lot, but the pressure started building, right? I'm getting rejected. I'm not getting the result. And that for me in real estate, was that aha moment about two weeks in because, dude, I was taking massive action. I'm knocking on doors all day, making phone calls, and I'm just getting my ass kicked, right? And about two weeks in is when I had that aha.
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James' Social Media Posts:
Date Posted: October 1, 2023
Caption:
Ever felt the urge to rush business decisions? Here's why patience is paramount in dealmaking. ✨ James Prendamano ( @j_prendamano ) reveals the immense value in the 'let it breathe' approach. Unveil the wisdom that shapes elite business minds.
#DealmakingInsights #BusinessWisdom #PatiencePays #RealEstateMastery #InvestmentStrategies #PreReal #Investing
Transcript:
I was taught a long time ago by a really bright deal maker. Sometimes you have to let it breathe. And as someone that typically likes to attack my deals, that was hard for me to learn. But now 1015, years later, I see what absolute immense value comes in that approach. And again, when you don't have partner money, that is outside of the primary partners, you don't have other GPS you don't have other LPs, you can make really great business deals.
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James' Social Media Posts:
Date Posted: September 30, 2023
Caption:
The Millennial Mandate 📱
If you’re not flooding the digital sphere with invaluable content, you’re missing out. Visibility and trust? Not just buzzwords, but essential currencies. The road ahead? Certainly not without its bumps. Real estate agents, it’s time to roll up those sleeves. 📚 Dive deep, become experts, and most importantly, form genuine connections with your audience.
#digitalfrontier #millennialengagement #realestateevolution #trusttheprocess #beyondbricks #prereal
Transcript:
Question: The main reason why old way of doing Real Estate doesn't work anymore
James Prendamano Answer: You're not producing massive amounts of valuable content, and you're not highly visible and trusted. Millennials are never going to use you. So that shift comes with discomfort. Now, agents have to start to produce this content. They have to spend more time doing their homework. They have to be experts in what they're doing. But if they do those things and they connect with those buyers in an intimate way, sky's the limit.
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James' Social Media Posts:
Date Posted: September 29, 2023
Caption:
Unlock the Airbnb Goldmine! Dive deep with Michael Porche ( @michaelrporche ), the guru behind successful short-term rentals and Airbnb mastery. 🏠 Learn the ins and outs of profitable investing and efficient management. 🚀 #AirbnbSecrets #RealEstateMastery #InvestingTips #PropertyManagement #ShortTermRentalWin
🔗 Dive deeper on our channel & follow us for exclusive insights! 🌐
Transcript:
We're joined today by Michael Porche. He's got two main companies, folks that we're going to we're going to talk about. He's the owner of STR legacies LLC, which is essentially a consulting business that brings folks through the the short the short stay with the short term rentals, the Airbnbs, and coaches people up on how to acquire, find, invest in and make them profitable and manage them, of course, and then escape and stay, which is the management division, if you will, of his portfolio and some investor portfolio.
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James' Social Media Posts:
Date Posted: September 27, 2023
Caption:
Mastering Time Management with Time Blocking!
They say time is our most valuable asset, and boy, they’re right! Ever wondered how I magically balance it all? Time blocking has been my ultimate game-changer!
#prereal #statenislandrealestate #nyc #nycrealestate #TimeManagement #TimeBlocking #BusinessTimeManagement #BusinessProductivity #MaximizeYourTime #BusinessGrowth #OptimizeTime #TimeSaver #OrganizedBusiness #TimeManagementWins #ProductiveBusiness #BusinessGoals #BusinessLeadership #TimeManagementInBusiness #BusinessPlanning #TimeManagementStrategies #TimeForBusiness #BusinessProductivityTips #TimeManagementTips
Transcript:
Question: How do you manage your time? As such successful businessman
James Prendamano Answer: Time management another key component. There's a lot of different books that'll give you guidance. Working with my business coach, we landed on a time block method. What I will do is I wake up every day to hold the different items that I need to hit so for 60 minutes. Sometimes I have two or three. Sometimes I have six or seven time blocks in a day. Phone goes on, do not disturb. Put a note on the door, please do not knock and I will not pick up the phone. I will not answer an email. Those are times that I designate to hit those critical core items that I need to move the business forward. So time blocking for me has been a really effective way.
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James' Social Media Posts:
Date Posted: September 26, 2023
Caption:
It is important to remember you can get hurt in real estate, it’s part of the game. It’s your job to make sure you have backup plans for if it happens and enter deals in the right role. #realestate #investing #syndicator #gp #investingtips #deals
Transcript:
Question: As a young investor. What's a good way to get started without getting hurt?
James Prendamano Answer: Well, it's important to remember you can get hurt. That's number one in real estate. Don't invest money that you cannot risk losing. Risk is just part of the game. A great way to get started is to enter deals initially as a passive investor. Don't start your real estate career as a GP and a syndicator. Start as an LP, someone that's investing money, but choose deals where, as an LP, they'll allow you to participate, to ask questions, to get an education, not an LP that's just getting the statement at the end of the quarter. That's a really wonderful way you can work with more seasoned investors, limit your risk, but also get tremendous experience.
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James' Social Media Posts:
Date Posted: September 23, 2023
Caption: Don’t be that guy or girl that doesn’t take the time to help out fellow investors. We all started somewhere and its important to help people who are coming through the ranks. #investing #investor #realestate #investingtips
Transcript:
Don't be that guy or girl that doesn't take the time to help out fellow investors. Remember, we've all started somewhere, and as we've come up through the ranks, there's so many amazing people that are willing to help out. Make sure you're taking the time to reach down into the community and help folks out that need a helping hand as they're moving up through the ranks.
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James' Social Media Posts:
Date Posted: September 21, 2023
Caption:
You don’t buy a payment, you buy value. #realestate #investing #inflation #rates #interest
Transcript:
Rates are high, inflation's through the roof. Don't buy real estate now, right, wrong? You don't buy a payment. You buy value. This is a cycle. We're headed into a presidential election next year. Rates are likely going to start to tick down if you're buying solid value. Now, make sure you have enough term on your debt to get to the other side of the rainbow, then you refinance and you're in great position.
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James' Social Media Posts:
Date Posted: September 20, 2023
Caption:
Untold Secrets of Real Estate?
Navigating the world of real estate is akin to decoding a complex puzzle. But fear not, James Prendamano unveils the secret to not just surviving, but thriving in this dynamic market. It's all about finding those hidden opportunities "between the lines" that most overlook. 💎
Dive Deeper and Win Big! Let's redefine success together. Join us and unearth strategies that can help you seize those unclaimed victories in the real estate world.
🌐 Visit www.prereal.com
📧 info@prereal.com
📞 +1718-200-7799
#RealEstateSecrets #WinBig #UnveiledOpportunities #ExpertInsight #BeyondTheDeal #PreReal
Transcript:
I call it between the lines. There are pieces of deals between the lines that you can win on every step of the way, things that other landlords, other deal makers typically don't even consider that really drive value. So I'm going to teach the agents how to win, not just how to do a transaction, how to win for your client and win in a big way.
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James' Social Media Posts:
Date Posted: September 20, 2023
Caption:
The short term deals are used to build up the capital for the long term deal. Not only do you gain capital when doing small deals, but you also gain knowledge and experience, which is vital for the long term investment.
#prereal #realestate #statenislandrealestate #nyc #nycrealestate #prerealinvestments #investing #investingtips #shortterminvestment #longterminvestment
Transcript:
Question: Do you prefer a short term investment or a long term investment?
James Prendamano Answer: It depends on the deal. Long term is where we are starting to really focus. Now, we were born with a lot of blessing, but being generationally wealthy wasn't one of them. So the shorter term investments were geared toward making the capital and taking those incremental steps to get to a place where we had enough capital to make a long term investment. So the shorter term stuff are the bur strategy, which you've asked me about your fix and flips entitlement upside deal. So the longer term deals tend to be steady deals, deals where there's distributions over time. The shorter term deals tend to be to raise the larger amounts of capital within a smaller deal, to take those steps to get to the longer term deal. But deal a deal, baby. I love them all.
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James' Social Media Posts:
Date Posted: September 19, 2023
Caption:
Ever wondered what makes an investment firm trustworthy?
At PreReal™ Investments, we redefine the game by prioritizing secure and well-strategized deals over flashy presentations. Our foundation? A transparent and robust approach that ensures no investor money is involved at the precarious initial stages. It's not just about the appealing numbers on paper, it's about crafting deals with substance and foresight.
🔎 Seek more than just an offering memorandum. Dare to expect reliability and expertise.
🔗 Discover the Prereal difference at www.prerealinvestments.com
#investsmart #beyondsyndication #trustworthyinvestments #realestateinsights #secureyourfuture #prerealinvestments #investing
Transcript:
Question: What sets Prereal Investments apart from the pack?
James Prendamano Answer: There's a lot of things that separate us. I think, if I had to narrow it down to one or two, is that we're not syndicators, right? So you have LPs and GPS and limited, limited partners see offering them randoms, right? You've never seen a bad offering them random they look wonderful on paper, but syndications are typically structured where GP has limited capital that is the startup capital. They use that money to secure a contract, and then they negotiate a deal that will allow them to secure the back end of their equity piece and their debt piece. So you're negotiating a deal up front that you understand you need certain time and certain contingencies to ensure that your debt is lining up and the balance of your equity, we don't take any investor money in at that stage of the.
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James' Social Media Posts:
Date Posted: September 16, 2023
Caption:
It’s nonsense when people come on here and tell you false ways to make money. There is no substitute for hard work. Stay tuned for some really exciting things coming in the near future. #realestate #creator #tips #hardwork #money #rates #inflation #investing #work
Transcript:
Hey guys, you want to learn how to make $100,000 in cash every week and work a minute a day? It's nonsense. You can't, there's no substitute for hard work. We're gonna be sharing a lot of great free information in the coming weeks, months, hopefully years. If you're interested and you want to learn, please like, share and follow. We'll see you soon.
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James' Social Media Posts:
Date Posted: September 13, 2023
Caption:
Transform your approach to client engagement with tailored, value-driven connections - a refreshing alternative to the standardized outreach. Stay a step ahead, with insightful information that captivates and builds trust. #innovativeoutreach #clientfirst #valuedriven #stayahead #realestaterevolution #prereal
Transcript:
Question: Prereal’s leap into modern marketing evolution
James Prendamano Answer: This is how you set the hook. This is providing information that's relevant to the client, relevant to the audience, keeps them engaged and soft sells whatever it is that you're leasing or selling, to keep them informed, and it's a respectful way to stay engaged and to stay in touch with the client or potential client without them getting another email from you, saying, hey, haven't heard back. So instead of badgering, and, you know, being another person that sets a standardized drip campaign, we've all seen them, they all look the same. These are customized outreaches or touch points that will be proprietary for the course, which means our agents only will learn by each asset class how we build those campaigns out and how they absolutely provide direct value and connection to the client before the client even knows they're about to be one.
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James' Social Media Posts:
Date Posted: September 12, 2023
Caption:
Sometimes, the most potent revelations unfurl from the simplest of beginnings. Matt Faircloth's journey began in a small family home, guided by the insights gleaned from "Rich Dad Poor Dad." A humble abode with a room to spare birthed a financial awakening that set him on a path to real estate magnificence, carving out a future unburdened by debt and radiant with possibility 💫.
Discover how a leap of faith, coupled with a strategic mindset, can lead to a cascade of opportunities, as Matt transitioned from easing financial strains to delving headfirst into the promising world of real estate. Sometimes, all it takes is one small step to stumble upon a future brimming with potential.
Transcript:
Matt Faircloth: I got started, believe it, and I changed on a little single family home that I lived in one bedroom and I rented out the other two to two of my buddies. Just kind of stumbled into it that way. I had read Rich Dad, Poor Dad, so I wanted to own the real estate. I knew where it would take me, and so I just was, was in tune with all that, but just didn't really do all the math on how great it was going to go in living, you know, mid 20s at the time, living in one bedroom, renting out the other two rooms with two buddies of mine. And I was able to live there, rent free, and had a good day job, you know, had a good salary, and was able to pay off all my student loans, all my credit cards, squirrel up some cash. I got myself bad debt free within a couple of years through that arrangement, and that was like the Kool Aid that I needed to drink to get me to jump into real estate full time.
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James' Social Media Posts:
Date Posted: September 8, 2023
Caption:
Community. Demand. Vision. 🏡 When you pierce through the layers of an area's needs, the revelation is profound: people seek spaces to call home. From a burgeoning hospital to a growing school district, from traveling nurses to eager tourists — the silent echoes of demand resonate. James Prendamano unravels the fabric of PreReal™ Investments' mission: to recognize these echoes and craft them into harmonious symphonies of homes and hearths. Step into a world where every brick reverberates with purpose and potential. 🌟
#homeswithheart #echoesofdemand #craftingcommunities #empowerwithspace #resonatingrealestate #prerealinvestments
Transcript:
Question: Empowering communities the core mission of prereal investments
James Prendamano Answer: One of the reasons that we selected this area was there is a pent up demand. You have a hospital that's rapidly growing, but they need housing. You have the schools that are growing, but they need places for teachers to live. You have the traveling nurses, again, they need places for the people to live. You have a million tourists a year, many of which would love to have a second home. Here, they need places to live. So there was significant pent up demand that we felt really from Jump Street and to be able to build to and solve for those things with the right type of housing in the right developments is it's super rewarding, you know, and you feel the excitement. You can see it.
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James' Social Media Posts:
Date Posted: September 6, 2023
Caption:
Great and exciting things happening down in Sierra County, NM! We are doing some amazing things down there and we can’t wait for the community to experience them. Great things happening and much more to come! Stay tuned!! #sierracounty #newmexico #investment #golf #food #build #home #development #open #excited
Transcript:
Lots of great updates. Guys with pre real investments here in Sierra County, we have closed the transaction at Sierra Del Rio golf course and the Turtleback tap house. Super excited. Lots of work. We brought on a tremendous team. We've made some amazing hires. We're really excited for the community to meet everyone there. This is absolutely the gem in the portfolio. We're super, super pumped to continue to deliver excellence for you in the county, we've gone vertical on a number of houses. We signed our first national tenant over at Lakeway. Lots of great things happening. A lot more to come. Stay tuned.
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James' Social Media Posts:
Date Posted: September 5, 2023
Caption:
Craftsmanship. Integrity. Deep-rooted passion. 🛠️ When one speaks of Master Builder Joe Boyden, these are the tenets that define him. James Prendamano decodes the essence of collaboration, emphasizing the artistry and commitment of working with a luminary in the realm of construction. New Mexico's landscapes whisper tales, and having Joe ensures these narratives are carved meticulously into every brick and beam. Journey with us as we redefine landmarks and legacies. 🌄
#masterbuildermagic #newmexiconarratives #craftinglandscapes #artistryinarchitecture #buildingbeyond #prerealinvestments
Transcript:Question: How's it been working with Master Builder, Joe Boyden?
James Prendamano Answer: So far, he's a master builder, right? This guy is you, when you're an investor and you're trying to move multiple divisions forward and you're relying on folks. It is amazing to have a professional counterpart in their respective fields. Joe is where he is for a reason. Absolutely understands development intimately. He understands people. He understands Turtleback. He understands really New Mexico, the greater New Mexico area. He's a master builder for a reason. The guy is an absolute pro and a heck of a guy too. He's been a lot of fun to work with.
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James' Social Media Posts:
Date Posted:
September 4, 2023
Caption:
Rooted in Legacy, Flourishing in Innovation 🌱
Wisdom threads through generations. As James Prendamano recounts, his mother sowed the first seeds of expertise in him. A woman ahead of her time, mastering terrains untraversed.
Now, in this evolving landscape, it's our duty to embrace the rich blend of time-honoured principles with the agility to adapt and grow. It's not merely transactions we conduct, it's a heritage we continue, a legacy we enrich with each thoughtful negotiation and strategic partnership.
#trailblazersinrealestate #legacyleadership #innovationininvestment #wisdominwealth #commercialrealestate #prereal
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Question: Who taught you commercial real estate?
James Prendamano Answer: Well, certainly mom. I mean, I came up through the business, and mom was one of the trailblazers, for sure. And she was a woman in the business at a time when there wasn't many she was doing land leases out here on Staten Island, when most of the landlords didn't even know what land leases are. That's one of the things that is interesting in the relationship with client and deal maker. The client should be open to learning from a seasoned deal maker. There are so many things that we pick up, different deals, different landlords, different scenarios, different tenants, goals and objectives. There's a massive, massive amount of thought that goes into every commercial transaction that we do. So initially it was certainly mom, and then over the years, you have different influences from different places, but without a doubt, she was a pioneer on the side of the business when very few were doing it.
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Date Posted: September 3, 2023
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Marketing is so critical today. It used to be enough to be a great deal maker. Now you have to be a great deal maker and a great marketer. At PreReal, we keep our marketers marketing and our deal makers closing deals. #marketing #socialmedia #digital #business #marketingyourbusiness #investing #technology
Transcript:
Marketing is so critical today, it used to be enough to be a great deal maker. Now you have to be a great marketer and a great deal maker. We've separated our divisions here to keep our marketers marketing and our deal makers closing deals, but make sure you're tending to the marketing side of the deal. That's what real estate's about in this digital world.
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Date Posted: September 1, 2023
Caption:
Land investing is a great way to make $10,000+ in passive income. Stay tuned for another video! #passiveincome #money #realestate #investing
Transcript:
There's a great way that you can make 10s of 1000s of dollars every month in real estate, through passive income, via land investing. There's no rodents, there's no complaints, there's no tenants, there's no missed rents. Currently in the country, there's crazy number like 50 million vacant parcels available in the United States, and with very little capital you have the ability to do your research, enter into that market, buy land significantly below a market, reposition it and sell it in the open market via terms.
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Short-term rentals DEBUNKED with Rich Somers PreReal Podcast Ep# 092
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Rich Somers 1. Introduction James Prendamano introduces the show’s mission: helping listeners level up their real estate game. James Prendamano highlights his experience: over $1B in closed transactions over 25 years. James Prendamano sets the context: featuring real people actively “Getting It Done”. James Prendamano introduces today’s guest: Rich Somers, CEO & Founder of Fortune Cribs with $35M+ portfolio. James Prendamano builds excitement: Rich Somers has valuable insights on short-term rentals. 2. Warm Welcome James Prendamano thanks Rich Somers for making time to join the show. Rich Somers responds with gratitude and shares excitement for the conversation. 3. Guest Backstory & Inspiration Prompt James Prendamano asks: “People don’t just wake up with a $35M portfolio. Take us back — what was life like before the leap into real estate? What was your WHY?” Rich Somers covers: Growing up middle class; parents valued hard work. Early sales career in cell phones and cars — first glimpse of controlling income. Tried to enter commercial real estate during the 2008 crash — opportunities pulled. Became an air traffic controller for 11 years; high stress, mandatory overtime. Reading Rich Dad, Poor Dad reignited the real estate spark — pivot from sales to investing. Cashed out 401K & tapped HELOC to start buying income-producing assets. 4. Mentorship & Early Influences James Prendamano asks: “Was there a mentor or family influence that guided you into real estate?” Rich Somers highlights his brother-in-law’s role; brokered small apartment buildings — inspiration to pivot. Describes the burnout from air traffic control and desire for passive income and lifestyle design. 5. Taking the First Deal James Prendamano reflects on Rich Dad, Poor Dad as transformative. James Prendamano asks: “When you made that first move — how did you choose where to invest geographically?” Rich Somers explains: Underwriting different markets; focused on Midwest for cash flow. Evaluated population & employment growth, neighborhood, schools. Landed on Greenwood, Indiana — off-market deal with value-add potential. Joint venture with air traffic control partners — still business partners today. 6. Scaling & Operations James Prendamano asks: “Did you think about scale? Operationally, how did you approach staffing and profitability?” Rich Somers shares: Initially focused on acquiring as many units as possible within buying power. Learned value of scale with larger assets later (e.g., 150 units in Greensboro). 7. Relationships & Sourcing Deals James Prendamano emphasizes importance of relationships. James Prendamano asks: “Is building broker and manager relationships the best place to start?” Rich Somers agrees: Brokers are gatekeepers to off-market deals. Strong property management crucial for successful operations. 8. Current Market Challenges James Prendamano asks: “Where is Rich Somers sourcing deals today?” Rich Somers shares: Cap rates compressed; yields down — challenging to find deals that pencil. Cautious underwriting: conservative rent growth assumptions. Pivoted focus to scaling short-term rentals for better ROI. 9. Short-Term Rentals Strategy James Prendamano connects inflation impact to short-term rental flexibility. James Prendamano asks: “Was inflation a factor in launching Fortune Cribs?” Rich Somers explains: Main driver: investor demand for higher cash flow, but too much work to self-manage. Fortune Cribs built as a turnkey, hands-off solution: acquisition, design, furnish, management. 10. Fortune Cribs Process James Prendamano clarifies: “So your team sources, sets up, and manages the entire asset — start to finish?” Rich Somers explains: Yes — they handle deal sourcing, lending, design, furnish, day-to-day ops. Goal: buy in landlord-friendly markets with favorable short-term rental regulations. 11. Regulatory Risk James Prendamano highlights local regulatory pressures. James Prendamano asks: “How do you address the regulatory environment when selecting markets?” Rich Somers explains: Chooses pro-business states (e.g., Arizona, Indiana). Avoids strict cities (NYC, LA) with heavy short-term rental restrictions. 12. Deal Structure Example James Prendamano asks: “Walk us through what a sample deal looks like for an investor?” Rich Somers outlines: 10–20% down payment; example: second home loan at 10% down up to $700K. Furnish/design budget: ~$40K for 4-bedroom. Typical cash-on-cash return: 20–30% annually. 13. Tax Benefits James Prendamano asks: “Are these properties 1031 exchange eligible? Cost segregation?” Rich Somers covers: 1031 exchange eligible. Cost segregation studies accelerate depreciation and tax benefits. 14. Ideal Properties & Locations James Prendamano asks: “What type of assets are you targeting?” Rich Somers explains: Prefers vacation towns, mountain/ski towns, friendly metros like Scottsdale, Indianapolis, Tampa. Prioritizes new or renovated properties. 15. Existing Assets & Master Lease James Prendamano asks: “Can Fortune Cribs manage my existing vacation property?” Rich Somers confirms: Yes — if the asset is quality and fits their model. Also offers master lease program: Fortune Cribs leases, furnishes, and operates. 16. Owner Use & Occupancy James Prendamano asks: “Can owners block out personal time at the property?” Rich Somers explains: Yes — owners can vacation at their unit anytime. Many choose not to because cash flow is so strong. 17. Risk & Guest Screening James Prendamano asks: “What are the cons — damage, bad guests?” Rich Somers explains: Rigorous guest screening, noise sensors, insurance protections. Less than 1% incidents, handled quickly. 18. Looking Ahead James Prendamano asks: “Why did you launch this new company when multifamily was going so well?” Rich Somers: scaling what works — short-term rentals perform better now; huge investor demand. James Prendamano asks: “Where do you see the market in 2–3 years?” Rich Somers shares bullish outlook: Limited supply, strong demand from millennials and Gen Z. Predicts interest rates will likely lower again. Real estate remains safest long-term investment. 19. Closing Takeaways James Prendamano and Rich Somers agree: real estate is timeless for wealth-building. Rich Somers encourages listeners to evaluate opportunity cost and not fear taking the leap. 20. Call to Action James Prendamano asks: “Where can people find you, Rich?” Rich Somers shares: Instagram: @RichSomers Company: fortunecribs.com Podcast: The Multifamily Takeoff New fund: packthreecapital.com James Prendamano signs off with thanks and well wishes.
All about digital real estate with Winston Robson PreReal Podcast Ep# 093
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Winston Robson 1. Podcast Introduction James Prendamano welcomes listeners: “Are you ready to bring your real estate game to the next level?” Mentions 25+ years in real estate, over a billion dollars closed. Explains the podcast mission: helping listeners level up with real experts. 2. Guest Introduction James Prendamano introduces Winston Robson: CEO & Co-Founder of WeMeta — premier platform for digital real estate to buy, sell, and manage NFT land. Compares WeMeta to “the Zillow for digital real estate.” Shares recent success: over $1M raise. Winston Robson responds with appreciation: “James, thanks so much for having me.” 3. Setting Context: The NFT Craze James Prendamano sets up the topic: Acknowledges audience familiarity with NFTs. Positions digital real estate as “the next frontier.” Leads into Winston Robson’s personal journey. 4. Winston Robson’s Backstory James Prendamano asks: “How did you end up in NFT land and digital real estate?” “What’s your background?” Winston Robson shares: Dropped out of college to build a real estate app. Learned real estate on the ground in California. Pivoted to data science: learned coding, scraping, analytics. Joined hackathons → discovered virtual land parcels. Formed WeMeta to aggregate & compare worlds like Decentraland, Sandbox. James Prendamano follow-up: “Was anyone in your life in real estate?” Winston Robson explains influence from his half-sister, plus early mentors. 5. Main Discussion Points 5.1 The Concept of Digital Land James Prendamano clarifies parallels: “There are so many similarities to physical real estate: location, traffic counts, points of interest.” Winston Robson: Explains virtual districts as prime spots (e.g., Genesis Plaza, Snoop Dogg’s land). Highlights how virtual land pricing depends on proximity to high-traffic areas. 5.2 How WeMeta Works James Prendamano asks: “How are parcels priced and listed? Ethereum?” “Are you selling directly from the platforms or peer-to-peer?” Winston Robson: Most sales are peer-to-peer, secondary market. Supports multiple currencies: ETH, MANA, SAND, USDC. 5.3 Data & Traffic Insights James Prendamano: “Are stats available on who’s visiting? Average player age, dwell time?” Winston Robson: Data is limited but WeMeta is solving this gap. Working on player behavior analytics and customer segmentation. 5.4 Investing Principles James Prendamano: Draws real-world analogy: Fifth Avenue vs. back streets. Emphasizes location still matters — exposure = value. Winston Robson: Agrees, but says value drivers vary by world. Sandbox example: land near Snoop Dogg’s parcel spikes in value. 5.5 Building & Renting Virtual Properties James Prendamano asks: “Can you rent your parcel?” “Can you build a virtual office?” Winston Robson: Yes — leasing is common. WeMeta helps connect buyers with builders. Prefab & custom 3D builds both emerging. Explains height limits: more parcels = taller builds (similar to FAR). 5.6 Practical Walkthrough James Prendamano asks: “If PreReal wants to open a Help Center, can WeMeta guide us?” “Is it beginner-friendly?” Winston Robson: Absolutely — they provide onboarding help. Building user-friendly tools for location research & builders. 5.7 Scarcity & Expansion James Prendamano asks: “Are parcel supplies capped?” Winston Robson: Varies: Sandbox is hard-coded; Decentraland is socially agreed. Some platforms, like CryptoVoxels, expand supply for growth. 5.8 Taxes & Opportunity Zones James Prendamano: Explores if capital gains, opportunity zones (OZ) apply. Winston Robson: Clarifies he’s not an accountant. NFTs likely taxed like assets: short/long-term gains. Interested in exploring OZ strategies for the metaverse. 6. Closing Insights James Prendamano summarizes: Highlights digital real estate as the “next big thing.” Praises Winston Robson for lowering barriers and providing data transparency. 7. Call to Action Winston Robson shares how to connect: “Find me on Twitter @dumbdropsteve or WeMeta at www.wemeta.world.” Encourages listeners to check the site for updated listings & resources. James Prendamano wraps up: Thanks Winston Robson. Invites audience to stay tuned for more episodes. Reminder: links in show notes.
From a simple facebook group to REI mentor with Becky Nova PreReal Podcast Ep# 094
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Becky Nova 1. Intro & Hook “Are you ready to bring your real estate game to the next level?” James Prendamano sets the stage: Mentions his background: 25 years, $1B+ closed. States the goal: share insights from outstanding investors & visionaries. Tease today’s guest: Becky Nova’s inspiring story and huge community. 2. Host Welcome & Guest Introduction Warm welcome to listeners. James Prendamano introduces Becky Nova: Cancer researcher by day, real estate investor by night. Founder of The Lady Landlord with 250k+ community. Notable investments in New York & Dominican Republic. Mention her website: lady-landlords.com 3. Setting the Topic Context James Prendamano frames the episode: Discuss financial freedom, investing as a couple, overcoming barriers. Highlights the different meaning of financial freedom for different people. 4. Main Discussion & Questions A. Defining Financial Freedom James Prendamano: “Could you share with us, what does financial freedom mean for Becky Nova?” Becky Nova shares: Freedom of choice & time. Personal story: choosing how to spend each day. B. Becky Nova’s Backstory James Prendamano: “Could you give us your backstory? What led you to jump into real estate investing?” Becky Nova details: Husband’s influence, early struggles. Buying first duplex, learning about house hacking. The ‘lightbulb moment’ when receiving first rent check. C. Getting Started with Financial Literacy James Prendamano: “Any books or tips that helped kickstart your journey?” Becky Nova: Podcasts like Bigger Pockets & Suze Orman. Self-education and learning by doing. D. Building a Real Estate Team James Prendamano: “Did you have mentors or was it all self-taught?” Becky Nova: Mix of good/bad team members. Importance of trusted mortgage broker & realtor. E. First Property & Scaling Mindset James Prendamano: “Once you closed on the first duplex, what was the next step? Did you immediately plan to scale?” Becky Nova: Wanted to replace job income, achieve freedom. Strategy of quality over quantity: cash flow focus. F. Why New York Investing Works James Prendamano: “Why stick to New York when so many go out of state?” Becky Nova: Strategy: fewer doors, higher cash flow. Keep living costs low, save to buy next property. G. Deal-Finding Approach James Prendamano: “How do you find deals? MLS vs. off-market?” Becky Nova: MLS works! Describes cash flow, paying tenants in place, minimal rehab as key criteria. H. Underwriting Metrics & Criteria James Prendamano: “Walk us through your underwriting – what metrics make a deal pop?” Becky Nova: $500/door/month profit after expenses. Looks for paying tenants, light cosmetic work only. I. Managing Tenants & Maintenance James Prendamano: “Do you manage all calls personally? How do you handle vendors?” Becky Nova: Self-manage with husband. Triaged approach: fix what they can, reliable handyman/plumber/electrician. Emphasizes referrals & neighborhood connections. J. Ownership Structure & Financing James Prendamano: “Do you buy in LLCs? How do you structure financing?” Becky Nova: Each property in separate LLC. Uses local brokers; personal guarantees but strong cash flow keeps banks supportive. K. Lady Landlords Community James Prendamano: “How did Lady Landlords start?” Becky Nova: Started during COVID, husband lost work. From a Facebook group with mom to 250k+ women. Fills the gap with courses, meetups, and community. L. Challenges Running a Large Community James Prendamano: “What’s been the biggest challenge growing Lady Landlords?” Becky Nova: Keeping up with spam, managing growth. Learning marketing, funnels, social media. M. Systems & Scaling James Prendamano: “How do you manage all this? Are you naturally organized?” Becky Nova: Systems from day one: ran first unit like 100. DNA for efficiency. Passion for creating new resources. N. Syndication & Expansion James Prendamano: “Are you syndicating deals now?” Becky Nova: Started a Lady Landlords fund, first syndication complete. Looking at a portfolio in Westchester County. O. Legislative Trends & Advocacy James Prendamano: “What’s your outlook on legislative trends in New York?” Becky Nova: Important to stay informed & involved. Attends council meetings, uses Lady Landlords as a platform for education. 5. Key Takeaways Financial freedom is freedom of choice. House hacking as an entry strategy. Quality > quantity: higher cash flow over more doors. Importance of systems and team. Build community to uplift others and scale impact. 6. Closing Remarks James Prendamano: Recap Becky Nova’s journey and practical advice. Acknowledge her impact through Lady Landlords. Encourage listeners to follow her work. 7. Call to Action James Prendamano: “If you identify as female, join the Facebook group at Lady Landlords.” “Follow Becky Nova on Instagram at @beckynova24.” “Check the show notes for links.” Final thanks: “Becky, thanks so much for your time and insights today.”
The Importance of Mindset in Real Estate investing with Mandy Mcallister and Jamil Sayegh PreReal Podcast Ep# 95
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Mandy Mcallister and Jamil Sayegh 1. Introduction James Prendamano sets the stage: “Are you ready to bring your real estate game to the next level?” Introduce himself as CEO & Founder of PreReal™ Prendamano Real Estate. Share credibility: 25+ years in real estate, $1B+ closed deals. Highlight podcast mission: meet top performers, gain insights to elevate the audience’s real estate game. Tease today’s theme: mindset as a game changer in real estate. 2. Host Greeting & Setting Context James Prendamano reflects on his personal journey: Mindset’s role in transforming his business beyond just transactional growth. “It was the podcast that helped me break free and level up.” Introduce why today’s conversation is essential for listeners at any stage. 3. Guest Introductions Mandy McAllister Multifamily real estate investor, “mindset ninja,” coach, founder of Aspiring Women Achieving More. Focus: financial freedom through syndications, coaching, helping others craft their path. Mention website: mandymcallister.com Jamil Sayegh International life, business, and relationship coach. Integrative naturopathic physician, NLP master practitioner, author of 20 Steps to Your Next Breakthrough. Works with leaders, high performers, world champions. Mention website: jamilsayegh.com 4. Topic Context & Why It Matters James Prendamano sets up: Why mindset is critical for real estate investors. The difference between transactional success and personal growth. Real talk: what “financial freedom” looks like behind the scenes. 5. Main Discussion Points & Conversational Flow 5.1 Getting Started with Mindset James Prendamano: “Are there any books or references you’d recommend for people just beginning to explore mindset?” Mandy McAllister: Recommends The Art of the Impossible; explains the flow state, doing “deeper work,” shortening the 10,000-hour rule. Mandy McAllister shares personal story as a single mom & building buffers before leaving a day job. 5.2 The Syndication Reality Check James Prendamano: Reflects on his own experience and Instagram myths. “People say they own 3,000 units — but what if you only own 1–2%? It’s not the same.” Discuss GP (general partnership) realities: equity splits, responsibilities, partner dynamics. Mandy McAllister: Cautions about misleading ownership claims. Emphasizes being an “equity hog,” buying her own deals for better control. Advice on premeditated income planning. 5.3 Self-Awareness and Inner Work James Prendamano: “What can people do at home to start exploring their mindset? Are there exercises, books, or first steps they can take?” Jamil Sayegh: Recognizes the power in asking: Who’s counting on you? Who would you let down if you played small? Stories of impact: helping people not commit suicide, ripple effect of showing up. Key journal prompts: Am I happy? Am I living the life I believe I should be living? Does my life represent the fullest expression of who I am? Why not? What stories am I telling myself? Challenge the “stories” we tell ourselves — our perception shapes our reality. 5.4 How We Relate to Challenges James Prendamano: Connects it to real estate cycles, hardships, and remote work trends. Jamil Sayegh: Explains perception: “There is no such thing as a stressful job, only a stressful experience of the job.” Analogy: rain can make one person sad, another joyful — it’s our meaning that defines it. Encouragement: Everyone can change when they’re ready — there is no hopeless case. 5.5 Carrying the Bag: Breaking Through & Responsibility James Prendamano: Opens up: “For me, it felt like carrying a heavy bag — I reached a point where I wanted to put it down.” Asks: “Jamil Sayegh, do you feel the weight of responsibility when advising people to make major life changes?” Jamil Sayegh: Highlights reframing: there is no “challenging path” — only the experience we choose to create. Encourages listeners to reframe the stories they attach to struggle. 6. Guest Insights & Practical Takeaways Mandy McAllister: Build income buffers before quitting the day job. Be honest about your ownership and time commitments in syndications. Jamil Sayegh: Journal with the self-awareness questions. Remember your actions ripple out to people you may never meet. Reframe what “challenge” means in your journey. 7. Audience Questions (Optional) Example if included: “What’s one mindset shift you’d recommend for someone afraid to make their first big real estate deal?” 8. Closing Remarks & Key Takeaways James Prendamano: Summarize the power of mindset in real estate investing. Encourage listeners to apply Mandy McAllister’s and Jamil Sayegh’s insights. “Remember, the real estate game isn’t just about units owned — it’s about owning your life.” 9. Call to Action (CTA) Direct listeners to connect with Mandy McAllister: mandymcallister.com Direct listeners to connect with Jamil Sayegh: jamilsayegh.com Invite to subscribe, leave a review, and share the episode. Final encouragement: “Take what you learned today — and start leveling up your real estate game from the inside out.”
Rapidly scale your passive cashflow with Whitney Elkins Hutten PreReal Podcast # 096
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Whitney Elkins Hutten 1. Episode Introduction James Prendamano introduces the show: “Are you ready to bring your real estate game to the next level?” Brief mention of his background — 25 years, $1B+ transactions. Purpose of the podcast: meet visionaries, investors, doers. 2. Warm Host Greeting “Welcome everyone to The PreReal Podcast.” Build anticipation: “We have a real treat today, folks.” Tease guest’s credentials: Director of Investor Education at PassiveInvesting.com. $700M+ in real estate, 5,000+ units, 1,400+ self-storage. 3. Guest Introduction Full introduction of Whitney Elkins-Hutten: Career snapshot. Unique angle — partner in diverse asset classes. Sincere thanks: “Whitney, it’s an absolute pleasure to have you on. Thank you for taking the time.” 4. Setting the Context James Prendamano invites backstory: “Can you give us a few minutes of context on your history? How did you first get the real estate bug?” 5. Guest Story: Whitney’s Journey Whitney shares: From biochem to public health to real estate. First house flip & accidental discovery. Second deal gone wrong — the infamous bus story. Lessons learned: location, buyer needs, first offer best offer. 6. Digging Deeper: Early Challenges James Prendamano follows up: “How close were you to packing it in?” “Any mentors or family influences early on?” 7. Transition to Strategic Planning James Prendamano: “So, quantum leap to where you are today — where do you begin when advising clients to define their goals?” Whitney explains: Pain point vs. pleasure motivators. Hiring financial coach Chris Miles. Building a clear framework — security, vitality, financial independence, freedom. 8. Key Discussion Points A) Framework for Scaling Whitney details: 121 Exclusion strategy. Saving one income, reinvesting profits. Using Burr strategy & refinancing. Keeping rehab teams busy with flips. B) Clarification Questions James Prendamano: “Could you explain the 121 Exclusion in layman’s terms?” “Do you still need an intermediary like a 1031 exchange?” C) Ash Wealth & PassiveInvesting.com James Prendamano: “In 2018, you founded Ash Wealth. What’s the genesis & who is it for?” Whitney: Explains investor accelerator program. Types of investors helped. House hacking, turnkey, Burr strategies. D) Asset Class Synergies James Prendamano: “Car washes & self-storage — on the surface they seem different. Why those?” Whitney: Ties to multifamily. Operational efficiencies. Ripe for disruption — mom & pop ownership. 9. Inflation & Market Cycles James Prendamano: “Inflation is the new buzzword. How do multifamily & self-storage hedge against it?” Whitney outlines: Capital preservation, cash flow, equity growth. Tax benefits — depreciation, cost segregation. Flexibility to pass costs to tenants. Importance of debt structure & rate caps. 10. Syndication Insights James Prendamano: “Passive investing isn’t always lollipops & rainbows. What should investors watch for?” Whitney: “Bet on the jockey, not the horse.” Due diligence: operator’s track record, team, exit strategy. Double-check trailing twelve-month financials. Be wary of unrealistic rent increases or static expenses. 11. Closing Perspective James Prendamano: “For you personally — passive or active investing?” Whitney: Core wealth is passive. Keeps her time & financial freedom. Still does active projects for fun. 12. Key Takeaways Start with clear goals & pain points. Leverage tax codes like the 121 Exclusion. Hedge inflation through asset flexibility. Choose syndicators wisely — diligence matters. 13. Closing Remarks & Call to Action James Prendamano: Sincere thanks: “Whitney, congratulations on an immense amount of success.” Best ways for listeners to connect: “PassiveInvestingwithWhitney.com — free checklist, ebook, and one-on-one calls.” “Be well, everyone — as always, stay safe.”
How to only own the benefits of large apartments with Kent Ritter PreReal Podcast Ep# 097
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Kent Ritter 1. Opening Hook “Are you ready to bring your real estate game to the next level?” James Prendamano introduces the promise: actionable insights for investors and syndicators. 2. Host Greeting & Podcast Introduction James Prendamano welcomes listeners: Quick personal credibility: 25 years, $1B+ closed deals. Purpose: each week, insights from top-performing real estate investors. Reminder: “This is The PreReal Podcast.” 3. Guest Introduction – Kent Ritter James Prendamano introduces Kent Ritter: Founder of Hudson Investing, multifamily private equity firm. Entrepreneurial background: built consulting firm to $30MM/yr & 95 employees. Host of Ritter on Real Estate podcast. Noted for mentoring other entrepreneurs. James Prendamano sets context: Why Kent’s journey is relevant for syndicators. Highlight: How Kent pivoted from consulting to multifamily real estate. 4. Early Background & Origin Story Discussion Points & Questions “Kent, tell us about your early years. Where’d you grow up? How did you get into consulting?” “What drew you to entrepreneurship — was there an influence in your family?” “How did your father’s passing and living on a single income shape your drive?” “When did you first recognize you had leadership instincts?” “What lessons did management consulting teach you that transferred to real estate?” 5. Career Pivot – From Consulting to Real Estate Questions to Guide the Flow “What was the ‘aha moment’ that made you step away from consulting?” “Talk about the unsolicited offers for your consulting firm — how did that sale come about?” “When you exited, what was your first move with that capital?” “How did you go from notes to single family to multifamily?” “What lessons did you learn flipping houses and trying to scale?” 6. Building Hudson Investing Deep Dive – Strategic Steps “What gave you confidence to start Hudson Investing?” “Walk us through your first syndication deal — the Atlanta portfolio — what did you learn?” “How did you build trust with investors to bring in other people’s money?” “What mindset shift helped you succeed in raising capital?” “How do you nurture broker relationships to get off-market deals?” 7. Investing Model & Market Strategy Key Segments & Talking Points Markets & Geography “Where are you focusing geographically, and why?” “What makes the Midwest appealing for multifamily?” Deal Sourcing & Metrics “Can you break down the core metrics you evaluate before buying?” “Why is proximity to interstates, job diversity, and rent-to-income ratio so critical?” “How do you stress test deals for worst-case scenarios?” Scaling Operations “How do you balance deal flow, investor pipeline, management teams, and construction oversight?” 8. Risk Management & Current Market Deeper Insights “What’s your take on the current market — negative cash flow deals, buying payments, etc.?” “How do you hedge using debt caps and conservative underwriting?” “What should newer investors watch out for in today’s environment?” “What’s your outlook on interest rates and cap rates over the next 18–24 months?” 9. Actionable Advice for Aspiring Syndicators Practical Takeaways Build broker relationships early — “They’re the gatekeepers.” Start warming up investors 6+ months before you need capital. Always underwrite conservatively and plan for downside risk. “Be clear on your WHY — your purpose must be bigger than your fears.” 10. Audience Q&A (Optional Section) (If live Q&A or pre-submitted) “What’s the best way to find your first mentor in multifamily?” “How big should your first deal be?” “When is the right time to go from passive to active investing?” 11. Closing Summary & Key Takeaways James Prendamano summarizes highlights: Kent Ritter’s journey: how consulting shaped his strategic mindset. Scaling safely by focusing on the right markets and metrics. Powerful reminder: expertise and conservative assumptions protect investors. 12. Final CTA (Call to Action) James Prendamano wraps up: “Kent, where can everyone learn more about you?” Kent Ritter shares: Website: www.kentritter.com Ritter on Real Estate Podcast. Social handles: @ritteronrealestate, LinkedIn. James Prendamano thanks Kent for sharing actionable knowledge. Closing line: “Stay safe everyone, and keep bringing your real estate game to the next level.”
How to achieve financial freedom with Turnkey Rentals with Eric Martel PreReal Podcast Ep# 098
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Eric Martel 1. Opening Introduction James Prendamano opens with his signature question: “Are you ready to bring your real estate game to the next level?” State James Prendamano’s credentials: 25+ years, $1B+ in real estate transactions. Briefly explain the podcast’s mission: sharing insights from high-performing real estate leaders. Tease today’s topic: how to achieve financial freedom through turnkey rentals. 2. Guest Introduction Introduce Eric Martel: Purchased first apartment at age 18 while in university. Former actuary who witnessed the shift from pensions to 401(k)s. Founder of Martel Turnkey, helping people create passive income. Mention Eric Martel’s book: Stop Trading Your Time for Money. Reinforce Eric Martel’s mission: teaching the middle class how to build wealth for future generations. 3. Setting the Context James Prendamano frames the conversation: Many episodes focus on large multifamily investing. Eric Martel’s approach is different: accessible turnkey rentals for everyday investors. 4. Main Discussion Segments 4.1 Eric Martel’s Early Journey James Prendamano asks: “You bought your first unit at 18 — how did that happen?” Eric Martel shares: Realizing the knowledge gap between paycheck-to-paycheck and business owners. Finding a mentor with real estate success. Creative deal-making with seller financing and minimal money. The lesson: with no money, you must invest more time. 4.2 The Philosophy of “Stop Trading Time for Money” James Prendamano asks: “Why is this mindset shift so important?” Eric Martel explains: Everyone has three resources: time, money, skills. You must align your investing strategy with your resources. Buying turnkey properties frees up time and builds cash flow faster. 4.3 How Martel Turnkey Works James Prendamano asks: “Explain how your turnkey model helps investors.” Eric Martel details: Martel Turnkey buys, renovates, and rents out properties. Investors get a cash-flowing house with vetted lender, insurance, and property manager. The focus is on helping investors build portfolios, not just sell single homes. 4.4 Solving the Scale Problem James Prendamano asks: “How do you handle scattered single-family homes versus large multifamily scale?” Eric Martel explains: Using third-party property managers that specialize in single-family rentals. Local maintenance crews for multiple units. How this solves the scattered-site issue. 4.5 Selecting the Right Markets James Prendamano: “I like your methodology. Walk us through how you pick markets.” Eric Martel explains: Focus on landlord-friendly states. Cities with steady population and job growth (not overheated markets). Target neighborhoods: 60% owner-occupied, good schools, lower crime, workforce housing. Reference to free resource: InvestorList.com 4.6 Inflation Hedge and Smart Leverage James Prendamano asks: “Explain why single-family rentals are such a good hedge against inflation.” Eric Martel: Fixed debt vs. rising rent — leverage works in your favor. Opportunity to refinance if rates drop. Protecting wealth with appreciating assets paid for with future dollars. 4.7 Blockchain & Tokenized Real Estate Fund James Prendamano: “You’re pioneering tokenized real estate. How does that work?” Eric Martel: Launching a security token representing shares of an LLC holding a portfolio. Solves liquidity and affordability barriers for small investors. Cash flow and appreciation distributed to token holders. Goal: make real estate accessible to anyone with as little as $50. Future vision: near real-time payouts as blockchain adoption grows. 5. Key Takeaways Turnkey rentals make passive income investing realistic for busy professionals. Align your resources: time, money, skills. The right strategy can hedge against inflation and build generational wealth. Blockchain will open new doors for democratized real estate investing. 6. Closing Remarks James Prendamano thanks Eric Martel for his insights and innovative approach. Reinforces the action step: build financial freedom by starting small but smart. 7. Call to Action (CTA) James Prendamano invites listeners to: Visit MartelTurnkey.com to see available properties. Use InvestorList.com for free market research. Learn about the tokenized fund at MartelInvest.com. Encourage listeners to: Subscribe, share, and leave a review. Connect with Eric Martel online: Instagram & TikTok: @ericmartelofficial YouTube: Break Away from the Rat Race Book: Amazon Link End James Prendamano signs off: “Everyone out there, please stay safe and keep bringing your real estate game to the next level.”
From foster home to 30 million in 4 years with Krista Mashore PreReal Podcast Ep# 099
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Krista Mashore 1. Podcast Introduction James Prendamano sets the tone: “Are you ready to bring your real estate game to the next level?” Introduce PreReal Podcast’s mission: sharing insights from top real estate performers. Highlight James Prendamano’s credibility: 25 years in real estate, over a billion dollars closed. 2. Host Welcome James Prendamano welcomes the audience: “Welcome, everyone, to the PreReal Podcast.” Warmly introduce today’s guest. 3. Guest Introduction James Prendamano sets up Krista Mashore’s profile: “Krista Mashore is top 1% of realtors nationwide for 20 years.” Mention over 2,300 homes sold. Note her top 1% national coach status, four best-selling books, major features (Forbes, WSJ, NBC, Fox). Quote recognitions (Yahoo Finance, Success Magazine, Tony Robbins circle). Mention recent success: “Zero to $40 million in under four years.” 4. Episode Context & Big Idea James Prendamano frames the topic: “We’re diving into mindset, marketing, and systems that took Krista from foster home to $30 million.” “This episode is for agents stuck in old ways, wanting to level up.” 5. Conversation Kickoff Question: “Krista, before we jump into the tips and tricks, share with us your pre-real estate journey. What got you started?” 6. Guest Story: Early Journey & Adversity Krista Mashore’s personal backstory: From teacher to real estate. Her daughter’s illness as catalyst. Husband’s betrayal and financial hardship. Early drive from foster home experience. Living in a group home; “Hidden Hills Group Home” anecdote. Resiliency and why her ‘why’ mattered. 7. Mindset Segment Question: “What is it that flips the switch for people stuck in negativity?” “How did you develop your ‘Stop, Snap, and Switch’ method?” Krista Mashore’s insights: Power of thoughts: 30k–70k thoughts daily. How negative thoughts spiral into negative results. Using a bracelet as a mental trigger. 8. Tools & Self-Awareness Question: “When did you first realize mindset beats skill set?” “Was it therapy, books, mentors?” Krista Mashore’s tips: Strong drive over IQ. The ‘no one is coming to save you’ realization. 5 people you surround yourself with. Recommended reading: Napoleon Hill’s Think & Grow Rich, 13 success habits. 9. First-Year Hustle & Marketing Edge Question: “You sold 69 homes your first year — how did you do that?” Krista Mashore shares: How she reinvested in marketing. Unique value proposition: colorful flyers, CDs, bus ads, movie theater spots. “Look what they’re doing and do more.” 10. Overcoming Excuses James Prendamano’s reflection: “People are too comfortable today… Always an excuse.” Question: “Can drive be taught? Or is that DNA?” Krista Mashore explains: Drive is hard to teach. Belief is the real unlock. Accountability and coaching collapse timeframes. 11. Modern Agent Playbook Question: “Where do agents need to start to win in this digital age?” Krista Mashore’s practical tips: “Market one to many, not one to one.” Do neighborhood reports. Use QR codes, video, YouTube, SEO. Stop aiming, start firing — “views while you snooze.” 12. Stand Out: Community Market Leader Key Insight: “Be the community market leader.” Content marketing: answer what sellers are searching. Local content: schools, restaurants, market updates. 13. Winning Before You Arrive James Prendamano recaps Krista Mashore’s funnel: Marketing plan, book, videos, seller guides BEFORE the appointment. Takeaway: “Win before you arrive.” 14. Krista Mashore’s Boot Camp Plug James Prendamano sets it up: “Tell folks about your boot camp.” Krista Mashore: bootcamp.kristamashore.com / kristamashore.com/podcast. “2.5 days of digital marketing, mindset, USP — affordable, virtual.” 30% mindset training. 15. Final Tips Question: “Best advice for new agents who want to dominate?” Krista Mashore: “Create local content. Be consistent. Get over yourself. Invest in your skills. Stay persistent.” 16. Key Takeaways Recap James Prendamano: Mindset is everything — “Stop, Snap, and Switch.” Invest in marketing. Be unique. Don’t get stuck in mediocrity — “No one is coming to save you.” Real estate is the best business in the world — if you do the work. 17. Closing Remarks & Call to Action James Prendamano: Thank Krista Mashore warmly. Invite audience to check out KristaMashore.com and the boot camp. Final CTA: “Stay safe, get out there, take action — and we’ll catch you next time on the PreReal Podcast.”
It's all about Market Cycles with Bill Ham PreReal Podcast Ep# 100
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Bill Ham 1. Podcast Intro James Prendamano opens with his signature line: “Are you ready to bring your real estate game to the next level?” Sets the mission for new listeners: “Over the past 25 years, I’ve closed over a billion dollars in transactional real estate.” Highlights that each episode features outstanding investors and visionaries. 2. Host Welcome & Context James Prendamano welcomes everyone: “Welcome, everyone, to the PreReal Podcast.” Teases today’s packed value: “We’ve got a lot of value coming at you today.” 3. Guest Introductions James Prendamano introduces: Bill Ham — COO of Broadwell Property Group, Founder of Real Estate Raw Mention: 20+ years, multifamily expert, coach, author. Rob Nixon — Deal Ninja, top producer, medical and commercial investor. Acknowledges both guests: “Bill, thank you so much for taking the time to join us today.” “Rob, thanks for taking the time to join us as well.” 4. Guest Background & Personal Journey James Prendamano asks Bill Ham: “Could you give the audience a little bit about your journey? How did you land where you are today?” Bill Ham’s story: Pilot background, bad employee, bought first duplex at 28, transitioned from aviation to multifamily. James Prendamano follow-up: “Were you a bad student too?” Bill Ham shares how being a poor student foreshadowed his entrepreneurial path. 5. Transition: Path from Fix & Flips to Multifamily James Prendamano talks about the importance of flips and entitlements as a bridge. Brings Rob Nixon in: “Rob, do you look back now and regret any of the properties we sold?” Rob Nixon: “No regrets — it was the right move, part of the bigger plan.” 6. Main Discussion — How to Take the Next Step James Prendamano asks: “Bill, for those who are ready to level up, where do you start?” Bill Ham explains: Education first — “Close the deal between your ears.” Build confidence through study; people only invest if you sound credible. Use free resources first; then invest in higher-level mentorship. Look at more deals than anyone else — “Know your values and your market.” James Prendamano: “What’s a ‘good deal’ to you?” Bill Ham defines: A good deal must produce more income than it costs. Know your cost of capital. Balance cash flow (keeps you alive) and appreciation (builds wealth). 7. Deep Dive — Market Cycles James Prendamano asks: “Where do you see the multifamily market going next?” Bill Ham’s perspective: A correction is coming; not necessarily a crash. Short-term debt will stress owners; expect more distressed sellers. Creative financing will surge — seller finance, lease options. James Prendamano adds: Notes on inflation, refinancing, the risk for owners. “What creative structures do you see emerging?” Bill Ham: Operator market will thrive. Seller financing and lease options will be key. Some LPs will lose money. 8. Strategy — How to Prepare James Prendamano: “Where do you start if you want to be ready for what’s coming?” Bill Ham outlines: Under 50 units: focus on direct owner outreach — mail, text, calls. Over 50 units: build strong relationships with brokers. Tracking loan maturities is gold — build a motivated seller list. Banks rarely sell direct; brokers control most deals. 9. Choosing New Markets James Prendamano: “What do you look for when choosing markets outside your backyard?” Bill Ham explains: Population growth is the top factor — check Census Bureau data. Flat or negative growth markets risk stagnant rents. Older buildings come with political and maintenance headaches. Expect local politics to push stronger tenant protections everywhere. 10. Lessons Learned & Best Practices James Prendamano: “What have you learned over the years?” Bill Ham’s key insight: Cash flow pays the bills; equity and exit strategy create real wealth. “You make money when you exit, not when you buy.” Always prioritize your exit strategy. 11. Insights on Scale & Management James Prendamano: “Talk about scale and when to self-manage.” Bill Ham’s approach: Manage early to learn. Outsource management until you have hundreds of units. In-house only when you have enough scale and talent. Management is not easy money — it’s real work. 12. Guest Plug — Real Estate Raw James Prendamano: “Tell us about Real Estate Raw.” Bill Ham shares: It’s his education platform and coaching community. Books: Real Estate Raw and Creative Cash — both on Amazon. “You’ll pay for education one way or another — through me or the street.” 13. Rapid-Fire Closing Questions James Prendamano quick hits: “Why sell off now?” Bill Ham: “Nobody ever went broke cashing checks.” “Are you pivoting your model?” Bill Ham: “Syndicate big, then narrow down for equity.” “What’s your minimum investment size?” Bill Ham: “Generally $50K to $100K — depends on your network.” 14. Key Takeaways Focus on mindset and education first. Know your numbers, market, and exit strategy. Build solid broker and owner relationships. Creative financing will be key during shifts. Cash flow keeps you alive; equity makes you wealthy. 15. Closing Remarks & Call to Action James Prendamano thanks Bill Ham and Rob Nixon. Reminds listeners to check out: Broadwell Property Group RealEstateRaw.com Bill Ham’s books on Amazon. Final note: “Vet your syndicators wisely, keep learning, and stay safe.”
Building massive wealth with Multifamily investing with Ken Gee PreReal Podcast Ep# 101
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Kenneth A. Gee 1. Podcast Intro Opening line: “Are you ready to bring your real estate game to the next level?” James Prendamano introduces himself, role as CEO & Founder of PreReal™ Prendamano Real Estate. Quick highlight: Over $1 billion in closed transactions, 25 years of experience. Brief reminder of podcast mission: Each week: conversations with investors, high-performing individuals, and visionaries actually doing the work. Goal: Bring anyone’s real estate game to the next level. 2. Host Greeting Warm welcome to listeners. Re-introduction: “Welcome, everyone, to the PreReal Podcast.” Excitement to have today’s guest: “We’re joined today by Ken Gee.” 3. Guest Introduction James Prendamano outlines Ken Gee’s bio: Founder & Managing Partner of KRI Partners and the KRI group of companies. 24+ years in real estate, banking, private equity, principal investing. $2.0 billion in transactions: multifamily acquisition, management, and financing. James Prendamano positions Ken Gee as: A real investor with proven track record. Deep understanding of cycles and risk. Ken Gee responds briefly: Gratitude for being invited. 4. Setting the Context James Prendamano emphasizes: Why it’s valuable for listeners to hear from seasoned pros. Importance of understanding that not every deal is a great deal. Encouragement to make smart choices. 5. Ken Gee’s Origin Story Guided talking points: James Prendamano asks: “Ken, you didn’t wake up one day with a massive portfolio. Give us the short version — how did you get started in real estate?” Ken Gee covers: Early life: Toledo to Cleveland. Started in banking as a commercial lender — observing customers’ success in real estate. Became a CPA, Deloitte experience — saw clients making great money. Moment of clarity: feeding daughter at 3 AM → realizing the rat race won’t get him to his goals. First deal: 28-unit apartment, felt huge. Follow-up questions: “What was your biggest driver at that point?” “Were there any mentors or influences, or was it pure self-learning?” 6. Main Discussion — Deep Dive Topics A. Understanding KRI’s Typical Deal Structure James Prendamano asks: “Give us a flavor of your typical deal structure — how do you set it up, syndication vs. blind pool?” Ken Gee explains: Syndication vs. blind pool fund. Why KRI switched to the fund model. How it benefits investors and deal certainty. B. How Ken Gee Identifies & Underwrites Deals James Prendamano asks: “What’s your process for vetting markets?” “How do you approach submarkets and neighborhoods?” Ken Gee explains: Growth markets, job diversity. Avoiding single employers or ‘too good to fail’ anchors. Strong fundamentals, good neighborhoods. C. Due Diligence & Risk Mitigation James Prendamano: “Talk to us about your diligence — do you rely on third parties? What do you do in-house?” Ken Gee explains: Internal team walkthroughs. Trades specialists: electricians, roofers, plumbers. Real examples of risks identified upfront. D. Leverage & Capital Stack James Prendamano: “How do you approach leverage in your deals?” Ken Gee explains: Conservative leverage: 65%–70%. Preference for fixed rate when possible. Rent surveys: verifying rents against current comps. E. Market Outlook & Inflation James Prendamano: “Ken, speak a bit about multifamily investing during inflation.” Ken Gee: Why multifamily holds up well. Demand vs. supply. Rising rates make ownership harder, more renters. F. Self-Management & Operations James Prendamano: “Do you self-manage all your assets?” Ken Gee explains: Vertically integrated management. Some third-party management to deepen broker relationships. Importance of operations in executing business plans. G. Vetting Sponsors & Final Investor Tips James Prendamano: “For folks listening — how should they vet where to place their money?” Ken Gee highlights: Experience & track record. Use tools like Verivest for transparency. Make sure sponsors get paid last. Be wary of front-loaded fees. Matching investor goals with sponsor strategy. 7. Audience Takeaways James Prendamano sums up: Experience trumps hype. Due diligence, risk mitigation, conservative underwriting. Look for partners who have been through multiple market cycles. 8. Closing Segment: Crystal Ball James Prendamano asks: “Ken, take out the crystal ball. What do you see in the next 1–2 years for the economy & multifamily?” Ken Gee: Outlook on inflation, Fed rates. Buying opportunities in growth markets. Confidence in Florida & Southeast. 9. Closing Remarks James Prendamano thanks Ken Gee for his time and insights. Recap major value points. Highlight Ken Gee’s book: KRIpartners.com/ebook for listeners wanting deeper guidance. 10. Call to Action (CTA) James Prendamano: “Download Ken Gee’s free ebook at KRIpartners.com/ebook.” “All links are in the show notes.” “Connect with Ken Gee at https://www.kripartners.com/.” Reminder: Always vet your investments smartly. “Stay safe and keep building your wealth.”
Investing into your retirement accounts for MF investing with Josh Plave PreReal Podcast Ep# 102
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Josh Plave 1. Podcast Introduction James Prendamano opens: “Are you ready to bring your real estate game to the next level?” Shares credentials: CEO & Founder of Prereal, $1B+ in closed real estate deals over 25 years. States the show’s purpose: Weekly talks with real investors, high-performing individuals, and visionaries. 2. Host Greeting & Guest Welcome James Prendamano sets the scene: Highlights the Fed’s recent rate hike — why this timing is perfect. Introduces Josh Plave: founder of Wall to Main, multifamily investor, specialist in helping investors use retirement funds for MF investing. “Josh, thank you so much for joining us today.” 3. Guest Introduction & Personal Backstory James Prendamano asks: “Could you give us some background on your journey and how you got to where you are today?” Josh Plave shares: Started with a Roth IRA at 16, inspired by his mother and grandfather. Inherited retirement accounts, wanted to respect family legacy. Shifted from passive investing to active syndication in multifamily. Why multifamily made sense. 4. Current Market Context James Prendamano references Fed’s 75 basis point increase. Asks: “Does this make it a better or worse time for multifamily opportunities?” Josh Plave explains: Lending terms, refinancing assumptions now more conservative. Sellers adjusting prices quickly. Why the market is responding in real time. 5. Why the Market is Responding Faster James Prendamano: Notes how market cycles used to lag. “Why is the market so responsive this time?” Josh Plave discusses: Information age, algorithm-driven decision making, institutional shifts. 6. Specialty Deep Dive — Using Retirement Funds James Prendamano transitions: Notes typical syndicators use non-qualified money. “Can you explain your niche working with retirement accounts?” Josh Plave explains: What UBIT is (Unrelated Business Income Tax). How his UBIT calculator works to minimize tax impact. Wall to Main structures deals to protect investor returns. 7. How to Get Started James Prendamano asks: “Is it as simple as deciding to tap an IRA or 401K? What does it take?” Josh Plave outlines: If funds are with current employer, you likely can’t use them. Old 401Ks or IRAs can be rolled into a self-directed IRA. LLC checkbook structure allows more flexibility. Partial rollovers are allowed. 8. How Josh Plave Structures Investments James Prendamano: “Are you structuring deal-by-deal raises or a blind pool?” Josh Plave explains: Single property fund model now. Will consider fund-of-funds in the future as the market softens. Risk of forced deals when money is already committed. 9. Passive Investor Experience James Prendamano: “What happens once an investor says ‘I’m in’?” Josh Plave explains: Investor portal for document access and signatures. Wire funds directly, see regular updates, distributions quarterly. Typical structure: 70/30 split with 8% preferred return. 10. Tax Impact Clarified James Prendamano: “How does tax work when using retirement funds?” Josh Plave explains: Leveraged portion of income is taxed (UBIT). Losses offset income and gains. Taxes paid directly from the retirement account. Typical reduction: about 2–3% annual return impact. 11. Minimums & Geographic Focus James Prendamano: “What’s the minimum investment and where are you focused?” Josh Plave: $75,000 minimum per deal. Sunbelt states: Texas, Florida, Chattanooga, plus Midwest selectively. Top markets: Sarasota-Bradenton is best performing. 12. Operations & Scalability James Prendamano: “How do you handle multiple markets and scale operations?” Josh Plave: Trusted property managers across multiple buildings. Properties sized to justify on-site teams. Typical sweet spot: 100–350 units, garden-style B/A class. 13. Economic Outlook & Future Trends James Prendamano: “What do the next few years look like for multifamily?” Josh Plave: Rents rise with inflation; developers slow down new supply. Lower mobility means more renters doubling up. Supply chain delays continue to stunt new projects. 14. Key Takeaways Retirement funds can be used creatively for passive MF investing. Know UBIT and use tools like the calculator to reduce tax impact. Multifamily remains attractive with inflation, but conservative projections matter. Proper deal structures and experienced operators make the difference. 15. Closing & Call To Action James Prendamano wraps up: Thanks Josh Plave for the insights. Encourages listeners to connect: Website: www.walltomain.com Instagram, LinkedIn, Facebook: Josh Plave Reminder to stay informed and ready for opportunities.
Reinvesting sports betting winnings into Real Estate with Federico Aristizabal PreReal Podcast Ep# 103
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Federico Aristizabal 1. Podcast Intro James Prendamano introduces the podcast purpose: “Are you ready to bring your real estate game to the next level?” Short highlight of James Prendamano’s credentials (over $1B closed). Explain what listeners gain: insights from real-world investors and visionaries. Mention switch from economic topics to a unique perspective today. 2. Host Welcome & Episode Context James Prendamano welcomes the audience: Context: pivoting from economic/multifamily market talk to a fresh angle. Teaser: Federico Aristizabal’s story of turning sports betting proceeds into real estate investments. Emphasize how this can inspire listeners to think outside the box. 3. Guest Introduction Short but compelling bio: Federico Aristizabal’s unconventional path — left 9-5 for sports betting. Founder of AFSports — never had a losing year. Uses data science and predictive models to help bettors. Now reinvests profits into real estate deals. 4. Federico Aristizabal’s Backstory James Prendamano asks: “Where did you grow up and how did you fall into sports betting?” Federico Aristizabal shares: Moving from Colombia, early sports love, first job at Wingstop. Discovery of sports betting via Bovada and early lessons. Inspiration from Billy Walters, fraternity sales team in college. 5. Turning Sports Betting Into a Business James Prendamano asks: “Was there a particular sport you focused on at first?” “Did you see an opportunity to use technology?” Federico Aristizabal explains: Focus on MLB & NBA. Creation of a proprietary algorithm to spot discrepancies. Early wins and expansion. James Prendamano explores: “Did you have any mentors?” “How did you grow your audience and brand?” Federico Aristizabal shares: Tai Lopez course, Facebook ads, scaling up a full team. Featured in The New York Times. 6. Behind the AFSports Model James Prendamano asks: “Is the gaming site legal in every state now?” “How does a member place bets through your site?” “Do you cover fantasy sports too?” “What sports do you mainly cover?” “What kind of data do you analyze?” Federico Aristizabal explains: Current legal status and trends. How packages work (members get picks, place bets themselves). Trends, matchups, referee/umpire stats, last-minute insights. 7. Sports Winnings to Real Estate: The Pivot James Prendamano asks: “What made you want to invest your winnings into real estate?” “Explain real estate arbitrage for our listeners.” Federico Aristizabal shares: Using arbitrage in Airbnb: leasing property, subletting at higher rates. Example: Fort Lauderdale deal. James Prendamano adds context: Explains arbitrage for the audience. Connects it to commercial leasing opportunities. 8. From Wholesaling to Flipping James Prendamano asks: “What is wholesaling? How did you learn the ropes?” Federico Aristizabal shares: Starting with signs, direct leads, cash buyers. Steps of a typical wholesale deal. Success with multiple deals monthly. James Prendamano expands: How distressed properties are targeted. Why investors rely on wholesalers. Contract assignment nuances. 9. Guest Insights: Personal Goals & Future Vision James Prendamano asks: “You’ve closed over 200 transactions — amazing! What was your motivation for real estate?” “What’s the story behind paying off your parents’ house?” “What’s your big picture for your brand?” “Is your passion more sports or real estate?” Federico Aristizabal shares: Deep drive to help family. Vision to expand his community with wellness, finance, and mindset. Desire to grow multifamily portfolio, become a syndicate/fund manager. 10. Audience Q&A or Hypothetical Insights If audience questions: “How do you balance risk in sports betting vs. real estate?” “Advice for people starting out in either?” Federico Aristizabal offers practical tips on discipline, due diligence, community-building. 11. Key Takeaways James Prendamano recaps: Using nontraditional income to build wealth. Leveraging data and community in any niche. Diversification mindset: multiple streams with aligned values. Federico Aristizabal’s example: passion → process → profit. 12. Closing Remarks James Prendamano thanks Federico Aristizabal. Reiterates the episode’s main insight: “Think differently about capital. Bet on yourself. Reinvent what investing looks like.” Warm sign-off: “Please stay safe, everyone.” 13. Call to Action James Prendamano shares: Where to follow Federico Aristizabal: Instagram, AFSports, website, YouTube. Links in show notes. Encouragement to like, share, and review the podcast. Subscribe for next-level real estate and investment stories.
Investing in land to financial freedom with Clint Turner PreReal Podcast Ep# 104
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Clint Turner 1. Podcast Introduction James Prendamano sets the tone: Welcome listeners back to the PreReal Podcast. Reminder: Over 25 years, over $1B in transactional real estate closed. Mission: Bring listeners’ real estate game to the next level. Context setup: Address the current buzz: inflation, interest rates, market shifts. Tease Clint Turner’s unique angle on land investing as a resilient, scalable wealth strategy. 2. Host Greeting James Prendamano: Warmly welcomes Clint Turner. Expresses excitement about Clint’s story and model. Positions Clint as someone “actually getting it done” with land. 3. Guest Introduction James Prendamano shares Clint’s bio: Owner of Away Land Co and Learn Land. Built two seven-figure businesses, scaling to eight figures. Started at 22 with $15K loan from his grandfather. Now helps hundreds of land investors with marketing and scaling. Clint Turner responds with gratitude. 4. Topic Context James Prendamano highlights: Many people want to escape the 9–5. Land investing can be a passive, recession-resistant stream. Opportunity to hear Clint’s unique strategies and mindset. 5. Main Discussion Points 5.1 Snapshot of Away Land Co James Prendamano asks Clint Turner: “In one or two minutes, give us the snapshot: what does Away Land Co do?” Clint Turner explains: Started with flipping vacant lots at deep discounts. Use of owner financing: acting as the bank. New niche: subdividing large tracts, adding value, and selling. Example: 1700-lot golf course deal. 5.2 Entrepreneurial Backstory James Prendamano asks: “You started this at 22 — was there a mentor? How’d you get into real estate?” Clint Turner shares: Always entrepreneurial — tells early iPhone flipping story. Failed ventures before land clicked. Background in engineering/sales. Land was first big entrepreneurial win. 5.3 Overcoming the ‘Scam’ Myth James Prendamano addresses audience skepticism: “People say nobody sells land at $0.25 on the dollar — let’s bust that myth.” Clint Turner explains: Why owners sell cheap: lack of emotional attachment, inherited parcels. Discounts vary by proximity to metro. Updated reality: More like $0.40–$0.70 on the dollar. 5.4 How Clint Sources Deals James Prendamano asks: “What’s your secret sauce — calls, letters, texts?” Clint Turner outlines: Direct mail still king: 50% of deals. Remainder: text blasts, ringless voicemails, cold calls, Facebook/Craigslist. Importance of VAs running lead-gen. 5.5 Power of Virtual Teams James Prendamano: “Talk about how lean your operation is.” Clint Turner: 600+ deals, most without seeing the land. VA teams handle title, diligence, marketing. He focuses on the “deal-maker” 5% that drives profit. 5.6 Niche: Small vs Large Tracts James Prendamano: “Do you prefer small flips or larger subdivisions?” Clint Turner: Both — large tracts more intimidating at first. Beginners benefit from smaller lots to build momentum. Strategy varies by market proximity to metro. 5.7 Valuing and Comps James Prendamano: “How do you comp land quickly?” Clint Turner: Costar-owned sites, Lands of America, MLS, Zillow. Process: find 3 best comps, match features, price to move fast. 5.8 Seller Financing & Defaults James Prendamano: “How do your financing structures work? Contract for deed?” Clint Turner: State-dependent: uses contract for deed or deed of trust. Quick repossession process on default. Why he loves defaults: payments received, land re-sold. 5.9 Scaling Strategy & Geography James Prendamano: “How many markets do you target?” Clint Turner: Small rural deals: broad geography, multiple states. Larger value-add deals: 5–6 core Texas submarkets. Stays close for bigger projects to manage red tape. 5.10 Entitlements & Infrastructure James Prendamano: “Do you get into entitlements, roads, utilities?” Clint Turner: Prefers statutory exemptions (minor subdivisions). Avoids city limits, minimizes red tape. Sometimes replats if it’s worth the yield. 5.11 Timber Value & Unique Cases James Prendamano: “Do you factor in timber value?” Clint Turner: Rarely — more common on the East Coast. Treats timber as a bonus, not core value. 5.12 Customer Experience James Prendamano: “Your customer journey stands out. Talk about that.” Clint Turner: Low friction buying process. Flexible, graceful with payment plans. “Trade-in” program for repeat buyers. 20% of buyers purchase again. 5.13 Learn Land Consulting James Prendamano: “Are you still coaching others?” Clint Turner: Yes — Learn Land helps mid to high-level investors add a land vertical. Mastermind group for those doing $1M+ annually. Focus on scaling with digital marketing. 6. Key Takeaways James Prendamano & Clint Turner summarize: Land investing is accessible and scalable. It’s resilient in uncertain markets. Control the deal cycle; don’t fear defaults. Build a lean, remote team to scale efficiently. 7. Audience Q&A (If applicable — placeholder) “Questions from the audience about overcoming fear, building a VA team, or where to start.” 8. Closing Remarks James Prendamano: Thanks Clint Turner for sharing transparent insights. Reinforces there’s never been a better time to get in the game. Encourages listeners to connect with Clint Turner for coaching or deals. 9. Call to Action James Prendamano: Directs listeners to follow Clint Turner on LinkedIn, Facebook, YouTube, Happy Land Pod. Links in show notes. Reminder to subscribe, leave a review, and share the podcast.
BEST OF Short-Term Rentals with Rich Somers PreReal Podcast Ep# 105
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Rich Somers 1. Introduction James Prendamano sets the tone: “Are you ready to bring your real estate game to the next level?” Brief background on PreReal™ and James Prendamano’s track record — $1B+ closed in transactions. Highlight purpose: real-world conversations with top performers in real estate. Tease today’s topic: building wealth through short-term rentals. Mention episode number and title. 2. Guest Introduction James Prendamano introduces Rich Somers: Founder & CEO of FortuneCribs. Portfolio valued at $35M+. Co-host of “The Multifamily Takeoff”. Hosts a top real estate networking event in San Diego. Set up the promise: actionable insights on short-term rentals. 3. Opening Icebreaker & Thank You James Prendamano thanks Rich Somers for being on the show. Rich Somers responds warmly, shares excitement to be on the show. 4. Rich Somers’ Backstory Key questions: “People don’t wake up with $35M portfolios — take us back: what did life look like before real estate?” Family background, work ethic, early sales experience. Rejection from commercial real estate in 2008. Air traffic controller career pivot. Discovering Rich Dad, Poor Dad and mindset shift. “How did you take that first leap? 401K, HELOC — tell us about the risk.” First deals: 11 units in Cincinnati, JV in Indianapolis. Podcast, networking event, larger syndications. Transition to short-term rentals. 5. FortuneCribs & Business Model Key questions: “Tell us how FortuneCribs came about — what gap did you see?” “If I have an existing vacation home, can you manage that?” Rich Somers explains criteria: new builds or fully renovated. Managing quality, aiming for top 90th percentile listings. “Do owners ever use their own property? How does that work?” Blocking dates for owners, weighing opportunity cost vs. cash flow. 6. Operational Details Key questions: “What does occupancy look like? What can investors expect?” Rich Somers explains target 90%+ occupancy. “Once staged, do I handle bookings, security deposits, collections?” Full-service model: reservations, cleaning, guest comms, P&L statements, ACH payouts. 7. Common Concerns & Challenges Key questions: “What are the risks? Parties, damages?” Guest qualification, noise monitoring, insurance layers. Less than 1% serious incidents, Airbnb/insurance safety net. 8. Strategic Vision & Market Outlook Key questions: “Why start another company when multifamily is going so well?” Strong cash flow of short-term rentals, pivot from tight multifamily deals. “Where do you see the real estate market heading in 2-3 years?” Currency printing, supply & demand gap, bullish outlook. Millennials, Gen Z driving demand; real estate as a safe haven. 9. Personal Insight & Takeaways James Prendamano reinforces: “It’s hard to beat real estate in uncertain times.” Rich Somers adds final thoughts on resilience and opportunity in the market. 10. Audience CTA & Where to Find Rich Somers James Prendamano asks: “Where can folks find you?” Instagram: @RichSomers. Company: fortunecribs.com Podcast: The Multifamily Takeoff. New fund: pac3capital.com 11. Closing Remarks James Prendamano thanks Rich Somers for the insights and stories. Parting words: encourage listeners to take action, stay safe, stay informed.
Funding your dream life through passive income with Mike and Ligia Deaton PreReal Podcast Ep# 106
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Mike and Ligia Deaton 1. Introduction James Prendamano welcomes listeners with his signature opener: “Are you ready to bring your real estate game to the next level?” Brief reminder of James Prendamano’s background: CEO & Founder of PreReal™, over $1B in real estate transactions, 25+ years in the industry. Episode theme: Exploring how to build passive income streams and fund your dream life. Teaser of guest value: Highlight Mike and Ligia Deaton’s transition from corporate life to real estate success. 2. Guest Introduction James Prendamano introduces Mike Deaton: Former supply chain executive, entrepreneur, coach, now leading Deaton Equity Partners. James Prendamano introduces Ligia Deaton: Romanian-American, background in corporate and healthcare, co-founder of their ventures. Highlight: Together they own/operate multiple businesses and invest in multifamily and land. 3. Topic Context & Warm-Up James Prendamano sets the tone: “You two are really living the entrepreneurial dream — but it didn’t start that way.” Warm question: “Can you both share what life looked like before real estate?” 4. Guest Backstory 4.1 Mike Deaton’s Journey Corporate path: Motorola, Nokia, Microsoft. Operations and supply chain background. Key point: Meeting Ligia in Romania while opening a factory. 4.2 Ligia Deaton’s Journey Childhood in Romania under dictatorship. Cultural shift to the U.S. after working as an au pair. Early corporate career and marriage to Mike Deaton. 5. Pivotal Moment: Transition to Entrepreneurship James Prendamano asks: “What triggered you both to break from the corporate grind?” Mike Deaton shares the 2016 layoff story. Discussion: Robert Kiyosaki’s influence. Revisiting values and time freedom. Taking a calculated risk using savings as a runway. 6. Mindset and Risk James Prendamano explores: “How did your mindset help you make that leap when so many don’t?” Ligia Deaton’s perspective: Higher risk tolerance from living paycheck to paycheck. Mike Deaton: Importance of spousal support and being each other’s cheerleader. 7. First Steps into Real Estate James Prendamano asks: “What was your experience in real estate at that point?” Mike Deaton: Limited to primary residence buying/selling; no big investment background. Early inspiration: Land Geek program with Mark. 8. Deep Dive: Building Deaton Equity Partners 8.1 The Land Investing Journey Challenges: First deals, skepticism, hate mail vs. solving real problems. Rewards: Solving probate/tax issues for sellers, building passive notes portfolio. Quote: “There’s a pig for every barn.” 8.2 Multifamily Syndications How they moved into multifamily: High tax bill pushed them to diversifiable, depreciable assets. Key strategy: Working with mentors, partnering with the right people. James Prendamano explores: “Do you prefer to be active or passive in your deals?” 8.3 Operations & Asset Management Mike Deaton’s strong role in asset management, underwriting, and investor relations. Ligia Deaton’s role in running the land business day-to-day. 9. Lessons Learned James Prendamano highlights: “You weighed your decisions against your values — how does that guide you today?” Mike and Ligia Deaton: Emphasize the importance of time freedom, community impact, better living conditions for tenants. 10. Industry Insights James Prendamano asks for a market perspective: “How do you see big cities vs. secondary markets evolving?” Mike Deaton’s take: Hybrid comeback for big cities; strength remains in secondary markets. Legislative risks, rent control trends. 11. Audience Takeaways Practical points listeners can learn: It’s possible to pivot careers. Importance of coaching, community, and strong partnerships. Passive income streams require upfront work but pay off in freedom. 12. Closing Remarks James Prendamano thanks Mike and Ligia Deaton for sharing openly. Final question: “Where can people connect with you and learn more?” 13. Call To Action Direct listeners to: DeatonEquityPartners.com for land and multifamily resources, guides, and contact. James Prendamano final note: “Links are below — as always, stay safe and keep leveling up your real estate game!”
You're never too young to get started in RE investing with Jeffrey Donis PreReal Podcast Ep# 107
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Jeffrey Donis 1. Introduction James Prendamano welcomes the audience enthusiastically. “Are you ready to bring your real estate game to the next level?” Briefly reintroduce James Prendamano: CEO & Founder of PreReal™ Prendamano Real Estate Over 25 years in real estate, $1B+ closed transactions. Purpose of the podcast: “Meeting with outstanding investors, high performers, and visionaries to help you level up.” 2. Guest Introduction Introduce Jeffrey Donis: Managing Partner at Donis Investment Group Young real estate investor and syndicator Started investing with his two brothers, built a six-figure business, hosts the Real Estate Monopoly Podcast. Share guest’s mission: Empower others to achieve financial goals through apartment investing. 3. Host Greeting & Small Talk James Prendamano greets Jeffrey Donis warmly. Acknowledge how they connected via Instagram. Light icebreaker about Jeffrey Donis’s book collection and mentors. 4. Topic Context & Setting the Scene James Prendamano frames the topic: Young people breaking into RE investing. Changing landscape of the real estate community. Importance of mindset and community in success. 5. Main Discussion 5.1 Early Journey & Community James Prendamano asks: “What has your journey in masterminds and communities been like?” “Was the community welcoming?” Jeffrey Donis shares: Early involvement in masterminds. Experiences joining groups as young investors. Working alongside his two brothers. 5.2 Mindset & Motivation James Prendamano highlights importance of mindset. Asks: “Where did your passion for real estate come from?” “How did your family influence your path?” Jeffrey Donis shares: Inspiration from older brother discovering wholesaling on YouTube. Family’s humble beginnings and the trip to Guatemala. His competitive drive from playing soccer. 5.3 Sacrifice & Reality of Success James Prendamano discusses: The hidden sacrifices behind success. Missing family time, personal sacrifices, learning smarter ways to succeed. Validates Jeffrey Donis’s burning desire and discipline. 5.4 Portfolio Growth James Prendamano asks: “Your goal was 1,000 units by 21. Where are you now?” “What does co-sponsoring deals mean for you?” “Is the plan to be a lead sponsor?” Jeffrey Donis explains: Current portfolio: over 1,000 units. Role as co-sponsors on Southeast multifamily deals. Moving towards being lead sponsors while leveraging experienced partners. 5.5 Market Focus James Prendamano asks: “How did you land on the Southeast markets — Atlanta, North Carolina?” “Was that strategic or opportunistic?” Jeffrey Donis explains: Geographical advantage of living in NC. Local market familiarity and growth factors. Population and job growth as key metrics. 5.6 Macro Trends & Demographics James Prendamano dives deeper: “Do you think migration from primary to secondary markets will continue?” Jeffrey Donis: Shares insights on Atlanta and NC remaining attractive. Emphasizes following job growth and affordability factors. 5.7 Market Cycles & Strategy James Prendamano frames: How legislative risk and decentralization affect RE. Discusses shift to remote work and amenities. Asks: “How do rising interest rates impact your short and long-term strategy?” Jeffrey Donis: Explains refined deal criteria. Preference for newer vintage, better locations. Balancing bridge loans vs. fixed-rate debt. Value of mentors with decades of cycle experience. 5.8 Deal Sourcing James Prendamano asks: “How do you keep your pipeline strong in a competitive market?” Jeffrey Donis: Highlights constant broker relationships. Building trust through responsiveness and track record. Importance of underwriting and consistency. 5.9 Diversification James Prendamano asks: “Are you considering diversifying beyond multifamily?” Jeffrey Donis: Not right now. Long-term vision: cash-flowing assets, “insurance” like gold, speculative assets like Bitcoin. 5.10 Investor Education James Prendamano: Mentions Jeffrey Donis’s free ebook: How to Not Go Bankrupt: 5 Mistakes That New Investors Make. Asks Jeffrey Donis to explain what it covers and where to find it. Jeffrey Donis: Directs audience to: www.donisinvestmentgroup.com/playbook 6. Guest’s Personal Vision James Prendamano asks: “What does success look like for you?” Jeffrey Donis: Short-term: Retire his mother with passive income. Long-term: Help others achieve freedom (location, time, financial). Philanthropic goal: Support education and literacy in developing countries, inspired by “Room to Read.” 7. Key Takeaways James Prendamano recaps: Age is not a barrier to RE investing. Community and mindset are critical. Sacrifice is real, but so is the reward. Importance of staying focused, networking, and constantly learning. 8. Closing Remarks & Call to Action James Prendamano thanks Jeffrey Donis. Directs audience to: www.donisinvestmentgroup.com Real Estate Monopoly Podcast. Social handles: LinkedIn, Instagram (@jeffreydonis), TikTok, YouTube, Facebook, Twitter (@donisbrothers). Encourages listeners: Stay safe. Stay inspired. Keep leveling up their RE game.
Identifying the BEST multifamily deals with John Casmon PreReal Podcast Ep# 108
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: John Casmon 1. Episode Introduction James Prendamano opens with signature intro: “Are you ready to bring your real estate game to the next level?” Mentions his track record: 25+ years, $1B+ in transactional real estate. Sets the stage for high-value discussions with active professionals. Highlights today’s episode theme: Identifying the best multifamily deals and building a successful syndication business. 2. James Prendamano’s Host Greeting Welcomes listeners warmly. Introduces John Casmon with enthusiasm. Calls out John Casmon’s accomplishments: Managing Partner at Casmon Capital Group. $100M+ GP multifamily portfolio. Host of Multifamily Insights Podcast. Co-creator of the Midwest Real Estate Networking Summit. Casual remark about connecting behind the scenes. 3. Guest Introduction James Prendamano to invite John Casmon to share a quick “hello.” John Casmon expresses excitement for the conversation. 4. Setting the Context James Prendamano frames the current multifamily market: Acknowledges current economic climate, opportunities, challenges. Highlights the importance of marketing and deal-making combined. Leads into John Casmon’s unique marketing background. 5. Main Discussion Points A. John Casmon’s Marketing Journey How John Casmon discovered marketing in college. Anecdote about the communications professor’s question: “Why is TV free?” John Casmon’s early corporate experience with big brands. The turning point: corporate limitations vs. life goals. Sample guiding questions: “What was the big ‘aha moment’ that pushed you out of corporate?” “What lessons did you take from the marketing world into real estate?” “How did you build confidence to step away from a secure paycheck?” B. Building the Entrepreneur Mindset John Casmon’s early independent thinking. Lessons from the 2008 recession and watching mentors. Example of “Jack” with an independent portfolio. Importance of having a ‘Plan B’ and ‘FU money.’ Sample guiding questions: “Who inspired you most when you realized you needed passive income?” “What did books like Rich Dad Poor Dad teach you about building skills?” C. First Steps into Real Estate Starting small: duplex, three-unit, scaling to larger properties. Learning from meetups and local investor networks. The impact of surrounding yourself with growth-minded people. Sample guiding questions: “What was your first multifamily deal like?” “How did your early networking shape your path?” “Any pivotal mentors that changed your trajectory?” D. Launching Midwest Real Estate Networking Summit Backstory: conversation with his partner at another conference. Need for high-quality Midwest events vs. high-pressure sales seminars. Importance of thought leadership and community building. Sample guiding questions: “What did you see missing in the Midwest real estate space?” “How did your marketing and events experience help?” E. From Small Units to $100M+ GP Portfolio Focus on multifamily from day one — skipping single family. Staying focused on B-class, value-add properties. Using marketing to raise capital and attract investors. Sample guiding questions: “Why stick to multifamily exclusively?” “What makes a deal a ‘good deal’ to you?” F. Strategy for Identifying Good Deals Metrics John Casmon uses: Value-add opportunities. Stable, in-demand markets. Five to seven-year hold periods. Conservative projections. Geographical focus: Midwest & Southeast. Importance of legislative environment, population trends. Sample guiding questions: “Walk us through your key criteria for a multifamily deal.” “What red flags make you walk away?” G. Capital Markets & Financing How John Casmon structures debt. Matching loan terms to business plan. Fixed vs. variable, bridge vs. agency loans. Sample guiding questions: “How have rising rates changed your approach?” “What do you watch for when selecting financing?” H. Broader Market Trends Discuss impact of remote work and decentralization. Thoughts on primary vs. secondary vs. tertiary markets. How he navigates cyclical downturns. Sample guiding questions: “Are secondary markets becoming new primaries?” “What’s your take on today’s decentralization trend?” 6. Key Guest Insights Importance of having clear goals vs. deeper purpose. Wealth-building for busy professionals, especially minorities. Value of partnering with experienced GPs instead of DIY. 7. Audience Takeaways James Prendamano and John Casmon highlight: Build skills that serve you long-term. Surround yourself with doers. Stay humble but remember your accomplishments. Always ask potential partners about deals that didn’t go as planned. 8. Closing Remarks James Prendamano thanks John Casmon for his valuable insights. John Casmon shares final tip: vet operators by how they handle adversity. 9. Call to Action James Prendamano directs listeners: “To learn more, visit John Casmon’s site at casmoncapital.com.” Connect with John Casmon on LinkedIn. Reminder to subscribe, leave a review, and share with fellow investors. Sign off with: “Stay safe and keep elevating your real estate game!”
Creating Cashflow through STR with no money down with Michael Porche PreReal Podcast Ep# 109
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Michael Porche 1. Introduction James Prendamano opens with: “Are you ready to bring your real estate game to the next level?” Highlights credibility: 25+ years, $1B+ in closed transactions. Reaffirms the podcast’s goal: help listeners level up with insights from real investors and visionaries. Tease today’s topic: creating passive income through Short Term Rentals (STRs). 2. Host Greeting & Guest Introduction James Prendamano welcomes Michael Porche. Introduces Michael Porche’s journey: firefighter turned STR investor. Highlights STR Legacies LLC and Escape and Stay Property Management. James Prendamano sets up the conversation: “It’s a hot topic. Excited to have you on the show!” Michael Porche responds with energy and readiness. 3. Topic Context & Setup James Prendamano reflects on generational shifts: more people choosing passion over 9-5 careers. Connects trends like COVID and coaching to new opportunities. Leads in: “Your passion was firefighting — so how do you leap to real estate?” 4. Michael Porche’s Backstory Michael Porche shares his family’s traditional work mindset. Talks about becoming a firefighter and the struggle with time away from family. Discovers ‘Rich Dad Poor Dad’ — the spark that opened his mind to passive income through real estate. 5. Main Interview Discussion Points Why Real Estate & STRs? James Prendamano asks: “Why real estate, and why short term rentals?” Michael Porche explains his goals: cash flow, generational wealth, combining business and real estate. Example: pivoting from assisted living to STRs for better ROI and more enjoyment. Real Student Success Stories Michael Porche shares examples: $48K property generating $57K/year. Student’s $423K property bringing $20K in a month. James Prendamano emphasizes how these returns compare to traditional funds. First Steps for Listeners James Prendamano: “How do people get started?” Michael Porche explains: Gain clarity on your life vision. Define SMART goals (Specific, Measurable, Attainable, Realistic, Time-bound). Use a 12-Week Year mindset to execute. Build habits that align with your vision. The Role of Coaching James Prendamano reinforces the value of coaching. Michael Porche: Find a coach with a proven track record. Bad experiences don’t mean coaching doesn’t work. Invest in yourself; measure ROI. Finding the Right STR Market James Prendamano: “How do you identify a good STR market?” Michael Porche’s Disneyland Property framework: Look for high demand, high revenue growth, and strong cash-on-cash returns. Proximity to large population centers. Local attractions: ski resorts, lakes, national parks, race tracks. Understand seasonality and booking windows. How to Execute & Manage from Afar James Prendamano: “How do you pull it all together?” Michael Porche: Use virtual design teams, boots on the ground, and third-party verification. Find local stagers or furniture movers. Start marketing before rehab is done to capture peak season. Asset Management & Revenue Optimization Michael Porche explains: Weekly market checks and revenue comparisons. Use pricing tools, but add human oversight. Focus on occupancy vs. pricing to maximize revenue. Arbitrage vs. Ownership James Prendamano: “What about arbitrage models?” Michael Porche: Emphasizes ownership for long-term wealth and tax benefits. Helps people build equity, not just cash flow. Avoids HOAs and condos with changing rules. Legislative Risks & Zoning James Prendamano: “How do you handle legislative threats?” Michael Porche: Prefer markets with established STR rules and permits. Focus on commercial/mixed-use zoning. Always get restrictions in writing before investing. 6. Key Takeaways & Final Insights Michael Porche’s final thoughts: Start with clarity. If you have the right deal, the money will come. Take calculated risks. 7. Call to Action (CTA) James Prendamano thanks Michael Porche for sharing his expertise. Direct listeners: Learn more at www.strlegacies.com (coaching). Get property management help at www.escapeandstay.com. Stay in touch via www.michaelporche.com. James Prendamano signs off: “Reach out, take action, and let’s get it done!” 8. Closing Remarks James Prendamano: “Michael Porche, everyone! Thank you so much for being here — stay safe and keep investing smart.” Encourages listeners to tune in for the next episode.
Cost Segregation Made Simple with Joseph Viery PreReal Podcast EP# 114
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Joseph Viery 1. Podcast Introduction “Are you ready to bring your real estate game to the next level?” James Prendamano introduces himself: CEO & Founder of PreReal™ Prendamano Real Estate. Establish credibility: Over a billion dollars in real estate transactions. State the mission: Bringing practical insights from high-performing real estate visionaries. Episode title introduction: “Cost Segregation Made Simple with Joseph Viery.” 2. Host Welcome & Guest Greeting Welcome audience warmly to the Prereal Podcast. Introduce Joseph Viery by name and full bio highlights: Founder of USTAGI. Cost Segregation Professional since 2007. Thousands of cost segregation studies performed. Expertise across all asset classes. James Prendamano thanks Joseph Viery for joining. 3. Setting the Topic Context James Prendamano provides context: Why cost segregation is so critical today. The shifting market environment. Its role in the CapStack and deal evaluation. 4. Main Discussion Segments A. Cost Segregation Fundamentals James Prendamano asks: “Could you explain to the audience precisely what cost segregation is?” Joseph Viery explains: Accelerated depreciation. Legal IRS-compliant approach. How it reduces taxable income. B. Qualifying Assets James Prendamano asks: “What type of asset classes would qualify for cost segregation?” Joseph Viery clarifies: Any depreciable investment property. Difference between personal residence vs. investment properties. Examples: warehouses, mobile home parks, land improvements. C. Single Family Portfolios & Modeling James Prendamano asks: “Does it work for portfolios of single-family homes?” Joseph Viery explains: Traditional engineering approach vs. modeling studies. Using satellite software for cost efficiency. Affordability for small properties. D. Improved Land and Exceptions James Prendamano asks: “What about vacant land with underground improvements?” Joseph Viery details: Land improvements qualify as 15-year property. Engineering costs vs. benefit analysis. E. Opportunity Zones & 1031 Exchanges James Prendamano asks: “Does being in an Opportunity Zone or 1031 exchange affect eligibility?” Joseph Viery clarifies: Stacking benefits in Opportunity Zones. Nuances with 1031 exchanges — “frozen” basis explained. F. Timing & Look-Back Studies James Prendamano asks: “When should investors get you involved?” Joseph Viery explains: Ideal timing: at acquisition. Look-back opportunities up to 15 years. What documents are needed for estimates. G. Syndications & Passive Investors James Prendamano asks: “Does this apply to syndications and passive investors?” Joseph Viery shares: Many syndicators do cost segregation. Passive loss rules — importance of consulting tax advisors. H. Audit Risk & Best Practices James Prendamano asks: “Does cost segregation increase audit risk?” Joseph Viery: IRS fully recognizes cost segregation. Importance of reputable firms and audit defense. I. Recapture & Exit Strategies James Prendamano asks: “Can you explain depreciation recapture when selling?” Joseph Viery: Hold period threshold. How identification of short-life property can reduce recapture. J. Real-World Example & Planning James Prendamano shares a shopping center scenario. James Prendamano asks: “What do I need to plan and share with you upfront?” Joseph Viery: Early conversations for best strategy. Document before renovations for dispositions. 5. Personal Story James Prendamano asks: “How did you get into this niche field?” Joseph Viery shares: From travel industry entrepreneur to financial planning. Unique journey into cost segregation. Reward of helping clients unlock savings. 6. Key Takeaways Cost segregation can: Reduce taxable income. Be used for diverse property types. Be modeled affordably for smaller assets. Work for large syndications and passive investors. Require planning for maximum benefit. 7. Closing Remarks James Prendamano recaps: Critical tool for current market conditions. Urges audience to expand their toolkit beyond straight-line depreciation. James Prendamano thanks Joseph Viery sincerely for valuable insights. 8. Call to Action Joseph Viery: Shares contact: www.ustagi.com. Mentions special discounts for listeners. James Prendamano: Encourages listeners to get in touch for a no-cost estimate. Final thank you to Joseph Viery. Sign-off: “Stay safe everyone.”
Guide to private money and private lending with Jay Conner PreReal Podcast Ep# 116
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Jay Conner 1. Podcast Introduction James Prendamano introduces the podcast’s mission: bringing real estate professionals’ game to the next level. Mention current market conditions: inflation, rising interest rates, uncertainty. Tease this episode’s value: Jay Conner’s proven private money system. 2. Host Greeting James Prendamano greets the audience warmly. Reinforces credibility: 25+ years in real estate, $1B+ closed deals. Express excitement for today’s guest and topic. 3. Guest Introduction James Prendamano introduces Jay Conner: Known as “The Private Money Authority.” Investing since 2003. Transitioned from relying on banks to raising millions in private money. Helps other investors learn his repeatable system. 4. Context Setting James Prendamano sets the scene: Market shifts are squeezing smaller and mid-cap lenders. Big banks pulling deposits and offering incentives. Funding smaller deals and rehabs becoming tougher. Transition: “There couldn’t be a better time to talk about your system.” 5. Jay Conner’s Origin Story James Prendamano asks: “Jay, could you share how you got started in private money?” Jay Conner covers: Started in 2003 with local banks. 2009 financial crisis: line of credit shut down overnight. Discovered private money and self-directed IRAs through peers. Raised $2.15M in less than 90 days without begging or pitching. 6. Key Concept: Private Money vs Hard Money James Prendamano clarifies: Not hard money or institutional money. Jay Conner explains: Hard money = institutional, brokers charging high rates and points. Private money = individuals lending directly, better rates, less stress. 7. Core System Breakdown Main Discussion Questions James Prendamano asks: “What’s the mindset shift here?” “How do you never ask for money yet raise millions?” “How do you protect your private lenders?” “How do you find these people?” “What’s your standard deal structure?” “Do you use CMAs or formal appraisals?” Key Talking Points Jay Conner: Mindset shift: You’re solving a problem, not begging. How it works: Teach people your private lending program. Loan structure: Pay 8% interest, no points or fees. No prepayment penalties. Two-year notes for cash, five-year for retirement funds. Borrow up to 75% ARV, get rehab funds upfront. How lenders are protected: First position lien, conservative LTV. Finding lenders: Warm market: people you already know. Expanded warm market: local networking groups, BNI, Rotary. Existing lenders: self-directed IRA holders, public records, data feed. Scripts: Tell lenders you have an opportunity, don’t pitch. “I can now put your money to work for you.” 8. Key Insights & Stories Jay Conner: Story of losing his bank line overnight. First private lender wrote a $250K check. 44 current private lenders. Elderly lenders’ thank-you notes for changing retirement life. COVID impact: more private money chasing him than ever. 9. Audience Q&A (Optional in Future) Suggestion: If live, insert a segment here for real-time listener questions. 10. Key Takeaways James Prendamano highlights: Never turn down a good deal for lack of money. Private money puts you in the driver’s seat. There’s $31T sitting on the sidelines — opportunity is there. Have the right mindset: you’re helping people earn safe returns. 11. Closing Remarks James Prendamano: Recaps the value of Jay Conner’s system. Commends Jay Conner for his transparency and actionable advice. Reiterates: real estate is secure and attractive — leverage private money. 12. Call to Action (CTA) James Prendamano: Encourage audience to download Jay Conner’s free guide: jayconner.com/moneyguide Invite listeners to attend Jay Conner’s Private Money Academy. Mention direct phone number: 252-808-2927. Share links to connect with Jay Conner for coaching and events. Final thank you: “Stay safe, and see you next time on the PreReal Podcast.”
Following the path to passive wealth with Robert Chiang PreReal Podcast Ep# 117
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Robert Chiang 1. Introduction James Prendamano sets the stage for the episode. Acknowledge current market uncertainty. Tease Robert Chiang’s unique story and wealth of knowledge. Share why this topic is timely and valuable for the audience. Highlight how this episode gave James Prendamano new insights for vertical integration at PreReal. 2. Host Greeting James Prendamano re-introduces himself and the show. “Are you ready to bring your real estate game to the next level?” Mention PreReal’s mission: practical insights from real estate visionaries. Welcome returning and new listeners. 3. Guest Introduction James Prendamano introduces Robert Chiang in detail: Creator of the Passive Wealth Coaching System. Started managing apartments at age 16. 25+ years in all facets of real estate. California broker and general contractor licenses. Controls $193M in investment property assets. Author of “7 Step Blueprint to Passive Wealth” — an Amazon bestseller. 4. Setting the Topic Context James Prendamano frames the key focus: Why property management is often overlooked. Its role in passive and generational wealth. Relevance of coaching, mindset, and systems in scaling a business. 5. Main Conversation Segments 5.1 Early Career & Backstory James Prendamano: “Why don’t you start by giving the audience some context — how did you get started managing apartments at just 16?” Robert Chiang shares: Learning the ropes from the ground up. Doing bookkeeping, handyman work, and debt collection. Early lessons learned crawling through attics and picking up cigarette butts. Transition to college, brokerage work, flipping, contracting. First property management contract from a Craigslist ad. Organic growth of the management business. 5.2 Real Estate Passion & Motivation James Prendamano: “You made a comment that you loved real estate — what is it about this game that drives your passion?” Robert Chiang: Spiritual and emotional aspect of real estate. Generational wealth and why real estate remains a time-tested wealth builder. Predictability vs. volatile investments. Importance of education, mentorship, and mindset. 5.3 Passive Wealth vs. Passive Income James Prendamano: “CEO of Passive Wealth Coach Systems — what does passive wealth mean to you?” Robert Chiang: Difference between passive income and passive wealth. Compounding appreciation and true financial freedom. Building ‘passive wealth machines’ that work while you sleep. 5.4 Who Robert Chiang Coaches James Prendamano: “Who is your target audience? Is your system for newbies or experienced investors?” Robert Chiang: Real estate professionals with experience looking to scale. Investors with at least one property who don’t know how to expand. Why total newbies are not the main focus. 5.5 Mindset & Coaching James Prendamano: “Mindset is everything — how do you address mindset in your coaching?” Robert Chiang: Baseline checks, action-takers only. Positive reinforcement, celebration, accountability. Personal story: Robert Chiang has six coaches himself. 5.6 Why Management is an Overlooked Opportunity James Prendamano: Shares personal hesitation about launching management vertical. “What have I missed? Why does this piece matter so much?” Robert Chiang: Value in recession and pandemic-proof income streams. How to turn property management into a passive business. Leverage, hiring, and systems that scale. 5.7 Risk & Legislative Challenges James Prendamano: “How do you address financial and legislative risk in property management?” Robert Chiang: Insurance realities, risk mitigation. Stories of tricky tenant situations. Importance of having the right coverage and mindset. 5.8 Practical Systems & Scaling James Prendamano: “What does your roadmap look like for someone established who wants to add this vertical?” “Is this a 6-month or 6-year program?” Robert Chiang: Tailored roadmaps. Typical timeline: within 6 months, rolling and scaling. Vendor networks, automating processes, digital systems. Qualifying owners and training tenants to report issues early. 5.9 Geographic Considerations James Prendamano: “Should you stay local or can you scale property management remotely?” Robert Chiang: Once optimized, there’s no reason you can’t expand. Importance of technology and well-trained teams. 5.10 Book & Resources James Prendamano: “Tell us about your book ‘7 Step Blueprint to Passive Wealth.’” “Any sneak peek on your next book?” Robert Chiang: Current book: 80% on management, 20% on investing. Upcoming book: more focus on investing. 6. Key Takeaways The real opportunity in overlooked verticals like property management. How passive wealth is different from just passive income. The power of systems, mindset, and technology to scale. Qualifying the right tenants, owners, and vendors is crucial. 7. Closing Remarks James Prendamano: Reiterates the big lessons learned. Express excitement about future collaboration. Highlights how this conversation has reframed his own views on vertical integration. 8. Call to Action James Prendamano: “Where’s the best place for people to find you?” Robert Chiang: Website: www.passivewealthcoaching.com Facebook & LinkedIn: Passive Wealth Coaching. James Prendamano: Reminds listeners to check out the links below. Encourages audience to subscribe, share, and stay safe. Teases PreReal’s next steps in management: “PreReal Management coming soon, baby!”
Millionaire by the age of 30 from single-family rentals with JD Sustar PreReal Podcast Ep# 119
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: JD Sustar 1. Intro Teaser Brief overview of JD Sustar’s story and success Highlights of what listeners will learn (brand building, rental scaling, pro forma analysis) 2. Podcast Intro (James Prendamano) Signature show opener: 3. Guest Introduction Introducing JD Sustar: Real estate investor, founder of Finance Cowboy Mention social following growth and current portfolio (22 doors, mobile home park, Airbnb) Opening question: “JD, thank you so much for taking the time and joining us today. Can you give the audience a little bit of context about you and where you started?” 4. Topic Context: Building a Brand & Business Through Rentals a. JD Sustar’s Journey Started investing in 2018 with $10k net worth Origin of "Finance Cowboy" brand Importance of content creation from real-life experience b. Brand Strategy & Viral Growth The Instagram moment that sparked the brand Creating value-driven, relatable, and consistent content Example content type: “Let’s analyze this property together…” walkthroughs using his rental calculator 5. Main Discussion Points a. Creating Relatable Content Reaching the “everyday” person: family-first, full-time job, in the community Boiling down knowledge into easy, digestible formats b. Social Media & Real Estate Value of personal branding Why consistency and relatability matter more than credentials c. Business Expansion No coaching program yet, but launching “Rental Academy” focused on small multifamily and SFRs Plans for future brand coaching programs 6. The Investment Philosophy a. Why Single-Family Rentals Liquidity, tenant quality, scalability, and exit options Low barrier to entry, appeal to the masses b. Vetting Opportunities Metrics used: cash flow, cash-on-cash, long-term equity Adaptability depending on asset (e.g., cash flow for Airbnb, long-term gains for SFRs) c. Strategic Market Behavior Buying despite market downturns Leveraging seller motivations and negotiation post-inspection 7. Deal Sourcing & Acquisition MLS deals with price reductions Cold calling, networking (locksmiths, contractors, Facebook groups) Private funding and creative deal structuring 8. Financing Breakdown Using private money, seller financing, partnerships Burr Method (Buy, Rehab, Rent, Refinance, Repeat) Loan preferences: 20-year amortization with fixed or balloon terms 9. Asset Management Outsourced property management Importance of having management in the initial pro forma How to find a great property manager through investor networks 10. Mindset & Risk Management Helping students overcome fear Replacing emotion with logic: “It’s riskier not to invest in real estate than to invest.” 11. Educational Resources & Advice Recommended beginner reads: Rich Dad, Poor Dad Advice: analyze properties daily, build a network, find mentors JD Sustar’s own “Rental Academy” and free resources like the 19-point checklist 12. Audience Questions (Optional / Implied) How to find deals without capital? What’s the best metric to look at? How to start building a brand? 13. Key Takeaways Don’t wait for the perfect time — the deal is in the numbers Content is currency — your daily activity can build a brand You don’t need to know everything — just share what you do know consistently Build a team, outsource to scale There are opportunities in every market cycle 14. Closing Remarks Gratitude from James Prendamano “This was a fascinating chat, JD. Best of luck. Congratulations on the success…” JD Sustar contact info: “Find me at Finance Cowboy on Instagram” 15. Call to Action Follow JD Sustar for real estate tips Subscribe to the PreReal Podcast Leave a review and share with someone who needs to hear this
How the election impacts the real estate market w/ James Prendamano PreReal Podcast Ep# 120
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): John Orlando, Celia Iervasi and Peter Arbeeny 1. Intro Bumper / Cold Open (Teaser) James Prendamano briefly sets the stakes of the episode: “November 8 is right around the corner—this election affects us all.” Highlights the connection between politics and real estate. Introduces the special guests from the New Era Democrats and previews powerful stories and insights. 2. Host Welcome & Podcast Mission James introduces himself: CEO & Founder of Prereal Over $1B in real estate transactions Mission of the podcast: Elevating real estate knowledge through insights from active leaders. 3. Topic Introduction: Why Politics Matters in Real Estate James contextualizes the topic: Rise of legislative risk in SWOT analysis for investors. How policies impact real estate viability and small business operations. Need for bipartisan discussion before the election. 4. Guest Introductions John Orlando: President, New Era Democrats Peter Arbeeny: VP, New Era Democrats, Small Business Owner Celia Iervasi: Executive VP, New Era Democrats, Real Estate Agent James gives brief bios + invites each guest to share their background and motivation for civic involvement. 5. Main Discussion Segments 5.1 John Orlando – Political Passion & Candidate Endorsements His city background and 26-year career. Motivation: Rudy Giuliani’s impact as an Italian-American role model. Questions asked: “What first drew you into politics back in 1992?” “How do you balance your civil service with grassroots political work?” “What makes NED’s endorsements truly independent?” “Why Lee Zeldin and Nicole Malliotakis?” 5.2 Peter Arbeeny – Business & Personal Tragedy into Activism 35-year small business owner (A/C company). Story of unjust parking tickets, lawsuit against Dinkins admin. Heartbreaking story of father’s COVID death in a nursing home. Ongoing advocacy for accountability in nursing home policy. Questions asked: “Peter, how did your business challenges spark political involvement?” “Can you describe how your personal loss led you into deeper activism?” “What kind of support or resistance have you encountered from elected officials?” “What is your view on congestion pricing and its impact on small businesses?” 5.3 Celia Iervasi – The Activist & Real Estate Insider Community leader & long-time real estate agent. Passion for addiction recovery, policing, family safety, and civic engagement. Strong advocacy for Lee Zeldin, Nicole Malliotakis, and Alison Esposito. James notes Celia’s relentless commitment to causes across NYC. Questions asked: “Celia, you wear many hats. What drives your civic engagement?” “What’s your view on real estate market conditions today?” “Are you seeing more people leave New York, and what does that tell us?” “What qualities do you admire in Lee Zeldin and Alison Esposito?” 6. Segment Transition: Politics Meets Real Estate James connects real stories to policy impacts: Good cause eviction, Opportunity Zones decoupling. Moratoriums and project delays. Host reflection: “Five years to entitle a compliant project—this is the new normal?” 7. Endorsement Rundown & Rationale Group explains each endorsement: Tom DiNapoli – Empathetic response to nursing home audits. Lee Zeldin – Crime, safety, bipartisan leadership. Nicole Malliotakis – Law enforcement support, federal leadership. Alison Esposito – Law-and-order, small business support. Questions asked: “Why are these candidates right for this moment?” “How has each of them personally impacted your decision?” 8. Key Issues Discussed Crime and parole law reform. Bail reform consequences. Business climate hostility. COVID legacy & leadership failures. Opioid crisis and community safety. Congestion pricing concerns. Transit inefficiencies despite decades of funding. 9. Emotional Highlights & Personal Stories Peter’s confrontation with elected officials using father’s death certificate. John’s political awakening through Giuliani’s example. Celia’s fears for her children and community’s exodus from NYC. 10. Audience Engagement & Call to Action James: “We all have a role—don’t just complain, get involved.” Peter: “If you’re not off the couch, you don’t get to have an opinion.” How to join or support New Era Democrats: Visit: www.newerademocrats.org 11. Closing Remarks James thanks all three guests for their leadership and truth-telling. Reinforces urgency of this election. Final thought: “Change starts when informed citizens take action—at the polls and in their communities.” 12. Outro CTA “Please like, subscribe, and share this episode.” “Links to candidates and NED below.” “Until next time—stay safe and stay engaged.”
Raising over 20M dollars for real estate deals with Bronson Hill PreReal Podcast Ep# 121
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Bronson Hill INTRODUCTION Teaser: Highlight Bronson Hill's rapid 20x portfolio growth. Emphasis on using inflation to your advantage. Mention $25M+ raised and recent $62M multifamily deal. Mention podcast purpose: bringing real insight from those actively investing. HOST GREETING James welcomes listeners to the PreReal Podcast. Introduces Bronson Hill: Founder of Bronson Equity. Host of Mailbox Money Show. $200M+ in multifamily deals. GP in 2000+ units. Specializes in raising private capital and passive investor education. GUEST INTRODUCTION – BRONSON HILL Acknowledgment of Bronson’s unique perspective and conservative investor mindset. Recent achievements: $62M, 382-unit deal in Jacksonville. $30M+ raised from private investors. Author of “How to Use Inflation to Your Advantage.” TOPIC CONTEXT – THE INFLATION LANDSCAPE James introduces the core topic: Inflation’s role in investment strategy. Contextual shift since COVID: supply shocks, currency expansion. MAIN DISCUSSION POINTS What is Inflation & Why It’s Here to Stay Milton Friedman’s definition (monetary phenomenon). 40.9% increase in money supply post-2020. CPI flaws and why real inflation might be 15-18%. Questions James asks: “You said inflation is here to stay — what does that mean, practically?” “Why do you think CPI numbers are misleading?” “Can our government even afford to address inflation responsibly?” Why Sitting on Cash Is Risky Purchasing power erosion. Long-term savers as "losers" in the inflation game. Questions James asks: “Is there still a place for long-term saving or has the strategy fundamentally changed?” “If folks are waiting on the sidelines, how much are they losing?” Why Multifamily is the Hedge Real estate = income-generating + inflation-tracking asset. Leverage amplifies returns. Rent growth vs. fixed lease caps in commercial. Questions James asks: “Why multifamily versus long-term NNN or retail?” “How are you recasting rents in your projects?” “Can you explain how value-add works in a high inflation environment?” Capital Structure & Debt Strategy Bridge debt with rate caps. Importance of locking in or extending debt now. Ownership costs rising, but demand remains strong. Questions James asks: “How far out are you locking in debt now?” “What happens if institutional banks stop lending?” “How are you preparing for refinancing risk in the next 24 months?” Target Markets & Migration Trends Focus on Sun Belt states. Florida (esp. Jacksonville) for affordability and growth. Secondary/tertiary markets benefiting from decentralization. Questions James asks: “Where are you buying and why?” “Do you think these markets will hold if there's a recession?” “Is the decentralization trend permanent?” BRONSON’S ORIGIN STORY Medical sales to real estate. Inspired by cousin to raise capital. $50M raised within 2 years. 20x net worth in 4 years. Question James asks: “What made you walk away from a high-paying W2 job?” “How did you break into capital raising?” GUEST INSIGHTS & STRATEGY Investing where numbers make sense, living where you want. Educating passive investors via BronsonEquity.com. Diversification into ATM and alternative energy funds. Question James asks: “Tell us more about Bronson Equity — are you raising? Coaching?” “What other assets are you exploring beyond real estate?” KEY TAKEAWAYS Inflation isn’t going away — it’s about adapting, not waiting. Real estate (especially multifamily) offers: Cash flow Tax benefits Protection from inflation Be proactive with your capital strategy (rate locks, locations, leverage). CLOSING REMARKS James recaps major value points. Acknowledges Bronson’s candid insights and transparency. CALL TO ACTION (CTA) Visit: https://bronsonequity.com → Download “How to Use Inflation to Your Advantage” (50+ page free guide). Follow Bronson: Instagram, Facebook, LinkedIn, YouTube @bronsonequity Subscribe, rate & share the PreReal Podcast. Stay safe and keep investing smart.
Former Rocket scientist Closing $53 million multifamily deals w/ Chad Zdenek PreReal Podcast Ep# 122
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Chad Zdenek 1. Introduction Brief teaser on Chad Zdenek’s journey from rocket science to real estate Mention of the $53M multifamily deal recently closed in Orlando Quick overview of episode themes: entrepreneurship, market shifts, deal structuring 2. Host Greeting “Welcome, everyone, to the PreReal Podcast.” Personal excitement to have Chad on the show Framing the story as an inspiring real estate journey 3. Guest Introduction: Chad Zdenek Founder/CEO of CSQ Properties Former rocket scientist (Boeing, NatGeo show) Transitioned through family lighting business to full-time real estate investing Portfolio includes multifamily and self-storage (over $40M), in and out of CA 4. Topic Context Massive acquisition: $53M multifamily in Orlando Market pressures pushing investors out of restrictive states like CA/NY Legislative risk and the evolving investment landscape 5. Main Discussion Points Chad’s Career Pivot From Boeing to entrepreneurship: Why leave Boeing and take a 50% pay cut? The lure of entrepreneurship despite high-level engineering work Transition from lighting company to full-time real estate Lessons learned running multiple businesses Legislative Risk in Real Estate James’ question: “What were some red flags in California that made you pivot to out-of-state investing?” Chad: Eviction moratoriums, rent freezes, and rising operational costs Disconnect between well-intentioned laws and unintended consequences Property rights and distorted cash flow models Shared viewpoints on how primary markets are losing appeal From Primaries to Secondaries: Market Evolution James: “Do you believe tertiary markets are becoming secondaries now?” Chad: COVID-accelerated decentralization Remote work enabling migration Institutional shifts and long-term changes Real estate is now stickier in these markets than pre-COVID Navigating Debt & Deal Structuring in 2025 James: “How are you structuring deals now with market uncertainty?” Chad: Importance of rate caps and having a Plan B Example: $2M retrade by lender a week before closing Creative seller financing: 25% carrybacks at 4–5% Retrades becoming common and accepted James: “We’ve even started writing seller carryback language into our contracts…” Real Estate Fundamentals & Inflation Hedge Housing shortage of 4–6 million units Builders pulling back at the worst time Inflation + inventory constraints = long-term tailwinds for investors Rent increases and lack of supply as a protective buffer Out-of-State Investing: Team & Trust James: “How do you build a team when you’re investing 2000 miles away?” Chad: Conferences: 20+ attended last year Mastermind groups (Real Estate Guys, RaiseMasters) Face-to-face time builds trust; always “interviewing” new partners Engineer mindset required systematization and delegation 6. Key Insights & Advice for New Investors Start as a Limited Partner (LP) to learn without risk Typical LP investment: $50K–$100K (avg. $75K) Vet operators over time — don’t rush into a deal Real estate syndicators are open, collaborative, and honest Learn from mistakes — it’s how problems are handled that sets great operators apart 7. Resource Recommendations James asks: “Any books or podcasts you'd recommend?” Robert Kiyosaki’s works (for beginners) Real Estate Guys' podcast + their ‘Secrets of Successful Syndication’ event YouTube, podcasts, in-person conferences — but be discerning as experience grows 8. Closing Questions & Call to Action James: “What’s the best way for people to connect with you?” Website: csqproperties.com Social: LinkedIn: /chad-zdenek-9153ab4 IG/FB/YT: @csqproperties Email: info@csqproperties.com Final encouragement to explore LP investments or get involved through education 9. Closing Remarks Recap of Chad’s remarkable story: engineer → entrepreneur → $53M investor Reinforcement of episode theme: adaptability, strategy, and long-term mindset “As always, everyone out there, please stay safe.” Subscribe, rate, and share the PreReal Podcast!
Tax deductions for energy efficient properties with Joseph Viery & Mark Stout PreReal Podcast #125
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Joseph Viery & Mark Stout Episode Outline I. Introduction Brief teaser of the episode theme: unlocking hidden value in your real estate portfolio through energy efficiency tax incentives. Mention returning guest Joseph Viery and first-time guest Mark Stout from USTAGI. Highlight key topics: 45L tax credit and 179D tax deduction. Emphasize real-world applications for investors, flippers, syndicators, and homeowners. II. Host Greeting James Prendamano introduces himself as the host. Recaps his experience: over $1B in real estate transactions. III. Guest Introductions Welcome back Joseph Viery (Cost Segregation Professional, founder of USTAGI). Introduce Mark Stout (Energy Consultant at USTAGI). Quick overview of their expertise in energy efficiency, cost segregation, and tax strategies. IV. Context Setting: Why This Matters Now Current economic climate pushing investors to find extra value. Overview of the 45L (residential) and 179D (commercial) programs. Statement: “This is where good syndicators become great syndicators.” V. Main Discussion Segments A. 45L Tax Credit (Residential) James Prendamano Asks: “What is the 45L credit, and who qualifies for it?” “Does it apply to both new construction and renovations?” “What types of improvements are needed to qualify?” Key Talking Points: Applies to new builds and renovations of single-family homes and multifamily. $2,000 per unit credit (2018–2022); increases to $2,500 or $5,000 from 2023 with conditions. Upgrades must meet or exceed IECC standards (2006 for pre-2023, 2009+ after). Zero Energy Ready requirements increase the benefit to $5,000. Technical Clarifications: Primary residence not required; you must sell or lease in the same year of improvements. If systems are already in place, the owner can still claim credits. Third-party certification required for compliance. B. Multifamily Implications James Prendamano Asks: “How does this scale for apartment complexes or multifamily portfolios?” “Can you still qualify if you bought the property with the upgrades already in place?” Key Talking Points: $2,000–$5,000 per door; prevailing wage increases the credit. Can apply retroactively up to three years. Properties from 4–100+ units may qualify, unlocking hundreds of thousands in credits. Flippers can benefit too (no depreciation recapture issue). C. 179D Deduction (Commercial) James Prendamano Asks: “What qualifies as a commercial property for 179D?” “How do you determine if a property meets the required standards?” “How do I claim this if I just made improvements recently?” Key Talking Points: Covers commercial buildings and high-rise multifamily (4+ stories). Deduction up to $1.88/sq ft (pre-2023); increases to $2.50 or $5.00/sq ft (post-2023). Lighting, HVAC, and building envelope improvements are main qualifiers. Can go back as far as 2005 for unclaimed deductions via change of accounting. Partial qualification is allowed (e.g., just lighting = partial deduction). VI. Application and Strategy James Prendamano Asks: “What does the process look like for owners who want to claim these benefits?” “Do you offer a free assessment?” “How do prevailing wages factor into the equation?” “What if I’m doing a 1031 exchange?” Guest Insights: Free intake form on ustagi.com to assess eligibility. Prevailing wage is required for the higher tax credit tiers (definition still evolving). Deduction eligibility based on year of improvement, not sale. 1031 status does not disqualify for deductions. VII. Audience Guidance and Examples James Prendamano Comments: Real-world example of $300k HVAC upgrade on a commercial property. Recognition that many audience members own eligible properties. Emphasizes low-bar improvements like LED lighting and HVAC updates. Key Takeaway Highlights: These programs often cover upgrades already made or budgeted. Potential to unlock $100K–$500K+ in benefits depending on project size. 45L ideal for flippers and small residential owners. 179D powerful for long-term hold commercial owners. VIII. Audience Q&A or Preemptive Clarifications Clarification that 45L requires lease/sale in same year of improvement. No such requirement for 179D. Can retroactively apply for benefits from as far back as 2005 (179D). IX. Closing Remarks James Prendamano Wrap-Up: Reiterate value: “The difference between a good operator and a great one is what you just heard here.” Encourage listeners to audit their portfolios for opportunities. Recap: USTAGI offers no-cost eligibility assessment. X. Call to Action (CTA) Visit https://ustaginc.com to complete the free assessment intake form. Mention PreReal Podcast to prioritize your submission. Subscribe to the podcast for more insider real estate strategy. Share this episode with partners, syndicators, or operators who manage real estate portfolios.
Habits of peak performers: unlock the next level of success with Jeff Wickersham PREREAL PODCAST EP# 126
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Jeff Wickersham 1. Podcast Introduction Quick recap of the podcast’s mission: high-performing individuals in real estate and beyond. Mention of Jeff Wickersham as this week’s guest. Tease emotionally charged, powerful conversation. Plug: Free 20-min coaching session offer. 2. James Prendamano Greeting “Welcome back to the PreReal Podcast…” “This one’s truly a treat—emotional, powerful, raw, and transformational.” Brief mention of recent personal challenges and why this episode hit home. 3. Jeff Wickersham Introduction Mental toughness & peak performance coach. Author of Rise, Fight, Love, Repeat. Tony Robbins Award winner, creator of Morning Fire methodology. Mention daily meditation (1800+ days), ice bath streak (800+), and Goggins challenge. 4. Topic Context & Emotional Setup James shares recent difficult family health scare. Use of discomfort and adversity as springboards for peak performance. Tone set: Raw, unfiltered, meaningful conversation. 5. Main Discussion Segments A. Jeff’s Origin Story & Personal Catalyst Q: “You don’t just wake up and become a peak performance coach—can you share your moment?” Jeff recounts mother’s passing and carrying her body: the emotional tipping point. Discussion on how grief became purpose. Q: “What was your mindset in that moment?” → Hopelessness, questioning life, intentional transformation. B. Foundations of Peak Performance Q: “Is mindset the prerequisite to systems? Where does your program begin?” Jeff breaks down: Controlling your bookends (last 30 mins of day, first 30 mins of morning). “Never miss twice” rule. Meditation + hydration + exercise = non-negotiables. C. Cold Plunge, Meditation, & Daily Reps Q: “Can you speak about the cold plunge and meditation streaks?” Jeff: 1800+ days meditating, 800+ days ice baths. Mental gym vs. physical gym. Breathwork for stress mastery. Q: “What if you’re sick or fatigued?” → “I don’t listen to those excuses.” D. Building Discipline Through Extreme Challenges Q: “Tell us about the Goggins 4x4x48 challenge.” Explanation: 4 miles every 4 hours for 48 hours—done twice. Key: mental resilience, planning, no wasted mental energy. Training the mind to follow, not lead. E. Coaching Style & The Morning Fire Experience Q: “What’s the coaching experience like? How personal does it get?” Jeff outlines: Energy, accountability, consistency = the 3 pillars. Daily text accountability. Weekly Zooms. Concierge access for tough days. “You’re on my favorites list.” F. The Importance of Circle of Influence Q: “What happens when your old circle doesn’t push you anymore?” Jeff on evolving relationships and environments. “Crazy and greatness are neighbors.” Building a network of doers, not talkers. 6. Vulnerability & Real Talk James shares about wife Lauren’s health scare and how it shook his foundation. Q: “I knew I could do more. But how do I get out of the ‘washing machine’ mindset?” Jeff responds with: “You’re never exonerated from the work.” “Have heroes and strength for two.” Use your pain as propulsion. 7. Key Takeaways Grief can be the beginning of growth. Bookend your days: control = clarity. Habits build identity. Identity builds destiny. Never miss twice. Cold, discomfort, and courage = tools for elite focus. Choose your circle wisely. Intimacy in coaching matters: be held accountable. 8. Call to Action (CTA) James: “You know if this episode is speaking to you. Don’t sit on it.” “Jeff is offering a complimentary 20-minute session—take the step.” Jeff: Visit www.themorningfire.com Follow on all socials for daily content. Podcast, YouTube, and speaking resources available.
From 0 to 75 rental units in less than 1 year with Daniel Kwak PREREAL PODCAST EP# 128
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Daniel Kwak 1. Introduction James Prendamano introduces the episode and guest. Emphasizes why this is a “must-listen” episode: Daniel's rise from poverty to real estate success. Briefly outlines the guest’s credentials: 9 companies, 83 rental units by age 23, massive social reach. 2. Host Welcome & Mission Statement “My name is James Prendamano… Each week I meet with outstanding investors… This podcast aims to bring anyone’s game to the next level.” 3. Guest Introduction Daniel Kwak: Serial entrepreneur, co-founder of The Kwak Brothers. Immigrated at age 5 with nothing. Now owns a large multifamily portfolio and educational businesses. Known for teaching financial literacy and creating massive impact. 4. Background & Origin Story James asks: “Can you take a few minutes to give us context on what you were facing when you came here?” Daniel shares: Immigrant hardship: roaches, weed soup, went to school just to eat. Negative $187 in bank account at 18. Gratitude mindset as his foundation. Transition from poverty thinking to financial literacy. Seminar changed his life. 5. Mindset Against Entitlement James asks: “How did you beat back the mindset of 'I deserve more' that's so common today?” Daniel: Reiterates gratitude vs. entitlement. Hard childhood made him appreciate basic things. Warns of the illusion of TikTok success. Success starts with gratitude and immersion. 6. Mentorship & Learning Strategy James: “Was there a real estate mentor for you, or did you learn on your own?” Daniel: Had many mentors—attended 3-4 events a week. Importance of surrounding yourself with the right people. Real estate is 95% mental, 5% knowledge at first. Overcoming "learning paralysis." 7. Immersion & Resourcefulness Daniel explains: Why immersion matters more than knowledge alone. Action > education initially. Clarifies how he learned more from people than books. 8. Building & Scaling Businesses James: “You’ve scaled multiple companies. What’s the secret sauce?” Daniel: Key takeaway from mentor (ex-CEO of TopGolf): 0 to $1M: Niche + Offer. $1M to $10M: Systems + Ancillary income. $10M to $100M: Leadership. $100M+: Culture + Organizational structure. Applied to real estate: Targeted physician investors. Crafted irresistible offer: 100% depreciation to LPs. 9. People, Not Properties James and Daniel discuss: Clarity and intention are critical. “Never look for properties. Always look for people.” Define your ideal seller, buyer, and investor. 10. Favorite Companies & Projects James: “Which companies are you most excited about?” Daniel: Accelerated Banking: Helps families pay off debt & regain financial control. First Deal Mentor: Helps people do their first real estate deal. Education-first approach. Plans to launch scaling-focused programs. 11. Bullish on Self-Storage James: “You’re acquiring a massive self-storage portfolio. Why that asset class?” Daniel: Long-term fixed debt, inflation protection. Market correction = buying opportunity. Warns about bridge loans & liquidity traps. Sees the next 6–9 months as key entry window. 12. Concerns About Broader Economic Environment James: “Do you think the Fed has pivoted?” Daniel: More concerned about Fed’s balance sheet, reverse repo, liquidity tightening. Warns of broader macroeconomic risks. 13. Financial Literacy as a Mission James: “Why aren’t we teaching financial literacy in schools?” Daniel: Broken system by design. Purpose: To do God’s will and create impact. Discusses nonprofit inefficiency and corruption. Advocates for competence-driven leadership in philanthropy. 14. Call to Action & Resources James: “Where can folks find you?” Daniel: https://thekwakbrothers.com/ Free 3-hour seller financing course + 40+ hours of free real estate training. Free eBook: “Zero to 75 Units in One Year.” Bi-weekly virtual meetups. Special Event: Jan 3rd Virtual Training on Goal Setting, Capital Raising, Business Strategy. 15. Closing Remarks James: Praises Daniel’s authenticity, humility, and impact. Reinforces key themes: gratitude, intentionality, clarity. Promotes January 3rd event. Thanks Daniel for his time and insights. 16. Final CTA “As always, please stay safe.” Encourage listeners to visit Daniel’s site and access free resources. Subscribe, rate, and share the PreReal Podcast.
How to take advantage of bridging loans and inflation with Mike Desrosiers Prereal Podcast Ep# 129
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Mike Desrosiers Introduction Teaser about the episode’s focus: 1,100 units in 3 years—how Mike scaled smartly during inflation. Bridge loans, rate caps, market timing—this is a deep-dive masterclass. Target audience: investors (seasoned & new), aspiring syndicators, real estate entrepreneurs. Host Welcome & Episode Kickoff James Prendamano introduces himself briefly. "I’m James Prendamano, CEO and founder of Prereal, with over $1B in real estate closed." Goal of the show: elevate real estate game for listeners. Guest Introduction: Mike Desrosiers Founder & CEO of Growth Capital Group. General partner in 13 multifamily deals across Texas, Oklahoma, Kansas City, Las Vegas, and California. Over 1,100 units and $100M AUM. Background: 30 years as an entrepreneur in marketing and sales; real estate investor since age 19. Context: Real Estate in the Era of Inflation & Bridge Loans Market turbulence: inflation, rising rates, bridge loans maturing. Strategic investing in emerging markets. Why Mike’s story is timely and actionable. Main Discussion Mike’s Journey & Entrepreneurial Foundation Early inspiration from a landlord at 18. Multiple businesses before real estate became the true wealth builder. Bought his first condo at 19 and gradually built rental portfolio. Key Questions: “Was that conversation with the landlord a true 'aha' moment for you?” “Did you have any mentors early on guiding you into real estate?” Transition from Single-Family to Multifamily The mindset shift: from ‘too big to touch’ to scalable syndications. First deal in Las Vegas as proof of concept. Learning to buy out of state and work within a team model. Follow-up Questions: “How did you navigate that jump from SFH to MFH syndication?” “What were the biggest mindset hurdles you had to break through?” Building Strategic Partnerships Emphasis on team sport: asset managers, underwriters, contractors, capital raisers. Personal realization: capital raising was his true superpower. Discussion Points: Defining your “superpower” in syndication. Why jack-of-all-trades doesn’t work in this space. Vetting operators for partnerships. Education & Entry Points for New Investors Podcast, free content, paid coaching. Mike’s journey with RE Mentor (David Lindahl). Importance of coaching, networking, support structure. Questions: “What are some specific educational resources you’d recommend?” “Where can someone start if they don’t have a lot of capital but have hustle?” Emerging Markets & Decentralization Trends Long-term impact of remote work. Population migration patterns post-COVID. Warning signs in over-inflated markets. Insights: Sunbelt dynamics. Why job growth and infrastructure are key. Staying cautious about pandemic-era booms. Finding & Vetting Deals in Emerging Markets Use of CityData.com for macro research. Value of title reps, brokers, and local relationships. Direct mail to bridge loan owners with expiring debt = major opportunity. Highlights: “Guys, what Mike just dropped here is pure gold—direct mail lists of expiring bridge loan owners.” “We’ve never seen this level of vulnerability from overleveraged operators before.” Debt Strategy: Bridge Loans, Rate Caps & Long-Term Planning Success with bridge loans due to proactive hedging. Rate caps protecting $15K/month in rising interest expense. Balanced debt approach: long-term loans with flexible exit options. Questions: “How did you structure your bridge loan debt?” “What timeline do you see for interest rate normalization?” Market Outlook: Buy, Sell, or Hold? Buying opportunity emerging. 2024 may bring softening prices as seller expectations shift. Key: keep pencils sharp, investor relationships warm, education current. Key Takeaways Education and execution are non-negotiable. Capital raising is about offering opportunity, not asking for money. Surround yourself with specialists—syndication is a team sport. Use timing, not hope, to your advantage with debt products. Emerging markets still present massive upside if properly vetted. Closing Remarks James thanks Mike for the candid insights. Reflects on shared values and long-term real estate cycles. Encouragement for listeners to take the next step—strategically. Call to Action (CTA) Visit Mike’s website: www.growcaptoday.com Free ebooks Join investor club Schedule a call Connect with Mike on LinkedIn: Mike Desrosiers Subscribe to the Prereal Podcast for more high-impact interviews.
Providing education, clarity and networking opportunities to investors with Yosef Lee Prereal Podcast Ep# 130
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Yosef Lee 1. INTRODUCTION Teaser on today’s guest: “From litigation attorney to owning 1,100+ multifamily units in 2 years.” “Yosef Lee is redefining the immigrant success story through strategic investing.” Value proposition for listeners: “Today we’re unpacking Yosef’s mindset shift, tactical moves, and how you can apply them.” 2. HOST GREETING (James Prendamano) Warm welcome to the audience. Mission of PreReal Podcast: “To level up your real estate game through education and real-world success stories.” Intro to guest and why this episode is special. 3. GUEST INTRODUCTION (Yosef Lee) Brief background: South Korean immigrant, litigation attorney, now a multifamily investor and syndicator. Over 1,100 units acquired between 2020 and 2022. Entrepreneur, connector, and advocate for lifestyle by design. 4. TOPIC CONTEXT: Why Yosef’s Story Matters Importance of breaking the time-for-money trap. Role of mindset, education, and intentionality in real estate success. Lessons in overcoming limiting beliefs and building a high-value network. MAIN DISCUSSION SEGMENTS 5. Yosef’s Early Story – From Immigrant to Attorney Questions: “Walk us through what brought you to the U.S. at 17.” “What challenges did you face early on?” “What led you to pursue law?” Key Talking Points: Culture shock and starting from scratch Daily mindset: improve 1% each day Achieved “success” but felt trapped trading time for money 6. The ‘Rich Dad’ Moment & Discovering Real Estate Questions: “What made you start questioning the traditional career path?” “How did Rich Dad, Poor Dad and BiggerPockets change your thinking?” “What were your early doubts?” Talking Points: Discovery of passive income and multifamily Initial resistance: capital, trust, market access Shifted mindset with continued education 7. Education, Mentorship & Power of Networking Questions: “Why did you join a mastermind group?” “What made Jake & Gino stand out?” “What advice do you have for others considering coaching?” Talking Points: YouTube vs. structured support 400+ Zoom calls in 2020 Value of intentional networking and long-term relationships 8. First Deal Breakdown – 44 Units in Kansas Questions: “How did you source that first deal?” “How was the deal structured?” “What were the biggest learning moments?” Talking Points: Off-market deal via network connection JV with 6 partners, $650K raise, 1.75M purchase Big value-add via rent optimization Refied in 18 months, returned 100% capital + bonus 9. Scaling Up – 1,100+ Units in 24 Months Questions: “What did the path look like after your first deal?” “Who are your current partners?” “How do you manage such rapid growth?” Talking Points: Transition from JV to syndications New partnership with Sharp Line Equity Played legal and capital-raising role Built systems for sourcing and scale 10. JV vs. Syndication – Yosef’s Investment Philosophy Questions: “How do you see JV and syndication fitting together?” “Which model is better for different stages?” Talking Points: Syndication: scalable, uses OPM JV: more control, but more capital-intensive Hybrid approach to create income + long-term passive streams 11. Mindset, Consistency, and Advice for New Investors Questions: “What advice would you give your younger self?” “What do new investors get wrong?” “How important is action vs. just learning?” Talking Points: Start before you feel ready Education is useless without action The real ROI is in your network and execution 12. KEY TAKEAWAYS Mentorship and network unlock speed and scale Real estate is a team sport—partner wisely Action > Absorption: do the work, don’t just study it Hybrid investing (active + passive) builds resilience and freedom 13. CLOSING REMARKS & CALL TO ACTION James Prendamano: Recap Yosef’s journey and advice Compliment Yosef’s mindset, hustle, and brand-building Call to Action: “Follow Yosef on all platforms @yosefyourbrosef” “Check the show notes for links to his website and deals” “Please like, subscribe, and share this episode with a fellow investor” Final Sign-Off: “This has been the PreReal Podcast—until next time, stay safe and keep pushing.”
Simplifying risk management and insurance for RE investors with Jeremy Goodrich Prereal Podcast Ep# 131
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Jeremy Goodrich 1. Episode Introduction Quick teaser from James Prendamano: “This week, we spoke with Jeremy Goodrich, owner of Shine Insurance Agency.” Mention the portfolio analysis offer. Emphasize: “Before you buy another property, optimize what you already own.” Invite listeners to tune in and level up their real estate game. 2. Opening Greeting & Podcast Purpose James introduces himself and his mission: “I’m James Prendamano, CEO of PreReal™. After closing over $1B in real estate, I sit with top-performing investors and visionaries to help you elevate your game.” 3. Guest Introduction Full guest bio: Jeremy Goodrich: Insurance advisor since 2013, owner of Shine Insurance Agency. Works with clients ranging from first-time homebuyers to large commercial investors. Creator of The New Home Buyers Guide and educational content across YouTube and other platforms. 4. Setting the Context: Why Insurance Matters James frames insurance as often-overlooked but critical: “Too many investors only think about insurance after a loss.” “Insurance is a key tool in your broader risk management strategy.” Jeremy’s take: “Without insurance, only the ultra-wealthy could invest in real estate.” “It’s a way to transfer catastrophic risk.” 5. Jeremy’s Backstory James asks: “How did you get into insurance from being an elementary school teacher?” “Was there a specific event or influence that triggered the shift?” Jeremy shares: Teaching background, marriage to a third-generation agent, financial pressures, and entrepreneurial spirit. “It’s been a slow climb from being self-employed to owning a business that generates passive income.” 6. From Teaching to Content Creation James: “Your YouTube channel is remarkable — where did the idea come from?” Jeremy explains: Started with helping first-time homebuyers. Inspired by Jay Baer’s book Youtility. Emphasis on foundational education + inspiration. Follow-up questions: “Did you learn all the content production yourself?” “Was the growth organic or did you have a strategy?” “How do you pick what topics to cover?” 7. Transition to Commercial Focus James: “Did you always offer commercial products?” Jeremy: Started with personal insurance, scaled into large commercial portfolios. Now serves clients with 100+ doors nationwide. 8. Common Insurance Red Flags for RE Investors James: “What are some red flags you see during inspections?” Jeremy’s Top 3: Aging roofs (15+ years) Properties in flood zones Foundational issues 9. Understanding Insurance Tiers & Agencies James: “Is there a big difference from agency to agency?” Jeremy: Three tiers of insurers (Tier 1: Best but selective, Tier 2: Moderate, Tier 3: High-risk). Agencies vary by how many carriers they represent (Shine has access to ~100). Advice: Avoid shopping multiple agents—hurts negotiation leverage. 10. Master Policies vs. Individual Coverage James: “What’s the advantage of a master policy vs. individual property policies?” Jeremy explains: Master policies group properties with ≥50% same ownership. Easier management, potential cost savings. Concern: Could it expose you legally? Jeremy: “Unlikely. Insurance policy setup doesn’t breach corporate veils.” 11. The Claims Process James: “Do you support clients during a claim?” Jeremy: Absolutely. Advises and steps in as needed. Difference from captive agents (e.g., State Farm) who may be hands-off. 12. Umbrellas & Specialized Coverage James: “Do you offer excess liability or umbrella policies?” Jeremy: Yes, and also explains the difference between umbrella and master policies. Coverage for agents: E&O (Errors & Omissions) General Liability Hired/Non-owned auto Business personal property 13. Audience Guidance: Portfolio Optimization James summarizes: “Now’s the time to reassess your portfolio — not necessarily buy more.” “The right insurance advisor can help unlock savings and reduce risk.” 14. Call to Action James: “Where can folks reach you if they want their portfolio evaluated?” Jeremy: Website: shineinsurance.com Active on LinkedIn, YouTube, and Instagram. Works nationally with portfolios of 100+ doors. 15. Closing Remarks James: “Jeremy, this was deeply informative.” “Folks, optimizing your portfolio is the fastest path to increasing value.” Final sign-off: “As always, please stay safe.”
How to build wealth in mobile home parks with Jefferson Lilly Prereal Podcast Ep# 132
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Jefferson Lilly 1. Intro Bumper (Pre-roll Teaser) “Folks, if you’re interested in mobile home park investing, this episode is a must-listen... Jefferson Lilly is best in class... delivering 10–15% IRR to LPs... Check it out.” 2. Host Introduction Purpose of the podcast: to learn from high-performing real estate professionals. 3. Guest Introduction: Jefferson Lilly Founder & Managing Partner of Park Avenue Partners. Acquired 31 MHPs across 15 states, totaling $75M+ in value. Returning 10–15% IRR to investors. Started the first MHP podcast and LinkedIn group; featured in NYT and Bloomberg. 4. Topic Context & Setup James expresses personal interest due to lack of experience in mobile home park (MHP) investing. Acknowledges MHP as a niche with vertical integration opportunity. 🔍 Main Discussion Segments 5. Jefferson’s Journey into MHP Investing Questions & Topics: “How did you get started? Was this a family business or something else?” Transition from tech to real estate after Wharton and .com burnout. Discovery of MHPs through LoopNet and constant exposure to better cap rates. Use of an informal advisory board of experienced MHP investors. “Was there an inducement for the board or were they just mentors?” 6. Clarifying Terminology: Mobile vs Modular vs Manufactured Homes Questions: “Can you help us understand the difference?” Explanation of legal/structural differences and ownership implications. Clarifies HUD terminology and investment implications. 7. Jefferson’s Business Model Questions: “Do you sell off units or keep them?” “Is this a contract-for-deed structure?” Discussion of rent-to-own models, ownership mentality, and pad rent. Pros and cons of tenant ownership vs. park-owned homes. 8. Evictions & Legal Recourse Questions: “Are you protected legally with rent-to-own tenants?” “What’s the recapture timeline if someone defaults?” Jefferson walks through eviction timeline (~30 days) in business-friendly states. 9. Political & Legislative Risk Discussion: New York vs. Midwest—why Jefferson prefers places like OK, TX, and ID. Commentary on pandemic-related eviction moratoriums in NY. James shares how this led his team to exit NY and enter NM. 10. Opportunity Zones & Tax Strategy Questions: “Do QOZs play into your model?” “Are your parks eligible for depreciation?” Jefferson explains tax treatment, depreciation value (~64%), and cost segregation. 11. Deal Criteria & Underwriting Questions: “What are the most important factors when identifying a deal?” “What population threshold or income level is the minimum?” Ideal: 50K+ metro population, $100K+ average house price, $40K+ income. “Are community amenities a factor?” Scale advantages with ~100 pads. 12. Rent Increases & Inflation Protection Questions: “How often can you raise lot rents?” Monthly leases; usually only 1 increase per year, timed for post-holidays. Flexibility to adapt to CPI/inflation vs. fixed-rate leases. 13. Resilience & Recession Resistance Questions: “Is this a recession-proof model?” REIT case studies from 2008–2009 show increased cash flow despite price dips. James highlights durability and ownership mindset as crucial factors. 14. Deal Sourcing & Technology Use Questions: “Where are you sourcing your deals?” Mix of brokers, bird-doggers, off-market outreach. “What role has technology played in scaling your model?” Rent Manager, ACH, cash pay at Walmart, Facebook ads, remote team. Final Insights & Takeaways MHPs offer: Strong IRRs. Tenant pride of ownership. Efficient management. Recession resilience. Legal and tax advantages. 15. Call to Action (CTA) Questions: “How can listeners learn more or invest with you?” Visit: parkavenuepartners.com → Join mailing list. Learn: mobilehomeparkinvestors.com → Podcast, LinkedIn group, education. New fund launching soon; co-ownership model with no fees, profit splits only. 16. Closing Remarks James thanks Jefferson for his expertise and generosity. Encourages listeners to explore MHP investing and connect with Jefferson. Reminder: Links are in the episode description. “Please stay safe, everyone.”
Creating generational wealth through passive income with Jim Biggs Prereal Podcast Ep# 133
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Jim Biggs 1. Episode Intro “Folks, this week on the PreReal Podcast…” Tease Jim Biggs' background: from shipbuilder to founder of the GOB Network Highlight: over 11,000 doors, $1.3B valuation Set listener expectations: authentic story, actionable insights 2. Host Greeting James Prendamano introduces himself: CEO of PreReal™, over $1B in transactions Briefly thanks the loyal audience for growing the show 3. Guest Introduction Introduce Jim Biggs, founding partner of Jiroma Enterprises & GOB Network Mention Jim’s wide-ranging career (military, automotive, real estate) Light rapport: “I’ve immensely enjoyed our time already…” 4. Early Background & Mindset Shift Key question: “Jim, let’s go back to the beginning… tell us about your time as a shipbuilder and how that led to the Air Force.” Subpoints: Grew up in foster care and orphanages, no business/college exposure Dropped out in 11th grade to support family Joined the USAF, became a SERE survival instructor Injury cut short military career, leading to identity shift Follow-up question: “What was your mindset after leaving the Air Force and how did you choose your next steps?” 5. From Sales to Entrepreneurship Key question: “What sparked the leap from sales roles to owning businesses?” Subpoints: Early jobs in retail/store openings Transition into car sales, then dealership ownership Found real estate more profitable than the businesses themselves Follow-up: “You were succeeding in car sales—what was the moment or realization that real estate was your path?” 6. Launching Jiroma & Return to Real Estate Key question: “When did Jiroma formally become your full-time focus?” Subpoints: Jiroma’s informal launch in the mid-1980s, many transitions Primary focus today: raising capital Every time he exited a business, he returned to real estate 7. Multifamily Focus Key question: “Why did multifamily win out over other asset classes?” Subpoints: Simplicity: everyone needs housing Easier to grasp than commercial/industrial assets Forced appreciation through proper management Access to generational wealth via scale 8. Hard Truths About Investing Key question: “You’ve said this is the hardest work you've done—why is that?” Subpoints: Myth-busting: 4-hour workweek isn’t real for most Multifamily requires grit, long hours, resilience Compared success to pushing a boulder uphill Honest encouragement for listeners to take calculated risks 9. GOB Network: Vision & Purpose Key question: “Tell us what the GOB Network is and why you created it.” Subpoints: “GOB” = “Get On Board” → open-source investor platform Democratizes mentorship, tools, deal access Non-profit: encourages investors to put money into deals, not education programs Created to fix what he sees as flaws in mentorship/mastermind ecosystems Follow-up question: “So you're turning the education model on its head—how does it work?” Subpoints: All member info is shared for networking and JV opportunities Focused on action, not just learning Provides access to KP, GP, LP, JV structures 10. Target Audience for GOB Key question: “Are you targeting beginners, or experienced investors?” Subpoints: Both: new investors, seasoned operators, KP/LPS, etc. Goal: evolve into a real estate version of BiggerPockets + Linux model Offers access to sponsors, deal flow, and a vetted membership base 11. GOB Values and Culture Key question: “What kind of values are you building into this community?” Subpoints: Collaboration over competition Members encouraged to keep money in deals, not programs Platform designed to outlive Jim personally—built for future generations 12. Key Takeaways You don’t need to be brilliant—persistence, effort, and consistency matter more Action > Theory: Learn by doing Multifamily can provide generational wealth, but it’s a grind The right network and tools make the difference 13. Closing Remarks James Prendamano: Recap Jim’s powerful journey from foster care to multimillion-dollar investor Authentic, unfiltered conversation with real lessons 14. Call to Action James: “If this resonated, share the episode with someone ready to get in the game.” “Check out the GOB Network and what Jim’s building: https://bit.ly/JimBiggs” Subscribe, leave a review, and stay tuned for more real stories from top performers in real estate.
The pitfalls of private Real Estate deals with Tom Dunkel Prereal Podcast Ep# 134
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Tom Dunkel 1. Introduction Welcome listeners to the PreReal Podcast Recap of the episode theme: pitfalls in private real estate deals Brief mention of Tom Dunkel’s background in corporate finance and self-storage investments Importance of sponsor over asset in LP investments Tease the SAFE investing framework 2. Host Greeting James introduces himself, his 25-year track record, and the podcast’s goal: elevating real estate investing through insight from proven professionals 3. Guest Introduction Tom Dunkel: Chief Investment Officer at Belrose Storage Group Background: $1.2B M&A experience, pivoted into real estate, distressed debt, then self-storage Belrose portfolio: hundreds of thousands of sq. ft. in self-storage, focused on disciplined investing, community improvement, and LP education 4. Topic Context & Why It Matters Self-storage as an underrated yet resilient asset class Need for investor diligence beyond the “deck” – great sponsors can outperform great assets Importance of education before LP investing 5. Tom’s Real Estate Journey Discussion Points: Corporate finance to real estate transition (timing around 2006) Mistakes made during the 2008 crash and the pivot to distressed debt Lessons learned from volatility and unpredictability Discovery of self-storage as a stable, scalable, operationally efficient niche 6. Why Self-Storage? The Strategic Rationale Topics Covered: Asset class fragmentation (70% mom-and-pop ownership) Low operating expense ratio (as low as 18%) Monthly rent resets = inflation hedge Less legislative risk than multifamily Faster, tech-enabled turnover and tenant management Avoiding high-overhead models of REITs 7. Building the Business: Team, Education & Systems Questions & Flow: “How did you know it was time to commit to self-storage?” Steps before first acquisition (education, masterminds, association memberships) Team building: Tim Hayne: lead gen and development Catherine: 17-year storage ops expert Took 2+ years before first facility acquisition – why that patience matters 8. Investment Criteria & Deal Sourcing Strategy Questions: “What metrics do you use when selecting a market?” Population growth, income levels, job stability, low poverty/crime Supply Index (sq. ft. of storage per capita; ideal ≈ 8 sq. ft.) Targeting under-managed mom-and-pop operators with outdated systems and below-market rents Seller psychology: understanding their “why” (legacy, lifestyle, not just price) 9. Technology & Competitive Edge Discussion Points: Customer experience: QR codes, digital leases, virtual move-ins Comparison to under-optimized mom-and-pop facilities Automation = higher NOI, better investor returns Examples of modernizing operations for immediate value creation 10. The SAFE Investing Framework James prompts: “I love your SAFE acronym. Can you walk us through it?” Tom explains: S = Sponsor Most critical factor—look for track record, full-cycle experience, transparency “Can I sleep well at night with this person managing my money?” A = Asset Do you understand what you’re investing in? Can you explain it to your kids? F = Financials Realistic projections? Sponsor history with returns? How much of your net worth is exposed? E = Exit What is the plan to get your capital out? Is it realistic? What are the tax implications? Note: E-book is available for free on BelroseStorageGroup.com 11. Key Takeaways from the Conversation Success in private real estate deals starts with choosing the right sponsor Self-storage provides stability, agility, and inflation resilience Technology and lean ops = NOI leverage Education, time, and team-building are non-negotiables before raising capital SAFE framework is a valuable tool for LPs stepping into alternative investing 12. Call to Action James Recap: “Check out the SAFE e-book—it’s simple, actionable, and smart” “Do your homework. Ask the hard questions. Don’t fall for glossy decks” “If you want to learn more or invest, visit BelroseStorageGroup.com” 13. Closing Remarks Thank Tom Dunkel for the insight and transparency Highlight Tom’s thoughtful, long-term approach Final reminder to listeners to keep elevating their game “Thanks everyone for tuning in—stay safe, and we’ll see you next time on the PreReal Podcast.”
Life after debt: How to be your own banker with Mark Willis Prereal Podcast Ep# 138
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Mark Willis 1. Podcast Introduction Welcome listeners to the PreReal Podcast. Brief on show mission: Elevating real estate investors through expert conversations. Introduce this week’s theme: Turning real estate income into long-term wealth using a “Be Your Own Banker” strategy. 2. Guest Introduction Mark Willis: CFP®, 3-time #1 bestselling author, owner of Lake Growth Financial Services. Co-host of Not Your Average Financial Podcast™. Known for helping clients regain control of their finances using whole life insurance and alternative wealth strategies. Personal backstory: Graduated with $120K in debt and built financial freedom post-2008 recession. 3. Topic Context & Episode Framing James shares his personal lack of planning on the backend of wealth. Sets the tone: This episode is a "cold splash of water" moment for those who haven’t optimized their wealth. Clarifies focus: Using whole life insurance to control capital, protect legacy, and remain agile as an investor. Main Discussion Points 4. Rethinking Money: A Mental Shift James: “You describe yourself as a man on a mission to help people think differently—what does that mean?” Mark: Money success begins with focus and clarity. Most people have scattered financial tools with no strategy. Real success requires intention—"one rock through the window" vs. "a bag of pebbles." 5. Thought Experiment: Design Your Ideal Financial Tool Mark leads James in imagining a new, ideal financial vehicle. Key features brainstormed: Tax-free growth and withdrawals Immediate and flexible access to capital Privacy (shielded from lawsuits) Use as collateral Predictable, guaranteed growth Freedom from bank constraints Alignment with real estate’s nonlinear nature Protection from economic cycles and policy changes 6. The Solution: Bank on Yourself & Whole Life Insurance Mark explains: Strategy leverages dividend-paying whole life policies from mutual companies. Allows clients to "be their own bank" by borrowing against policy value. Guaranteed growth, tax-free loans, private, and flexible. Policy remains compounding even when capital is borrowed. James shares: His biggest financial regret was not investing more heavily in whole life early on. Missed opportunity in 2008 due to frozen HELOCs. Whole life would have allowed him to capitalize on fire-sale deals. 7. Deep Dive: Mechanics of Whole Life Strategy Key features explained: Non-direct recognition loans Paid-up additions Policy design optimizations (cutting commissions to boost value early) Liquidity by year 1–5 if properly structured Case study: A 34-year-old client puts in $2.2M and ends up with: $4.5M tax-free cash value $8.1M death benefit $230K/year tax-free income in retirement $700K left to heirs 8. Accessibility & Flexibility James: “Can you still start at 70 or 80 years old?” Mark: Yes—even clients in their 80s can participate. Health determines insurability, but you can own policies on others (e.g., children or spouse). 1035 exchanges allow transferring old life insurance into new, better-structured contracts. Personal Backstory 9. Mark Willis’ Journey Originally pursued a Master’s of Divinity—not finance. 2008 financial crisis and personal debt triggered his awakening. Worked for a CPA, observed how clients were ruined by market losses. Sought a model that guaranteed financial safety and discovered "Bank on Yourself." Audience Questions & Objections (Proactively Answered) 10. What’s the guarantee? Mark: Whole life policies come with contractual guarantees. Companies chosen have paid dividends for 100+ years. Highly regulated and reviewed by third-party agencies (e.g., AM Best, Fitch, BBB). Key Takeaways Align your money with your goals: access, growth, security, privacy. Whole life insurance (if designed properly) is not an investment—it’s a financial base. Regret often stems from not using these tools sooner. You can “be your own bank” and never depend on Wall Street or traditional lenders again. Closing Remarks & CTA 11. James Prendamano’s Final Thoughts Reinforces message: Don’t just build wealth—protect and multiply it. Acknowledge this topic is often avoided but crucial for long-term success. Shares that he’s re-evaluating his own portfolio now because of this. 12. Call to Action Reflect on: “What do you want your money doing for you?” Visit: KickstartWithMark.com for a free 15-minute strategy call. Encourage listeners to explore Bank on Yourself as a complement to their real estate strategy.
Buying and selling Real Estate on terms with Chris Prefontaine Prereal Podcast Ep# 139
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Chris Prefontaine 1. Intro Teaser & Episode Hook Reintroduction of Chris Prefontaine (returning guest) $100M+ in creative real estate deals Why Chris’ system thrives in today’s tightening market Highlight: “This is the market where Chris’s system smashes.” 2. Opening Sequence PreReal Podcast audio branding James Prendamano introduces the show and its mission: 25+ years of experience $1B+ in real estate closed Purpose: Educate and elevate active players in the industry 3. Guest Introduction: Chris Prefontaine Founder and Chairman of Wicked Smart 4x Bestselling Author Host of Smart Real Estate Coach Podcast 31+ years of real estate experience Creator of the “3 Paydays” system Focuses on creative financing strategies for residential and commercial deals 4. Setting the Context Market environment perfect for non-bank strategies Chris reengineered his business post-2008 Creative finance = resilient investing model 5. Main Discussion Chris's Background & Shift to Creative Finance Real estate broker > developer > investor 2008 crash forced shift away from debt-based deals Birth of the creative financing model Overview of the “3 Paydays” System Q: What is the 3 Paydays system? Payday 1: Down payment from tenant-buyer Payday 2: Monthly spread between rent in vs. out Payday 3: Back-end profit via markup and principal paydown Owner Financing Explained Q: How does owner financing work in today’s market? Sellers want top dollar or tax planning 1/3 of US homes are mortgage-free Monthly principal-only payments, often no money down Q: What do you say to pitch owner financing? “If I could get you your price, would you be open to terms?” Q: Why do sellers accept this? Tax deferral, estate planning, maximizing value Sellers want peace of mind or guaranteed income Subject-To Deals Q: What is a subject-to transaction? Buyer takes title while leaving seller’s mortgage in place No personal guarantee Perfect for homeowners in distress or arrears Example scenario: Seller in arrears Chris’s team pays arrears, takes title, markets on rent-to-own Lease Option Scenario Q: What is a lease option? Seller keeps title, buyer signs a lease with an option to buy Useful when sellers want to protect equity but avoid open market No bank financing required Exit strategy remains the same: Vet rent-to-own buyers Ensure alignment with seller’s equity timeline 6. Key Insights for the Audience Q: Who are ideal rent-to-own buyers? Entrepreneurs, self-employed professionals, divorcees Creditworthy but unbankable Life events, not long-term mismanagement Q: How do you ensure buyers succeed? Strict vetting Third-party mortgage readiness plan Installment-based down payments 7. Coaching and Scaling Info Q: Can students work outside their local market? Recommended: 50-mile radius Works in almost any market with inventory Q: What does coaching include? Multiple levels from group to private Certified coaches help students close deals Includes paperwork, attorney referrals, live events ROI potential: Each deal nets $40K–$250K Repeatable, scalable model with low capital requirements 8. Key Takeaways Creative financing = high ROI, low capital strategy Seller goals vary: debt relief, tax planning, privacy Buyers are often more qualified than expected Three core methods: Owner Financing, Subject-To, Lease Purchase 2–7% default rate through proper vetting 9. Closing Remarks James Prendamano: Recaps how timely Chris’s approach is Expresses intention to attend upcoming Wicked Smart events Chris Prefontaine: Encourages due diligence using free content Mentions coaching and mastermind opportunities 10. Call to Action (CTA) Free Masterclass smartrealestatecoach.com/mastersclass Free Book wickedsmartbooks.com/prereal Events & Coaching smartrealestatecoach.com/events YouTube & Social Media Search “Smart Real Estate Coach” on YouTube Instagram, LinkedIn, Twitter: @smartrealestatecoach
Over 100 units with no bank loans with Christian Osgood and Cody Davis Prereal Podcast Ep# 140
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Christian Osgood and Cody Davis INTRODUCTION James introduces the theme: 100+ unit portfolio without bank loans Brief highlights of Christian and Cody’s age, achievements, and background Acknowledges their impact on both young and veteran investors Mentions Multifamily Strategy brand and value to the investing community HOST GREETING Personal intro by James Prendamano Sets a welcoming tone, gratitude for guests’ time Comments on how their story resonates across generations in real estate GUEST INTRODUCTION Cody Davis: Started investing at 19 with $3k; 30 units before partnership Christian Osgood: Worked 9–5 until 28; bought house + duplexes conventionally Formed partnership in 2021 Built 120+ unit portfolio + waterfront resort Founders of Multifamily Strategy TOPIC CONTEXT Focus: Scaling a multifamily portfolio using creative financing (primarily seller financing), without traditional bank loans Additional context: Personal motivations (retire mom/wife), simple deal philosophy, and building a transparent brand through YouTube MAIN DISCUSSION SEGMENTS & QUESTIONS 1. Origins and Motivation Questions: “How did you all meet? How did this come together?” “What were your early goals when you started out?” “Did you have any real estate mentors or influences?” Key Insights: Met via real estate firm and roomed together at GrowthCon Both inspired by different early life experiences (Rich Dad, family role models) Real estate became a shared vehicle for financial freedom 2. Early Journey and First Deals Questions: “Cody, how did you buy your first properties with no traditional loans?” “Christian, what made you leave your high-paying job to invest full-time?” Key Insights: Cody learned seller financing from failed deal attempt and kept pushing Christian realized being around real estate wasn’t enough—he had to own it Emphasized “deal, debt, equity” framework 3. Simplified Real Estate Strategy Questions: “How do you guys bridge the gap most investors get stuck in?” “What’s your process when approaching meetings, owners, or deals?” Key Insights: Keep everything simple: enter every meeting with a goal, exit with a takeaway Don’t overcomplicate—focus on the one thing you need from each interaction Seller financing isn’t the only path; it's just one debt strategy 4. Grant Cardone Event & Takeaways Questions: “What was your biggest takeaway from the Grant Cardone GrowthCon event?” Key Insights: Inspired by Mike Rowe’s ability to speak confidently without scripting Adopted that method into YouTube, investor pitches, and daily business Truth + Confidence = Scalable communication 5. Metrics and Deal Criteria Questions: “What do you look for in a deal today?” “What’s your definition of long-term debt?” “Do you still prefer seller financing or are you looking at conventional?” Key Insights: Long-term = ability to pay off debt before it’s due Fixed-rate, cash-flowing debt is critical Seller financing is great, but they use conventional and hard money when needed 6. Case Study: Robin Hood Village Resort Questions: “Tell us about the Robin Hood deal—how did it come together?” “Wasn’t this out of your lane? How did you justify the move?” Key Insights: Historic resort property assembled through creative seller-financed deals Out of their normal lane (hospitality), but chosen for the fun/adventure Reinforced importance of doing deals that bring joy after hitting goals KEY TAKEAWAYS You’re not an investor until you buy real estate Don’t add steps — simplify the process: Deal → Debt → Equity Money doesn’t matter if you have the deal Document your journey — credibility and clarity grow with transparency Partnerships thrive on aligned goals and intentional planning AUDIENCE QUESTIONS (Implied) “How do I start with no money?” → Focus on finding deals “Is seller financing realistic today?” → More relevant than ever during tight banking cycles “How do I learn to pitch deals?” → Practice unscripted communication and know your numbers CLOSING REMARKS James praises their clarity, grit, and simplified strategy Expresses admiration for their rapid growth and willingness to share Encourages audience to study their journey as a real blueprint CALL TO ACTION (CTA) Visit: www.themultifamilystrategy.com Subscribe to YouTube: @multifamilystrategy Watch their early videos to follow their progress from zero to 100+ units As always, stay safe and keep investing smart
How inflation will affect the multifamily space with Ken Gee Prereal Podcast Ep# 142
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Ken Gee 1. Intro Segment James Prendamano introduces the podcast, its mission, and his background (25+ years, $1B+ in transactions). Brief note on the caliber of guests and the educational value of the show. 2. Guest Introduction Introduction of Ken Gee as founder of KRI Partners, $2B+ in transactions. Emphasis on his CPA and private equity background (Deloitte, banking, pilot training centers). Not a “TikTok investor” – real, boots-on-the-ground experience. 3. Ken Gee’s Background & Origin Story James Prendamano prompts: “Maybe a minute or two on the background – how did you end up making the leap into real estate?” Ken's path: banking → accounting → Deloitte → frustration with corporate hours → discovered real estate. Purchased his first 28-unit in 1997. Influence from clients and mentors via apartment association events. Motivation: family, desire for freedom, long hours driving a change. 4. Setting the Stage: Experience vs. Hype James Prendamano commentary: Too much info available now can confuse new investors. Acknowledges energy of new investors, but emphasizes: experience matters. Real estate is nuanced; seminars alone do not make you an expert. 5. Main Discussion: Deal Structure at KRI Question: “Can you spend a minute or two on a typical deal structure at KRI?” Transition from syndication to blind pool fund model. Reason: competitive markets require pre-raised capital. LPs get 6% pref, then 80/20 split after capital return. Benefits of diversification, simplified legal cost, and credibility with brokers/sellers. 6. Investor Risk & Exit Strategy Question: “What can investors expect from the subscription docs? Is there a defined liquidity window?” Fund term: 6–7 years with extensions possible. Preferred hold: 3–5 years to maximize value. Avoiding forced sales in down markets = key flexibility. Preference for multiple smaller exits over long-term holds. 7. Market Selection Strategy Question: “Are you always jumping into new markets, or are you focused on specific regions?” Focus: Florida, Texas, Southeast. Prioritize markets with: Diversified job bases. Strong growth metrics. Limited new BC-class multifamily supply. Avoids military/government anchor dependencies. 8. Asset Type & Value Creation Question: “Are you doing ground-up or existing builds?” No new development; strictly value-add existing assets (1980s+). Strategy: physical improvements, better management. Real-world example: Tallahassee deal with $7–8k monthly rent lift from management alone. 9. Inflation & Multifamily Investment Question: “Why is multifamily a good hedge against inflation?” Rising rates reduce homeownership; renters increase. No new BC supply + increased demand = rent pressure. Inflation may hurt other sectors, but not well-positioned multifamily. 10. Due Diligence & Underwriting Question: “How do you vet assets? Internal or third-party team?” Hybrid model: Experienced internal walk-throughs. Licensed third-party contractors for technical components (roofs, electric, etc.). Bonus insight: Extensive rent comp analysis — beatable conservative rent projections. 11. Leverage & Capital Stack Question: “What role does leverage play in your deals?” Conservative 65–70% leverage. Selective use of bridge loans, with built-in extensions and fixed rates where possible. Avoids banking on appreciation or market speculation. 12. Property Management Approach Question: “Do you self-manage or third-party?” Vertically integrated operations. Manages all own assets + selected third-party clients. Enhances broker relationships and control over business plan execution. 13. Investor Fit, 1031s, and Self-Directed IRAs Question: “Can you take 1031 or OZ funds?” Not practical for fund structure. Investor profile: High-net-worth individuals, family offices, SDIRAs. Must align goals: 3–5 year hold, passive income, not quick flips. 14. What Should Investors Look For? Question: “What should people be looking for when placing money with a firm?” Experience and real track record (e.g., verified via Verivest). Backloaded GP compensation – investors paid first. Ability to have direct, knowledgeable conversations with decision-makers. Avoid flashy decks with unrealistic assumptions. 15. Economic Outlook & Market Predictions Question: “What do you see on the horizon in the next couple years?” Short-term inflation persists; likely to stabilize. Forward indicators (shipping rates, inventories) signal softening. Right now = buying opportunity for well-positioned firms. Florida = long-term strength due to consistent demand. 16. Call to Action & Closing Ken’s CTA: Visit www.kripartners.com/ebook for his free eBook. Covers: how real estate fits into your life & how to vet sponsors. Free in exchange for email; unsubscribe anytime. James Prendamano closing remarks: Recap of episode’s value. Reinforcement to do your homework before investing. Encouragement to follow links in the show notes. Final thank-you to Ken Gee.
Reset & regain control of your life through RE investing with Suzy and Michael Prereal Podcast Ep# 143
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest(s): Michael Barnhart and Suzy Sevier 1. Introduction Welcome message to listeners. Brief overview of the podcast’s mission: showcasing active real estate professionals and visionaries. Episode preview: “Today’s guests built a 400+ unit portfolio while living overseas — all driven by impact and purpose.” 2. Host Greeting James Prendamano introduces himself: CEO & Founder of PreReal™ with 25+ years in real estate. Emphasizes mission of helping listeners elevate their real estate game by learning from doers in the field. 3. Guest Introduction Suzy Sevier and Michael Barnhart Founders of Adventurous Real Estate Investors. Outdoor enthusiasts, world travelers, and military-affiliated professionals. Focused on “Return on Impact” — combining real estate investing with purpose-driven values. 4. Topic Context Framing the episode: “This is not your typical syndicator story — it’s about building community, investing across borders, and using real estate as a force for good.” 5. Main Discussion 5.1 Personal Backgrounds To Michael: “Where did you grow up?” “What led you to join the Air Force and eventually start investing in real estate?” “Did you always have an entrepreneurial spirit?” To Suzy: “How did your background in anthropology and communications influence your path?” “What role did work ethic and identity play in your transition into real estate?” 5.2 Discovery of Real Estate “How did the COVID lockdown and your reading habit lead you into real estate?” “What role did the book Multiple Streams of Income play?” “How did a single Facebook post connect you to the right people?” “Why did you choose Tulsa as your first market?” 5.3 First Deal: 88 Units in Tulsa “How did you source the property?” “How did you build relationships with brokers from the UK?” “Did you aim for a specific unit count to support on-site operations?” “Walk us through how you learned to underwrite deals.” “What underwriting metrics mattered most to you?” “How did you structure the financing and loan?” 5.4 Raising Capital from Scratch “How did you raise capital without tapping friends and family?” “What was your process for building an investor list?” “How did networking and consistency help build credibility?” “What kind of returns did you offer — preferred return, equity split, etc.?” 5.5 Scaling the Portfolio “You’ve grown to nearly 400 units — how did that unfold?” “How do you manage the portfolio while overseas?” “What systems or team members were critical to that growth?” 5.6 Brand and Philosophy “Tell us how the name ‘Adventurous Real Estate Investors’ came to be.” “What does ‘passive investing with purpose’ mean to you?” Discuss: Resident experience and retention as a key success metric. Creating in-unit amenities that save time and improve dignity. The compounding power of small daily improvements. How real estate became a platform for global generosity. 6. Segment Transitions Used by James Prendamano to guide the flow: “Let’s take a step back for a moment...” “That’s a key takeaway — let’s talk more about that...” “For the listeners out there, listen closely to this part…” 7. Key Takeaways Investing from abroad is possible with the right systems and mindset. Real estate should be human-centered, not just profit-driven. Start building investor relationships long before your first raise. Cash flow-focused markets can protect you during downturns. Embed your values into your brand and operations. 8. Audience Questions (Implied/Addressed) “Can I invest in the U.S. while living overseas?” “What if no one in my circle wants to invest?” “How do I find and underwrite my first deal confidently?” “How do I make my real estate business purpose-driven?” 9. Closing Remarks James Prendamano: “You two are a model of how this should be done.” “A story that blends discipline, service, and heart — thanks for sharing it with our audience.” 10. Call to Action (CTA) Michael’s direct CTA: Download the guide on “Return on Impact” at: adventurousrei.com/impact Explore all resources and links: adventurousrei.com/info James Prendamano: “Please subscribe, leave a review, and share this episode with someone who needs to hear it.”
Land Flipping : millions per year in a litttle-known niche with Pete Reese Prereal Podcast Ep# 147
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Pete Reese 1. INTRODUCTION Brief podcast intro jingle or voiceover Teaser of episode topic and guest James Prendamano introduces Pete Reese and previews the explosive success of Pete’s land flipping model Mentions Pete’s growth from $1M to projected $10M revenue and his practical system for scaling Encourages listeners interested in land speculation to stay tuned 2. HOST GREETING James Prendamano introduces himself and PreReal™ Highlights his real estate experience and mission for the podcast Welcomes listeners and sets expectations for another tactical, inspiring episode 3. GUEST INTRODUCTION – Pete Reese James Prendamano introduces Pete Reese’s background President of Reelvest Properties Nearly 20 years in real estate (agent, investor, broker) Specializes in land flipping and development Personal interests: family, fitness, vegan lifestyle, and proud descendant of King Henry II 4. TOPIC CONTEXT – Why Land Flipping? James Prendamano and Pete Reese align on shared interest in land investments Discussion of Pete Reese’s journey and why land stood out Simplicity, scalability, and lack of renovations Arbitrage model with short hold times and high margins Entry back into real estate after a successful online business 5. MAIN DISCUSSION SEGMENTS 5.1 Pete Reese’s Real Estate Evolution Started flipping homes in the early 2000s Transitioned to REO listings during the crash Temporary pivot to blogging business Discovered land flipping in late 2020 Results: 2021: $1.25M revenue, ~50% margin 2022: $3.5M 2023 goal: $10M Questions James Prendamano asks: Can you walk us through how you started in real estate? What got you back into the game after stepping away? Why land? What made it sexy for you? 5.2 How Pete Reese’s Land Flipping Model Works Buying off-market land via blind offers Selling on-market with local land agents Focused on large lots (10+ acres), mostly East Coast Cash-based, no seller financing Due diligence and risk mitigation Questions James Prendamano asks: Where are you currently buying? Are you buying cash or doing terms? How do you price land without seeing it? What comps are you using? Are you running title? How do you find boots on the ground? 5.3 Scaling Operations Direct mail campaigns drive leads Cost per deal averages ~$3K Average profit per deal: ~$22K Breaking into new markets through test mail and finding reliable brokers Conservative expansion with strong agent partnerships Questions James Prendamano asks: Are you seeing more competition now? What are the biggest challenges in scaling to the next level? How are you preparing to scale across the country? 5.4 Capital Stack & Funding Strategy Mostly self-funded to date Occasionally partners with private investors on big deals Looking to expand through private lenders (12% + 2 points secured) $2.8M inventory currently held free and clear Questions James Prendamano asks: What does your capital stack look like right now? Have you considered bringing in funding partners? What’s your take on people getting into deals without capital? 6. KEY INSIGHTS & TAKEAWAYS You don’t need experience or big capital to get started If you can evaluate deals, you can find capital Land is scalable, less risky than rehabs, and faster to flip Solid partnerships with agents are crucial for success Market research and good due diligence are non-negotiables 7. AUDIENCE Q&A / VALUE DROP Pete Reese emphasizes the importance of deal analysis James Prendamano reinforces: “If you’ve got the deal, the money will follow” Both encourage new investors to take action and not be deterred by lack of cash 8. CALL TO ACTION (CTA) From James Prendamano: Links to all Pete Reese’s resources are in the show notes Subscribe, rate, and share the podcast From Pete Reese: Visit turningprofit.com Monthly income reports Free land flipping community (weekly Zooms, 600+ members) Podcast with his wife Contact Pete directly with land deals: reese@turningprofit.com 9. CLOSING REMARKS James Prendamano thanks Pete Reese for his time and insights Acknowledges Pete Reese’s transparency and generosity Encourages listeners to check out Pete Reese’s site and take action Final sign-off: “As always everyone out there, please stay safe.”
Cost segregation and the impact of tax reform with Erik Oliver Prereal Podcast Ep# 148
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Erik Oliver 1. Introduction Teaser about the episode’s theme: hidden ways to optimize your real estate portfolio Brief mention of Erik Oliver and why this topic matters now Highlight major tax tools discussed: 179D, 45L, and cost segregation Set audience expectations: “You're going to walk away with money-saving strategies today” 2. Host Welcome & Framing James Prendamano introduces himself and his background High-level intro to the show’s mission: bringing actionable insights from active real estate experts Sets the theme: “We’re not just stacking doors — we’re optimizing what we already own.” 3. Guest Introduction: Erik Oliver Erik’s background in accounting and sales His transition from landscaping biz in Long Island to joining Cost Segregation Authority Why Erik’s firm only specializes in cost segregation Fun anecdote about missing Long Island pizza and bagels 4. Topic Context: Why Cost Segregation Matters Framing question by James: “What is cost segregation, and why is it underutilized?” Key ideas introduced: Depreciation as a tool to offset taxable income The concept of accelerating depreciation through a study Real-world example: single-family home worth $275k → $10k/year in depreciation 5. Core Discussion Points & Questions Cost Segregation Basics James asks: “At its core, what is depreciation?” “What can and can’t be depreciated?” “Can I depreciate my primary residence?” “Can I use losses to offset unrelated income?” Erik explains: Difference between passive vs. active losses Application across residential and commercial assets Strategy for investors with five-year hold plans Bonus Depreciation & Tax Cuts and Jobs Act James prompts: “How did the 2017 tax reform change things for investors?” Erik explains: “New to you” rule: Used property qualifies Example: $250K excavator = $250K deduction even with $25K down Phasing out of bonus depreciation: 100% in 2022 → 80% in 2023 → down to 0% by 2027 Real Estate Application James asks for a walkthrough: “What does this mean for someone buying a million-dollar building?” Erik breaks it down: 30% of building often qualifies for bonus Up to $192K deduction in year one on an $800K basis “It’s like playing defense in basketball — keep more of what you earn” 6. Energy-Efficiency Tax Tools (CARES Act & Inflation Reduction Act) Section 179D James: “What is 179D and how does it apply?” Erik explains: Deduction of $1.88/sq ft (2022) — up to $5.00/sq ft (2023) Applies to new construction or commercial tenant improvements No recapture upon sale Can be retroactively applied to projects since 2005 Section 45L James: “What’s the difference with 45L?” Erik explains: Credit of $2,000 per residential unit (2022) → $2,500 (2023) Applies to energy-efficient residential units (e.g., single-family, senior, student housing) More powerful than deductions — reduces actual tax owed Only amendable up to 3 years back 7. Practical Application & Strategy James: “How do investors weave these into project design?” Erik responds: Involve the cost seg or energy consultant before construction Many projects are close to qualifying by default Cost/benefit example: Spend $500 more/unit to get $2,000 credit 8. Cost Seg & Asset Sale Strategy James: “Do you pay it all back at sale?” Erik’s key insight: No — you don’t recapture 100% You took the deduction at 37%, pay back at 25% or 20% Dirty carpet shouldn’t be taxed as if it doubled in value Strategic asset allocation at disposition is essential 9. How to Work with Cost Segregation Authority James asks: “How do people engage with your team?” Erik explains: Nationwide service across all 50 states Free benefit analyses within 24–48 hours Site visit plus engineering-based study Coordination with your CPA to maximize timing and tax bracket value 10. Key Takeaways Depreciation is one of the most powerful real estate tools You may be sitting on six-figure deductions Bonus depreciation is phasing out — act before year-end Design smart during development to capture 179D and 45L Optimization before expansion 11. Closing Remarks James recaps the major insights Reinforces importance of playing financial defense Thanks Erik for delivering “tremendous value in a short window” Encourages audience to take immediate action 12. Call to Action (CTA) Visit www.costsegauthority.com Request a free benefit analysis Share this episode with fellow investors Subscribe and stay tuned for more real estate growth strategies
Investing in vacant land and building passive income with Brent Bowers Prereal Podcast Ep# 149
* Host: James Prendamano, CEO & Founder of PreReal™ Prendamano Real Estate * Guest: Brent Bowers 1. Introduction James Prendamano introduces the episode's theme: passive income through vacant land investing. Sets the tone: high-performing guest with a unique land strategy. Mentions Brent’s current $22K/month passive income while working ~1.5 hours/day. 2. Host Greeting James welcomes listeners to the PreReal Podcast. Introduces Brent Bowers with enthusiasm and a teaser of his transformation story. 3. Guest Introduction Brent shares his background: Humble beginnings. Military service. Early struggles with rentals. Pivot to land investing after deployments and a growing family. 4. Topic Context Real estate myths vs. reality (i.e., TikTok investors vs. actual hardship). Why land investing differs from traditional rentals (no tenants, repairs, or court). Brent’s motivation: more time with family, financial stability. 5. Main Discussion Points 5.1 From Army to Investor Why Brent left real estate and joined the military. What led him to discover land investing. Initial action: mailing tax-delinquent landowners. Key Questions: “How did you first step into real estate?” “What made you pivot into land investing after deployments?” “Was the simplicity of land what drew you in?” 5.2 First Wins and Scaling to $22K/month $285 land purchase → $5,000 sale. Seller financing: $400/month from landlocked property. Reached $9K/month in 12 months, then left the Army. Strategy evolved from cheap to higher-value parcels. Key Questions: “How did you go from your first deal to consistent income?” “What changed in your model as your confidence and capital grew?” 5.3 Brent’s Acquisition Strategy Focuses on 8 counties. Uses Redfin/Zillow heatmaps to identify demand clusters. Builds comp sets manually using sold listings and parcel sizes. Works closely with land-specialist Realtors. Key Questions: “How do you determine where to buy?” “What filters and data points are critical in your process?” 5.4 Offer Strategy & Seller Psychology Sends Land Offer Letters (LOLs) with exact dollar amount. Prefers seller financing for cash flow. Offers available at 54–82% of market value. Example: 150K purchase with $30K down and 12% financing. Key Questions: “How do you structure your offers?” “What’s the typical discount from market value you target?” “Do most sellers accept terms or prefer cash?” 5.5 Disposition & Income 69 parcels generating ~$318 each/month. Pushes for seller financing; 9 out of 10 deals are on terms. Uses contract-for-deed for smaller deals. Ensures $5K minimum down to reduce default risk. Key Questions: “How do you handle resale and financing?” “What’s your approach when buyers default?” “How much do you typically recapture from the down payment?” 6. Segment Transitions From backstory → tactical strategy: “Now let’s get into how you actually do this.” From tactics → income structure: “What does the cash flow model look like?” From methods → program: “For those listening and interested, what does your coaching look like?” 7. Guest Insights / Stories Building passive income from scratch. Scaling up to $150K land deals. Downsizing his company to reclaim freedom and time. Quote: “We spend our weekends creating the life we want rather than escaping the one we have.” 8. Audience Questions (Implied / Represented) “Can anyone really do this with no real estate background?” “What’s the cost of joining the program?” “How much time is required daily?” “Are seller-financed deals really this easy?” 9. Key Takeaways Land investing is a viable, scalable strategy for passive income. Deep diligence and focused markets yield better ROI than shotgun approaches. Seller financing provides recurring income with fewer headaches. Anyone, regardless of background, can learn and succeed with the right support. 10. Closing Remarks James praises Brent’s integrity and lifestyle alignment. Reinforces that Brent’s model is viable and inspiring. Encourages listeners to take action. 11. Call to Action (CTA) Visit www.TheLandSharks.com for the Land Offer Letter (LOL) template. Learn more about the land investing course and apply to join the Land Sharks. Brent invites serious, committed individuals to schedule a call via thelandsharks.com. Cost: $5,000 for access to full training, calls, and community.